Softgels Dietary Supplements Market

Softgels Dietary Supplements Market by Ingredient (Amino Acid, Botanical & Vitamin-& Mineral-based Softgels Dietary Supplements), By Application (Bone and Joint Health, General Well-being, Heart Health, Sports Nutrition), By End User, By Sales Channel and by Region- 2022 to 2032

Analysis of Softgels Dietary Supplements market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Softgels Dietary Supplements Market Snapshot (2022-2032)

The global softgels dietary supplements market is estimated to be US$ 8.03 Billion by 2022, sales of softgels dietary supplements are anticipated to witness significant expansion, registering a CAGR of 7% over the forecast period of 2022 to 2032.

Softgels dietary supplements based on vitamins and minerals accounted for more than half of the global market share in 2022. These supplements are also expected to remain the most attractive, with an absolute dollar opportunity of around US$ 15.8 Billion from 2022 to 2032. By application, softgels dietary supplements for general well-being enjoyed high popularity, experiencing a moderate 6.5% value CAGR from 2015 to 2021.

Report Attributes


Anticipated Base Year Value (2021)

US$ 7.5 Billion

Expected Market Value (2022)

US$ 8.03 Billion

Projected Forecast Value (2032)

US$ 15.8 Billion

Global Growth Rate (2022-2032)


Expected Growth Rate of the United States Market (2022-2032)

32% CAGR

Anticipated Market Value of China (2032)

US$ 3.8 Billion

Prominent Softgels Dietary Supplements Service Providers

  • DuPont de Nemours, Inc.
  • Abbott Laboratories
  • Bayer AG
  • GlaxoSmithKline Limited
  • Herbalife International
  • Royal DSM N.V.
  • Glanbia Plc
  • Now Foods
  • The Nature's Bounty Co.
  • Amway Enterprises

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

2017-2021 Revenue Analysis of Softgels Dietary Supplements Market vs. Growth Outlook 2022-2032

According to market research and competitive intelligence provider Fact.MR, the Softgels Dietary Supplements market experienced noteworthy growth, growing at a value CAGR of 6.5% from 2017 to 2021, wherein, developed countries such as the U.S., Canada, Germany, and the U.K. held a significant share in the global market.

On a global scale, healthcare costs have doubled in the past few years, which can be attributed to rising expenditure on R&D activities conducted by major players in the healthcare industry. The Centers for Medicare and Medicaid Services (CMS) has projected that U.S. healthcare spending will grow at an annual growth rate of 5.5% through 2032. Besides, the average cost of treatment of non-emergency conditions in the U.S., including bronchitis, dizziness, sore throat, and flu in the emergency room amounts to US$2, 032, which is US$ 1,800 more than in primary care settings. These increasing healthcare costs are influencing consumers to opt for health supplements as a preventive measure to avoid hospitalization.

Dietary supplements have reduced hospital visits for ailments and conditions such as maternity and newborn care, mental and behavioral health, pediatric care, etc. Considering these statistics and shift in dynamics, the market for softgels dietary supplements is forecast to expand data healthy CAGR of 7% over the next 10 years.

Key Market Drivers Influencing Softgels Dietary Supplements Industry Expansion

Adoption of Clean Label Ingredients is Likely to Offer Huge Traction to the Sales of Softgels Dietary Supplements

According to the Food Insider Journal, around 75% of consumers are willing to pay extra for clean-label ingredients. Clean label is a consumer-driven movement demanding a return to real food and transparency through authenticity. Dietary supplements, this means that they should contain natural, familiar, and simple ingredients that are easy to recognize, understand, and pronounce.

Several products with a clean label tag have been launched in the past few years. These products have gained traction as they cater to changing consumer preferences. For instance, In Aug 2021, Lonza launched its latest dosage form innovation, with supplements manufacturers now able to choose from a range of vibrant, clean label colorants when selecting its Capsugel Vcaps Plus plant-based capsules.

These product launches have resulted due to changing consumer behavior regarding the use or consumption of products. As per the recent survey, the growing consideration for clean label attributes of real, natural, nothing artificial, eco-friendly packaging is ahead of claims like fat-free, low sugar, and zero calories. Thus, softgels dietary supplements manufacturers are aiming to market their products with clean labels.

