Analysis of Oral Motor market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The global oral motor market is estimated at US$ 242.0 Mn in 2022 and is projected to reach US$ 326.6 Mn by 2032, at a CAGR of 4.5% from 2022 to 2032. The oral motor market for oral motor is projected to have an incremental opportunity of US$ 73.7 Mn.
Oral motor tools and toys provide necessary exercises for proper development of feeding and speech habits in infants suffering from oral motor dysfunction. Children suffering from stuttering, dysphagia, autism, speech problems etc. are primary beneficiaries of the product. Oral motor tools support the developmental process by providing necessary muscle exercises, thus building strength and resolving speech issues.
Oral motor comes in a range of product types such as chewelry oral motor, tubes oral motor, brush oral motor etc. These products are able to provide required motor skills support which helps to develop movement, strength and endurance beneficial for lips, jaw, tongue, and cheeks muscle exercise. Thus, above listed factors are expected to fuel the market demand and growth in a positive direction.
|Base Year Value (2021A)||US$ 242.0 Mn|
|Estimated Year Value (2022E)||US$ 252.9Mn|
|Projected Year Value (2032F)||US$ 326.6 Mn|
|Value CAGR (2022-2032)||4.50%|
|Collective Value Share (US, UK, Germany) 2022: Top 3 Countries||44.47%|
|Key Companies Profiled|
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Approximately one in 160 children suffers from Autism Spectrum Disorders (ASD) leading to increased speech and feeding issues amongst children. This is one of the foremost factors hindering the overall growth and development of the child. Adults, too suffer from speech and other oral problems especially after strokes, traumatic injury or motor disorder etc.
Amplified awareness about correcting speech skills and improving feeding skills amongst customers, is expected to contribute to mid-single digit growth rate of the oral motor market in coming years. Multiple applications of oral motor tools and toys for muscle development of lips, jaws, teeth, tongue, and cheeks along with benefits of improving the muscle movement and coordination is attracting clienteles towards the product, thus fueling market growth under consumer goods sector.
In the age group segment, the oral motor market is segmented into three types i.e. infants, toddlers, and young children. As infants and toddlers are in most need of speech and skills development along with learning of proper feeding techniques, growth from this segment is anticipated to witness an above-average industry growth rate globally during the forecast period.
East Asia and South Asia is expected to witness significant demand because of multiple factors. The foremost factor is an increase in the infant and toddlers population across these regions. An increase in the child population reflects an increase in children with difficulties in oral motor mechanism and other developmental disabilities of muscles, tongues, and lips etc. This, in turn, places 1.5x market demand at the table from the infant and toddlers segment from these regions.
There has been commendable progress in oral motor market, along with the sophistication of tools and toys over the past decade. The product has undergone significant changes in design, innovation and development to be offered in an advanced version in the coming years.
Manufacturers are offering advanced products such as Z-vibes and lip bloks, providing overall mouth exercise, to increase their customer base and gain more market share as compared to their competitors. As a result, the demand for oral motor is expected to propel in near future.
Fact.MR projects the market to witness growth, exhibiting growth at 4.5% CAGR between 2022 and 2032 in comparison to the CAGR of 3.19% posted between 2017 and 2021.
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Consumers are always in need of advanced and innovative products from time to time. Manufacturers are investing in research and developmental activities to offer technologically advanced oral motor products to clientele to keep themselves up with the market trend.
Additionally, consumers are conscious of the skill and motor development of their children and are willing to spend on high quality and durable products. This is convincing the manufacturers to introduce quality products at affordable prices which are expected to result in expanding the market for oral motor products.
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Although usage of oral motor has many benefits such as assisting children in supporting growth and development of speech and correcting other oral problems, the market growth is restricted by many factors.
For instance, lack of awareness amongst customers about the presence of the product. And if they are aware of its presence, they are typically not completely aware of the benefits offered by the product.
Moreover, many customers may not be aware of oral and speech problems engulfing their kids, acting as a restraining growth factor. However, effective marketing and promotional strategies adopted by market players are creating awareness about the product and product benefits, due to which market demand is likely to boost in the coming years.
COVID-19 pandemic has adversely affected the global oral motor market like several other industries which were hit due to the closure of manufacturing and assembling companies. Lack of availability of products in the market future affected the sale of the oral motor. In-store sales came to a standstill as shops were forced to close down owing to fear of the spread of the virus.
Additionally, the outbreak hugely impacted consumer preferences as they continued to spend primarily on essential Items. But, as the economy is reopening, the market is slowly gaining impetus.
North America is the dominant region exhibiting market share of nearly 23.3% of the global market. And in North America, the U.S. exhibits more than one-third contribution to the overall market revenue. This is attributed to the country being technologically advanced, increased per capita expenditure and enhanced presence of manufacturers in the country.
East Asia and South Asia accounts for approximately 16.3% and 17.2% market share respectively. Along with it, an increased infant and toddler population in emerging economies like India, China, and Thailand etc. is expected to open doors for many untapped opportunities in these Asia Pacific countries. Customers are becoming aware of added benefits of oral motor products to the overall skill, and motor development of their child, which in turn is boosting market demand for the oral motor.
Oral motor products are available in several product types under which the chewelry segment is likely to dominate the market consumption, contributing to one-fourth market demand amongst all product types.
Numerous factors such as simplicity, ease of use of product, availability in different sizes and shapes specific to customer needs, mouth muscles exercise, oral stimulation, and building oral tone are the chief reasons for contributing to additional growth from this segment.
The infant and toddler segment has acquired the maximum share in the age group segment as they are at high risk of facing developmental issues in speech and motor development. As this age group faces growing instances of oral issues, this segment is anticipated to witness positive growth during the forecast period.
The global oral motor market is highly fragmented and competitive in nature owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers, expansions, acquisitions, and partnerships.
Also, new product development as strategic approach is adopted by the leading companies to upscale their market presence among consumers and create a large customer base. For instance, ARK Therapeutic offers innovative product solutions with its therapy tools and provides products for special needs. It introduced Z-Vibes and lip bloks, which provides necessary muscle exercise, and help to develop strength, coordination, and endurance.
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The global oral motor market is estimated to be worth over US$ 252.9 Mn in 2022.
The demand is anticipated to surpass US$ 326.6 Mn by 2032 end.
Between 2017 and 2021, the market grew at a 3.19% CAGR.
Some of the prominent players in oral motor market are ARK Therapeutic, National Autism Resources, Beyond Play, Therapro Inc.
North America tops the global market for oral motor and is anticipated to account for a share of 23% in the oral motor market in 2022.
Infants and toddlers contribute around 85% share in sale of oral motor.
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