Cognac Market Forecast, Trend Analysis & Competition Tracking: Global Market Insights 2019 to 2027

Published on : Aug-2019 | List of Tables : 134 | List of Figures : 108 | No. of Pages : 170 | Report Code : FACT4051MR | Format :

Cognac Market- The Finest Premium Spirit Continues to Stand Tall

For the past few centuries, Cognac has gained universal recognition as one of the finest spirits which are distilled from grapes. Qualities of cognac in terms of intensity, warmth, and subtlety, remain incomparable, which have strengthened its identity as a ‘symbol of the elite’. Cognac was named after the town of Cognac in France and eventually, this brandy type started evolving, adapting to the modern tastes and appealing to newer demographics. Similar to the case of champagne, cognac continues to be protected by law and remains subjected to strict production criteria.

Consumption of cognac isn’t limited to the provinces of France, rather America, Europe, and Asia have emerged to be three of the most lucrative markets for cognac over the course of time. The concept of cognac is certainly not new for consumers in the aforementioned regions, but the recent surge in demand for premium liquor experiences has upended the scenario and brought in new avenues for the cognac industry in terms of value as well as volume growth. However, it would be interesting to see how the prominent brands active in cognac space will continue to innovate and lighten the way for new entrants to boost their market standing.

global cognac market

To know more about how the market for cognac is shaping up, request the sample of global cognac market report here

Cognac Market - Decoding the Value Equation in North America

North America stands firm as the leading market for cognac and is estimated to see impressive growth in the next 10 years. According to the recent studies, the US topped the list of the 10 leading cognac export markets in 2018 and demonstrated nearly 5% rise in volume terms, to 86.5 million bottles. Export volumes of the US were equal to the combined volume of other nine countries featured in the list, namely Singapore, China, the UK, Germany, France, Latvia, Hong Kong, South Africa, and the Netherlands.

Historically, the Black Americans were among the first ones who were introduced to the spirit and, hence, accounted for a significant proportion of the purchasers. However, in the recent past, concerted efforts of influential advertising by the cognac brands have evoked a wave of interest among the white consumers in North America. In addition to that, the patterns of cognac consumption in the chief regions of North America, in the US and Canada, remain largely influenced by cultural considerations and economic sentiments of the consumers across these regions. Occasions wherein cognac varieties are being served and savored are also changing considerably. From being a traditional digestif and a casual drink at special occasions, it appears that cognac varieties are successfully making their way into regular drink cabinets of the North American consumers.

Cognac Market – What are the Trends Shaping Demand, and How?

The demand for premium liquor continues to be on a tear, for the fact that premium alcohol varieties are not only infused with high-quality ingredients but also subjected to exhaustive distillation processes. Premium liquors are well popular for their fine-tuned viscosity & texture, which is a key reason they are perceived as investments worth the spending. This massive skew toward premium liquor is likely to give tailwinds to the sales of cognac in the coming years, with VS (very special) and VSOP (very superior old pale) being two of the ‘in-demand’ varieties. In addition, consumer interest in ‘experiential drinking’ is also a key reason boosting consumption of cognac, on the grounds that the new-age consumers value experiences over products.

Apart from the trend of premium drinking that has long been the core strengthener of cognac market revenues, budding appetite for brandy-based cocktails has benefited cognac sales by a wide margin. An increasing number of foodservice chains are promoting their redecorated menus with addition of new brandy-based cocktails, which is a part of their strategy to boost in-store footfall. Cognac, by far, remains one of the top-most choices for preparation of brandy-infused cocktails, given that cognac offers a window of opportunities for the foodservice operators in terms of flavor and aesthetic experiments.

Craft alcohol is emerging as the next big thing grappling consumer appeal, as crafts spirits are produced by licensed distilleries and come with the attestation of ‘reliability’. Experts foresee an optimistic growth of craft spirits in future with a strong opinion that the craft spirit sales can perform as well as, or even better than that of craft beer. Leading market players are hopping on the ‘craft spirit’ bandwagon and are developing new products to satiate this ever-evolving demand. The transition toward craft spirits is likely to further intensify in the coming future, adding new possibilities to the near-term outlook of global cognac market.

global cognac market region

For detailed insights on the most influential market trends and opportunity analysis, request free report sample

How are Market Players Winning over the ‘New-Age’ Consumers?

