Golf Apparel Market

Golf Apparel Market Insights

The golf apparel market is projected to grow at a CAGR of 4% during the forecast period 2020-2030. The COVID-19 pandemic has been detrimental to multiple industries, including sports. Its effects are expected to be negative on retail goods, in particular, golf apparel.

Companies have ceased their production owing to decreased demand and stringent lockdowns across the globe. Moreover, fluctuations in demand and supply are also expected during the COVID-19 pandemic. The golf apparel market is expected to recover by the last quarter of 2020 while the demand for golf apparel is expected to make a recovery by the mid-term forecast.

Global Golf Apparel Market Product Insights

Major apparel brands have been successful in positioning their golf products to a wider target audience through the ‘lifestyle clothing’ approach. While millennials in non-target countries are yet to take up the game, they have been wearing golf apparel as a style statement.

The style and comfort experienced by end-users have motivated manufacturers to consolidate their businesses, thereby boosting golf apparel sales. Further, golf t-shirts in particular have gained acceptance as business casuals, which has further increased their demand amongst a large and aspiring workforce. The top wear segment is projected to grow at a CAGR of 4.4% during the forecast period.

Golf Apparel Market Regional Insights

Mature markets of golf apparel such as that of North America and Europe are anticipated to witness a high growth rate owing to increasing golf club memberships. Of significance is the development of new golf courses in India, Vietnam, Hungary, and Czech Republic.

Sports apparel manufacturers are aware of the emerging opportunities in these markets, and it is projected that a flurry of activities related to mergers and acquisitions will be in the offing during the forecast period. These regions are also witnessing higher uptake of golf apparel for women.

Golf Apparel Sales Channel Insights

Diversified retail channels are generating new avenues of growth for golf apparel companies. Online golf apparel stores have not only catered to demand from Tier I and Tier II cities in developing countries but also penetrated new demographics which will propel the sales of golf apparel. Many Tier I and Tier II cities have a sizeable population of golf aficionados.

Moreover, due to the lack of branded stores and shopping malls, the demand was erstwhile being satiated through counterfeits. However, the situation has improved in favor of global brands, as e-commerce companies offer home delivery of original golf apparel at a discounted price across the globe. The further pervasiveness of e-commerce is likely to augur the prospects of the golf apparel market during the forecast period.

Strategies of Golf Apparel Brands

Many golf apparel designers are planning to work in close collaboration with local craftspeople and artisans to develop exclusive golf apparel lines. For instance, in the year 2020, Asher golf brand expanded its product line head-to-toe with more than 45 new hat styles for golf. The Ladies Professional Golf Association unveiled its first retail store in South Korea in association with a Korean company.

The company hopes that their golf apparel line will fuel the popularity of golf not only in Korea but also across the broader APEJ region. The company has set itself a target of 100 stores across the country by the year 2019 and is anticipated to enter China as well. Expansion of retail chains is projected to propel the golf apparel sales during forecast period.

COVID-19 Impact Insights:

The Covid-19 pandemic has adversely impacted the global sports industry where national and regional lockdowns have disrupted both production and supply chains. It is anticipated that the effect on sports firms will be complex, affecting both the equations of demand and supply.

And unlike other sectors, a change in consumer habits have led to increased demand for several categories of consumer goods as well as shifting brand preferences. At the same time, manufacturers are determining how best to tackle possible disruptions to the supply chain and capacity constraints that may prevent them from meeting evolving customer needs.

Analyst’s Viewpoint:

The global golf apparel market is poised to grow positively during the forecast period. Emerging regions like Asia Pacific and Middle East and Africa have seen a shift in consumer inclination towards golf. The market is expected to showcase sluggish growth during 2020.

Global Golf Apparel Market: Scope of the Report:

The recent global Golf Apparel market report by Fact.MR offers a 10-year forecast from 2020 to 2030. The report elaborates on the key drivers, restraints, opportunities and threats to the expansion of the global golf apparel market. A detailed segmental analysis, based on product type, gender, sales channel and buyer type has been provided in the report.

Regional analysis in terms of supply chain analysis, business execution and market value analysis provides an in-depth perspective about the future scope of the global golf apparel market. In addition, a separate section on market structure has also been provided. The section provides a detailed analysis of key market players and the strategies for expansion in the golf apparel market.

Golf Apparel Market: Segmentation

FactMR’s study has done the segmentation of the golf apparel market on the basis of product type, gender, sales channel, and buyer type.

• By Product Type :

  • Top wear
  • Bottom wear
  • Hats
  • Shoes
  • Other Accessories

• By Gender :

  • Men
  • Women
  • Kids

• By Sales Channel :

  • Sports Variety Stores
  • On-Course Outlets
  • Branded Golf Stores
  • Others

• By Buyer Type :

  • Individual
  • Institutional
  • Promotional

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Oceania
  • MEA