Humus Concentrate Market

Humus Concentrate Market Outlook (2025 to 2035)

The humus concentrate market is poised for steady expansion as environmental sustainability and organic farming continue to gain momentum worldwide.

With a projected industry size of USD 4.9 billion in 2025, the industry is expected to grow significantly, reaching USD 8.5 billion by 2035, at a compound annual growth rate (CAGR) of 5.7% over the forecast period. As agricultural practices evolve to meet the rising demand for food security and soil health preservation, humus concentrates are emerging as essential inputs in both conventional and organic farming systems.

Humus concentrates, produced from completely decomposed organic material, are a highly effective soil conditioner. It improves soil fertility, stimulates microbial activity, and facilitates the retention of nutrients —issues that are growing in significance with declining arable land quality and widespread chemical fertilizer application. The increased global concern regarding the long-term effects of man-made farm chemicals has prompted small and big farmers to adopt a more sustainable and organic approach, which is an attractive choice.

Green legislation and government policies across much of the globe are playing a crucial role in promoting a greater adoption of humus soil conditioners. Policies promoting the use of fewer chemical fertilizers and subsidies for organic farming are influencing purchasing habits in both developing and developed countries.

Specifically, Europe and North America are witnessing a growing trend toward regenerative agriculture, with the Asia Pacific and Latin America following closely behind due to rising food demand and concerns about soil degradation. In addition to their common use in agriculture, humus concentrates are also gaining popularity in horticulture, landscaping, and urban farming ventures.

Urban agriculture projects, especially in megacities, are focusing on sustainable solutions to produce food locally. These operations often utilize humus-enriched growing media to maintain plant health and production within limited urban spaces.

Improvements in extraction and processing technology are improving the efficacy and shelf life, making them more attractive to commercial clients. Industry companies are investing in research and development to create tailor-made formulations that are specifically designed for various crops, climates, and soils. Package innovations that preserve product integrity and enhance application convenience are also contributing to the product's acceptability in both consumer and industrial markets.

Despite the positive outlook, the industry presents some challenges, including irregular raw material supply, a lack of standardized product definitions, and low awareness in certain areas. Nevertheless, continuing education campaigns, demonstrations, and inclusion in integrated soil fertility programs are likely to address these challenges during the next decade.

Overall, the humus concentrate market is moving into a period of strategic and long-term growth. Its value proposition as an eco-friendly, low-cost, and yield-increasing soil amendment resonates with the global movement towards sustainable agriculture. Industry stakeholders along the agri-inputs value chain are expected to gain from increasing use of humus-based products, ensuring a strong industry path through 2035.

Market Metrics

Report Attributes	Details
Industry Size (2025E)	USD 4.9 billion
Industry Size (2035F)	USD 8.5 billion
CAGR (2025 to 2035)	5.7%
U.S. Industry Value CAGR (2025)	5.7%
China Industry Value CAGR (2025)	6.1%
Key Companies Profiled	Novihum; Humintech; Humusolver; Fertrell; Ohio Earth Food; Sustainable Farming; Plasmabiotec; Organic Approach; Nature’s Force Organics; AgriEnergy Resources; King Humus Plus.

Shifts in the Market from 2020 to 2024 and Future Trends 2025 to 2035

During the period from 2020 to 2024, the humus concentrate market experienced increasing demand, primarily driven by the trend towards organic farming, regenerative agriculture, and sustainable soil fertilization practices. Farmers and agricultural professionals in the region began to adopt humus concentrates, rich in humic and fulvic acids, as a way of promoting soil fertility, improving nutrient uptake, and organically boosting crop yields.

The product found especially high demand in areas with low-quality soils, where traditional fertilizers were not providing diminishing returns. Adoption was also hindered by a lack of awareness, gaps in quality, inconsistent supply, and a lack of standardization through regulation.

In the 2025-2035 period, the humus concentrate market is expected to be at a stage of intensified growth and development. Sustained pressure to reduce chemical utilization in input, combined with climate resilience efforts, will elevate humus-based soil enrichment as the center of sustainable agriculture. Sophisticated formulations with biological activators and microbial consortia will be developed for targeted crop applications.

Intelligent farming technologies will be incorporated to track soil health in real-time, which will inform targeted humus applications. With carbon sequestration serving as an economic driver, it will become integrated into carbon farming models, offering dual benefits to both soil and climate. Standardization, certification schemes, and traceability tools will foster increased confidence among consumers and enhance international trade.

Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)

2020-2024	2025-2035
Organic farming input demand, greater soil fertility, and reduced chemical dependence.	Climate-smart agriculture, carbon sequestration in soils, and implementation of precision bio-input.
Humic acid and fulvic acid-based formulations.	Formulations comprising sophisticated bio-stimulants, microbes, and nano-encapsulation with extended release.
Organic producers, small and medium-scale producers, regenerative producers.	Commercial producers, adopters of smart agriculture, and carbon credit crops.
Foliar spray, manual application to land, and fertigation.	Precision delivery via IoT, in combination with automation in irrigation systems.
Lack of standardization, inconsistent quality, and low consciousness.	Requirement of crop-wise data, upscaling microbial bio-formulations, and compatibility with climate certification programs.
Low-basic monitoring and manual usage tracking.	Real-time soil analysis, AI-driven dosing, app-controlled application planning.
Improved soil health, organic matter accumulation, and reduced synthetic inputs.	Soil carbon sequestration, water retention, biodiversity increase, and climate adaptation assistance.
Rudimentary organic compliance and eco-labels.	Certified carbon credits, blockchain traceability, and global organic and regenerative certification.
Agri-input shops, cooperatives, and local distributors.	Direct-to-farm platforms, agri-tech marketplaces, carbon-offset-linked distribution networks.
Niche but growing, considered a natural, organic soil supplement.	Mainstream, broadly recognized as key to regenerative and climate-resilient agriculture.

Segment-wise Analysis

By Form

In 2025, the humus concentrate market will be dominated by two primary sections: Powder and Liquid. The powdered form is projected to hold the largest share of the estimated industry, at 38%, with the liquid form closely following at 35%. Both forms are in high demand for their practical applications in improving soil health, enhancing nutrient uptake, and addressing sustainability issues in farming.

The powdered form can be applied using dry methods of distribution, which are highly favored due to its long shelf life and ease of storage. Hence, its applicability is vast in agriculture and horticulture, as it is well mixed with soil or blended with different fertilizers. Leading companies, such as Humic Growth Solutions and Black Earth Humic LP, produce high-quality powdered humic products known to enhance crop yields and improve soil structure. An example is Black Earth; humalite-based powders are widely distributed in North America and Europe due to their organic content and soil-conditioning ability.

Liquid forms, on the other hand, account for 35% of the industry. Its application is mainly in modern agriculture, including drip irrigation, hydroponics, and foliar spray. It allows, in fact, for quicker absorption and easy application, which is ideal for precision agriculture. Some brands of liquid humus concentrate, which have chelating properties and stimulate microbial activity, are compatible with fertigation systems. For instance, the highly regarded Fulvagra® liquid concentrate from HumaTech is commonly adopted by greenhouse operations as well as turf management.

By Functions

As of 2025, the humus concentrate market is segmented into two major categories, defined by their respective application areas: growth promoters and soil structuring. Growth promoters are said to contribute slightly more to the industry share, at 26%, while soil structuring is said to follow closely behind at 24%. These functions remain major aspects of humus concentrated adoption across the world, especially with the continued growth of sustainable farming practices.

The need to increase crop yields without resorting to the use of synthetic fertilizers has led to an increased emphasis on growth-promoting functions. Humus concentrates act as natural bio-stimulants, improving nutrient uptake, root development, and enhancing plant metabolism. Major companies, such as BioAg (U.S.), Humintech (Germany), and AgriGro (U.S.), manufacture humic and fulvic acid-based concentrates, which are well-known for their plant growth-inducing benefits. For example, products such as TM-7 and Ful-Power by BioAg find value in both conventional and organic systems in promoting vigorous vernalization and stress tolerance in plants.

Soil structuring has thereby been endorsed for 24% of the total industry, as it plays a significant role in improving soil texture, enhancing aeration, and improving water retention. This value becomes even higher when dealing with degraded or sandy soils, as water management becomes particularly challenging. Black Earth Humic LP and Humic Growth Solutions have introduced humic applications that are renowned for their ability to enhance soil structure and stimulate the activity of microorganisms. They supply both powdered and granular preparations, which are widely used in the field crop and turf landscape.

Country-Wise Analysis

Country	CAGR (2025 to 2035)
U.S.	5.7%
U.K.	5.5%
France	5.6%
Germany	5.8%
Italy	5.5%
South Korea	5.9%
Japan	5.7%
China	6.1%
Australia	5.6%
New Zealand	5.5%

U.S.

The U.S. humus concentrate market is expected to record a growth rate of CAGR of 5.7% during the period from 2025 to 2035, with growth in the adoption of organic and sustainable farming practices. Growing consumer demands for residue-free products and expanding awareness among farmers regarding the health of the soil have accelerated the process towards the adoption of biological amendments such as humus concentrates in soil. These inputs are used in all organic crop cultivation, regenerative agriculture cropping systems, and greenhouse horticulture.

