The non-alcoholic beer industry is expected to witness soaring growth, expected to surpass US$ 28 Bn in by 2031, with a decade long compounded annual growth rate (CAGR) of 7% across the forecast period.
The market is highly consolidated, where top 10 prominent industry pioneers account for over 3/4th share. Increasing online retail and social media campaigns for non-alcoholic beer are anticipated to amplify the overall sales of the non-alcoholic beer industry over the long-term forecast period (2021-2031).
Key Points Covered in Non-alcoholic Beer Industry Survey:
- Market Estimates and Forecasts 2016-2031
- Key drivers and restraints shaping market growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Non-alcoholic beer Market and How to Navigate
- Recommendation on Key Winning Strategies
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Consumption Analysis of Non-Alcoholic Beer Market 2016-2020 Vs Future Outlook 2021-2031
According to Fact.MR- a market research and competitive intelligence provider- sales of non-alcoholic beer surged at a CAGR of 5% to be valued at US$ 14 Bn at the end of the 2016-2020 historical period. Growing health consciousness and increasing awareness among the millennials about the myriad benefits of non-alcoholic beer fuelled sales.
The trend of healthy beverage consumption largely influenced sales of non-alcoholic beer during the COVID-19 pandemic. According to a Heineken survey, 52% of beverage consumers shifted to non-alcoholic beer and mocktails since the beginning of the pandemic.
The market is projected to witness a strong growth rate of 7% in the foreseeable future with global sales expected to surpass a valuation of US$ 28 Bn by 2031. Fact.MR projects the global market to expand 2x throughout the 2021-2031 assessment period.
Non-Alcoholic Beer- A Transient Development or Long-Term Opportunity?
Non-alcoholic beer is gaining traction amongst young athletes as a recovery drink. Moreover, with the advent of healthier non-alcoholic drinks, the beverage industry is undergoing a colossal transformation.
Beverages with low alcohol content, or completely free of alcohol are gaining more popularity compared to the conventional alcoholic drinks, owing to mounting consumer awareness about the substantial health risks associated with the consumption of alcohol.
Worldwide, non-alcoholic beer is fetching a new-found rage, which is in alignment with the changing habits of consumers surrounding alcohol consumption. Discounted prices in supermarkets, are attracting eyeballs of consumers, propelling product demand through this sales channel in several regions.
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How are Millennials Shaping Non-Alcoholic Beer Demand?
The non-alcoholic beer landscape is receiving impetus from the millennial segment of the population and their willingness to experiment with newer flavours in mixed beers beverages. Growing interest among consumers in ethically and organically sourced products also provides opportunities for ethically traded non-alcoholic beers.
Since the past decade, the mindful drinking movement has captured the imagination of millennial consumers. No-alcohol beverages are predominantly consumed by people seeking to moderate their alcohol consumption. Since the general quality of no-alcohol offerings has vastly improved over time, consumers who want to moderate their alcohol consumption are no longer having to compromise on taste.
Low-alcohol beverages, while aligned with the moderation trend, generally tend to be more popular among consumers looking to explore specific health and wellness traits- including low-calorie, low-sugar and natural ingredients.
How will the U.S Generate Demand for Non-Alcoholic Beer?
In the U.S, the number of businesses selling mocktails or non-alcoholic cocktails has increased by 130% in recent years. This exhibits, rising consumer shift towards non-alcoholic beverages, and will positively affect the global non-alcoholic beer demand in the short run.
U.S accounted for a governing share of 20% as of 2020. This growth is attributable to increasing number of heart diseases, rapidly growing working population, and stringent government laws on alcohol consumption. Furthermore, millennials are voluntarily switching over to consuming non-alcoholic beverages.
Why are Non-Alcoholic Beer Sales Booming in China?
China is anticipated to hold a 29% revenue share in the market for non-alcoholic beer. The market is likely to expand at a robust CAGR of nearly 9% over the forecast period.
Extensive flavours range and gentle taste is capturing wide attention among youth population which is likely to foster the product demand in the country. Recently, Chinese consumers exhibited an inclination towards less strong beer. Brews with low alcohol should have no more than 1.2% in terms of ABV.
Alcohol free segment accounted for the largest revenue size of US$ 2.1 Bn in 2018 attributed to the rising adoption of healthier lifestyles coupled with the benefits of non-alcoholic beer in the country.
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Why are Malted Grain Non-Alcoholic Beers Highly Preferred?
Malted grains segment captured over 65% share of the global non-alcoholic beer industry in 2018. Presence of high enzyme concentration in malted grains provide efficient starch conversion and improved fermentation, this is the primary reason for market growth.
Further, malted beverage market is projected to value nearly US$ 15 Bn. Owing to ample availability of barley, millet, rice, wheat and oat globally reinforced the grains consumption in non-alcoholic beer market.
