Specialty Papers Market

Specialty Papers Market Analysis By Product (Thermal Specialty Papers, Décor Specialty Papers, Label Specialty Papers, Kraft Specialty Papers, Others), By End-user Industry (Building & Construction, Food & Beverages, Pharmaceuticals, Others), & Region- Global Market Insights 2023-2033

Analysis of Specialty Papers market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Specialty Papers Market Outlook (2023-2033)

Worldwide demand for specialty papers accounted for a market valuation of US$ 35.2 billion in 2023. The global specialty papers market is forecasted to expand at 6.9% CAGR and reach US$ 68.8 billion by the end of 2033.

Growing focus on sustainability and rising demand for eco-friendly packaging across the world are prominent prospects that are propelling sales of specialty papers. The growing e-commerce industry, increasing disposable income, rising investments in product innovation and development, flourishing food service businesses, bans on the use of plastic products, and the growing availability of novel specialty paper products are other factors that are anticipated to bolster market growth in the future.

Specialty papers are extensively used in the publishing and packaging industry and changing trends are expected to create new opportunities for new specialty paper companies as well as established market players going forward. Specialty papers for printing, specialty stamping papers, and fine papers, are expected to be some popular specialty paper supplies throughout the forecast period.

Contrarily, fluctuating raw material prices and high costs of finished products are predicted to have a hindering effect on the overall market evolution over the next ten years. The high availability of low-cost plastic alternatives is another aspect that could potentially restrict specialty paper sales going forward. Specialty paper manufacturers are shifting toward low-cost recycled fiber to produce affordable products that have a demand in various industries.

All the key trends, restraints, opportunities, and drivers influencing market development have been discussed in detail in this revised specialty papers market research analysis by skilled analysts by Fact.MR, a market research and competitive intelligence provider.

Report Attributes


Specialty Papers Market Size (2023)

US$ 35.2 Billion

Projected Market Value (2033F)

US$ 68.8 Billion

Global Market Growth Rate (2023-2033)

6.9% CAGR

Germany Market Growth Rate (2023-2033)

3.5% CAGR

North America Market Share (2022)


Asia Pacific Market Share (2022)


Key Companies Profiled

  • International Paper Company
  • UPM¬-Kymmene Oyj
  • Ahlstrom¬Munksjö Oyj
  • WestRock
  • Nippon Paper Industries Co. Ltd.
  • Amcor
  • Oji Holdings
  • Mondi
  • Nordic Paper AS
  • Stora Enso
  • Domtar
  • Fedrigoni
  • Pudumjee Paper Products
  • Asia Pulp & Paper Group
  • Tetra Laval
  • Speciality Papers Ltd.
  • Mantrose-Haeuser Co. Inc.
  • OX Industries
  • Catalyst Paper
  • BPM Inc.

How Can New Companies Flourish in This Marketplace?

“New Entrants Can Should on Product Innovation to Bolster their Market Share”

Sustainable innovation is anticipated to be the prime focus of start-ups as governments across the world ban the use of plastic packaging and promote the use of paper products. Aspiring specialty paper companies are also expected to take advantage of sustainability support programs from governments and focus on raising new capital to invest in research and development of advanced products.

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What Opportunities Can Specialty Paper Companies Capitalize on in Asia Pacific?

“Rising Infrastructure Development Activity and Increasing Disposable Income”

The Asia Pacific region is rife with emerging economies and governments of these countries are focusing on infrastructure development to boost economic growth. Urbanization and industrialization are the two prime aspects that are boosting shipments of specialty papers in the building & construction industry in countries such as India, China, Japan, Indonesia, and Korea. Demand for specialty papers in the APAC region accounted for more than 35% share of the global market in 2022.

Economic goals of ambitious governments of India and China have led to a major uproar of infrastructure development activity in recent years and this is slated to boost sales of décor papers and kraft papers over the coming years. Demand for specialty papers in India accounted for 40% of all demand in the South Asian region in 2022.

Changing standard of living and rising per capita disposable income has resulted in increased spending on interiors and luxury furniture in many Asian countries and these factors are also predicted to propel market development in the future. Matte specialty papers and white specialty papers are projected to witness high demand in the APAC region through 2033.

Specialty Papers Market Forecast by Fact.MR

Country-wise Insights

What Makes the U.S. an Investment-worthy Market for Specialty Paper Manufacturers?

“Growing Investments in Packaging Industry to Drive Specialty Paper Demand”

The world is riding the sustainability trend and the U.S. has also jumped onto the bandwagon as the government in the country takes initiatives to reduce plastic waste and pollution. Bans on plastic use for packaging have led to heightened demand for paper packaging solutions and this is expected to be a prominent driver for market growth in the United States over the coming years.