The global cognac market space reflects a fair degree of consolidation, with the top players accounting for a hefty chunk of the global market share. The top five players - Jas Hennessy & Co., the Rémy Cointreau Group, Courvoisier, Martell, and Otard (Chateau de Cognac) – command for nearly 75-80% of the global market share and remain highly focused on vertical integration. Hennessy, the cognac brand of Jas Hennessy and Co., is likely to continue being ‘chart-topping’ with a series of impressive sales recorded in both 2017 and 2018. The mid-level and emerging players in the global market space - Camus Cognac, Thomas Hine & Co., ABK6, and Delamain to name a few – continue to focus on geographical expansion strategies and boost their product pipeline with newer additions of cognac.

Growing number of cognac producing companies are focusing on experimenting with ‘non-traditional’ methods of producing and marketing their products. The major objective behind this strategic move is to change the ‘pre-conceived’ image of cognac i.e. either a fusty ‘after-food’ drink or a status symbol. With upsurge in demand for cognac, leading players operating in the global cognac market are introducing lifestyle events as a means of extending the brand’s reach and enhancing consumer interaction.  Market players are also making use of social media channels as their key marketing arsenal, given that consumers are heavily relying on social media advertisements for making pragmatic purchase decisions.

For access to Fact.MR’s exhaustive research methodology, request it.

Cognac Market – Global Industry Analysis and Comprehensive Opportunity Assessment

The global cognac market has been touted to see an impressive rise in value and volume growth in the assessment period of 2019 to 2027, as per a new research report published by Fact.MR study. The study outlines the overarching trends that play a major role in shaping the growth of the global cognac market. The recently published report by Fact.MR pinpoints the key dynamics, which are estimated to shape the future outlook for the global cognac market in the next few years.

An incisive analysis of some of the cognac brands offered in the report equips the readers with groundbreaking insights that have been garnered from performance of cognac business across various regional markets featured in the report. A list of renowned companies operating in the global cognac market featured in the research study is an add-on to the overall credibility of the exhaustive market intelligence study.

Global Cognac Market: Summary & Scope of the Report

The research study offers a comprehensive overview of various factors shaping the sales, demand, and revenue aspects of global cognac market worldwide. The overall opportunity analysis included in the research analysis is of high benefit for readers to comprehend profitable segments in the global cognac landscape, which will, in turn, uphold the adoption of cognac on a global basis. The report also includes a detailed analysis on cost structures with multiple modalities to the same, which helps the readers to understand cost structures associated with various regional markets.

A detailed prognosis on global cognac market has been put forth by the analysts, who have bifurcated the overall market scenario into different inter-connected parts. The analysis and assessment of price point by region and different application of cognac have been included in this study. The study also exerts details on aspects impacting pricing strategies of the manufacturers within the global cognac market. Segmentation of the global cognac market has been provided in the form of a taxonomy table in the report.

Based on Grade, the Global Cognac Market is segmented into:

  • VS (Very Special)
  • VSOP (Very Special Old Pale)
  • XO (Extra Old)

Based on Buyers Type, the Global Cognac Market is segmented into:

  • Household & Residential Buyers
  • Institutional Buyers
  • Restaurants & Pubs

Based on Distribution Channel, the Global Cognac Market is segmented into:

  • Direct and Institutional Sales
  • Modern Trade
  • Convenience Stores
  • Online Retailers
  • Modern Grocery Retail Stores
  • Specialty Stores
  • Liquor Stores

Based on Region, the Global Cognac Market is segmented into:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa (MEA)

Global Cognac Market: In-depth Analysis on Competitive Landscape

The report ends with a vital chapter focusing on the overall competition landscape of the global cognac market, wherein the key players operating in the global market space have been featured. This chapter underlines the up-to-date information about the key players active in production and distribution of cognac, which has been conveyed via a detailed dashboard view. The market share analysis and detailed comparison of these market leaders offer immense scope for the readers to frame strategic steps and beat their market rivals.

Company profiles have been included in the report, which brings in key information such as regional presence, key focus areas, product portfolios along with a detailed SWOT analysis on every player via the company strategies identification as well as analysis. The extensive intensity mapping of the companies operating in the global cognac market offers readers with decision-making intelligence, which not only helps them to decode the current market status, but also understand the challenges ahead and ways to tackle the same.

