Floor POP Display Market

Floor POP Display Market Outlook

The global floor POP display market is estimated to be US$ 4.2 Bn in 2022, and is projected to grow at a CAGR of 6.3% till 2032.

Floor POP Display Market Size Value in 2022	~US$ 4.4 Bn
Project Floor POP Display Market Forecast Value in 2032	~US$ 8.2 Bn
Global Floor POP Display Growth Rate (2022-2032)	~6.3%
Floor POP Display Market Share of North America	~28.4%
Europe Floor POP Display Market Size in 2021	~US$ 1.1 Bn
Floor POP Display Market Share of Top 5 Companies	~17%
Key Companies Profiled	DS Smith Plc Conitex Sonoco Products Company Smurfit Kappa Group PLC WestRock Company FFR Merchandising Company Marketing Alliance Group

In-store retail shopping across potential economies has created sizable opportunities for global floor POP display manufacturers to enter potentially lucrative markets.

Countries in the APAC region such as China and India, have witnessed considerable expansion in consumer goods and logistics sector led by the increase in disposable income and growth in trade. Demand for FMCG has been on rise, since the beginning of the century and the trend is anticipated to continue during the forecast period.

Furthermore, multinational retail chains are collaborating with local players to create a strong presence in emerging economies. The fast-growing retail sector in such economies, along with healthy growth in automotive and pharmaceutical sectors bodes well for the growth of floor POP display market.

The global floor POP display market is estimated to grow at a value CAGR of 6.3% throughout the forecast (2022-2032). The use of floor POP displays is uninterruptedly increasing across numerous end-use industries, especially the convenience store and supermarket segments are likely to boost the demand for floor POP displays.

In the material category, corrugated board is widely used material thus making the corrugated board segment highly rewarding which is likely to nurture the market with a CAGR of 5.9% to generate an absolute dollar opportunity of US$ 2.5 Bn during 2022 and 2032. 

By region, North America, East Asia, South Asia and Oceania are highly rewarding markets for the growth of floor POP display market. North America is the prominent market shareholder followed by Europe floor POP display market.

Revenue of Floor POP Display Market from 2017 to 2021 Compared to Demand Outlook for 2022 to 2032

Global floor POP display companies have generated nearly US$ 4.2 Bn revenue by 2021 with a CAGR of 3.6%. The global floor POP display market is projected to offer an absolute dollar opportunity of around US$ 4 Bn during the forecast year.

Hyper market sales channels have shown growth of around 4.9% CAGR and generated revenue of US$ 769 Mn by the 3rd quarter of 2021. It is likely to witness the growth of 5.4% CAGR and acquire one-fifth market share by the end of 2032.

POP, also known as at-retail marketing and point of sale (POS), it is an excellent marketing and promotional tool that boosts brand visibility and product credibility, ultimately leading to product sales. It improves the brand's merchandising effectiveness when retail stores run out of space.

POP marketing takes over when a customer is already in store and ready to buy. POP displays and marketing techniques draw attention to specific brands or special offers that add value or highlight the benefits of product. This additional marketing has a significant impact because it is in place at time when consumer is making a purchasing decision.

How Organized Retail Sector Transforming the Industry?

For many years, grocery stores were the only option for consumers, particularly in urban areas, when it came to shopping. Retail, is one of the world's most important industry, it is in the process of transitioning from unorganized to organized retail. This has resulted in the emergence of multinational retail formats.

The traditional grocery market segment has witnessed the shift to supermarkets, hypermarkets, etc. The global floor POP display market is correlated to growth in the organized retail sector.

Further, an increase in middle-class population, combined with rising per capita disposable income, is expected to drive demand for organized retail during the forecast period. Moreover, many developing countries are now allowing foreign direct investment in retail sector. This is expected to boost POP display sales in near future.

How Use of POP Displays in Branding of Packaged Food & Beverage Products is growing?

With considerable growth in working-class population, consumption of ready-to-eat packaged food products has increased to a large extent, especially in emerging economies such as China, India, Brazil, etc. This shift can be attributed to a change in purchasing habits. Generally, manufacturers of FMCG brands are focused on enhancing their brand presence and visibility.

It has been seen that most of the customers while purchasing food and grocery products, make a buying call in retail stores.

