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Softgels Dietary Supplements Market

Softgels Dietary Supplements Market

Softgels Dietary Supplements Market By Ingredient (Amino Acids, Botanical Supplements, Vitamins & Minerals), By Application (Bone and Joint Health, Heart Health, Weight Loss), By End User (Adults, Geriatric), By Sales Channel (Modern Trade, Online Retail)- Global Market Insights 2021 to 2031

Softgels Dietary Supplements Market
  • May-2021
  • List of Tables : 160
  • List of Figures : 201
  • 170 Pages
  • Food & Beverage

Key Questions Answered in Report

  • What is the expected growth rate for the softgel dietary supplements market through 2031?

    By value, Fact.MR has projected over 7% CAGR for softgel dietary supplement sales during 2021-2031. In terms of volume, demand is expected to increase at around 7.5% CAGR over the same period.

  • Which are the most lucrative markets for softgel dietary supplement manufacturers?

    As per Fact.MR’s projections, China, Japan, India, Indonesia, Malaysia, and Thailand are markets expanding at high CAGRs. Together, East Asia and South Asia is projected to hold around one-third market share through 2031.

  • Who are the prominent softgel dietary supplement manufacturers?

    Top suppliers of softgel dietary supplements include tier-1 companies such as BASF, Du Pont, Abbott, Bayer, and Glaxo SmithKline, which together accounted for around 37% share of global revenue in 2020.

Report Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Softgel Dietary Supplements and How to Navigate
  • Recommendation on Key Winning Strategies

Sales of Softgel Dietary Supplements in 2016 to 2020 Vs Projections for 2021 to 2031

Historically from 2016 to 2020, the use of softgel dietary supplements increase at around 6.5% CAGR, wherein, developed countries such as the U.S., Canada, Germany, and the U.K. held a significant share in the global market.

On a global scale, healthcare costs have doubled in the past few years, which can be attributed to rising expenditure on R&D activities conducted by major players in the healthcare industry. The Centers for Medicare and Medicaid Services (CMS) has projected that U.S. healthcare spending will grow at an annual growth rate of 5.5% through 2027. Besides, the average cost of treatment of non-emergency conditions in the U.S., including bronchitis, dizziness, sore throat, and flu in the emergency room amounts to US$2, 032, which is US$ 1,800 more than in primary care settings. These increasing healthcare costs are influencing consumers to opt for health supplements as a preventive measure to avoid hospitalization.

Dietary supplements have reduced hospital visits pertaining to ailments and conditions such as maternity and newborn care, mental and behavioral health, pediatric care, etc. Considering these statistics and shift in dynamics, the market for softgel dietary supplements is forecast to expand data healthy CAGR of more than 7% over the coming 10 years.

What are the Key Opportunities for Softgel Dietary Supplement Manufacturers?

Governments are supporting manufacturers of dietary supplements by promoting the health benefits of these products. Government support towards fiber ingredients in food products has induced an inclination in manufacturers towards fiber food supplements. Also, various governments and private companies worldwide are promoting dietary supplements in order to control and prevent diseases and reduce the prevalence of certain health conditions.

Dietary supplements are natural ingredients promoted by many regulatory bodies such as the FDA in North America and EFSA in Europe, who are becoming more stringent regarding the ingredients used in food products and their proper labeling, so as to promote organic/natural foods for better consumer health.

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What are the Roadblocks for Softgel Dietary Supplement Suppliers?

False health claims and contamination are the most prevalent problems related to the manufacturing of dietary supplements. Many regulatory agencies such as the FDA are paying more attention to the safety and risks of dietary supplements.

With an increasingly stringent regulatory environment for dietary supplements, companies often use faulty research studies to attribute health claims to a specific ingredient or formulation in various dietary supplements. Consequently, these claims may sometimes misrepresent the real health benefits to consumers. Supplement manufacturing companies are not happy due to the additional cost of investment in research & development. This has had a ripple effect on the overall product pricing of softgel dietary supplements.

Will Sales of Softgel Dietary Supplements Gain Traction Due to the Clean Label Trend?

According to the Food Insider Journal, around 75% of consumers are willing to pay extra for clean-label ingredients. Clean label is a consumer-driven movement demanding a return to real food and transparency through authenticity. For dietary supplements, this means that they should contain natural, familiar, and simple ingredients that are easy to recognize, understand, and pronounce.