Companies like Humic Growth Solutions, BioAg, and AgTonik are making investments in research to produce concentrated humic and fulvic acid products. Organic soil amendments and biostimulant regulation policies from the United States Department of Agriculture remain responsible for propelling marketplace trends. Regarding the demand for climate resilience in big agriculture, humus concentrates are on the table for improving soil structure, water holding, and microbial diversity .

U.K.

The U.K. humus concentrate market is expected to grow at a CAGR of 5.5% over the forecast period. Increasing demand for regenerative agriculture, climate-change mitigation through farm methods, and chemical-free soil preparation are contributing to the greater use. The application of humic substances in cereal crops, horticulture, and soil purification supports U.K. Agriculture Act sustainability goals and post-Brexit environmental reforms.

Producers and distributors such as Symbio and Maxstim are constructing product lines with humus-rich biostimulants and compost concentrates. Governmental promotion of low-input agriculture and reduced synthetic fertilizer application is driving the uptake of biologically active soil inputs. The U.K.'s emphasis on net-zero farming and biodiversity-positive land management will continue to support the long-term position of humus-based soil solutions .

France

France is also likely to register growth at a CAGR of 5.6% in the humus concentrate market. The country's adoption of agroecological agriculture and restoration of soil health lays the foundation for the demand for natural soil conditioning inputs. Extensive applications can be found in vineyards, cereal crops, and vegetable crops to enhance nutrient uptake and carbon sequestration.

Companies like Timac Agro and Olmix are actively formulating humus-rich inputs that meet European biostimulant legislation. National farm policies that favor soil biodiversity, carbon farming, and organic conversion are highlighting the importance of humic substances in integrated farm management systems. Universal support from public agricultural research institutions is likely to further institutionalize humus, with a focus on French agronomy.

Germany

Germany's humus concentrate market will register a CAGR of 5.8% during the forecast period of 2025-2035. The demand is driven by Germany's leadership in sustainable agriculture and the widespread adoption of organic farming, particularly in the northern and eastern regions of the country. They are increasingly being incorporated into crop rotation programs, organic fertilizer schemes, and precision agriculture methods.

Major players, including Humintech GmbH and Novihum Technologies, are producing high-grade humic concentrates from lignite and composted biomass. Harmonization of regulations with EU standards for soil protection and climate action programs in Germany is driving innovation in carbon-stabilizing soil amendments. More partnerships between agri-tech firms and research institutions are driving customized soil improvement programs based on humus extracts.

Italy

Italy is expected to achieve a CAGR of 5.5% in the humus concentrate market. Italy's diversified agricultural sector, comprising vineyards, orchards, and small organic farms, is meeting the growing demand for humic inputs used to enhance soil fertility and crop resistance. Climate uncertainty and growing concerns about soil degradation are driving the shift toward concentrated organic matter solutions.

Manufacturers such as Italpollina and Biolchim are leading innovations in organic concentrates that are compatible with organic certification schemes. Industries for these products are expanding in sustainable viticulture and horticultural exports. Incentives for agro-environmental schemes and investment in carbon farming research by governments will further enhance the role of Italian agriculture.

South Korea

The South Korean humus concentrate market is projected to grow at a compound annual growth rate (CAGR) of 5.9%. The adoption of eco-friendly crop care practices and South Korea's focus on reducing chemical dependency in agriculture are creating favorable trends for the consumption of humus concentrate. Value-added crops, such as ginseng, strawberries, and specialty vegetables, produced under protected cultivation are driving demand.

Local producers and agricultural research centers are introducing humus-enriched products made from composted seaweed and animal manure, which contributes to localized soil enrichment. Regulatory frameworks under the Rural Development Administration and the National Institute of Agricultural Sciences are supporting industry development through pilot programs and farmer training.

Japan

Japan is also projected to have a CAGR of 5.7% in the humus concentrate market. Controlled environment agriculture, smallholder farming, and rice farming dominate national production systems, the majority of which are adopting humus-based amendments to prevent long-term fertility decline. Soil quality loss and rural population dynamics have fueled the demand for low-labor inputs to repair the soil.

Companies such as Kyowa Hakko Bio and domestic agricultural cooperatives are developing microbial-enriched products for paddy fields and fruit orchards. Government support for carbon-neutral agriculture and organic farming is encouraging the use of humic substances in long-term soil management.

China

The Chinese humus concentrate market is also projected to drive industry growth at a CAGR of 6.1%. As national measures aim to decrease reliance on synthetic fertilizers and enhance sustainable land use, it's gaining acceptance in rice, vegetable, and orchard systems. Government promotion of "zero growth in fertilizer use" and soil carbon sequestration measures further supports this trend.

