Fortified Salts Market
Fortified Salts Market By Product (Iodine, Iron, Double fortified), By Application (Hospitality & Service Industry, Food Processing Industry, Household, Animal Feed), By Sales Channel & By Region - Global Market Insights 2022 - 2032
Analysis of Fortified Salts Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Fortified Salts Market Outlook (2022-2032)
Iron Deficiency Anaemia (IDA) and Iodine Deficiency Disorder (IDD) contribute to the micronutrient deficiencies of public health significance across the globe, prominently in developing and under-developed economies. Salt is an ideal carrier for micronutrient fortification and micronutrients like iodine and iron can be introduced through salt, which ingested by an individual provides numerous nutritional benefits, this micronutrient added salt is called fortified salt.
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What are the factors responsible for the fortified products demand?
Fortified salts are good because they contain essential minerals and vitamins that are not found in regular table salt. These minerals and vitamins can help to improve overall health, including reducing the risk of certain diseases. Iodine-added salts can also help to improve the taste of food, as well as provide a healthier alternative to regular table salt.
The main driving factor for the market is growing consumer preference for nutritional diet coupled with persistently mounting malnutrition cases among children and adults have resulted in increased demand across all major developing economies.
The prime factor such as the rising incidence of anemia due to iron deficiency is further augmenting the sales of fortified salts. The significant increase in sales due to the growing demand for food preservation owing to increased consumption of processed and packaged food is highly anticipated to drive the global market.
Moreover, the rising prevalence of goiter and anemia in South Asia and MEA undeveloped countries and government initiative to promote nutritive salts is anticipated to create a significant opportunity for the global market. Additionally, the superior nutritional characteristics which help fight, gestational hypertension and neurological disorders are highly anticipated to propel the demand.
They are widely used for food preparation and from food processing to food preservation, fortified salts are gaining huge recognition in the hospitality & services industry across all regions. All the above-mentioned major influencing features are highly anticipated to drive the global market over the forecast period.
The key restraining factor such as health threats including tuberculosis and kidney ailments, and thyroid papillary cancer due to overconsumption may hinder the global market growth over the forecast period. As of 2021, about 88.7% of families globally consume salts with iodine. Eastern and Southern Africa are at the lowest in this list with 81% of families.
The market is anticipated to grow with a CAGR of 8.2% in the forecast period. The market is valued at USD 6.27 billion at present in 2023. The market is anticipated to cross a value of USD 12.75 billion by end of 2032.
Market size (2023 A)
USD 6.27 billion
Base Year for Estimation
Forecast duration for this research
Forecasted Market value (2032 F)
USD 12.75 billion
Global Market Growth rate (2022-2032 E)
CAGR of 8.2%
Key Companies Profiled
What are the concerns associated with fortified products that may deter growth of the market?
Small and medium salt-producing companies face financial complexities to manage their expenses. Moreover, the blending machines require high capital investment which can be a deterrent for the companies. Iodized salt may occasionally experience negative effects from the addition of iron, most notably discoloration.
These sensory modifications can lead to the food product being regarded as "adulterated" and possibly making it unacceptable in the eyes of rural and vulnerable people. As a result of higher input costs these salts are often sold at higher rates that increase consumer costs and factory prices. In order to manage the market demand in spite of higher prices, manufacturers have to put the effort into sensitizing their beneficiaries about the benefits of fortified products.
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Region Wise Insights
Based on geographies, the global market is segmented into seven regions including North America, Europe, MEA, East Asia (Japan, China, South Korea), South Asia (India, Thailand, Malaysia, Indonesia, Philippines, Rest), Oceania (Australia, New Zealand) and Latin America.
Among the above-mentioned countries, South Asia is estimated to account for a significant market share due to the rise in the population in countries such as India, Indonesia, and the Rest of South Asia. MEA is anticipated to witness high growth in the global market owing to the rise in cases of goiter and anemia in the region.
Moreover, North America and Europe are projected to showcase steady growth in the global market over the forecast period. Latin America is one of the key emerging regions that will generate commendable opportunities in the global market over the forecast period due to the rise in health-related disorders.
Sensitization of consumers is a key strategy to remain the mainstay of the fortified food market. As consumers should be made aware of the benefits of consuming fortified foods companies likely to gain an advantage from focused informative packaging and promotion tactics. The market consists of well-diversified global and regional players with the regional vendors ruling their respective regional markets.
Fortified Salts Market: Segmentation
By Product :
- Double fortified
By Application :
- Hospitality & Service Industry
- Food Processing Industry
- Animal Feed
- Hospitality & Service Industry
By Sales Channel :
- Hypermarkets & supermarkets
- Grocery stores
- Online stores
By Regions :
- North America
- Latin America
- Rest of Europe
- East Asia
- South Korea
- South Asia
- Rest of South Asia
- New Zealand
- Middle East and Africa
- GCC Countries
- South Africa
- Rest of MEA
- North America
- FAQs -
The market is likely to grow with a CAGR of 8.2% in the forecast period.
The market is growing owing to the rising consumer inclination towards nutritional diet.
Manufacturers are likely to find the most opportunities in South Asia.
The market is valued at USD 6.27 billion at present in 2023.
The market is anticipated to cross a value of USD 12.75 billion by end of 2032.