Promotion of Associated Health Benefits by Governments Offers Immense Growth Prospects for Softgels Dietary Supplements Manufacturers

Governments are supporting manufacturers of dietary supplements by promoting the health benefits of these products. Government support towards fiber ingredients in food products has induced an inclination in manufacturers toward fiber food supplements. Also, various governments and private companies worldwide are promoting dietary supplements to control and prevent diseases and reduce the prevalence of certain health conditions.

Dietary supplements are natural ingredients promoted by many regulatory bodies such as the FDA in North America and EFSA in Europe, which are becoming more stringent regarding the ingredients used in food products and their proper labeling, to promote organic/natural foods for better consumer health.

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Key Challenges encountered by Softgels Dietary Supplements Providers

Stringent Healthcare Regulations May Emerge as the Primary Roadblock for Softgels Dietary Supplements Suppliers

False health claims and contamination are the most prevalent problems related to the manufacturing of dietary supplements. Many regulatory agencies such as the FDA are paying more attention to the safety and risks of dietary supplements.

With an increasingly stringent regulatory environment for dietary supplements, companies often use faulty research studies to attribute health claims to a specific ingredient or formulation in various dietary supplements. Consequently, these claims may sometimes misrepresent the real health benefits to consumers. Supplements manufacturing companies are not happy due to the additional cost of investment in research & development. This has had a ripple effect on the overall product pricing of soft gel dietary supplements.

Comparative View of Adjacent Softgels Dietary Supplements Markets

Softgels Dietary Supplements Market :


Softgels Dietary Supplements Market

CAGR (2022-2032)


Market Value (2032)

US$ 15.8 Billion

Growth Factor

The Growing Trends of clean-label ingredients among millennials have augmented the demand for the softgels dietary supplements market.


Several governments are promoting the health benefits related to these supplements are likely to offer immense growth opportunities over the coming years.

Probiotics Dietary Supplements Market :


Probiotics Dietary Supplements Market

CAGR (2022-2032)


Market Value (2032)

US$ 17 Billion

Growth Factor

Rising awareness levels among consumers toward preventive healthcare are likely to support the growth of the global market


The prevalence of digestive disorders is multiplying at a faster rate, which is expected to result in increased demand for probiotic products.

Liquid Dietary Supplements Market :


Liquid Dietary Supplements Market

CAGR (2022-2032)


Market Value (2032)

US$ 35 Billion

Growth Factor

The development of new products and increasing intake by athletes and sports professionals are likely to fuel the liquid dietary supplements market.


The ready-to-drink concept is likely to bring a lot of growth to companies that make liquid dietary supplements since these supplements are easy to use and store and have a high nutritional value.

Which Region Offers the Largest Opportunity for Sales of Softgels Dietary Supplements?

With an absolute dollar opportunity of around US$ 10 Billion, East Asia is expected to be the most lucrative market for softgels dietary supplements suppliers. China is leading the East Asian market and is expected to witness double-digit growth during 2022-2032.

With the fast-paced growth of its economy and changes in lifestyle, Chinese consumers’ inclination towards general wellness has grown multi-fold in the recent past. The population in the country suffering from mixed lifestyle ailments, ranging from malnutrition to obesity, has risen rapidly among urban and rural residents.

Besides, it is projected that by 2050, around 30% of the Chinese population will be 60 years of age and above. With the population turning older coupled with its growing affordability level, demand for soft gel dietary supplements in healthcare is bound to swell.

How is Growing Consumption of Protein in Europe Expected to Drive Demand for Softgels Dietary Supplements?

There has been significant growth in protein consumption as part of regular diets and in the form of supplements. Europeans prefer high-protein diets as compared to other populations. A standard European diet contains more than the required amount of protein that is needed to maintain optimal health. This has contributed to increased demand for proteins and protein-rich food.

According to the World Health Organization (WHO), the average protein consumption of Europeans ranges from 99 to 115 gm per day. Rising nutritional supplements use in daily diets is gaining momentum in the region, which would boost demand for soft gel dietary supplements over the forecast period.

Country-wise Analysis

Why is the Mature Softgels Dietary Supplements Market in the U.S. still growing at Over 4% annually?

