Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2027

Published on : Oct-2019 | List of Tables : 146 | List of Figures : 108 | No. of Pages : 170 | Report Code : FACT4300MR | Format :

Dry Shampoo Market Rides on its Unique Selling Point of Water –Free Cleansing 

Fact.MR’s recent study conducted on dry shampoo market reveals that the market is anticipated to grow at a CAGR of ~ 5% during the forecast period. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water will be one of the key factors that will drive the growth of the market. This is further propelled by a fast paced lifestyle, hectic work hours and the propensity of living in highly polluted cities.

 With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. This is driving the market rigorously. Some of the conventional shampoos are filled with damage-causing chemical ingredients that are triggering hair-fall and scalp related problems among consumers. Hence, there is a shift of consumers towards natural dry shampoo. The demand for dry shampoo is expected to experience significant growth by the end of the forecast period owing to water scarcity seen in many countries globally.  This is creating lucrative opportunities for key stakeholders in the dry shampoo market.

Digital and E-Commerce Platforms Will be the Hot Spots for Revenue Generation

Presently, the sales of dry shampoos through modern trade holds a major share in the global market. There are plenty of small players largely dependent on traditional channels like distributors/ retailers for the sales of their products. The traditional brick and mortar stores are unable to maintain growth and profitability. As a result, the trend seems to be shifting towards the digital landscape with more and more consumers veering towards e-commerce. The majority of the tier I and tier II players are focusing on enhancing their e-commerce platforms. The prevalence of online channels has skyrocketed in the recent past, thereby making this an integral consideration of the dry shampoo manufacturer’s strategic plan.

Social Media Marketing Will Drive Customer Conversion in the Dry Shampoo Market

Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise. Consumers are spending more time on mobile devices. Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.

Asia Pacific to be the Hub of Profitability Owing to High Consumption

Increasing demand for western hair care in the emerging economies is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. Countries in East Asia and South Asia represent potential opportunities for dry Shampoo. New-age hair styling, hair treatment and hair coloring coupled with the willingness of consumers to spend on personal care products such as shampoo, conditioners, and others is leading to a heightened availability and changing consumption patterns. Emerging nations such as, Malaysia, India, and China, represent the substantial market share for such products and penetration, which is likely to yield significant revenue opportunities.   

dry shampoo market by function

For better insights on enhancing your regional footprint in the dry shampoo market, request ask an analyst here

Niche Applications and Bio-based Ingredients Are Riveting Trends in the Dry Shampoo Market

Dry Shampoos are pioneering research in bio-based ingredients. Many global, vital players are strategically investing in sustainable development.  New products have been launched after improving their environmental profile with high biodegradability levels thus giving the market a jumpstart.

Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo was in the ambit of only small manufacturers. However, with an increase in its demand, global key players are increasingly focusing on strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.

Counterfeit Products Continue to Remain an Indefinite Challenge in the Global Dry Shampoo Market

Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in the recent years. Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products. The cases of counterfeit cosmetic products such as hair color causing severe allergic reactions have seen a rampant rise. To offset this, the selling portals, product pricing, and packaging are considered as essential points that differentiate fake products from original ones.  Furthermore, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.

Prominent Companies Are Focused on Enhancing Their Product Portfolio

Recently, ‘Procter & Gamble’, a multinational consumer goods corporation, has launched numerous waterless dry shampoo and associated products. The company said that these new products are specially designed to provide to the diverse hair care needs of all women without using a single drop of water.

Apart from the conventional dry shampoos in the market, a handful of players are aiming to create an edge over their competitors by designing products with special features. Moreover, customers are largely demanding innovations in the existing and conventionally produced shampoos. For instance, dry shampoos for dry hair, keratin treated hair, colored hair, for nurturing the hair and to provide personalized touch. The inclusion of these features in the existing portfolio is anticipated to attract more new customers apart from the existing customer base. Catering to these special feature shampoos is anticipated to strengthen the brand and customer relationships in the long run.

dry shampoo market player concentration mapping

To attain prominence in the competitive landscape and get good insights, request customization here

Prominent Players Operating in the Dry Shampoo Market Are Focused On Increasing their Production Capacity

Significant shares in the dry shampoo market is acquired by top players such as Roquette Freres SA, Emsland Group, Puris Proteins, LLC, Cosucra and Quadra Chemicals. Since their inception, these players have increased their revenue and market presence rigorously and are focused on increasing their production capacity to fulfill the global demand.   

