Dry Shampoo Market
Dry Shampoo Market Analysis by Anti-dandruff, Color Protection, and Hair Loss Prevention for Men, Women, and Kids from 2023 to 2033
Analysis of Dry Shampoo Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Dry Shampoo Market Outlook (2023 to 2033)
The global dry shampoo market, as detailed in the research report by Fact.MR, generated a value of US$ 4.46 billion in 2022. The market expanded at 2% CAGR from 2018 to 2022 and is estimated at US$ 4.69 billion in 2023. Over the assessment period (2023 to 2033), worldwide consumption of dry shampoo is forecasted to rise at a CAGR of 5.1% and reach a market value of US$ 7.71 billion by 2033.
Some specific features of dry shampoo include the absorption of grease and excess oil without the use of water, providing hair with a fresh and shiny look in comparison with other normal wet shampoos. Consumers’ rising inclination toward waterless products owing to water scarcity in some prominent countries is also driving market growth.
- Sales of dry shampoo in the United States are projected to rise at a CAGR of 4.7% and reach US$ 3.11 billion by 2033.
- Demand for spray dry shampoo is forecasted to rise at 5.2% CAGR and reach a market valuation of US$ 4.79 billion by 2033-end.
Market growth is expected to be fueled by increasing product innovations, such as the incorporation of natural and organic ingredients by industry participants. A rise in hair-related concerns among women, coupled with evolving hairstyle trends, is driving the development of innovative hair care products. Demand for premium hair grooming products is also projected to grow due to the improving living standards of affluent individuals and the expanding working population.
Youngsters are the prominent contributors to the growing demand for sulfate-free shampoo across the globe. The rising use of hair-care products by the working population is attributed to their increased disposable income. People are willing to spend a noteworthy amount on premium hair care products.
The price of dry shampoo is higher than that of regular shampoo, but consumers’ increasing willingness to spend on premium grooming products is boosting sales of dry shampoo. Entry of well-established players including Johnson and Johnson, Procter and Gamble, L’Oréal SA, Avon Products, Unilever, and others into the production of dry shampoo is also projected to contribute to market growth during the forecast period.
A recently published research report by Fact.MR, a market research and competitive intelligence provider, offers all the vital parameters that play a crucial role for readers to get a detailed analysis of the key aspects of the dry shampoo market.
Dry Shampoo Market Size (2023)
US$ 4.69 Billion
Forecasted Market Value (2033)
US$ 7.71 Billion
Global Market Growth Rate (2023 to 2033)
China Market Growth Rate (2023 to 2033)
United States Market Value (2033)
US$ 3.11 Billion
United Kingdom Market Growth Rate (2023 to 2033)
Sales Growth of Women’s Dry Shampoo (2023 to 2033)
Key Companies Profiled
Don't Need a Global Report?
save 40%! on Country & Region specific reports
What are the Factors Driving the Demand for Dry Shampoo?
“Growing Consumer Access to Smart Gadgets and Internet Fueling e-Commerce Sales of Dry Shampoo”
Consumers’ access to smart gadgets and the internet is increasing, leading to the expansion of e-Commerce platforms. This trend is predicted to immensely favor growth prospects in the market around the world. Prominent players are focusing on enhancing their e-Commerce distribution channels.
For instance :
- Moda Inc. is a cosmetics company that is operating in S. Korea. In August 2021, the company introduced its Pro-Change Black Shampoo under the Moda brand on Amazon.
The influence of social media advertisements and e-Commerce channels is predicted to generate lucrative opportunities for industry players.
“Social Media Platforms Broadening Outreach of Dry Shampoo”
Social media has played a pivotal role in the expansion of the beauty industry. While skincare and makeup reign supreme on different social media channels, the market for hair care is joining in slowly. Consumers, in recent years, are spending a significant time on mobile devices, which is predicted to help players attract consumers toward their respective products.
Consumers choose brands that align with their values and represent a social cause. These social media channels offer rapid responses to deceptive or dishonest campaigns and offer a platform to talk and connect with target consumers.
What are the Hindrances to the Demand Growth for Dry Shampoo?
“Limited Awareness about Scalp Hydration and Harmful Ingredients in Dry Shampoo”
If consumers prone to dry scalp skip hair wash and use a dry spray instead, it can result in a build-up on the scalp. To address this situation, there is a growing need to provide adequate hydration and treatment to the scalp. It is important to be cautious of the presence of harmful ingredients in dry shampoo formulations that can potentially harm the scalp. It is essential to read labels and avoid products that contain toxic ingredients.
More Insights, Lesser Cost (-50% off)
Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR
What is the Contribution of Start-ups in Driving Global Market Revenue?
“Increasing Investments in Research Initiatives to Produce Dry Shampoo from Herbal Ingredients”
New entrants are pioneering R&D activities in herbal ingredients. Several start-ups are investing strategically in sustainable development. Newly launched products are coming into the market after making improvements in their products by enhancing their high biodegradability levels to improve their environmental profile. These initiatives are predicted to offer lucrative opportunities to start-ups.
What is the Demand Outlook for Dry Shampoo in the United States?
