Leaders in Paper Trays Market to Consolidate Their Position in Developed Countries, while Tapping Opportunities on Asia Pacific
Tier one companies in the paper trays market, namely, Mondi Group Plc, Huhtamaki Oyj and Billerud AB, are consolidating their positions in the developed countries. Collectively accounting for over 15 percent of the overall paper trays market, these companies have their grounds set up in the North America region and Europe respectively.
However, these companies have been focusing on emerging economies in the Asia Pacific, such as China and India, in a bid to expand their footprint at the international level. Moreover, tapping huge growth potential in Asia Pacific with respect to sales potential of paper trays has been the focal point of tier 1 companies.
Key strategies of tier 1 companies in paper trays market have been expansion of manufacturing facilities, new product launches and strategic alliances. Using these strategies, they are fixated on expanding their visibility in the forthcoming years. In 2017, Mondi Group Plc acquired Powerflute Group that operates paper and pulp mill. The €365 million acquisition would ensure high quality packaging and paper assets for the company along with geographic expansion and enhancement of Mondi’s paper trays scenario.
Tier 2 Players Account for Over 25% Market Share
Two main participants in the tier 2 category involved in the manufacturing of paper trays collectively account for a significant share of the overall paper trays market. Companies such as Stora Enso Oyj, and International Paper account for over 25 percent revenue share of the paper trays market with a significant revenue generation from European countries and North America region respectively.
Companies in the paper trays market are also initiating collaborations with local players to enhance their paper tray product penetration. For instance, Graphic Packaging combined with International Paper’s consumer packaging business in North America, with the latter owning 20.5% share and former owning 79.5% share of the combined company. This strategic amalgamation can serve as a huge platform for Graphic Packaging in the paper trays space, making it one of the leading companies in paper-based packaging sector.
Supermarkets to Prefer Paper Trays Over Plastic Counterparts
The paper trays market is largely influenced with growing demand from supermarkets worldwide. The ongoing plastic bans on account of environmental safety has transformed the FMCG packaging landscape as vendors of FMCG products and other consumer goods including food and beverages opt for paper trays and their variants such as fiber paper trays. Sustainability and fit for purpose paper trays are making a new entrance among food chains and supermarkets on the back of environment friendly production process of paper trays.
Companies in the paper trays market are leveraging this factor by linking with such supermarkets to promote their products. For instance, in 2018, Iceland Foods has linked with Stora Enso Oyj to replace plastic trays with paper trays. Iceland Foods would now be introducing its street food range in paper trays.
Likewise, tier 1 players have also started collaborations with local supermarkets for the same cause. For instance, in October 2018, Huhtamaki Oyj has collaborated with Waitrose & Partners, a UK based supermarket. The collaboration is to test the fiber-based recyclable tray by Huhtamaki for a period of two months.
Molded-Fiber Paper Trays Gain Momentum
Molded fiber paper trays are gaining significant traction on the back of growing inclination toward sustainable packaging. Apart from being eco-friendly and biodegradable, paper trays from molded fibers feature relatively higher strength and high resistance against dampening. In addition, molded fiber paper trays are cost effective with minimum warehouse and inventory cost.
Plant-Based Plastic Trays Emerge as Effective Alternative to Paper Trays
Players involved in plastic packaging have been focused on solving plastic problem. A shift toward using plant-based plastics in the manufacturing of paper trays has been witnessed. Paper trays from plant-based plastics are environment friendly, feature high strength and are a sustainable business practice. Cornstarch is one of the widely used material in paper trays made from plant-based plastics and have limited negative impact on environment. This factor continues to challenge the adoption of paper trays, in turn restricting the growth of the paper trays market.
The report on paper trays market includes detailed assessment and business outlook of key companies involved in the manufacturing and distribution of paper trays. Key facets of the paper trays market competition landscape such as SWOT analysis, product portfolio, developments, acquisitions, strategies and key financials are covered. Key manufacturers of paper trays such as Colpac Ltd., Mondi Group Plc., Huhtamaki Oyj, and International Paper have been profiled in the report.
Companies in the paper trays market are focused on enhancing their paper trays portfolio by launching novel paper trays that can be used across a variety of applications. Colpac Ltd., has launched compostable ovenable tray, an extension to its paper food packaging portfolio. Likewise, in September 2018, Mondi Group Plc has launched patented barrier and paper solution for food packaging. The new offering will feature a paper construction with unique barrier protection, which is well-suited for the food industry.
In 2017, Yash Papers has launched a new range of eco-friendly and compostable tableware, an extension to its paper trays portfolio. With an investment of over 60 cores, the company established a new plant manufacturing biodegradable and eco-friendly paper trays and other tableware.