The presence of major packaging companies, high consumer spending potential, supportive initiatives by the government to promote paper packaging, the presence of key food manufacturing facilities, and the rising availability of specialty papers are other prospects that alter the demand for specialty papers in the country. Sales of specialty papers in the U.S. are projected to account for more than 80% share in the North American region by the end of 2033.

How Opportune is the Market for Specialty Paper Suppliers in Japan?

“Rising Awareness of Plastic Pollution to Uplift Specialty Paper Demand”

Awareness regarding the ill effects of plastic pollution has increased globally in recent years owing to initiatives taken by environmental activists and governments to control climate change. This trend is also true for Japan, where people are more aware of plastic pollution and are now demanding sustainable packaging solutions to curb plastic waste, which is projected to boost sales of specialty papers in the country across the forecast period.

Moreover, increasing investments in infrastructure development and growing adoption of paper packaging in the food and beverage industry are also expected to boost specialty paper shipments in Japan through 2033.

Where are Specialty Paper Suppliers Expected to Invest in Europe?

“Germany Projected to Exhibit Highly Attractive Business Potential”

The presence of prime specialty paper suppliers in Europe makes it a highly opportune regional market for new as well as established market players. Germany leads specialty paper demand in this region at present and is anticipated to have a bright sales outlook over the coming years as well. High demand for specialty papers in the building & construction industry owing to rising investments in interior decoration is projected to be a prime driver for the market in Germany.

Increasing per capita disposable income, changing standards of living, and high availability of specialty paper stock are other aspects that could shape the demand outlook in Germany over the next ten years. Specialty paper shipments in Germany are slated to rise at 3.5% CAGR through 2033 and accounted for around 20% share in 2022.

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Category-wise Insights

Which Type of Specialty Papers are Expected to Witness Higher Demand?

“Décor and Kraft Papers Anticipated to Be Most Popular”

Based on product, the market for specialty papers is segmented into thermal specialty papers, décor specialty papers, label specialty papers, kraft specialty papers, carbonless specialty papers, printing specialty papers, release liner papers, and other specialty papers.

High disposable income and rising standards of living have led to an increased demand for décor and kraft papers as they are being used extensively in home interiors to enhance the finish and look of walls, lamps, and furniture. The growing popularity of DIY (Do it yourself) trends, increasing consumer awareness about the environmental impact of paints, and the convenient nature of décor papers are other factors that are anticipated to propel its popularity over the coming years.

Cumulatively, sales of specialty décor papers and specialty kraft papers are forecasted to account for 3/5 of the global market revenue share by the end of 2033.

Competitive Landscape

Key specialty paper manufacturers are focusing on launching new specialty papers for several applications in hopes of increasing their sales potential and business scope.

  • In June 2022, UPM Specialty Papers, a leading provider of specialty papers announced the launch of its new specialty paper. UPM Solide Lucent is a compostable and recyclable high-barrier, fiber-based kraft paper that is apt to be used as lamination for manufacturing bags, wraps, and single-packs along with being used as a coating base as well.
  • In March 2022, LINTEC, a renowned producer of paper and adhesive products announced the launch of its newly developed writable specialty paper. The new paper is writable with a soft texture to create an excellent writing touch and is slightly transparent in nature as well.
  • In January 2021, Sona Papers, a private company based in India announced the launch of a new range of specialty papers that consisted of around 72 products. The new range was launched in collaboration with Neenah, a company based in the U.S., and focused on changing the premium paper market.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Specialty Papers Industry Research

  • By Product :

    • Thermal Specialty Papers
    • Décor Specialty Papers
    • Label Specialty Papers
    • Kraft Specialty Papers
    • Carbonless Specialty Papers
    • Printing Specialty Papers
    • Release Linear Papers
    • Other Specialty Papers
  • By End-use Industry :

    • Building & Construction
    • Food & Beverages
    • Pharmaceuticals
    • Packaging & Publishing
    • Electrical
    • Other Industries
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the specialty papers market?

In 2023, the global specialty papers market accounts for a US$ 35.2 billion valuation.

What is the demand outlook for the specialty papers market?

Shipments of specialty papers are set to increase at 6.9% CAGR from 2023 to 2033.

What is the forecasted market size for specialty papers?

By 2033-end, specialty paper demand is projected to reach a value of US$ 68.8 billion.

What are the key factors driving the global specialty papers market?

Increasing use of specialty papers in the packaging industry and bans on plastic usage are prime factors driving market growth.

Which are the key regions in the global specialty papers market?

Asia Pacific, North America, and Europe are major markets for specialty papers.

Specialty Papers Market

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