“Increasing Investments by Key Players to Produce Advanced Hair Care Products”
The United States market is forecasted to advance at a CAGR of 4.7% and reach a valuation of US$ 3.11 billion by 2033-end. Sales of dry shampoo in the country are rising due to increasing investments by players in R&D activities to produce some advanced solutions to match the requirements of women who are spending a noteworthy amount on hair treatment products.
- According to the data provided by the American Hair Loss Association, 2/3 of American men are predicted to experience some degree of hair loss. On reaching 50 years of age, they are projected to experience hair thinning.
What Makes the United Kingdom a Lucrative Market for Dry Shampoo Producers?
“Rising Preference for Natural & Organic Hair Care Products and Awareness of Scalp Nourishment”
Consumption of dry shampoo in the United Kingdom is predicted to expand at a CAGR of 4.4% and reach US$ 685.97 million by 2033.
Emergence of numerous natural and organic hair products in the United Kingdom is projected to boost demand for dry shampoo. The increasing inclination of people to opt for organic hair care products to attain good health and maintain the health of their hair is bolstering product sales. Consumers are becoming more aware of the significance of scalp and hair nourishment.
How is Demand for Dry Shampoo Shaping Up in Japan and South Korea?
“Widespread Availability of Advanced Anti-dandruff & Anti-hair Fall Dry Shampoo and 2-in-1 Shampoo Conditioners”
The Japanese market is projected to increase at a CAGR of 4.9% and reach US$ 393.08 million by the end of 2033. Sales of dry shampoo in South Korea are anticipated to register a 2.4% CAGR and reach US$ 208.10 million by 2033.
Rising disposable, increasing living standards, and fast-paced lifestyles are leading to increased demand for personal care and hygiene products, including dry shampoo. Several advancements in products that include anti-dandruff and anti-hair fall dry shampoos are also driving lucrative opportunities for players. Adoption of 2-in-1 dry shampoo conditioners that make hair silky and soft and provide a clear scalp is also increasing.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
What is the Sales Projection for Women’s Dry Shampoo?
“Women’s High Preference for Hair Care Products for Quick Hair Styling Fueling Sales of Dry Shampoo”
Sales of women’s dry shampoo are predicted to increase at a CAGR of 4.8% and reach a value of US$ 4.55 billion by 2033-end. Women between 20 to 30 years of age are opting for versatile products that facilitate quick and easy styling of hair.
About 3/5 of the entire dry shampoo range is aimed at women, according to Fact.MR. Various key players are launching and advertising dry shampoo under the section of convenience products as they can easily and efficiently be used on the go.
For instance :
- Church & Dwight marketed its dry shampoo while mentioning the shorter time requirements for its application compared to other products.
Why Does Spray Dry Shampoo Account for Higher Demand?
“Ease of Application of Spray Dry Shampoo and Ability to Reduce Scalp Build-up”
Demand for spray dry shampoo is projected to progress at a CAGR of 5.2% and reach US$ 4.79 billion by the end of 2033. Ease of application of spray dry shampoo to the roots of the hair and reduced build-up on the scalp are predicted to augment its adoption among different age groups.
The rising preference for naturally sourced ingredients along with the inclination toward less water-intensive toiletries is estimated to bolster sales of spray dry shampoo.
Key Market Players
Strengthening supply chain management systems, new developments, maintaining product standards, and providing quality products are key focus areas for industry players.
Prominent players in the industry are expanding their footprints and concentrating to get a significant share of the global market revenue which is further intensifying competition among players. Companies are investing a noteworthy amount in R&D activities along with new product launches to gain a competitive edge in the industry.
For instance :
- In January 2020, Unilever and Sundial introduced Emerge, a new haircare brand offering a range of products tailored to meet the specific needs of multicultural women from the Gen Z demographic.
Key companies in the global dry shampoo market include The Unilever Group, The Procter and Gamble Company, L’Oreal SA, Kao Corporation, Henkel AG & Co. KGaA, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., Church & Dwight Co. Inc., and Coty Inc.
Segmentation of Dry Shampoo Industry Research
By Form :
By Function :
- Color Protection
- Hair Loss Prevention
By Demographic :
By Distribution Channel :
- Modern Trade
- Convenience Stores
- Specialty Stores
- Drug Stores
- Online Channels
By Region :
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- FAQs -
What is the estimated valuation of the dry shampoo market in 2023?
The global dry shampoo market stands at US$ 4.69 billion in 2023.
At what rate is the demand for dry shampoo projected to rise through 2033?
Worldwide demand for dry shampoo is forecasted to increase at 5.1% CAGR from 2023 to 2033.
What is the forecasted valuation of the Chinese market for 2033?
The Chinese market is estimated to reach US$ 2.53 billion by 2033-end.
At what percentage are the sales of dry shampoo predicted to increase in the United States?
Demand for dry shampoo in the United States is set to advance at 4.7% CAGR through 2033.
At what rate is the demand for women’s dry shampoo anticipated to grow?
Demand for women’s dry shampoo is projected to rise at a CAGR of 4.8% through 2033.
What is the projected growth rate of the United Kingdom market?
The United Kingdom market is projected to expand at a CAGR of 4.4% through 2033.
What is the predicted valuation of the global market by 2033-end?
The market for dry shampoo is predicted to reach a valuation of US$ 7.71 billion by the end of 2033.