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Stationery Market

Stationery Market

Stationery Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2021 to 2031

Stationery Market
  • Aug-2021
  • List of Tables : 121
  • List of Figures : 93
  • 170 Pages
  • Consumer Goods

Market Snapshot

Newly published data from Fact.MR establishes that the global stationery market is foreseen to grow sluggishly to touch approximately US$ 24 Bn by 2026. However, the long-term projections until 2031 appear stronger owing to steady demand from educational institutes and workplaces. The global market is projected to follow a 4% CAGR throughout the forecast period.

Key Points Covered in the Stationery Industry Survey:

  • Market Estimates and Forecasts 2016-2031
  • Key drivers and restraints shaping market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Stationery and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Consumption Analysis of Stationery during 2016-2020 Vs Future Outlook 2021 to 2031

From 2016 to 2020, stationery sales grew at a CAGR of 2%. Global demand for stationery products has remained subdued as laptops, desktops, and smartphones have replaced traditional stationery items, such as pens, pencils, and notebooks in various settings.

However, sales prospects for stationery market according to Fact.MR- a market research and competitive intelligence provider- is projected to outstrip US$ 30 Bn with a growth rate of 4% from 2021-2031. In 2020, Asia and North America combined captured 60-62% of the market share for stationery, and is predicted to continue their dominance in the forthcoming years.

How are Rising Educational Programs Fueling Demand for Stationery?

Rising inclination towards higher education is fuelling demand for different types of stationery products. Additionally, encouraging government initiatives have boosted the educational sector in recent years which is prospective to direct the market on a positive track.

Growth is expected to remain especially concentrated across the developing world, particularly in Asia. Countries such as India and China are extensively investing in primary, secondary and tertiary educational programs to cater to the requirements of an ever expanding millennial population.

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How is the Corporate Sector Spurring Global Stationery Demand?

The demand for stationery products is likely to remain significantly heightened across the corporate sector. The ever increasing scale of businesses of corporate entities necessitates maintenance of records regarding employees, turnover, profits and other crucial aspects.

Consequently, demand for products such as files & folders, pens, pencils, markers, staplers and papers to document the aforementioned aspects is likely to sustain demand in forthcoming years. However, increased reliance on digital records is surpassing manual record keeping, which may restrict stationery uptake.

How is Customization and Personalized Printing Making Headways in the Stationery Industry?

Customization in design and personalized printing has bridged the gap between the manufacturers and the consumers, which is likely to open new doors for market expansion.

Furthermore, comprehensive marketing strategies and brand campaigns are also anticipated to catalyse market growth. For instance, licensed collaborations with numerous child-based TV channels are prompting the manufacturers to print popular cartoon characters on stationery products.

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Country-wise insights

Why the U.S. an Opportunistic Stationery Landscape?

The U.S market for stationery is expected to account for nearly 1/3rd of the global revenue. Demand is expected to remain sustained primarily on the back of increased customization and aesthetic appeal trends.

Though offline retailing of office stationery and supplies suffered the brunt of the pandemic, the online sector is expected to bounce back once restrictions on e-commerce deliveries are lifted in the country. In the long-run, the U.S market is estimated to register a robust growth rate.

Why is Stationery Market Flourishing in China?

The value of China’s stationery market grew steadily over the past years and reached nearly US$ 18 Bn in 2019. The market is predicted to remain among the fastest-growing regional markets.

Domestic demand for stationery products has been increasing at an annualized 8.6% over the past 5 years, to account for US$ 19 Bn in 2020. The prominent manufacturers of Stationery and Office Supplies in China industry include Shanghai M&G Stationery Inc., Shenzhen Comix Stationery Co. Ltd., Huamao Group Co., Ltd., Deli Group Co., Ltd. and Lotus Stationery Co. Ltd.

Category-wise insights:

Why are Paper Products in High Demand?

As per the report, the paper-based segment accounted for a governing share of   around 30%, and is anticipated to witness significant growth in the forecast period. 

Despite digitization hitting the markets, papers are one of the most used stationery products, finding their application in printing. Additionally, the introduction of various coaching centres has directed to an upsurge in the usage of paper shortly.