The market in the U.S. grew by 4% from 2017 to 2021. Several adults and children in the country take one or more types of dietary supplements. In a survey conducted by the Council for Responsible Nutrition among U.S. consumers, 77% of them reported that they consume dietary supplements.

The survey stated that a majority of both, males and females aged over 18 years consumed dietary supplements. Besides this, what drives the market growth in the U.S. is the growing consumption of more than one dietary supplements by consumers, which can be reasoned with an increasing number of lifestyle ailments among people.

What makes Germany a Hub for Softgels Dietary Supplements Demand?

In 2022, Germany is expected to account for over 26% share of the European market for soft gel dietary supplements, respectively. Pregnant females and new mothers correspond to over 30% of all dietary supplements sales in Germany.

Several German associations such as the Association of German Gynecologists, German Federal Institute for Risk Assessment, German Federal Center for Health Education, Cochrane Library, German Nutrition Society, and German Society for Obstetrics and Gynecology, German Society for Pediatrics and Adolescent Health, and German Midwife Organization support the use of dietary supplements by expecting mothers.

Country-wise Forecast CAGRs for the Softgels Dietary Supplements Market

Country CAGR









South Korea


Category-wise Insights

Why are Vitamin-and Mineral-based Softgels Dietary Supplements the Most Used?

Rising Prevalence of Vitamin Deficiency is Likely to Widen Demand for Vitamin and Mineral-based Supplements

Vitamin-and mineral-based softgels dietary supplements account for around 50% share of the global market. Also known as multivitamin/ mineral (MVM) supplements, vitamin- and mineral-based supplements are found to be used in nearly every middle-class and above household. Daily vitamin and mineral intake has become a routine among consumers. Besides, suggestions and positive feedback from nutritionists for different categories of vitamin- and mineral-based supplements have further aided demand growth.

Besides, they are also being consumed to prevent certain chronic diseases. Studies suggest that MVMs prevent the risk of vision loss in people with age-related macular degeneration.

Which End User Holds Lucrative Avenues for Softgels Dietary Supplements Manufacturers?

Adult Segment is estimated to Capture Maximum Share

Adults, apart from geriatric and pregnant women, represented over 50% demand for soft gel dietary supplements in 2022. A large number of adults consume dietary supplements to address malnutrition issues. Malnutrition is a growing human health issue worldwide. Given the availability of screening devices, extreme malnutrition cases in hospitals, care homes, and individuals living at home, especially in the Asia Pacific, tend to go undetected and untreated. Less than 45% of patients worldwide identified as undernourished receive proper medical intervention.

Malnutrition not leads only to physical issues but also to psycho-social effects such as apathy, inactivity, impaired immune response, impaired wound healing, decreased muscle strength and weakness, self-neglect, and, anxiety, leading to poor quality of life. Hence, effective nutritional care preparation has now become a critical factor in the battle against malnutrition, and such nutritional support can be given by dietary supplements.

Which Application of Softgels Dietary Supplements Generates Most of its Revenue?

Demand for Better Well-being to Improve Growth Prospects

General well-being, as an application, accounted for over a quarter of the overall demand for soft gel dietary supplements in 2022. Growing concerns regarding cognitive well-being are a major driving factor for this market. The young population is facing immune health issues such as allergies, asthma, autoimmune diseases, and others, which has boosted the production and sales of immune health supplements, globally.

Consumers are becoming more health-conscious and prefer consuming gluten-free, sugar-free, and fat-free products. The growing interest of consumers in maintaining a healthy lifestyle has led to higher consumption of dietary supplements that provide various nutritional and health benefits.

Softgels Dietary Supplements Market- Competitive Landscape

The majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

  • In February 2022, FMCG direct selling company Amway India launched nutrition supplements in trendy, tasty, convenient, and simplified formats like flavourful gummies and mouth-dissolving jelly strips under its flagship brand Nutrilite. This new range of products is designed to suit modern lifestyles, especially of the busy young millennials, this range of on-the-go nutrition supplements is all set to further strengthen Amway’s nutrition portfolio.
  • In October 2021, Nestlé Health Science has completed its acquisition of the core brands of The Bountiful Company, including Nature’s Bounty, Solgar, Osteo Bi-Flex, Puritan’s Pride, Ester-C, and Sundown. The $5.75 billion deal had been announced on April 30.
  • In September 2021, Prorganiqan India-based supplements manufacturer announced the launch of 24-in-1 mega superfoods dietary supplements. These will be packed with various essential greens, veggies, fruits, and herbs, and will deliver improvement in general health and well-being.
  • In October 2021, Herbalife introduced a relaxation tea as well as new immunity essentials, formulated with lemon balm, to fight stress.