Several products with a clean label tag have been launched in the past few years. These products have gained traction as they cater to changing consumer preferences. These product launches have resulted due to changing consumer behavior regarding the use or consumption of products. Thus, softgel dietary supplement manufacturers are aiming to market their products as clean labels.

An Adaptive Approach to Modern-day Research Needs

Which Region Offers the Largest Opportunity for Sales of Softgel Dietary Supplements?

With an absolute dollar opportunity of around US$ 10 Bn, East Asia is expected to be the most lucrative market for softgel dietary supplement suppliers. China is leading the East Asian market and is expected to witness double-digit growth during 2021-2031.

With the fast-paced growth of its economy and changes in lifestyle, Chinese consumers’ inclination towards general wellness has grown multi-fold in the recent past. The population in the country suffering from mixed lifestyle ailments, ranging from malnutrition to obesity, has risen rapidly among urban and rural residents.

Besides, it is projected that by 2050, around 30% of the Chinese population will be 60 years of age and above. With the population turning older coupled with its growing affordability level, demand for softgel dietary supplements in healthcare is bound to swell.

How is Growing Consumption of Protein in Europe Expected to Drive Demand for Softgel Dietary Supplements?

There has been significant growth in protein consumption as part of regular diets and in the form of supplements. Europeans prefer high protein diets as compared to other populations. A standard European diet contains more than the required amount of protein that is needed to maintain optimal health. This has contributed to increased demand for proteins and protein-rich food.

According to the World Health Organization (WHO), the average protein consumption of Europeans ranges from 99 to 115 gm per day. Rising nutritional supplement use in daily diets is gaining momentum in the region, which would boost demand for softgel dietary supplements over the forecast period.

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Country-wise Analysis

Why is the Mature Softgel Dietary Supplement Market in the U.S. Still Growing at Over 4% Annually?

The market in the U.S. grew by 4% from 2012 to 2020. Several adults and children in the country take one or more types of dietary supplements. In a survey conducted by the Council for Responsible Nutrition among U.S. consumers, 77% of them reported that they consume dietary supplements. The survey stated that a majority of both, males and females aged over 18 years consumed dietary supplements. Besides this, what drives the market growth in the U.S. is the growing consumption of more than one dietary supplement by consumers, which can be reasoned with an increasing number of lifestyle ailments among people.

What makes Germany a Hub for Softgel Dietary Supplement Demand?

In 2020, Germany accounted for over 26% share of the European market for softgel dietary supplements, respectively. Pregnant females and new mothers correspond to over 30% of all dietary supplement sales in Germany. Several German associations such as the Association of German Gynecologists, German Federal Institute for Risk Assessment, German Federal Center for Health Education, Cochrane Library, German Nutrition Society, German Society for Obstetrics and Gynecology, German Society for Pediatrics and Adolescent Health, and German Midwife Organization support the use of dietary supplements by expecting mothers.

Category-wise Insights

Why is Vitamin- and Mineral-based Softgel Dietary Supplements the Most Used Ingredients?

Vitamin- and mineral-based softgel dietary supplements account for around 50% share of the global market. Also known as multivitamin/ mineral (MVM) supplements, vitamin- and mineral-based supplements are found to be used in nearly every middle-class and above the household. Daily vitamin and mineral intake has become a routine among consumers. Besides, suggestions and positive feedback of nutritionists for different categories of vitamin- and mineral-based supplements have further aided demand growth.

Besides, they are also being consumed to prevent certain chronic diseases. Studies suggest that MVMs prevent the risk of vision loss in people with age-related macular degeneration.

softgel dietary supplements market ingredient

Which Application of Softgel Dietary Supplements Generates Most of its Revenue?

General well-being, as an application, accounted for over a quarter of the overall demand for softgel dietary supplements in 2020. Growing concerns regarding cognitive well-being is a major driving factor for this market. The young population is facing immune health issues such as allergies, asthma, autoimmune diseases, and others, which has boosted the production and sales of immune health supplements, globally.

Consumers are becoming more health-conscious and prefer consuming gluten-free, sugar-free, and fat-free products. The growing interest of consumers towards maintaining a healthy lifestyle has led to higher consumption of dietary supplements that provide various nutritional and health benefits.

Which End User Hold Lucrative Avenues for Softgel Dietary Supplement Manufacturers?

Adults, apart from geriatric and pregnant women, represented over 50% demand for soft gel dietary supplements in 2020. A large number of adults consume dietary supplements to address malnutrition issues.

