Sales of Non-Alcoholic Beer to Soar on Back of Consumer Awareness and Growing Online Retail
The global non-alcoholic beer market is projected to witness a strong growth rate of 7% in the foreseeable future with global sales expected to surpass a valuation of US$ 28 Bn by 2027. The beverage industry is undergoing a transformation with the rise of healthier alcohol segments.
Low and non-alcoholic beverages are gaining more popularity as compared to traditional alcoholic beverages owing to growing consumer awareness about health risks associated with alcohol.
Furthermore, non-alcoholic beer is becoming a newfound rage worldwide with changing alcohol consumption habits of consumers. As a result, the global non-alcoholic beer industry will account for a 5% market share in the global beer industry by 2027.
In addition, increasing online retail and social media campaigns for non-alcoholic beer are anticipated to amplify the overall sales of the non-alcoholic beer industry over the long-term forecast period (2019-2027).
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Trend of Home Delivery Pivotal for Sharper Profit Margins
The consumer’s need for convenience has provided opportunities for non-alcoholic beer through the home delivery channels. Apart from convenience, quick delivery allows the possibility of fresh cold beer which is coveted in Asia-Pacific tropical heat.
Home delivery of beer and non-alcoholic beer by food delivery services is still niche and opening up a plethora of opportunities in the global non-alcoholic beer market. Moreover, an increase in the purchasing power along with changing spending pattern of millennials worldwide is anticipated to create significant demand for non-alcoholic beer over the forecast period.
In addition, continuous investments in cutting-edge technologies to produce low ABV beers are further supporting the strong growth of the alcohol-free beer market which is projected to grow at a CAGR of 9% during the forecast period.
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Low and No-Alcohol Beverage Movement is shaping the Future of Non-Alcoholic Beer Industry
Non-alcoholic beer is witnessing strong demand growth as a recovery drink among athletes Furthermore, transparent labels on non-alcoholic beer products are also getting traction globally which is expected to boost global sales of non-alcoholic beer by 1.7x times over forecast period.
Growth is primarily believed to be spawned by the cultural shift towards a healthy, balanced lifestyle especially by younger people. Non-alcoholic beer market is gaining significant steam in United States, Germany and Spain. To meet the increasing demand of consumers, companies engaged in innovation of low and no-alcohol category will give its customers an evolving range of brands and choices.
Market has witnessed entry of several new players as the trend continues to gain momentum. In United States, number of businesses selling mocktails or nonalcoholic cocktails has increased by 130% in last years. This shows, rising consumer shift towards non-alcoholic beverages, and will positively affect the global non-alcoholic beer market in short term forecast period.
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Leading Brewery Manufacturers are Gaining Strong Operating Margins Despite Challenging Regulations
The global market for non-alcoholic beer holds a highly consolidated structure where top 10 prominent industry pioneers account for over 3/4th share in the industry. Several alcohol producers are shifting their key focus area from alcoholic beverages to low & non-alcoholic beverages to enhance their profitability margins due to zero tax policies for non-alcoholic beverages.
Moreover, companies are gaining strong operating margins despite facing challenges related to labelling and less than 1% alcohol content in non-alcoholic beer. In addition, continuous product developments, innovations and collaborations with several sales channels to create new value added solutions has become a key strategy among brewers to penetrate into high potential markets.
Recently, several industry giants including Carlsberg A/S, Heineken N.V., Suntory Beer, Kirin among others have also introduced non-alcoholic beer to cater to the consumer trend for alcohol free drinks.
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Global Non-alcoholic Beer Market: In-Depth Assessment on Key Segments
The global non-alcoholic beer market is segmented on the basis of material, type, technology, sales channel and region.
Note: This taxonomy and the detailed toc prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.
Global Non-Alcoholic Beer Market – Scope of the Report
The following report provides forecast and analysis of the global non-alcoholic beer market along with the historical data of 2013, estimated data 2019 and forecast data up to 2027 in terms of revenue (US$ Mn) and volume (Liters), according to a Fact.MR study. The research propounds critical trends that are currently influencing growth within the global non-alcoholic beer market along with several macro-economic indicators.
This newly published and insightful report on non-alcoholic beer sheds light on key dynamics, and their impact on the overall value chain from suppliers to end-users, which are expected to transform the future of the global non-alcoholic beer market.
The report also comprises the study of current issues with end users and opportunities for non-alcoholic beer. It also contains value chain analysis, including the key market participants.
To provide users of this report with a comprehensive view of the market, we have included a detailed competitive analysis about the key players involved in the market and strategic overviews.
The dashboard included in the report provides a detailed comparison of non-alcoholic beer manufacturers on parameters such as total revenue, product offerings, and key strategies. A list of key companies operating in the non-alcoholic beer market provided in the report adds to the credibility of this exhaustive research study.
Country-specific assessment on demand for non-alcoholic beer has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous non-alcoholic beer manufacturers, experts, and suppliers.
Y-o-Y growth projections have also been offered on all regional markets incorporated in the report. Moreover, future trends, growth prospects, and other possibilities related to the market have been answered in the report.
The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target end-use industries.
The market has been forecasted based on constant currency rates. The report provides detailed competitive and company profiles of key participants operating in the global market. Some of the major competitors operating in the non-alcoholic beer market are Carlsberg A/S, Heineken N.V., Suntory Beer, Kirin and others.
Global Non-Alcoholic Beer Market: Research Methodology
A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, Morningstar and Hoovers, and company annual reports and publications.
Comprehensive interviews have been conducted by our analysts, and the intelligence and insights obtained have been used for validating the information gained through secondary research.
The report also includes a description of assumptions and acronyms utilized for research purposes. Data gathered has been validated using the triangulation method to offer useful quantitative and qualitative insights into the non-alcoholic beer market.
A short market viewpoint offered in the report elucidates the macro-economic aspects that influence the growth of the non-alcoholic beer market, which includes global GDP growth rate, per capita spending on beverages, population growth rate and disposable income and others.
This report serves as an authentic resource of intelligence on the non-alcoholic beer market, enabling the readers to take fact-based decisions on the future direction of their businesses.
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Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
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