Report Scope

Report Attribute


Market Value in 2022

US$ 8.03 Billion

Market Value in 2032

US$ 15.8 Billion

Growth Rate

CAGR of 7% from 2022 to 2032

Base Year for Estimation


Historical Data


Forecast Period


Quantitative Units

Revenue in US$ Billion and CAGR from 2022-2032

Report Coverage

  • Revenue Forecast
  • Volume Forecast
  • Company Ranking
  • Competitive Landscape
  • Growth Factors
  • Trends and Pricing Analysis

Segments Covered

  • Ingredient
  • Application
  • End User
  • Sales Channel
  • Region

Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia
  • New Zealand
  • GCC
  • South Africa

Key Companies Profiled

  • Herbalife
  • DSM N.V
  • Glanbia
  • Now Foods
  • The Nature’s Bounty
  • Amway
  • DuPont
  • Abbott Laboratories
  • Bayer AG
  • GlaxoSmithKline Ltd.


Available Upon Request

Key Segments Covered in the Softgels Dietary Supplements Industry Report

  • By Ingredient :

    • Amino Acid Softgels Dietary Supplements
    • Botanical Softgels Dietary Supplements
    • Vitamin-& Mineral-based Softgels Dietary Supplements
    • Others
  • By Application :

    • Bone and Joint Health
    • General Well-being
    • Heart Health
    • Immune Health and Digestive Health
    • Sports Nutrition
    • Weight Loss
    • Others
  • By End User :

    • Adults
    • Geriatric Population
    • Pregnant Women
    • Children
  • By Sales Channel :

    • Softgels Dietary Supplements Sales via Modern Trade
    • Softgels Dietary Supplements Sales via Drug Stores & Pharmacies
    • Softgels Dietary Supplements Sales via Health & Beauty Stores
    • Softgels Dietary Supplements Sales via Online Retail
    • Softgels Dietary Supplements Sales via Other Sales Channels
  • By Region :

    • North America 
    • Europe 
    • Asia Pacific 
    • Middle East & Africa 
    • Latin America 

- FAQs -

What was the market worth for softgels dietary supplements in 2021?

As of 2021, the Softgels Dietary Supplements market was valued at US$ 7.5 Billion.

At what value will the Softgels Dietary Supplements market close in 2022?

As of 2022, Fact.MR expects the Softgels Dietary Supplements industry to be valued at US$ 8.03 Billion.

From 2015-2021, what was the documented growth rate for the Softgels Dietary Supplements market?

According to Fact.MR, a CAGR of 6.5% was recorded for the Softgels Dietary Supplements market from 2015-2021.

At what percentage will the industry expand during the 2022-2032 period of assessment?

From 2022 to 2032, the Softgels Dietary Supplements industry is poised to flourish at a 7% CAGR.

What is the expected closing market value for Softgels Dietary Supplements in 2032?

By 2032, the Softgels Dietary Supplements landscape is slated to reach a valuation of US$ 15.8 Billion.

By Application, which segment is likely to experience the fastest growth rate?

Softgels Dietary Supplements for general wellbeing is expected to grow the fastest, at a CAGR of 6.5%.

Which is the most preferred Ingredient of Softgels Dietary Supplements?

Vitamins & Minerals based Softgels Dietary Supplements are expected to be most widely deployed, documenting a 6.6% value CAGR.

How will the U.S market for Softgels Dietary Supplements flourish until 2032?

As per Fact.MR’s projections, the market for Softgels Dietary Supplements in the U.S will likely expand at a 32% CAGR.

What will be the growth scenario for the market in China until 2032?

China is poised to yield a valuation of US$ 3.8 Billion concerning Softgels Dietary Supplements in 2032.

Softgels Dietary Supplements Market