Malnutrition is a growing human health issue worldwide. Given the availability of screening devices, extreme malnutrition cases in hospitals, care homes, and individuals living at home, especially in the Asia Pacific, tend to go undetected and untreated. Less than 45% of patients worldwide identified as undernourished actually receive proper medical intervention.

Malnutrition not leads only to physical issues but also to psycho-social effects such as apathy, inactivity, impaired immune response, impaired wound healing, decreased muscle strength and weakness, self-neglect, and, anxiety, leading to poor quality of life. Hence, effective nutritional care preparation has now become a critical factor in the battle against malnutrition, and such nutritional support can be given by dietary supplements.

Why Have COVID-19 Skyrocketed Sales of Softgel Dietary Supplements?

COVID-19 has significantly boosted demand for softgel dietary supplements, as customers have started to spend exorbitantly on diets and supplements that boost immunity. The softgel dietary supplements industry, which was growing at around 5.5% annually, witnessed a year-on-year growth of nearly 12% in 2020 with the onset of COVID-19. The highest hike in demand was observed in the 2nd quarter of the year when consumers began to hoard and resort to panic buying dietary supplements.

Sudden demand surge for dietary supplements created a mild demand-supply gap in the first quarter of 2020; however, manufacturers soon ramped up production to meet this elevated demand. With disrupted distribution, manufacturers also increased their distribution reach to online channels. Sudden spurt in demand also led to certain strategic partnerships; for instance, Amway partnered with Indian Tobacco Corporation (ITC) to address this rising demand.

softgel dietary supplements market competition

Competitive Landscape

The majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

  • In October 2020, Abbott introduced strawberry-flavored dietary supplements in India. The launch is targeted to strengthen the company’s dietary supplement portfolio in the country.
  • In September 2020, Prorganiqan India-based supplement manufacturer announced the launch of 24-in-1 mega superfoods dietary supplements. These will be packed with various essential greens, veggies, fruits, and herbs, and will deliver improvement in general health and well-being.
  • In November 2019, Amway announced an investment of US$ 200 Mn to set up an innovation center in China for dietary supplements. This is targeted towards offering custom-made solutions as well as the overall expansion of the company.
  • In October 2019, Herbalife introduced a relaxation tea as well as new immunity essentials, formulated with lemon balm, to fight stress.

Similarly, recent developments related to companies manufacturing softgel dietary supplements have been tracked by the team at Fact.MR, which are available in the full report.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • MEA
  • East Asia
  • South Asia
  • Oceania

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand

Key Segments Covered

  • Ingredient
  • Application
  • End Use
  • Sales Channel
  • Region

Key Companies Profiled

  • DuPont de Nemours, Inc.
  • Abbott Laboratories
  • Bayer AG
  • GlaxoSmithKline Limited
  • Herbalife International
  • Royal DSM N.V.
  • Glanbia Plc
  • Now Foods
  • The Nature's Bounty Co.
  • Amway Enterprises


Available upon Request

Key Market Segments Covered

  • By Ingredient

    • Amino Acid Softgel Dietary Supplements
    • Botanical Softgel Dietary Supplements
    • Vitamin- & Mineral-based Softgel Dietary Supplements
    • Others
  • By Application

    • Softgel Dietary Supplements for Bone and Joint Health
    • Softgel Dietary Supplements for General Well-being
    • Softgel Dietary Supplements for Heart Health
    • Softgel Dietary Supplements for Immune Health and Digestive Health
    • Softgel Dietary Supplements for Sports Nutrition
    • Softgel Dietary Supplements for Weight Loss
    • Others
  • By End-User

    • Softgel Dietary Supplements for Adults
    • Softgel Dietary Supplements for Geriatric Population
    • Softgel Dietary Supplements for Pregnant Women
    • Softgel Dietary Supplements for Children
  • By Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • MEA

- FAQs -

Market projected over 7% CAGR for softgel dietary supplement sales during 2021-2031. In terms of volume, demand is expected to increase at around 7.5% CAGR over the same period.

China, Japan, India, Indonesia, Malaysia, and Thailand are markets expanding at high CAGRs. Together, East Asia and South Asia is projected to hold around one-third market share through 2031.

Top suppliers of softgel dietary supplements include tier-1 companies such as BASF, Du Pont, Abbott, Bayer, and Glaxo SmithKline,which together accounted for around 37% share of global revenue in 2020.

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