Fact.MR’s recent study on the global dry shampoo market projects the market to grow at approximately 5% CAGR during the forecast period, surpassing an impressive valuation of nearly US$ 6.5 Bn through 2031. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water, will be one of the key factors that will drive the growth of the market, propelled by fast-paced lifestyles, hectic work hours, and the propensity of living in highly polluted cities.
Points Covered in Dry Shampoo Industry Survey:
- Market Estimates and Forecasts (2017-2031)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand Share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- Assessment by Product Grade / Purity / Formulation Standards
- Assessment of Import Price, Bulk Price, Contractual Price, Producer / Distributor Price
- Certifications and Compliance Requirements
- COVID-19 Impact on the Dry Shampoo Industry and How to Navigate
- Recommendation on Key Winning Strategies
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Consumption Analysis of Dry Shampoo from 2016-2020 Vs Market Outlook for 2021 to 2031
As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for dry shampoo expanded at a CAGR of nearly 4%, registering a valuation of nearly US$ 4 Bn.
With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions is augmenting popularity of dry shampoo, creating lucrative opportunities for key stakeholders.
Based on aforementioned trends, Fact.MR report projects the global dry shampoo industry to grow at nearly 5% CAGR, between 2021 and 2031, surpassing an impressive valuation of nearly US$ 6.5 Bn by the end of 2031.
Why is Online Marketing Boding Well for Dry Shampoo Manufacturers?
As consumers access to the internet and smart gadgets increases, the global e-commerce industry is expanding by leaps and bounds. This trends is immensely favoring sales of dry shampoos across the globe. Key players are thus focusing on enhancing their e-commerce platforms.
For instance, in August 2021, Moda Inc., a Korean cosmetics company, recently launched a shampoo brand "Moda Moda" along with its functional shampoo, "Pro-Change Black Shampoo," on Amazon. The impact of e-commerce channels and social media advertisements offers a lucrative opportunity for the growth of demand for dry shampoos.
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How instrumental is Social Media in Broadening Dry Shampoo Outreach?
Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise. Consumers are spending more time on mobile devices.
Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.
Are Niche Applications and Bio-based Ingredients Riveting Trends?
Dry shampoos are pioneering research in bio-based ingredients. Various global players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels thus providing a jumpstart.
Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo were in the ambit of only small manufacturers. However, with an increase in its demand, global key players are increasingly focusing on launching innovative products and strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.
In February 2021, Sky Organics announced the expansion of its beauty and personal care offerings with a new line aimed at keeping curls healthy and moisturized. New from the brand is its Curl Care collection, which is bio-based and USDA certified. The featured products have been formulated with plant-derived and organic ingredients and the collection includes the Wash Day Shampoo, Detangling Conditioner, Treatment Mask, and Bouncy Curl Cream.
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What is the Demand Outlook in the U.S?
The U.S market for dry shampoo is expected to rise at a healthy rate over the forecast period. According to the American Hair Loss Association, by the age of thirty-five two-thirds of American men will experience some degree of appreciable hair loss, and by the age of fifty, approximately 85% of men have significantly thinning hair.
The U.S has worked on stepping up its R&D programs to develop advanced solutions to cater to the needs of women who are spending excessively on hair treatment products. The region is likely to account for nearly 2/5th of the global market share until 2031.
Will India Remain a Lucrative Market Through 2031?
India is projected to show a positive growth rate owing to the evolving consumer demand for dry shampoo with natural ingredients. Indian manufacturers are continuously expanding their product portfolio, with new and innovative product offerings suitable for all hair types and problems.
Increasing demand for western hair care is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. A market share exceeding 33% is forecast for the Indian market.
What Growth Prospects abound across Europe?
Europe is projected to be a major revenue contributor to the global market for dry shampoo through 2031, owing to the emergence of various organic and natural hair products. Growing inclination of consumers towards hair care products to attain good hair and maintain hair health is further supporting the sales of dry shampoos.
As consumers become more concerned about the aesthetics associated with hair and scalp nourishment, hair care products have witnessed a surging demand curve. As per Fact.MR’s analysis, dry shampoo revenues will reach nearly 50% of global figures.
Why are Women’s Dry Shampoo Dominating the Market?
According to Fact.MR, demand for dry shampoos is significant among women between 20 and 30 years. More than 60% of women in this age group are opting for versatile products that facilitate quick and easy styling of hair.
