Dry Shampoo Market Rides on its Unique Selling Point of Water –Free Cleansing
Fact.MR’s recent study conducted on dry shampoo market reveals that the market is anticipated to grow at a CAGR of ~ 5% during the forecast period.
Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water will be one of the key factors that will drive the growth of the market. This is further propelled by a fast paced lifestyle, hectic work hours and the propensity of living in highly polluted cities.
With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. This is driving the market rigorously. Some of the conventional shampoos are filled with damage-causing chemical ingredients that are triggering hair-fall and scalp related problems among consumers.
Hence, there is a shift of consumers towards natural dry shampoo. The demand for dry shampoo is expected to experience significant growth by the end of the forecast period owing to water scarcity seen in many countries globally. This is creating lucrative opportunities for key stakeholders in the dry shampoo market.
Digital and E-Commerce Platforms Will be the Hot Spots for Revenue Generation
Presently, the sales of dry shampoos through modern trade holds a major share in the global market. There are plenty of small players largely dependent on traditional channels like distributors/ retailers for the sales of their products. The traditional brick and mortar stores are unable to maintain growth and profitability. As a result, the trend seems to be shifting towards the digital landscape with more and more consumers veering towards e-commerce.
The majority of the tier I and tier II players are focusing on enhancing their e-commerce platforms. The prevalence of online channels has skyrocketed in the recent past, thereby making this an integral consideration of the dry shampoo manufacturer’s strategic plan.
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Social Media Marketing Will Drive Customer Conversion in the Dry Shampoo Market
Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise. Consumers are spending more time on mobile devices.
Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.
Asia Pacific to be the Hub of Profitability Owing to High Consumption
Increasing demand for western hair care in the emerging economies is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. Countries in East Asia and South Asia represent potential opportunities for dry Shampoo.
New-age hair styling, hair treatment and hair coloring coupled with the willingness of consumers to spend on personal care products such as shampoo, conditioners, and others is leading to a heightened availability and changing consumption patterns.
Emerging nations such as, Malaysia, India, and China, represent the substantial market share for such products and penetration, which is likely to yield significant revenue opportunities.
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Niche Applications and Bio-based Ingredients Are Riveting Trends in the Dry Shampoo Market
Dry Shampoos are pioneering research in bio-based ingredients. Many global, vital players are strategically investing in sustainable development.
New products have been launched after improving their environmental profile with high biodegradability levels thus giving the market a jumpstart.
Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo was in the ambit of only small manufacturers.
However, with an increase in its demand, global key players are increasingly focusing on strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.
Counterfeit Products Continue to Remain an Indefinite Challenge in the Global Dry Shampoo Market
Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in the recent years. Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products.
The cases of counterfeit cosmetic products such as hair color causing severe allergic reactions have seen a rampant rise. To offset this, the selling portals, product pricing, and packaging are considered as essential points that differentiate fake products from original ones.
Furthermore, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.
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Prominent Companies Are Focused on Enhancing Their Product Portfolio
Recently, ‘Procter & Gamble’, a multinational consumer goods corporation, has launched numerous waterless dry shampoo and associated products. The company said that these new products are specially designed to provide to the diverse hair care needs of all women without using a single drop of water.
Apart from the conventional dry shampoos in the market, a handful of players are aiming to create an edge over their competitors by designing products with special features. Moreover, customers are largely demanding innovations in the existing and conventionally produced shampoos. For instance, dry shampoos for dry hair, keratin treated hair, colored hair, for nurturing the hair and to provide personalized touch.
The inclusion of these features in the existing portfolio is anticipated to attract more new customers apart from the existing customer base. Catering to these special feature shampoos is anticipated to strengthen the brand and customer relationships in the long run.
Prominent Players Operating in the Dry Shampoo Market Are Focused On Increasing their Production Capacity
Significant shares in the dry shampoo market is acquired by top players such as Roquette Freres SA, Emsland Group, Puris Proteins, LLC, Cosucra and Quadra Chemicals.
Since their inception, these players have increased their revenue and market presence rigorously and are focused on increasing their production capacity to fulfill the global demand.
Some noteworthy developments in the dry shampoo market are as follow:
- Product Launch: In October 2019, Avena Foods, Unilever has announced that it has acquired Lenor Japan, a skincare business with presence in Japan and China
- Collaboration/ Joint Venture: In July 2019, Henkel will enter into a Joint Venture with personalized hair coloration provider eSalon.com
- Product Launch: In March 2019, Procter & Gamble has launched several dry shampoo products and the company has launched its first new retail hair care brand in four years.