1. Global Cognac Market - Executive Summary
    1.1. Summary of Key Findings
    1.2. Summary of Key Statistics
    1.3. Key Market Characteristics & Attributes
    1.4. Opportunity Assessment
    1.5. Fact.MR Analysis and Recommendations
2. Global Cognac Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Key Market Trends 
    3.1. Key Trends Impacting the Market 
    3.2. Mega Trends 
4. Market Background 
    4.1. Global Per Capita Alcohol consumption, by Key Countries, 2018
    4.2. Share of males vs. females who drank alcohol, 2017
    4.3. Beer as a share of total alcohol consumption
    4.4. Wine as a share of total alcohol consumption
    4.5. Branding and promotion strategies
    4.6. Influencing factors which affect the target market behavior
    4.7. Consumer Survey Analysis
        4.7.1. Consumers Ready to Pay Premium Price for a Crafted Alcoholic Beverages
        4.7.2. Reasons for Selecting Brands
        4.7.3. Consumer Preferences – Flexible Packaging
        4.7.4. Prevalence of Alcohol Drinkers
        4.7.5. Consumer Sentiment Analysis
    4.8. Cognac Consumer Archetype
    4.9. Social Media Sentiment Analysis
        4.9.1. Social Media Platforms that Companies Prefer for Branding
        4.9.2. Which mode of advertisement do vendors prefer
    4.10. Regulatory Framework
    4.11. Recent Industry Developments
        4.11.1. Product Launches
        4.11.2. Acquisition & Mergers
        4.11.3. Expansions
        4.11.4. Other Notable Developments
    4.12. Market White Space Assessment and Opportunity Analysis
    4.13. Macro-Economic Factors - Relevance & Impact 
        4.13.1. Global GDP Growth Outlook 
        4.13.2. Global Food & Beverages Industry Growth Outlook
        4.13.3. Per-Capita Disposable Income
        4.13.4. Global Retail Sales Outlook
    4.14. Forecast Factors - Relevance & Impact 
        4.14.1. Alcohol Drinks Growth Outlook
        4.14.2. E-commerce Channels Growth
        4.14.3. Global Urbanization Outlook
        4.14.4. Promotional Strategies and Marketing Efforts
        4.14.5. Increasing number of Pubs and bars
        4.14.6. Per capita Spirit Consumption
        4.14.7. Food & Beverages Industry GVA
        4.14.8. Popularity among adolescents and millennial
    4.15. Value Chain Analysis and Operating Margins 
        4.15.1. List of Key Market Participants 
        4.15.2. List of Ingredient Suppliers 
        4.15.3. Profitability and Operating Margins 
    4.16. Market Dynamics 
        4.16.1. Drivers 
        4.16.2. Industry Challenges 
    4.17. Associated Industry Assessment
        4.17.1. Global Alcohol Beverages Market Outlook
        4.17.2. Global Spirit Market Outlook
        4.17.3. Global Craft Beer Market Outlook
        4.17.4. Global Food & Beverages Industry Overview 
5. Global Cognac Market Pricing Analysis
    5.1. Global Cost Structure Analysis
    5.2. Regional Pricing Analysis by Grade Type, 2018
    5.3. Factors Influencing Pricing
6. Global Cognac Market Size (US$ Mn & Volume) and Forecast, 2013-2027
    6.1. Historical Market Volume (‘000 Bottles) Analysis, 2013-2018
    6.2. Current and Future Market Volume (‘000 Bottles) Projections, 2019-2027
    6.3. Y-o-Y Growth Trend Analysis
7. Global Cognac Market Analysis and Forecast 2013-2027
    7.1. Global Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        7.1.1. VS (Very Special) 
        7.1.2. VSOP (Very Superior Old Pale)
        7.1.3. XO (Extra Old)
    7.2. Global Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        7.2.1. Household & Residential Buyers 
        7.2.2. Institutional Buyers
        7.2.3. Restaurants & Pubs
    7.3. Global Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        7.3.1. Direct and Institutional Sales 
        7.3.2. Modern Trade
        7.3.3. Convenience Stores 
        7.3.4. Online Retailers 
        7.3.5. Modern Grocery Retail Stores
        7.3.6. Specialty Stores
        7.3.7. Liquor Stores
    7.4. Global Cognac Market Size and Forecast By Region, 2013-2027
        7.4.1. North America
        7.4.2. Latin America
        7.4.3. Europe
        7.4.4. East Asia
        7.4.5. South Asia & Oceania
        7.4.6. Middle East & Africa
8. North America Cognac Market Analysis and Forecast 2013-2027
    8.1. North America Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Country
        8.1.1. US
        8.1.2. Canada
    8.2. North America Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        8.2.1. VS (Very Special) 
        8.2.2. VSOP (Very Superior Old Pale)
        8.2.3. XO (Extra Old)