POP displays play an important role in the market launch of new products and in increasing brand visibility. Furthermore, the POP display market is expected to benefit from the consistent growth of FMCG companies. For example, according to independent research, nearly 80% of consumers make purchase decisions in retail stores.

How Online Shopping Restricting the Scope of Applications of floor Pop Displays?

Among the benefits of using e-commerce platforms for day-to-day purchases are convenience, time savings, a lower risk of loss and theft, and ease of tracking payments. These have significantly reduced in-store shopper footprints, limiting the revenue of multinational retail outlets. Thus, the growing trend of online shopping has an adverse impact on the global POP display market.

Category-Wise Analysis:

Which Material Type is Holding Significant Global Market Share?

Corrugated board is the most commonly used raw material in the production of POP displays due to its low cost. Metal, plastic, glass, and other materials are also used for promotional purposes.

Prices of raw materials such as corrugated boards and plastics are constantly on rise. For instance, due to COVID-19, prices of Kraft paper rose by ~23%, owing to short supply led by intermittent closure of production units. This hampered the growth of floor POP display market.

As the situation is becoming normal, the demand for floor POP display is projected to increase. This may boost the demand for corrugated board material which will offer significant revenue to the manufacturers.

Why Modern Retail Formats will Perform in Coming Years?

Liberalization of world trade and capital markets has boosted the flow of goods across countries. Innovation in the global supply and logistics industry to reduce the cost of transportation is expected to provide new opportunities to the modern retail sector.

However, Improvement in global relations and an increase in imports and exports are projected to generate lucrative opportunities for products such as POP displays that are widely used in modern retail formats.

The above factors are projected to increase the demand for floor POP display from convenience store and hypermarket segments. The convenience store segment is leading segment that is likely to contribute with more than one-third of global market revenue during the projected years.

Country-Wise Analysis:

What are the Growth Prospect in United States Floor Display Market?

The year-over-year US retail sales increased by 4.6% in last half-decade. The specialty store segment is likely to with grow 6.6% CAGR amid 2022 & 2032. This sector now accounts for 12% of total sales in retail in the United States.

The aforementioned factors make the United States floor POP display market-leading shareholder in North America. It is likely to offer growth of around 6.4% CAGR and generate an absolute opportunity of US$ 1 Bn during 2022 & 2031.

What will be the Contribution of Indian Floor POP Display Market in South Asia & Oceania Market?

The retail industry is amongst the most promising in India and the contribution to its GDP is on a steady upward trend. Slowing exports have compelled retailers to focus on the huge domestic market at a particularly opportune time as the spending power of urban and rural Indian consumers has increased dramatically.

Moreover, retail trade revenue for consumer goods in country is growing in double digits with e-commerce gaining prominence. However, the bulk of retail is still in offline retail by traditional stores. During festivals, sales of cosmetics, consumer electronics, and automobiles skyrockets in this vast nation.

Indian retail, although considerably behind at present, has a bright future ahead as the world’s second-largest population is large enough to accommodate both domestic and multinational retailers.

Until recently, the Indian government forbade FDI in multi-brand retail i.e. in convenience stores, supermarkets, or other retail formats. Single brand retail also had numerous restrictions.

However, the government has begun to open up its vast, untapped retail sector to outside investment, culminating in a flood of investors. Thus, companies would do well to look closely at retail in the South Asia & Oceania floor POP display market.

Competitive Analysis:

Companies are targeting new entrants to have mergers and acquisitions to keep their presence strong in market and gain a competitive advantage. Moreover, companies are focusing on making geographical presence and supply chain expansion.

Moreover, recent developments done by market players have been tracked by Fact.MR analysts to analyze the company’s core strengths and weaknesses owing to which they may lose their market share. Technologies and factors which are affecting the floor POP display market have been discussed in full report and are available on demand.

Market Segments Covered in Floor POP Display Market Analysis:

• By Material Type  

  • Corrugated Board
  • Foam Board
  • Plastic Sheet
  • Glass
  • Metal

• By Application

  • Hyper Market
  • Supermarket
  • Departmental store
  • Speciality Store
  • Convenience Store
  • Other Retail Application

• By Packaging Format

  • Food & Beverages
  • Cosmetics & Personal Care
  • Pharmaceuticals
  • Printing & Stationary
  • Electronics
  • Automotive
  • Others Packaging Format