Dry Shampoo Market

Dry Shampoo Market Outlook

The global dry shampoo market projects the market to grow at approximately 5% CAGR during the forecast period, surpassing an impressive valuation of nearly US$ 6.5 Bn through 2031. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water, will be one of the key factors that will drive the growth of the market, propelled by fast-paced lifestyles, hectic work hours, and the propensity of living in highly polluted cities.

Points Covered in Dry Shampoo Industry Survey:

• Market Estimates and Forecasts (2017-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• Assessment by Product Grade / Purity / Formulation Standards
• Assessment of Import Price, Bulk Price, Contractual Price, Producer / Distributor Price
• Certifications and Compliance Requirements
• COVID-19 Impact on the Dry Shampoo Industry and How to Navigate
• Recommendation on Key Winning Strategies

Consumption Analysis of Dry Shampoo from 2016-2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for dry shampoo expanded at a CAGR of nearly 4%, registering a valuation of nearly US$ 4 Bn. 

With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions is augmenting popularity of dry shampoo, creating lucrative opportunities for key stakeholders.

Based on aforementioned trends, Fact.MR report projects the global dry shampoo industry to grow at nearly 5% CAGR, between 2021 and 2031, surpassing an impressive valuation of nearly US$ 6.5 Bn by the end of 2031. 

Why is Online Marketing Boding Well for Dry Shampoo Manufacturers?

As consumers access to the internet and smart gadgets increases, the global e-commerce industry is expanding by leaps and bounds. This trends is immensely favoring sales of dry shampoos across the globe. Key players are thus focusing on enhancing their e-commerce platforms.

For instance, in August 2021, Moda Inc., a Korean cosmetics company, recently launched a shampoo brand "Moda Moda" along with its functional shampoo, "Pro-Change Black Shampoo," on Amazon. The impact of e-commerce channels and social media advertisements offers a lucrative opportunity for the growth of demand for dry shampoos.

How instrumental is Social Media in Broadening Dry Shampoo Outreach?

Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise. Consumers are spending more time on mobile devices.

Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.

Are Niche Applications and Bio-based Ingredients Riveting Trends?

Dry shampoos are pioneering research in bio-based ingredients. Various global players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels thus providing a jumpstart.

Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo were in the ambit of only small manufacturers. However, with an increase in its demand, global key players are increasingly focusing on launching innovative products and strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.

In February 2021, Sky Organics announced the expansion of its beauty and personal care offerings with a new line aimed at keeping curls healthy and moisturized. New from the brand is its Curl Care collection, which is bio-based and USDA certified. The featured products have been formulated with plant-derived and organic ingredients and the collection includes the Wash Day Shampoo, Detangling Conditioner, Treatment Mask, and Bouncy Curl Cream.

Country-Wise Analysis

What is the Demand Outlook in the U.S?  

The U.S market for dry shampoo is expected to rise at a healthy rate over the forecast period. According to the American Hair Loss Association, by the age of thirty-five two-thirds of American men will experience some degree of appreciable hair loss, and by the age of fifty, approximately 85% of men have significantly thinning hair.

The U.S has worked on stepping up its R&D programs to develop advanced solutions to cater to the needs of women who are spending excessively on hair treatment products. The region is likely to account for nearly 2/5th of the global market share until 2031.

Will India Remain a Lucrative Market Through 2031?

India is projected to show a positive growth rate owing to the evolving consumer demand for dry shampoo with natural ingredients. Indian manufacturers are continuously expanding their product portfolio, with new and innovative product offerings suitable for all hair types and problems.

Increasing demand for western hair care is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. A market share exceeding 33% is forecast for the Indian market.

What Growth Prospects abound across Europe? 

Europe is projected to be a major revenue contributor to the global market for dry shampoo through 2031, owing to the emergence of various organic and natural hair products.  Growing inclination of consumers towards hair care products to attain good hair and maintain hair health is further supporting the sales of dry shampoos. 

As consumers become more concerned about the aesthetics associated with hair and scalp nourishment, hair care products have witnessed a surging demand curve. As per Fact.MR’s analysis, dry shampoo revenues will reach nearly 50% of global figures. 

Category-Wise Insights

Why are Women’s Dry Shampoo Dominating the Market? 

According to Fact.MR, demand for dry shampoos is significant among women between 20 and 30 years. More than 60% of women in this age group are opting for versatile products that facilitate quick and easy styling of hair. 

Most players are launching and advertising dry shampoo under the convenience products section as they can be efficiently and easily used on the go. For instance, Church & Dwight marketed its female-centric dry shampoo highlighting its lesser usage time as compared to other shampoos. Almost 3/5th of dry shampoo sales are forecast for women by Fact.MR.

What are the Prospects for Spray Dry Shampoos?

Spray dry shampoos are expected to account for over 60% of global demand from 2021 to 2031. Easy application to hair roots and elimination of residue build-up on the hair and scalp are augmenting their uptake amongst all age groups.

Additionally, growing preference for less water intensive toiletries as well as preference for naturally sourced ingredients is expected to fuel sales across the forthcoming decade. In 2017, IGK introduced a spray-based dry shampoo rich in charcoal content to remove excess oil & grease.

Competitive Landscape 

Competition in the global dry shampoo market is expected to rise, with players focusing on gaining a competitive advantage and increasing their market foothold. Companies are not only limited to R&D investments. They are also focusing on product launches to gain a competitive advantage. 

• For instance, in January 2020, Unilever and Sundial Brands have launched a new haircare brand, namely Emerge- a line of textured hair care products. Emerge states the products are designed for "Gen Z multicultural women." 
• The companies committed to reaching 100,000 young women nationwide by 2025 to help them emerge as their true, authentic, and creative selves. They want to help young women gain access to networks, experiences, and resources. 

Report Scope 

Attribute	Details
Market size value in 2020	USD 4 Billion
Market forecast value in 2031	USD 6.5 Billion
Growth Rate	CAGR of 4.97% from 2021 to 2031
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered	North America Latin America Europe East Asia South Asia Oceania Middle East & Africa
Key Countries Covered	U.S Canada Germany U.K France Spain Italy Russia China India Japan South Korea Australia Brazil Mexico GCC South Africa
Key Market Segments Covered	Form Function Demographic Distribution Channel Region
Key Companies Profiled	The Unilever Group The Procter and Gamble Company Kao Corporation The Estee Lauder Companies Inc. Shiseido Company Limited Church & Dwight Co. Inc. Henkel AG & Co. KGaA Revlon Inc. L'Oreal SA Coty Inc
Pricing	Available upon Request

Key Segments Covered

• Form

  • Spray Dry Shampoo
  • Powdered Dry Shampoo

• Function

  • Anti-Dandruff Dry Shampoo
  • Color Protection Dry Shampoo
  • Hair Loss Prevention Dry Shampoo
  • Dry Shampoo for Other Functions

• Demographic

  • Dry Shampoo for Men
  • Dry Shampoo for Women
  • Dry  Shampoo for Kids

• Distribution Channel

  • Dry Shampoo Sales via Modern Trade
  • Dry Shampoo Sales via Convenience Stores
  • Dry Shampoo Sales via Specialty Stores
  • Dry Shampoo Sales via Drug Stores
  • Dry Shampoo Sales via Online Channels
  • Dry Shampoo Sales via Other Distribution Channels