Why are Supermarkets the Preferred Sales Channel for Non-Alcoholic Beer?
The propagation of supermarket chains should upsurge the availability of non-alcoholic beer. According to Fact.MR, sales across supermarkets is poised to exceed US$ 8 Mn in the short-run.
Based on sales distribution segment, supermarkets stores accounted over 1/4th of the overall market in 2018. With swelling investments in supermarket chains, consumers are more inclined to purchase multiple products from a single location.
Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions.
- In May 2020, Danish brewer Carlsberg and British pubs and cask ale firm Marston’s announced a joint venture which surged Marston’s share by 36%, recovering some of the value lost since the Covid-19 lockdown shut pubs across the country, as investors applauded the tie-up.
- Under the deal, the Danish firm will own 60% of the new Carlsberg Marston’s Brewing Company with Marston’s holding 40% and receiving a cash payment of up to £273m.
- In May 2017, Heineken N.V announced the acquisition of all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within HEINEKEN and will report within the HEINEKEN Americas Region.
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Market size value in 2020
USD 14 Billion
Market forecast value in 2031
USD 28 Billion
CAGR of 7% from 2021 to 2031
Historical Data Available for
|US$ Mn for Value & ‘000 Units for Volume|
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Key Segments Covered:
- Grapes-based Non-Alcoholic Beer
- Berries/Apples-based Non-Alcoholic Beer
- Malted Grains-based Non-Alcoholic Beer
- Hops-based Non-Alcoholic Beer
- Yeast-based Non-Alcoholic Beer
- Enzymes-based Non-Alcoholic Beer
- Alcohol Free (0.0% ABV) Beer
- Low-Alcohol (Upto 1% ABV) Beer
- Non-Alcoholic Beer Sales via Liquor Stores
- Non-Alcoholic Beer Sales via Convenience Stores
- Non-Alcoholic Beer Sales via Supermarkets
- Non-Alcoholic Beer Sales via Online Stores
- Non-Alcoholic Beer Sales via Restaurants & Bars
- Non-Alcoholic Beer Sales via Travel Retails
Non-Alcoholic Beer Market- Scope of Report
A recent study by Fact.MR on the non-alcoholic beer market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging associated with the manufacturing of non-alcoholic beer.
The study also provides the dynamics responsible for influencing the future status of the non-alcoholic beer market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.
A list of prominent companies operating in the non-alcoholic beer market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers a comprehensive analysis of diverse features, including production capacities, demand, product developments, revenue generation, and sales of non-alcoholic beer across the globe.
A comprehensive estimate of the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of non-alcoholic beer during the forecast period. Price point comparison by region with the global average price is also considered in the study.
Key Questions Answered in Report
- Which are the most lucrative non-alcoholic beer markets?
- Which factors will impact the growth of the non-alcoholic beer market?
- How will changing trends impact the strategies of market players?
- How can market players capture the low-hanging opportunities across regions?
- Which companies are leading the non-alcoholic beer industry?
- What are the winning strategies of stakeholders in the market?
Analysis on Market Size Evaluation
The market has been analyzed for each segment in terms of volume (liters) and value (US$ Mn).
Estimates at global and regional levels for the non-alcoholic beer market are available in terms of “US$ Mn” for value and in “‘000 liters” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.
Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global Non-alcoholic beer market
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which has helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the non-alcoholic beer market during the forecast period.
Country-specific valuation on demand for non-alcoholic beer has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions ad countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries has also been included in the report.
In-depth Analysis on Competition Analysis
The report sheds light on leading manufacturers of non-alcoholic beer along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in manufacturing non-alcoholic beer have been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permit report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which includes essentials such as product portfolios and key strategies, along with an all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the non-alcoholic beer domain.
In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the non-alcoholic beer market, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the draw conclusions.
Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.
- FAQs -
As of 2020, sales of non-alcoholic beer reached US$ 14 Bn according to Fact.MR
From 2016 to 2020, sales of non-alcoholic beer expanded at approximately 5% CAGR
From 2021 to 2031, the non-alcoholic beer market is expected to surge at approximately 7% CAGR
Increasing trend of healthy drinking is majorly pivoting sales of non-alcoholic beer
According to Fact.MR, China is expected to clock a CAGR of over 9% for non-alcoholic beer
In the U.S, non-alcoholic beer accounted for 20% of the overall market demand in 2020
The Asian non-alcoholic beer industry is projected to register a CAGR of around 8% during the forecast period.
Carlsberg A/S, Heineken N.V., Suntory Beer and Kirin are prominent Non-alcoholic beer producers included in the report.
Supermarkets will account for bulk of non-alcoholic beer sales, likely to exceed US$ 8 Mn
Malted non-alcoholic beer is anticipated to reach US$ 15 Bn in the short-run forecast.
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
Is a sample of this report available for evaluation?
Yes, you can request a sample, and it will be sent to you through an email.