    8.3. North America Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        8.3.1. Household & Residential Buyers 
        8.3.2. Institutional Buyers
        8.3.3. Restaurants & Pubs
    8.4. North America Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        8.4.1. Direct and Institutional Sales 
        8.4.2. Modern Trade
        8.4.3. Convenience Stores 
        8.4.4. Online Retailers 
        8.4.5. Modern Grocery Retail Stores
        8.4.6. Specialty Stores
        8.4.7. Liquor Stores
9. Latin America Cognac Market Analysis and Forecast 2013-2027
    9.1. Latin America Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Country
        9.1.1. Brazil
        9.1.2. Mexico
        9.1.3. Argentina
        9.1.4. Rest of Latin America
    9.2. Latin America Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        9.2.1. VS (Very Special) 
        9.2.2. VSOP (Very Superior Old Pale)
        9.2.3. XO (Extra Old)
    9.3. Latin America Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        9.3.1. Household & Residential Buyers 
        9.3.2. Institutional Buyers
        9.3.3. Restaurants & Pubs
    9.4. Latin America Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        9.4.1. Direct and Institutional Sales 
        9.4.2. Modern Trade
        9.4.3. Convenience Stores 
        9.4.4. Online Retailers 
        9.4.5. Modern Grocery Retail Stores
        9.4.6. Specialty Stores
        9.4.7. Liquor Stores
10. Europe Cognac Market Analysis and Forecast 2013-2027
    10.1. Europe Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Country
        10.1.1. EU-5
        10.1.2. Benelux
        10.1.3. Nordics
        10.1.4. Eastern Europe
        10.1.5. Rest of Europe
    10.2. Europe Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        10.2.1. VS (Very Special) 
        10.2.2. VSOP (Very Superior Old Pale)
        10.2.3. XO (Extra Old)
    10.3. Europe Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        10.3.1. Household & Residential Buyers 
        10.3.2. Institutional Buyers
        10.3.3. Restaurants & Pubs
    10.4. Europe Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        10.4.1. Direct and Institutional Sales 
        10.4.2. Modern Trade
        10.4.3. Convenience Stores 
        10.4.4. Online Retailers 
        10.4.5. Modern Grocery Retail Stores
        10.4.6. Specialty Stores
        10.4.7. Liquor Stores
11. East Asia Cognac Market Analysis and Forecast 2013-2027
    11.1. East Asia Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Country
        11.1.1. China
        11.1.2. Japan
        11.1.3. South Korea
    11.2. East Asia Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        11.2.1. VS (Very Special) 
        11.2.2. VSOP (Very Superior Old Pale)
        11.2.3. XO (Extra Old)
    11.3. East Asia Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        11.3.1. Household & Residential Buyers 
        11.3.2. Institutional Buyers
        11.3.3. Restaurants & Pubs
    11.4. East Asia Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        11.4.1. Direct and Institutional Sales 
        11.4.2. Modern Trade
        11.4.3. Convenience Stores 
        11.4.4. Online Retailers 
        11.4.5. Modern Grocery Retail Stores
        11.4.6. Specialty Stores
        11.4.7. Liquor Stores
12. South Asia & Oceania Cognac Market Analysis and Forecast 2013-2027
    12.1. South Asia & Oceania Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Country
        12.1.1. India
        12.1.2. Thailand
        12.1.3. Indonesia
        12.1.4. Malaysia
        12.1.5. Australia
        12.1.6. Rest of South Asia & Oceania
    12.2. South Asia & Oceania Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        12.2.1. VS (Very Special) 
        12.2.2. VSOP (Very Superior Old Pale)
        12.2.3. XO (Extra Old)
    12.3. South Asia & Oceania Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        12.3.1. Household & Residential Buyers 
        12.3.2. Institutional Buyers
        12.3.3. Restaurants & Pubs
    12.4. South Asia & Oceania Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        12.4.1. Direct and Institutional Sales 
        12.4.2. Modern Trade
        12.4.3. Convenience Stores 
        12.4.4. Online Retailers 
        12.4.5. Modern Grocery Retail Stores
        12.4.6. Specialty Stores
        12.4.7. Liquor Stores
13. Middle East & Africa Cognac Market Analysis and Forecast 2013-2027
    13.1. Middle East & Africa Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Country
        13.1.1. GCC Countries
        13.1.2. Turkey
        13.1.3. Nigeria