Manufacturers such as Shandong Leili Group and Kingenta Ecological Engineering Co. are increasing their production of humic substances from compost and lignite. Policies for land recovery, combating desertification, and government support for organic farming are driving industry demand for humus formulations, particularly in northern and southern China.

Australia

Australia’s humus concentrate market is projected to grow at a CAGR of 5.6%. The growing awareness of regenerative agriculture and drought-resistant practices supports the industry. The concentrates are now used in vineyards, broad-acre agriculture, and grazing systems to improve nutrient cycling and water-holding capacity in soils that suffer from degradation and salinity issues.

Organizations such as Nutri-Tech Solutions and Seasol International are designing humic-based products that address dry and alkaline soils. Sustainability grants supported by the government and natural resource management projects are helping the utilization of organic matter-favoring amendments in conservation agriculture.

New Zealand

New Zealand’s humus concentrate market is expected to grow at a CAGR of 5.5%. The country's strong focus on environmental stewardship, soil conservation, and regenerative grazing is driving the demand for humus concentration. The application is expanding in the dairy, viticulture, and organic horticulture industries to enhance nutrient efficiency and increase soil organic carbon content.

Local farmers and importers are supplying humus-based products that are approved for the BioGro and AsureQuality certification programs. Ongoing updates to national freshwater and soil health policies will enable the use of organic inputs, such as those in farm planning.

Competitive Outlook

The humus concentrate market comprises a diverse range of players, from specialized organic soil amendment producers to agricultural biotechnology firms and sustainability-focused agribusinesses.

Top companies, such as Novihum, Humintech, Humusolver, Fertrell, and Ohio Earth Food, are the main industry players, distinguished by their proprietary humification processes, organic certification compliance, and partnerships with agricultural distributors. These players are developing novel formulations of humus concentrates for soil fertility and nutrient retention, thus creating differentiation in a highly competitive environment.

Mid-tier companies in this industry, such as Sustainable Farming, Plasmabiotec, and Organic Approach, specialize in soil enhancement for specific regions, as well as providing tailored organic amendments. A well-designed direct distribution model for farms enhances their presence and strength within the organic agriculture community, as well as provides funding for microbial soil health research. These companies are promoting the benefits of carbon sequestration and other environmentally sustainable practices to align with modern regenerative farming paradigms.

Upcoming brands, including Nature's Force Organics, AgriEnergy Resources, and King Humus Plus, are expanding their presence by formulating custom blends of humic and fulvic acids, biofertilizers, and liquid forms. These firms gain a competitive edge by meeting the demand for precision agriculture applications, hydroponic demand, and sustainable soil restoration products.

Patent-protected extraction methods and integration of humic substances with biostimulants are further defining the competitive landscape. Novihum, as well as Humintech, are scaling up technologies for production and soil health analytics to position themselves in the industry.

Market Share Analysis by Company

Company Name	Market Share (%)
Novihum	18-22%
Humintech	14-18%
Humusolver	10-14%
Fertrell	8-12%
Ohio Earth Food	6-10%
Others (combined)	30-40%

Key Company Offerings and Activities

Company Name	Key Offerings and Activities
Novihum	Specializes in highly stable humus concentrate for long-term soil enrichment.
Humintech	Focuses on humic and fulvic acid-based soil restoration products.
Humusolver	Develops liquid and granular humus blends for enhanced nutrient absorption.
Fertrell	Offers organic-certified soil enhancers and customized fertility management solutions.
Ohio Earth Food	Supplies humus concentrates with integrated biofertilizer properties.

Key Company Insights

Novihum (18-22%)

The industry leader in long-lasting humus concentrates and advanced fertility solutions for soils and organic carbon enrichment.

Humintech (14-18%)

Provider of humic acid-based fertilizers and conditioners meant for commercial agriculture and organic farming.

Humusolver (10-14%)

Manufacturer of multipurpose liquid and granular humic concentrates with biostimulants for the microbial health of the soil.

Fertrell (8-12%)

A strong player in the certified organic avenues for soil enrichment with custom blends of humus for specialty crops.

Ohio Earth Food (6-10%)

Expanding in soil remediation and nutrient-dense humus products, focusing on small-scale and regenerative farms.

Key Market Players

• Novihum
• Humintech
• Humusolver
• Fertrell
• Ohio Earth Food
• Sustainable Farming
• Plasmabiotec
• Organic Approach
• Nature’s Force Organics
• AgriEnergy Resources
• King Humus Plus

Segmentation

• By Form :

  • Powder
  • Granules
  • Liquid

• By Function :

  • Soil Structuring
  • Drought Tolerant
  • pH Regulators
  • Growth Promoters
  • Yield Promoters

• By End Use :

  • Horticulture
  • Landscaping
  • Soil Remediation

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East and Africa (MEA)