Some noteworthy developments in the dry shampoo market are as follow:  

  • Product Launch: In October 2019, Avena Foods, Unilever has announced that it has acquired Lenor Japan, a skincare business with presence in Japan and China
  • Collaboration/ Joint Venture: In July 2019, Henkel will enter into a Joint Venture with personalized hair coloration provider eSalon.com
  • Product Launch: In March 2019, Procter & Gamble has launched several dry shampoo products and the company has launched its first new retail hair care brand in four years.
  • Business Strategy: In April 2019, Shiseido’s Chinese subsidiary has signed a Joint Business Plan with Alibaba Group aimed at strengthening their cooperation.
  • Business Strategy: In April 2017, Shiseido terminated agreements with Burberry for distribution of Burberry's beauty products.
  • Acquisition: In 2017, Shiseido announced the acquisition of a US-based start-up, MATCHCo.
  • Acquisition: In 2017, Kao Corporation acquired Oribe Hair Care, LLC, from Luxury Brand Partners, LLC.
  • Acquisition: In 2017: Coty Inc. acquired 60% stake in Younique, for US$ 600 Mn, Younique is an online retail beauty platform.

Request research methodology of this Report.

The dry shampoo market is anticipated to observe significant growth in the forecast period 2019 to 2027, according to the Fact.MR study. The study propounds key trends that are currently shaping the growth of the dry shampoo market. This newly published and insightful report sheds light on key dynamics, which are expected to transform the future of the dry shampoo market, in turn, creating flourishing avenues for prominent companies as well as emerging players associated with the manufacturing of dry shampoo.

The dry shampoo market study is sinuous market intelligence on key revenue growth drivers, challenges, industry trends, and opportunities, which will eventually influence growth trajectory of the dry shampoo market. The report initially imparts an overview of the dry shampoo market, considering current and future prospects in the growth, to unveil attractive facets appertaining to the adoption of dry shampoo across key regional markets.

An in-depth assessment on few of the dry shampoo manufacturers offered in the report enables the report readers to gain detailed insights that are derived from the dry shampoo manufacturers across the regional markets incorporated in the report. A list of key companies operating in the dry shampoo market provided in the report adds to the credibility of this exhaustive research study.

Global Dry Shampoo Market: Opportunity Analysis

The study offers detailed intelligence on different factors influencing demand, sales, and revenue generation in the dry shampoo market around the world. The opportunity analysis included in the report is beneficial for the readers to better understand opportunities in the dry shampoo market, which will, in turn, trigger the adoption of dry shampoo. An elaborated cost structure analysis provides the report with an innate completeness, and analysis offered on the cost structure involves all the regional markets incorporated.

A detailed forecast on the global dry shampoo market has also been offered by experts, who have categorized the market forecasts into a likely scenario, a conservative scenario, and an optimistic scenario regarding adoption and involvement of the global dry shampoo market across the forecast period. Analysis and assessment of price point by region has also been included in this study. The study also exerts details on aspects impacting strategies of the manufacturers within the global dry shampoo market.

Global Dry Shampoo Market: Segmentation

Segmentation table of the global dry shampoo market has been provided below on the basis of form, function, demographic, distribution channel, and region.

Form

Function

Demographic

Distribution Channels

Region

Spray Form

Anti-Dandruff

Men

Modern Trade

North America

Powder Form

Color Protection

Women

Convenience Store

Latin America

 

Hair Loss Prevention

Kids

Specialty Store

Europe

 

Others Function

 

Drug Store

Japan

 

 

 

Online

APEJ

 

 

 

Others

MEA


Global Dry Shampoo Market: Analysis on Market Size Evaluation

Market valuation at global and regional scale for the global dry shampoo market is offered in terms of “US$ Mn.” A Y-o-Y growth comparison on the key dry shampoo market segments, along with the market attractiveness assessment quantifies insights delivered in the report. Metrics mentioned above are also tracked based on dry shampoo consumption across several regions where dry shampoo witnesses a growing demand.