        13.1.4. South Africa
        13.1.5. Rest of Middle East & Africa
    13.2. Middle East & Africa Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
        13.2.1. VS (Very Special) 
        13.2.2. VSOP (Very Superior Old Pale)
        13.2.3. XO (Extra Old)
    13.3. Middle East & Africa Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
        13.3.1. Household & Residential Buyers 
        13.3.2. Institutional Buyers
        13.3.3. XO (Extra Old)
    13.4. Middle East & Africa Cognac Market Size and Forecast By Distribution Channel, 2013-2027
        13.4.1. Direct and Institutional Sales 
        13.4.2. Modern Trade
        13.4.3. Convenience Stores 
        13.4.4. Online Retailers 
        13.4.5. Modern Grocery Retail Stores
        13.4.6. Specialty Stores
        13.4.7. Liquor Stores
14. Global Cognac Market – Emerging Countries Analysis 
    14.1. Market Proportion Analysis, By Key Countries
    14.2. Global Vs. Country Growth Comparison
    14.3. China Cognac Market
        14.3.1. China Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
            14.3.1.1. VS (Very Special) 
            14.3.1.2. VSOP (Very Superior Old Pale)
            14.3.1.3. XO (Extra Old) 
        14.3.2. China Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
            14.3.2.1. Household & Residential Buyers 
            14.3.2.2. Institutional Buyers
            14.3.2.3. Restaurants & Pubs
        14.3.3. China Cognac Market Size and Forecast By Distribution Channel, 2013-2027
            14.3.3.1. Direct and Institutional Sales 
            14.3.3.2. Modern Trade
            14.3.3.3. Convenience Stores 
            14.3.3.4. Online Retailers 
            14.3.3.5. Modern Grocery Retail Stores
            14.3.3.6. Specialty Stores
            14.3.3.7. Liquor Stores
    14.4. India Cognac Market
        14.4.1. India Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
            14.4.1.1. VS (Very Special) 
            14.4.1.2. VSOP (Very Superior Old Pale)
            14.4.1.3. XO (Extra Old) 
        14.4.2. India Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
            14.4.2.1. Household & Residential Buyers 
            14.4.2.2. Institutional Buyers
            14.4.2.3. Restaurants & Pubs
        14.4.3. India Cognac Market Size and Forecast By Distribution Channel, 2013-2027
            14.4.3.1. Direct and Institutional Sales 
            14.4.3.2. Modern Trade
            14.4.3.3. Convenience Stores 
            14.4.3.4. Online Retailers 
            14.4.3.5. Modern Grocery Retail Stores
            14.4.3.6. Specialty Stores
            14.4.3.7. Liquor Stores
    14.5. Nigeria Cognac Market
        14.5.1. Nigeria Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Grade Type
            14.5.1.1. VS (Very Special) 
            14.5.1.2. VSOP (Very Superior Old Pale)
            14.5.1.3. XO (Extra Old) 
        14.5.2. Nigeria Cognac Market Analysis 2013-2018 and Forecast 2019-2027, by Buyers Types
            14.5.2.1. Household & Residential Buyers 
            14.5.2.2. Institutional Buyers
            14.5.2.3. Restaurants & Pub0073
        14.5.3. Nigeria Cognac Market Size and Forecast By Distribution Channel, 2013-2027
            14.5.3.1. Direct and Institutional Sales 
            14.5.3.2. Modern Trade
            14.5.3.3. Convenience Stores 
            14.5.3.4. Online Retailers 
            14.5.3.5. Modern Grocery Retail Stores
            14.5.3.6. Specialty Stores
            14.5.3.7. Liquor Stores
15. Competitive Assessment
    15.1. Global Cognac Market Structure
    15.2. Global Cognac Competitor Market Footprint Matrix
    15.3. Global Cognac Market Competition - a Dashboard View
    15.4. Global Cognac Market Company Share Analysis
    15.5. Key Participants Market Presence (Intensity Mapping) by Region
16. Company Profiles
    16.1. Jas Hennessey & Co. (LVMH)
    16.2. Martell and Company S.A.
    16.3. Courvoisier S.A.S
    16.4. E Remy Martin & C SASU
    16.5. Otard (Chateau de Cognac)
    16.6. Camus Wine & Spirits
    16.7. Thomas Hine & Co.
    16.8. Remy Cointreau S.A.
    16.9. Delamain Cognac
    16.10. ABK6
17. Disclaimer & Contact Information

Fact.MR offers custom research services that help clients to get specific research solutions

We are committed towards customer satisfaction and quality service.


Our Clients

Malaysian Cocoa Board
Dunlop International Europe Ltd
Roland Berger
Superior Essex
Commscope
Deloitte

Fact.MR in Media

Cognac Market Forecast, Trend Analysis & Competition Tracking: Global Market Insights 2019 to 2027