Pet Jerky Treat Market

Pet Jerky Treat Market Study by Chicken, Duck, Lamb, and Beef for Superstores, Pet Stores, and Online Retail from 2023 to 2033

Analysis of Pet Jerky Treat Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Pet Jerky Treat Market Outlook (2023 to 2033)

Pet owners continuously have to look for keeping their pets occupied. The pet food treat comes to their rescue in this case. Keeping the pet occupied and happy are proprieties of every pet owner. On the other hand, the choice of the right pet food is essentially centered around the detailed scrutiny by pet owners regarding the health benefits of the available pool of pet food options.

Beef jerky snacks may improve tooth health in addition to stimulating mental activity through chewing. Dog jerky treats have a medium-high calorie density and should be used sparingly despite being high in protein and low in fat, making them a great pet training aid.

With pet lovers and owners inclining toward safe and natural ingredients, the market is expected to transform significantly. The major market players including Dogswell, a leading pet food brand are focused on providing safe pet treats to pets with the goodness of natural and functional ingredients. With grain-free, novel-protein, US-sourced treats, and natural and functional ingredients types of pet treat for human companions, market participants are catering to the changing needs of pet owners.

Understanding the dominance projected by the North American region on the market, the launch of these new products in the pet food range is sure to open new doors of opportunities in the future. With the new treat range, the company works towards catering to the needs of great flavor and healthy pet treats.

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What are impelling growth factors of this market?

The rising trend of pet parenting is a prime factor in the increased demand for pet care services and products. The per year spending by an average pet parent was USD 500 in the year 2021. This expenditure cost is generally dominated by pet food and medical cost followed by toys and other supplies.

The rising attachment of pet parents to their pets is sighted many times which is increasing the number of pet owners each year. This rising trend is likely to open lucrative opportunities for jerky manufacturers in the upcoming years. The demand for nutritional food for pets, long shelf life, and the increasing number of pet lovers, globally, are powering the growth of the market.

Moreover, jerky treats act as a good appetizer for pets, and the availability of various specialty products such as organic jerky treats, grain-free, etc., coupled with the increasing demographics of pet owners are expected to stimulate the growth of the global market.

However, a major restraint of the industry is the illness and deaths of pets associated with jerky treats, which has resulted in some hesitation among pet owners in buying jerky treats.

Recent Developments

Omaha Steaks, an American steaks retailer, introduced a new line of pet jerky treats for dogs. The demand for dog food and treats in America has been rising significantly over the decades owing to the increasing number of American households to be homes for dogs.

Jerky meat is cured meat that has been preserved by cutting the meat into long, thin strips, and then drying it. Jerky meat can be preserved by methods such as dry curing, lethality treatment, and others. Meat for these treats is sourced from chicken, beef, duck, lamb, and pork, and is made with an additional combination of various vegetable products such as sweet potatoes and dry fruits.

Pet jerky treats are preferred by pet owners, as they are rich in protein, and contain low levels of fat, hence making them ideal for supplementing the daily protein requirement of pets such as cats and dogs.

Furthermore, treats such as chicken jerky treats are typically gluten-free. Gluten is a composite of glutelins and storage protein. Gluten can cause skin problems, digestive disease, and allergies in dogs. Alongside the nutritional profile, jerky treats are ready to serve and do not require any other preparation, thus providing convenience to pet owners. All these factors have resulted in the inclusion of these treats in the product portfolios of key players.

key players are manufacturing their products in the U.S. and Europe, and labeling the origin of their products with the respective regions, as they have stringent government rules and regulations to adhere to for the production of cured meat, which results in a sense of assurance among pet owners. Moreover, there is an increasing shift among pet owners opting for natural diets for their pets, which is expected to drive the growth of the global market over the forecast period.

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Segment wise Insights

On the basis of the distribution channels, the market is dominated by pet stores owing to the availability of wide niche-specific products and the availability of store executives having the knowledge to guide pet parents. Many of the well-known brands are also available in the other superstores targeting the regular supermall-going consumers. However online segment sales are expected to grow in the forecast period owing to an increase in doorstep delivery options and services.

Competitive Landscape

The majority of pet food companies are from the US which is followed by the UK. Food and treats are a major section of US pet revenue share in 2021. Mars Petcare is the leading producer in the USA market owing to its production capacity in 2020 and on the basis of revenue in the same year.

The market is centered around top manufacturers where most of them are headed in the US region. The local players were likely to create advantages in terms of marginal profit and production cost in long term over international players in the market. The key global companies dealing in the industry are- Nestlé S.A. (Purina), Big Heart Pet, Inc, Dogswell, TDBBS, LLC, Rocco & Roxie Supply Co., Blue Buffalo Pet Products, Inc., and others.

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  • By Source :

    • Pet Type,
    • Chicken,
    • Duck,
    • Lamb,
    • Beef,
    • Pork
    • And Other
  • By Pet Type :

    • Dogs
    • Cats
  • By Distribution Channel :

    • Superstore
    • Pet store
    • Departmental stores
    • Online Retail
    • Other Channels.
  • By Region :

    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • EU – 4 (Germany, France, Italy, Spain)
      • UK
      • BENELUX (Belgium, Netherlands, Luxemburg)
      • NORDIC (Norway, Denmark, Iceland, Sweden)
      • Eastern Europe (Poland, Ukraine, Czech Rep., etc.)
      • Rest of Europe
    • CIS & Russia
    • Japan
    • APEJ
      • Greater China
      • India
      • Korea
      • ASEAN Countries
      • Rest of APEJ
    • Middle East & Africa
      • GCC Countries
      • Turkey
      • Iran
      • Israel
      • South Africa
      • Rest of MEA

- FAQs -

What is driving the demand outlook for the Market?

The demand for nutritional food for pets, long shelf life, and an increasing number of pet lovers, globally, are powering the growth of the market.

Where will the growth spearhead in the Pet Jerky Treat market?

Europe and North America are expected to witness the highest growth over the forecast period.

Which are the top players in the market?

The key players in the Pet Jerky Treat market are Mars, Inc., Nestlé S.A. (Purina), Big Heart Pet, Inc., Dogswell, TDBBS, LLC, Rocco & Roxie Supply Co., Blue Buffalo Pet Products, Inc., and others.

Which segment in pet care dominates the overall revenue of pet care in US?

The pet food segment owns majority of revenue share in 2023.

Pet Jerky Treat Market

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