Global Dry Shampoo Market: Scrutinized Assessment on Regional Segments

Weighted chapters have been included in the report on the global dry shampoo market, which impart forecast on the regional markets recognizing the regional macros (business, economic and political environment outlook), which are expected to have an impact on the growth on the global dry shampoo market in the near future.

Country-specific assessment on the demand for dry shampoo have also been provided for each regional market, along with the market size valuation, price point assessment, price index, and impact analysis of key regional and country-wise dynamics. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.

Global Dry Shampoo Market: In-depth Analysis on Competitive Landscape

The report concludes with a weighted chapter on the competition landscape considering up-to-date and essential developments related to the market players, who predominantly engage in the production and distribution of dry shampoo along with a comprehensive SWOT analysis on each player identified together with the company strategies, identification, and analysis. Market share comparison and analysis of these market players offered in the report enables the reader to devise strategies for their businesses.

The intensity mapping of the market players operating in the global dry shampoo market provides readers with actionable intelligence, which helps in understanding the current market status and prospects determining the competition levels in the global dry shampoo market.

1. Global Dry Shampoo Market - Executive Summary

    1.1. Demand and Supply Side Trends

    1.2. Summary of Key Statistics

2. Global Dry Shampoo Market Overview

    2.1. Introduction

        2.1.1. Global Dry Shampoo Market Taxonomy

        2.1.2. Global Dry Shampoo Market Definition

    2.2. Global Dry Shampoo Market Size (US$ Mn) and Forecast, 2013-2027

        2.2.1. Global Dry Shampoo Market Y-o-Y Growth

3. Market Background

    3.1. Per Capita Expenditure on Personal Care products

    3.2. Social Media Sentiments for different Hair Care Services

        3.2.1. Consumer Attribute: Importance vs Performance, By Key Brands

    3.3. Factors Influencing Purchase of Premium Hair Care Products Among Millennials & Boomers

        3.3.1. Global Urbanization Growth Outlook

        3.3.2. Global Internet Penetration Outlook

        3.3.3. Growth of Emerging Domestic Brands V/S Multinational Brands, 2017

        3.3.4. Growing Online Retail Forming Lucrative Sales Avenues

    3.4. Market Dynamics

        3.4.1. Key Drivers and Trends

        3.4.2. Market Challenges

    3.5. Value Chain

    3.6. Forecast Factors - Relevance & Impact

4. Key Success Factors

5. Global Dry Shampoo Market Analysis and Forecast 2013-2027

    5.1. Global Dry Shampoo Market Size and Forecast By Form Type, 2013-2027

        5.1.1. Spray Form Market Size and Forecast, 2013-2027

            5.1.1.1. Revenue (US$ Mn) Comparison, By Region

            5.1.1.2. Market Share Comparison, By Region

            5.1.1.3. Y-o-Y growth Comparison, By Region

        5.1.2. Powder Form Market Size and Forecast, 2013-2027

            5.1.2.1. Revenue (US$ Mn) Comparison, By Region

            5.1.2.2. Market Share Comparison, By Region

            5.1.2.3. Y-o-Y growth Comparison, By Region

    5.2. Global Dry Shampoo Market Size and Forecast By Function, 2013-2027

        5.2.1. Anti-Dandruff Market Size and Forecast, 2013-2027

            5.2.1.1. Revenue (US$ Mn) Comparison, By Region

            5.2.1.2. Market Share Comparison, By Region

            5.2.1.3. Y-o-Y growth Comparison, By Region

        5.2.2. Color Protection Market Size and Forecast, 2013-2027

            5.2.2.1. Revenue (US$ Mn) Comparison, By Region

            5.2.2.2. Market Share Comparison, By Region