Most players are launching and advertising dry shampoo under the convenience products section as they can be efficiently and easily used on the go. For instance, Church & Dwight marketed its female-centric dry shampoo highlighting its lesser usage time as compared to other shampoos. Almost 3/5th of dry shampoo sales are forecast for women by Fact.MR.
What are the Prospects for Spray Dry Shampoos?
Spray dry shampoos are expected to account for over 60% of global demand from 2021 to 2031. Easy application to hair roots and elimination of residue build-up on the hair and scalp are augmenting their uptake amongst all age groups.
Additionally, growing preference for less water intensive toiletries as well as preference for naturally sourced ingredients is expected to fuel sales across the forthcoming decade. In 2017, IGK introduced a spray-based dry shampoo rich in charcoal content to remove excess oil & grease.
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Competition in the global dry shampoo market is expected to rise, with players focusing on gaining a competitive advantage and increasing their market foothold. Companies are not only limited to R&D investments. They are also focusing on product launches to gain a competitive advantage.
- For instance, in January 2020, Unilever and Sundial Brands have launched a new haircare brand, namely Emerge- a line of textured hair care products. Emerge states the products are designed for "Gen Z multicultural women."
- The companies committed to reaching 100,000 young women nationwide by 2025 to help them emerge as their true, authentic, and creative selves. They want to help young women gain access to networks, experiences, and resources.
Market size value in 2020
|USD 4 Billion|
Market forecast value in 2031
|USD 6.5 Billion|
|CAGR of 4.97% from 2021 to 2031|
Historical Data Available for
|US$ Mn for Value & ‘000 Units for Volume|
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Key Segments Covered
- Spray Dry Shampoo
- Powdered Dry Shampoo
- Anti-Dandruff Dry Shampoo
- Color Protection Dry Shampoo
- Hair Loss Prevention Dry Shampoo
- Dry Shampoo for Other Functions
- Dry Shampoo for Men
- Dry Shampoo for Women
- Dry Shampoo for Kids
- Dry Shampoo Sales via Modern Trade
- Dry Shampoo Sales via Convenience Stores
- Dry Shampoo Sales via Specialty Stores
- Dry Shampoo Sales via Drug Stores
- Dry Shampoo Sales via Online Channels
- Dry Shampoo Sales via Other Distribution Channels
Dry Shampoo Market- Scope of Report
A recent study by Fact.MR on the dry shampoo market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering dry shampoo.
The study also provides the dynamics responsible for influencing the future status of the dry shampoo market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the dry shampoo market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of dry shampoo across the globe.
A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of dry shampoo during the forecast period. Price point comparison by region with global average price is also considered in the study.
Key Questions Answered in Report
- Which are the most lucrative dry shampoo markets?
- Which factors will impact the growth of dry shampoo?
- How will changing trends impact the strategies of market players?
- How can market players capture the low-hanging opportunities across regions?
- Which companies are leading the dry shampoo industry?
- What are the winning strategies of stakeholders in the market?
Analysis on Market Size Evaluation
The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).
Estimates at global and regional levels for dry shampoo are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.
Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global dry shampoo market.
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the dry shampoo market during the forecast period.
Country-specific valuation on demand for dry shampoo has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries has also been included in the report.
In-depth Analysis on Competition Analysis
The report sheds light on leading manufacturers of dry shampoo, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering dry shampoo has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the dry shampoo domain.
In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the dry shampoo industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.
Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases.
Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.
- FAQs -
As per Fact.MR, dry shampoo sales was valued at nearly US$ 4 Bn in 2020
From 2016 to 2020, dry shampoo sales expanded at around 4% CAGR
The global dry shampoo market is envisaged to account for over US$ 6.5 Bn by 2031.
According to Fact.MR, the global market for dry shampoo will expand 1.6x through 2031
With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products.
The U.S is expected to account for 2/5th of the global dry shampoo revenue through 2031
India will emerge as a lucrative growth market, yielding 33% of revenue
Fact.MR’s analysis reveals that Europe will witness the highest growth, accounting for half of the global revenue
Spray dry shampoos will account for 3 out of 5 sales through 2031
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
Is a sample of this report available for evaluation?
Yes, you can request a sample, and it will be sent to you through an email.