Rising environmental awareness about biodegradability and health hazards caused by plastic packaging materials has surged the alternative adoption of paper products. Moreover, the availability of freshly cooked food in franchises like McDonald’s and food trucks has also witnessed a demand surge for paper bags.   

How are Pens Projected to Dominate the Stationery Industry?

Demand for pens reached a value of around US$ 12 Bn in 2020, and predicted to expand at a CAGR of around 5% owing to the increasing demand amongst millennials.

Based on product, it is the largest segment with nearly 35% share of the market. Furthermore, the availability of natural and recyclable materials used in the manufacturing process of pens has expanded the scope and demand for pens worldwide.

Manufacturers are coming up with new product offerings such as pens with the stylus, different coloured inks, and pencils in various sizes. Furthermore, companies are using innovative strategies to penetrate the application scope among students worldwide.

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Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions.   

  • In March 2019, Kokuyo Camlin released the Camel Child Grip Crayons series in India. Camlin Child Grip Crayons helps toddlers set free the creative side of their brain with its easy to hold design and attractive bright colours. The product also serves the purpose of stimulating brain development in children by improving hand eye coordination, which in turn helps improve their handwriting skills in future.
  • In January 2018, the Navneet Education Ltd signed an agreement to acquire Britannica’s Indian curriculum business for Rs 88 crore (US$ 11 million). This move will help expand Navneet’s range of curricular offerings in the Indian school market.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Companies Profiled

  • KOKUYO Co Ltd
  • Shachihata Inc.
  • Pentel
  • Mitsubishi Corporation
  • Zebra Co. Ltd.
  • M&G Holding Group Co. Ltd
  • Jason’s Deli Inc.
  • Shenzhen Comix Group Co. Ltd.
  • Beifa Group Co. Ltd.
  • Wenzhou Aihao Pen Trade Co. Ltd.
  • Guangbo Group Stock Co. Ltd.
  • Qingdao Changlong Stationery Co. Ltd.
  • ITC Limited
  • Navneet Education Limited
  • GM Pens International Pvt Ltd
  • BIC Cello and Lion Pencil Co. Ltd.

Key Segments Covered

  • Product Type

    • Pens
    • Mechanical Pencils
    • Lead Pencils
    • Marking
    • Coloring
    • Corrections
    • Art Goods
    • Carbon Paper and Inked Ribbon
    • Paper Products
  • Sales Channel 

    • Stationery Sales through Exporters
    • Stationery Sales through Wholesalers
    • Stationery Sales through Other Sales Channels
  • Price Range  

    • Economy Range Priced Stationery
    • Mid-Range Priced Stationery
    • Premium Range Priced Stationery

Stationery Market- Scope of Report

A recent study by Fact.MR on the stationery market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging associated with the manufacturing of the Stationery market.

The study also provides the dynamics responsible for influencing the future status of the Stationery market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the stationery market, along with their product portfolios, enhances the reliability of this comprehensive research study

Report Summary

The study offers a comprehensive analysis of diverse features, including production capacities, demand, product developments, revenue generation, and sales of the Stationery market across the globe.

A comprehensive estimate of the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of the Stationery market during the forecast period. Price point comparison by region with the global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative stationery markets?
  • Which factors will impact the growth of the Stationery market?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the stationery industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for the Stationery market are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global Stationery market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which has helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the stationery market during the forecast period.

Country-specific valuation on demand for the stationery market has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of the Stationery market, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in producing stationery have been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permit report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which includes essentials such as product portfolios and key strategies, along with an all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the Stationery market domain.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the stationery market, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the draw conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2020, sales of stationery products reached a valuation of US$ 20 Bn according to Fact.MR

From 2016 to 2020, sales of Stationery expanded at approximately 2% CAGR

From 2021 to 2031, demand for stationery is expected to surge at approximately 4% CAGR

Customized designs and personalized printing are likely to open new doors for stationery products across key industries

Increasing inclination towards further education has surged the demand for stationery products worldwide.

The Asian market is projected to register a CAGR of around 5% during the forecast period.

KOKUYO Co Ltd, Shachihata Inc., Pentel, PILOT CORPORATION, Mitsubishi Corporation are some prominent plants based dairy manufacturers included in the report.

The paper products segment based on product is the fastest-growing segment, capturing 30% of global demand

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.