            5.2.2.3. Y-o-Y growth Comparison, By Region

        5.2.3. Hair Loss Prevention Market Size and Forecast, 2013-2027

            5.2.3.1. Revenue (US$ Mn) Comparison, By Region

            5.2.3.2. Market Share Comparison, By Region

            5.2.3.3. Y-o-Y growth Comparison, By Region

        5.2.4. Others Function Market Size and Forecast, 2013-2027

            5.2.4.1. Revenue (US$ Mn) Comparison, By Region

            5.2.4.2. Market Share Comparison, By Region

            5.2.4.3. Y-o-Y growth Comparison, By Region

    5.3. Global Dry Shampoo Market Size and Forecast By Demographic, 2013-2027

        5.3.1. Men Market Size and Forecast, 2013-2027

            5.3.1.1. Revenue (US$ Mn) Comparison, By Region

            5.3.1.2. Market Share Comparison, By Region

            5.3.1.3. Y-o-Y growth Comparison, By Region

        5.3.2. Women Market Size and Forecast, 2013-2027

            5.3.2.1. Revenue (US$ Mn) Comparison, By Region

            5.3.2.2. Market Share Comparison, By Region

            5.3.2.3. Y-o-Y growth Comparison, By Region

        5.3.3. Kids Market Size and Forecast, 2013-2027

            5.3.3.1. Revenue (US$ Mn) Comparison, By Region

            5.3.3.2. Market Share Comparison, By Region

            5.3.3.3. Y-o-Y growth Comparison, By Region

    5.4. Global Dry Shampoo Market Size and Forecast By Distribution Channels, 2013-2027

        5.4.1. Modern Trade Market Size and Forecast, 2013-2027

            5.4.1.1. Revenue (US$ Mn) Comparison, By Region

            5.4.1.2. Market Share Comparison, By Region

            5.4.1.3. Y-o-Y growth Comparison, By Region

        5.4.2. Convenience Store Market Size and Forecast, 2013-2027

            5.4.2.1. Revenue (US$ Mn) Comparison, By Region

            5.4.2.2. Market Share Comparison, By Region

            5.4.2.3. Y-o-Y growth Comparison, By Region

        5.4.3. Specialty Store Market Size and Forecast, 2013-2027

            5.4.3.1. Revenue (US$ Mn) Comparison, By Region

            5.4.3.2. Market Share Comparison, By Region

            5.4.3.3. Y-o-Y growth Comparison, By Region

        5.4.4. Drug Store Market Size and Forecast, 2013-2027

            5.4.4.1. Revenue (US$ Mn) Comparison, By Region

            5.4.4.2. Market Share Comparison, By Region

            5.4.4.3. Y-o-Y growth Comparison, By Region

        5.4.5. Online Market Size and Forecast, 2013-2027

            5.4.5.1. Revenue (US$ Mn) Comparison, By Region

            5.4.5.2. Market Share Comparison, By Region

            5.4.5.3. Y-o-Y growth Comparison, By Region

        5.4.6. Others Market Size and Forecast, 2013-2027

            5.4.6.1. Revenue (US$ Mn) Comparison, By Region

            5.4.6.2. Market Share Comparison, By Region

            5.4.6.3. Y-o-Y growth Comparison, By Region

6. North America Dry Shampoo Market Size and Forecast, 2013-2027

    6.1. Introduction

    6.2. Revenue (US$ Mn) Comparison, By Country

    6.3. Revenue (US$ Mn) Comparison, By Form Type

    6.4. Revenue (US$ Mn) Comparison, By Function

    6.5. Revenue (US$ Mn) Comparison, By Demographic

    6.6. Revenue (US$ Mn) Comparison, By Distribution Channels

7. Latin America Dry Shampoo Market Size and Forecast, 2013-2027

    7.1. Introduction

    7.2. Revenue (US$ Mn) Comparison, By Country

    7.3. Revenue (US$ Mn) Comparison, By Form Type

    7.4. Revenue (US$ Mn) Comparison, By Function

    7.5. Revenue (US$ Mn) Comparison, By Demographic

    7.6. Revenue (US$ Mn) Comparison, By Distribution Channels

8. Europe Dry Shampoo Market Size and Forecast, 2013-2027

    8.1. Introduction

    8.2. Revenue (US$ Mn) Comparison, By Country

    8.3. Revenue (US$ Mn) Comparison, By Form Type

    8.4. Revenue (US$ Mn) Comparison, By Function

    8.5. Revenue (US$ Mn) Comparison, By Demographic