In a bid to expand their global reach, paper trays market participants are acquiring packaging operations of other counterparts. Huhtamaki Oyj acquired International Paper’s food service operations in China in order to enhance its brand visibility across emerging economies and grab major share in the Asia Pacific paper trays market.
Key players in the paper trays market are initiating joint ventures and acquisitions in a bid to cater to growing needs of new clientele. Huhtamaki Oyj has initiated a joint venture with CupPrint, wherein it acquires majority of shares (70%). Main focus behind this US$ 22 million acquisition is to enhance Huhtamaki’s digitalization competences. This acquisition in the paper trays space can facilitate reduced lead times and benefits of Huhtamaki’s financial strength and global footprint.
Paper trays are widely used for protective packaging of food products. Paper trays come in different grades namely virgin and recycled fibers. Paper trays are manufactured using material such as corrugated boards, molded pulp and boxboards. Paper trays are widely used across a cohort of applications including but not limited to food products, healthcare products, personal care and retail based applications.
About the Report
The report on paper trays market is a comprehensive compilation of various factors impacting the demand and sale of paper trays across several application areas. The paper trays market report covers key dynamics reflecting various growth drivers, restraints, opportunities and trends influencing the demand for paper trays worldwide. In addition, information on regional acceptance and sales of paper trays is also covered in the paper trays market report. The paper trays market report also includes historical sales data of paper trays, current paper trays scenario and future demand and sales of paper trays across key countries in the globe.
The paper trays market structure is detailed that includes every angle of the paper trays market. This detailed segmentation of paper trays market provides holistic view to the reader. The paper trays market is structure on the basis of source, by material type, by end use and by region. The source segment includes analysis on virgin fiber paper trays and recycled fiber paper trays. The material type includes intelligence on paper trays manufactured from corrugated boards, boxboards/cartons and molded pulp. End use applications of paper trays such as retail based uses, food products, beverage products, personal care and cosmetics, healthcare products and consumer durables and electronic products are covered in the paper trays market report.
The paper trays market has been assessed across key regions such as North America, Latin America, Europe, Japan, Middle East and Africa (MEA) and Asia Pacific excluding Japan (APEJ). A country level analysis reflecting sales of paper trays across major countries in these regions is also provided.
Additional Questions Answered
Apart from aforementioned findings, the report on paper trays market also provides additional answers to questions such as:
- Which is the most attractive region apropos to sales of paper trays?
- Would molded pulp paper trays demand translate into sales surpassing those of paper trays from corrugated boards in the forthcoming years?
- Which is the most lucrative end use application area that manufacturers of paper trays can leverage during the assessment period to gain profits?
- To what extent does revenue from sales of paper trays from recycled fibers contribute to the overall paper trays market growth?
The paper trays market is assess using unique research methodology which is a combination of primary and secondary research. Insights and data on sales and demand of paper trays have been compiled using analysis derived from primary and secondary methodologies along with external sources. The data collected from these funnels is triangulated to obtain a market estimations with higher accuracy.
A recent market study published by Fact.MR – “Paper Trays Market Forecast, Trend Analysis, and Competition Tracking – Global Review 2018-2027” consists a comprehensive assessment of the most important market dynamics. The report features unique and salient factors that may make a huge impact on the development of the paper trays market during the forecast period. Based on a thorough research on the historic and recent growth parameters of the paper trays market, accurate growth prospects of the paper trays market are concluded in the report. The report consists of detailed information about the current and future growth prospects of the paper trays market in the most comprehensive way for the better understanding of readers. It can help market players to modify their important business strategies to achieve positive growth in the paper trays market in the near future.
Chapter 1 – Executive Summary
The report commences with the executive summary of the paper trays market report, which provides the summary of key findings and key statistics of the market. Along with the detailed information about the potential consumers of paper based packaging, this chapter also includes the market value (US$ million) estimates of the leading segments of the paper trays market.
Chapter 2 – Consumer Behavior and Attitude Measurement
Readers can find exclusive information about the factors influencing buying decisions of consumers and the impact of labeling, claims, and certification on the development of the paper trays market, in this chapter.
Chapter 3 – Market Tendencies and Latest Buzz
This chapter explains product-oriented trends in the paper packaging and paper trays market along with information about product type optimization trends in the market.
Chapter 4 – Product Launch Track & Trends
This chapter mainly focuses on paper trays product sales and demand and estimation of the paper trays market revenue in China, Russia, and India.
Chapter 5 – Risk, Opportunities and STP Analysis
This chapter includes analysis of risks and opportunities, and STP analysis associated with the growth of the paper trays market based on the recent developments of leading companies in the paper trays market, which includes Huhtamaki Oyj, Billerud AB, Mondi Group PLC, and International Paper.
Chapter 6 – Market Data - Introduction
Readers can find the introduction and definition of the paper trays market in this chapter. The scope of the paper trays market helps readers to understand the overall growth prospects of the market.