- Business Strategy: In April 2019, Shiseido’s Chinese subsidiary has signed a Joint Business Plan with Alibaba Group aimed at strengthening their cooperation.
- Business Strategy: In April 2017, Shiseido terminated agreements with Burberry for distribution of Burberry's beauty products.
- Acquisition: In 2017, Shiseido announced the acquisition of a US-based start-up, MATCHCo.
- Acquisition: In 2017, Kao Corporation acquired Oribe Hair Care, LLC, from Luxury Brand Partners, LLC.
- Acquisition: In 2017: Coty Inc. acquired 60% stake in Younique, for US$ 600 Mn, Younique is an online retail beauty platform.
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Global Dry Shampoo Market: Segmentation
Segmentation table of the global dry shampoo market has been provided below on the basis of form, function, demographic, distribution channel, and region.
The dry shampoo market is anticipated to observe significant growth in the forecast period 2019 to 2027, according to the Fact.MR study. The study propounds key trends that are currently shaping the growth of the dry shampoo market.
This newly published and insightful report sheds light on key dynamics, which are expected to transform the future of the dry shampoo market, in turn, creating flourishing avenues for prominent companies as well as emerging players associated with the manufacturing of dry shampoo.
The dry shampoo market study is sinuous market intelligence on key revenue growth drivers, challenges, industry trends, and opportunities, which will eventually influence growth trajectory of the dry shampoo market.
The report initially imparts an overview of the dry shampoo market, considering current and future prospects in the growth, to unveil attractive facets appertaining to the adoption of dry shampoo across key regional markets.
An in-depth assessment on few of the dry shampoo manufacturers offered in the report enables the report readers to gain detailed insights that are derived from the dry shampoo manufacturers across the regional markets incorporated in the report.
A list of key companies operating in the dry shampoo market provided in the report adds to the credibility of this exhaustive research study.
Global Dry Shampoo Market: Opportunity Analysis
The study offers detailed intelligence on different factors influencing demand, sales, and revenue generation in the dry shampoo market around the world. The opportunity analysis included in the report is beneficial for the readers to better understand opportunities in the dry shampoo market, which will, in turn, trigger the adoption of dry shampoo.
An elaborated cost structure analysis provides the report with an innate completeness, and analysis offered on the cost structure involves all the regional markets incorporated.
A detailed forecast on the global dry shampoo market has also been offered by experts, who have categorized the market forecasts into a likely scenario, a conservative scenario, and an optimistic scenario regarding adoption and involvement of the global dry shampoo market across the forecast period.
Analysis and assessment of price point by region has also been included in this study. The study also exerts details on aspects impacting strategies of the manufacturers within the global dry shampoo market.
Global Dry Shampoo Market: Analysis on Market Size Evaluation
Market valuation at global and regional scale for the global dry shampoo market is offered in terms of “US$ Mn.” A Y-o-Y growth comparison on the key dry shampoo market segments, along with the market attractiveness assessment quantifies insights delivered in the report.
Metrics mentioned above are also tracked based on dry shampoo consumption across several regions where dry shampoo witnesses a growing demand.
Global Dry Shampoo Market: Scrutinized Assessment on Regional Segments
Weighted chapters have been included in the report on the global dry shampoo market, which impart forecast on the regional markets recognizing the regional macros (business, economic and political environment outlook), which are expected to have an impact on the growth on the global dry shampoo market in the near future.
Country-specific assessment on the demand for dry shampoo have also been provided for each regional market, along with the market size valuation, price point assessment, price index, and impact analysis of key regional and country-wise dynamics. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.
Global Dry Shampoo Market: In-depth Analysis on Competitive Landscape
The report concludes with a weighted chapter on the competition landscape considering up-to-date and essential developments related to the market players, who predominantly engage in the production and distribution of dry shampoo along with a comprehensive SWOT analysis on each player identified together with the company strategies, identification, and analysis.
Market share comparison and analysis of these market players offered in the report enables the reader to devise strategies for their businesses.
The intensity mapping of the market players operating in the global dry shampoo market provides readers with actionable intelligence, which helps in understanding the current market status and prospects determining the competition levels in the global dry shampoo market.
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