    8.6. Revenue (US$ Mn) Comparison, By Distribution Channels

9. Japan Dry Shampoo Market Size and Forecast, 2013-2027

    9.1. Introduction

    9.2. Revenue (US$ Mn) Comparison

    9.3. Revenue (US$ Mn) Comparison, By Form Type

    9.4. Revenue (US$ Mn) Comparison, By Function

    9.5. Revenue (US$ Mn) Comparison, By Demographic

    9.6. Revenue (US$ Mn) Comparison, By Distribution Channels

10. APEJ Dry Shampoo Market Size and Forecast, 2013-2027

    10.1. Introduction

    10.2. Revenue (US$ Mn) Comparison, By Country

    10.3. Revenue (US$ Mn) Comparison, By Form Type

    10.4. Revenue (US$ Mn) Comparison, By Function

    10.5. Revenue (US$ Mn) Comparison, By Demographic

    10.6. Revenue (US$ Mn) Comparison, By Distribution Channels

11. MEA Dry Shampoo Market Size and Forecast, 2013-2027

    11.1. Introduction

    11.2. Revenue (US$ Mn) Comparison, By Country

    11.3. Revenue (US$ Mn) Comparison, By Form Type

    11.4. Revenue (US$ Mn) Comparison, By Function

    11.5. Revenue (US$ Mn) Comparison, By Demographic

    11.6. Revenue (US$ Mn) Comparison, By Distribution Channels

12. Competitive Assessment

    12.1. Global Dry Shampoo Market Structure

    12.2. Global Dry Shampoo Market Competition - a Dashboard View

    12.3. Key Participants Market Presence (Intensity Map) By Region

    12.4. Company Profiles

        12.4.1. The Unilever Group

            12.4.1.1. Company Overview

            12.4.1.2. Product Overview

            12.4.1.3. Key Financials

            12.4.1.4. Key Developments

            12.4.1.5. SWOT Analysis

        12.4.2. Henkel AG & Co. KGaA

            12.4.2.1. Company Overview

            12.4.2.2. Product Overview

            12.4.2.3. Key Financials

            12.4.2.4. Key Developments

            12.4.2.5. SWOT Analysis

        12.4.3. The Procter & Gamble Company

            12.4.3.1. Company Overview

            12.4.3.2. Product Overview

            12.4.3.3. Key Financials

            12.4.3.4. SWOT Analysis

        12.4.4. L’Oreal SA

            12.4.4.1. Company Overview

            12.4.4.2. Product Overview

            12.4.4.3. Key Financials

            12.4.4.4. Key Developments

            12.4.4.5. SWOT Analysis

        12.4.5. Kao Corporation

            12.4.5.1. Company Overview

            12.4.5.2. Product Overview

            12.4.5.3. Key Financials

            12.4.5.4. Key Developments

            12.4.5.5. SWOT Analysis

        12.4.6. The Este Lauder Companies Inc.

            12.4.6.1. Company Overview

            12.4.6.2. Product Overview:

            12.4.6.3. Key Financials:

        12.4.7. Shiseido Company, Limited

            12.4.7.1. Company Overview

            12.4.7.2. Product Overview

            12.4.7.3. Key Financials

            12.4.7.4. Key Developments

            12.4.7.5. SWOT Analysis

        12.4.8. Church & Dwight Co., Inc.

            12.4.8.1. Company Overview

            12.4.8.2. Product Overview:

            12.4.8.3. Key  Financials:

            12.4.8.4. Key Developments

            12.4.8.5. SWOT Analysis

        12.4.9. Coty Inc.

            12.4.9.1. Company Overview

            12.4.9.2. Product Overview

            12.4.9.3. Key Financials

            12.4.9.4. Key Developments

            12.4.9.5. SWOT Analysis

        12.4.10. Revlon Inc.

            12.4.10.1. Company Overview

            12.4.10.2. Product Overview

            12.4.10.3. Key Financials

Fact.MR offers custom research services that help clients to get specific research solutions

We are committed towards customer satisfaction and quality service.


Our Clients

Malaysian Cocoa Board
Dunlop International Europe Ltd
Roland Berger
Superior Essex
Commscope
Deloitte

Fact.MR in Media

Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2027