Chapter 7 – Market Dynamics Associated Industry Assessment
This chapter provides readers with information about the most important macro and microeconomic factors that are shaping the paper trays market. It helps readers to understand the market dynamics such as drivers, challenges, opportunities, and trends for market players in the paper trays market. The chapter also includes the fortune wheel to analyze and explain the competitive environment in the paper trays market.
Chapter 8 – Associated Industry Assessment
Along with the detailed information about the growth of the global packaging market and global paper & paperboard market, this chapter provides information on how these two markets make a significant impact on the growth of the paper trays market during the forecast period. This chapter also features key packaging standards and regulations that all the stakeholders in the paper trays market must consider before entering the paper trays market.
Chapter 9 – Global Paper Trays Market- Price Point Analysis
In this chapter, readers can find detailed price point analysis of the paper trays market depending on its source types and regions, along with the information associated with factors that are affecting pricing of paper trays.
Chapter 10 – Global Paper Trays Market Analysis
Readers can find growth prospects of the paper trays market based on the estimates about market value (US$ Mn) and volume (‘000 units). This chapter explains how the paper trays market will grow across various geographic regions, such as North America, Latin America, Europe, the Commonwealth of Independent States (CIS) and Russia, Japan, Asia-Pacific Excluding Japan (APEJ), and the Middle East & Africa (MEA). In addition, the chapter also features market growth prospects based on source – virgin fiber and recycled fiber, material types – corrugated board, boxboard/carton, and molded pulp, and end-users – food products, beverage products, healthcare products, personal care & cosmetic products, and consumer durables & electronics.
Chapter 11 – North America Paper Trays Market Analysis
This chapter includes detailed information about of the growth of the North America paper trays market along with the country-wise market growth assessment in U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on sources, material types, and end uses of paper trays products in the North American region.
Chapter 12 – Latin America Paper Trays Market Analysis
Readers can find detailed analysis of factors such as regional trends, pricing analysis, and key regulations, which are impacting the growth of the Latin America paper trays market. This chapter also includes the growth prospects of the paper trays market in leading LatAm countries such as Brazil, Mexico, Argentina, Chile, Peru, and rest of the Latin American region.
Chapter 13 – Europe Paper Trays Market Analysis
This chapter includes important growth prospects of the paper trays market based on its material types, sources, and end uses in leading European countries, such as EU4, UK, BENELUX, Nordic, and in Eastern Europe.
Chapter 14 – CIS & Russia Paper Trays Market Analysis and Forecast
This chapter of the report introduces the paper trays market in the Commonwealth of Independent States & Russian region with the help of detailed information about the growth avenues for paper trays manufacturers in the region and growth parameters of the paper trays market based on its leading segments – sources, material types, and end uses.
Chapter 15 – Japan Paper Trays Market Analysis and Forecast
In this chapter, readers can find critical factors that are influencing the growth of the paper trays market in Japan, based on the leading market segments, during the forecast period. This chapter also provides the overview of maker dynamics such as drivers, restraints, opportunities, regulations, and trends in the Japan paper trays market.
Chapter 16 – APEJ Paper Trays Market Analysis and Forecast
Readers can find thorough information about the growth parameters of the paper trays market in the Asia Pacific region excluding Japan (APEJ) during the period 2013-2028. Great China, India, ASEAN, and South Korea are the leading countries in the APEJ region that are the prime subject of focus to obtain growth parameters of the APEJ paper trays market in this chapter.
Chapter 17 – MEA Paper Trays Market Analysis and Forecast
This chapter provides readers with detailed information on how the paper trays market will grow in the major countries in MEA region, including GCC Countries, South Africa, Turkey, Iran, and Israel, during the forecast period.
Chapter 18 – Competitive Assessment
This chapter helps readers to understand the competitive environment in the paper trays market with the help of a dashboard overview of recent developments in the market. Additionally, information about market structure, competitive share analysis, and key participants in the paper trays market is included in this chapter.
Chapter 19 – Paper Trays Vendor Analysis
This chapter features detailed information about all the leading players in the paper trays market, such as Mondi Group Plc, International Paper, Huhtamaki Oyj, Pactiv LLC, UFP Technologies Inc., Billerud AB, Stora Enso Oyj, CS Packaging Inc., Proactive Packaging & Display Inc., and Novolex.
Chapter 20 – Appendix
This chapter provides a quick overview of the quantitative information that describe important growth prospects of the paper trays market.
Chapter 21 – Assumptions and Acronyms Used
In this chapter, readers can find a comprehensive list of acronyms and assumptions that provide a base to the information and statistics about the paper trays market that are included in the report.
Chapter 22 – Research Methodology
This chapter helps readers to understand the research methodology that was by analysts to obtain quantitative and qualitative conclusions about the paper trays market.
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