Stationery Market

Stationery Market Outlook ( 2021-2031)

The global stationery products market was expected to be valued at USD 24 billion in 2021-end, and it is projected to reach USD 30 billion by 2031, registering a CAGR of 4% during the forecast period 2021-2031.

Newly published data from Fact.MR establishes that the global stationery market is foreseen to grow sluggishly to touch approximately US$ 24 Bn by 2026. However, the long-term projections until 2031 appear stronger owing to steady demand from educational institutes and workplaces. The global market is projected to follow a 4% CAGR throughout the forecast period.

Consumption Analysis of Stationery during 2016-2020 Vs Future Outlook 2021 to 2031

From 2016 to 2020, stationery sales grew at a CAGR of 2%. Global demand for stationery products has remained subdued as laptops, desktops, and smartphones have replaced traditional stationery items, such as pens, pencils, and notebooks in various settings.

However, sales prospects for stationery market according to Fact.MR- a market research and competitive intelligence provider- is projected to outstrip US$ 30 Bn with a growth rate of 4% from 2021-2031. In 2020, Asia and North America combined captured 60-62% of the market share for stationery, and is predicted to continue their dominance in the forthcoming years.

How are Rising Educational Programs Fueling Demand for Stationery?

Rising inclination towards higher education is fuelling demand for different types of stationery products. Additionally, encouraging government initiatives have boosted the educational sector in recent years which is prospective to direct the market on a positive track.

Growth is expected to remain especially concentrated across the developing world, particularly in Asia. Countries such as India and China are extensively investing in primary, secondary and tertiary educational programs to cater to the requirements of an ever expanding millennial population.

How is the Corporate Sector Spurring Global Stationery Demand?

The demand for stationery products is likely to remain significantly heightened across the corporate sector. The ever increasing scale of businesses of corporate entities necessitates maintenance of records regarding employees, turnover, profits and other crucial aspects.

Consequently, demand for products such as files & folders, pens, pencils, markers, staplers and papers to document the aforementioned aspects is likely to sustain demand in forthcoming years. However, increased reliance on digital records is surpassing manual record keeping, which may restrict stationery uptake.

How is Customization and Personalized Printing Making Headways in the Stationery Industry?

Customization in design and personalized printing has bridged the gap between the manufacturers and the consumers, which is likely to open new doors for market expansion.

Furthermore, comprehensive marketing strategies and brand campaigns are also anticipated to catalyse market growth. For instance, licensed collaborations with numerous child-based TV channels are prompting the manufacturers to print popular cartoon characters on stationery products.

Country-wise insights

Why the U.S. an Opportunistic Stationery Landscape?

The U.S market for stationery is expected to account for nearly 1/3rd of the global revenue. Demand is expected to remain sustained primarily on the back of increased customization and aesthetic appeal trends.

Though offline retailing of office stationery and supplies suffered the brunt of the pandemic, the online sector is expected to bounce back once restrictions on e-commerce deliveries are lifted in the country. In the long-run, the U.S market is estimated to register a robust growth rate.

Why is Stationery Market Flourishing in China?

The value of China’s stationery market grew steadily over the past years and reached nearly US$ 18 Bn in 2019. The market is predicted to remain among the fastest-growing regional markets.

Domestic demand for stationery products has been increasing at an annualized 8.6% over the past 5 years, to account for US$ 19 Bn in 2020. The prominent manufacturers of Stationery and Office Supplies in China industry include Shanghai M&G Stationery Inc., Shenzhen Comix Stationery Co. Ltd., Huamao Group Co., Ltd., Deli Group Co., Ltd. and Lotus Stationery Co. Ltd.

Category-wise insights:

Why are Paper Products in High Demand?

As per the report, the paper-based segment accounted for a governing share of   around 30%, and is anticipated to witness significant growth in the forecast period. 

Despite digitization hitting the markets, papers are one of the most used stationery products, finding their application in printing. Additionally, the introduction of various coaching centres has directed to an upsurge in the usage of paper shortly.

Rising environmental awareness about biodegradability and health hazards caused by plastic packaging materials has surged the alternative adoption of paper products. Moreover, the availability of freshly cooked food in franchises like McDonald’s and food trucks has also witnessed a demand surge for paper bags.   

How are Pens Projected to Dominate the Stationery Industry?

Demand for pens reached a value of around US$ 12 Bn in 2020, and predicted to expand at a CAGR of around 5% owing to the increasing demand amongst millennials.

Based on product, it is the largest segment with nearly 35% share of the market. Furthermore, the availability of natural and recyclable materials used in the manufacturing process of pens has expanded the scope and demand for pens worldwide.

Manufacturers are coming up with new product offerings such as pens with the stylus, different coloured inks, and pencils in various sizes. Furthermore, companies are using innovative strategies to penetrate the application scope among students worldwide.

Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions.   

• In March 2019, Kokuyo Camlin released the Camel Child Grip Crayons series in India. Camlin Child Grip Crayons helps toddlers set free the creative side of their brain with its easy to hold design and attractive bright colours. The product also serves the purpose of stimulating brain development in children by improving hand eye coordination, which in turn helps improve their handwriting skills in future.
• In January 2018, the Navneet Education Ltd signed an agreement to acquire Britannica’s Indian curriculum business for Rs 88 crore (US$ 11 million). This move will help expand Navneet’s range of curricular offerings in the Indian school market.

Report Scope

Attribute	Details
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered	North America Latin America Europe East Asia South Asia Oceania MEA
Key Countries Covered	U.S. Canada Germany U.K. France Spain Italy Russia China Japan South Korea India Australia Brazil Mexico Argentina GCC South Africa
Key Companies Profiled	KOKUYO Co Ltd Shachihata Inc. Pentel PILOT CORPORATION Mitsubishi Corporation Zebra Co. Ltd. M&G Holding Group Co. Ltd Jason’s Deli Inc. Shenzhen Comix Group Co. Ltd. Beifa Group Co. Ltd. Wenzhou Aihao Pen Trade Co. Ltd. Guangbo Group Stock Co. Ltd. Qingdao Changlong Stationery Co. Ltd. ITC Limited Navneet Education Limited GM Pens International Pvt Ltd BIC Cello and Lion Pencil Co. Ltd.

Key Segments Covered

• Product Type

  • Pens
  • Mechanical Pencils
  • Lead Pencils
  • Marking
  • Coloring
  • Corrections
  • Art Goods
  • Carbon Paper and Inked Ribbon
  • Paper Products

• Sales Channel 

  • Stationery Sales through Exporters
  • Stationery Sales through Wholesalers
  • Stationery Sales through Other Sales Channels

• Price Range  

  • Economy Range Priced Stationery
  • Mid-Range Priced Stationery
  • Premium Range Priced Stationery