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Non-Alcoholic Beer Market

Non Alcoholic Beer Market Analysis By Material (Grapes, Beer Berries/Apples, Malted Grains, Hops, Yeast & Enzymes-based Non-Alcoholic Beer) By Type (Alcohol Free Beer (0.0% ABV), Low-Alcohol Beer (Upto 1% ABV)) By Sales Channel & Region - Global Market Insights 2021-2031

Analysis of Non-Alcoholic Beer market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Market Outlook for Non-Alcoholic Beer

The non-alcoholic beer industry is expected to witness soaring growth, expected to surpass US$ 28 Bn in by 2031, with a decade long compounded annual growth rate (CAGR) of 7% across the forecast period.

Attribute

Details

Market size value in 2020

USD 14 Billion

Market forecast value in 2031

USD 28 Billion

Growth Rate

CAGR of 7% from 2021 to 2031

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Key Companies Profiled

  • Heineken N.V.
  • Suntory Beer
  • Bernard Brewery
  • Big Drop Brewing Co.
  • Anheuser-Busch InBev S
  • Krombacher Braueri
  • Erdinger Weibbrau
  • Moscow Brewing Company
  • Carlsberg A/S
  • Bayerische Staatsbrauerei Weihenstephan
  • Arpanoosh CO

Pricing

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The market is highly consolidated, where top 10 prominent industry pioneers account for over 3/4th share. Increasing online retail and social media campaigns for non-alcoholic beer are anticipated to amplify the overall sales of the non-alcoholic beer industry over the long-term forecast period (2021-2031).

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Consumption Analysis of Non-Alcoholic Beer Market 2016-2020 Vs Future Outlook 2021-2031

According to Fact.MR- a market research and competitive intelligence provider- sales of non-alcoholic beer surged at a CAGR of 5% to be valued at US$ 14 Bn at the end of the 2016-2020 historical period. Growing health consciousness and increasing awareness among the millennials about the myriad benefits of non-alcoholic beer fuelled sales.

The trend of healthy beverage consumption largely influenced sales of non-alcoholic beer during the COVID-19 pandemic. According to a Heineken survey, 52% of beverage consumers shifted to non-alcoholic beer and mocktails since the beginning of the pandemic. 

The market is projected to witness a strong growth rate of 7% in the foreseeable future with global sales expected to surpass a valuation of US$ 28 Bn by 2031. Fact.MR projects the global market to expand 2x throughout the 2021-2031 assessment period.

Non-Alcoholic Beer Market

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Non-Alcoholic Beer- A Transient Development or Long-Term Opportunity?

Non-alcoholic beer is gaining traction amongst young athletes as a recovery drink. Moreover, with the advent of healthier non-alcoholic drinks, the beverage industry is undergoing a colossal transformation.

Beverages with low alcohol content, or completely free of alcohol are gaining more popularity compared to the conventional alcoholic drinks, owing to mounting consumer awareness about the substantial health risks associated with the consumption of alcohol.

Worldwide, non-alcoholic beer is fetching a new-found rage, which is in alignment with the changing habits of consumers surrounding alcohol consumption. Discounted prices in supermarkets, are attracting eyeballs of consumers, propelling product demand through this sales channel in several regions.

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How are Millennials Shaping Non-Alcoholic Beer Demand?

The non-alcoholic beer landscape is receiving impetus from the millennial segment of the population and their willingness to experiment with newer flavours in mixed beers beverages. Growing interest among consumers in ethically and organically sourced products also provides opportunities for ethically traded non-alcoholic beers.

Since the past decade, the mindful drinking movement has captured the imagination of millennial consumers. No-alcohol beverages are predominantly consumed by people seeking to moderate their alcohol consumption. Since the general quality of no-alcohol offerings has vastly improved over time, consumers who want to moderate their alcohol consumption are no longer having to compromise on taste.

Low-alcohol beverages, while aligned with the moderation trend, generally tend to be more popular among consumers looking to explore specific health and wellness traits- including low-calorie, low-sugar and natural ingredients.

Country-wise Analysis

How will the U.S Generate Demand for Non-Alcoholic Beer?

In the U.S, the number of businesses selling mocktails or non-alcoholic cocktails has increased by 130% in recent years. This exhibits, rising consumer shift towards non-alcoholic beverages, and will positively affect the global non-alcoholic beer demand in the short run.

U.S accounted for a governing share of 20% as of 2020. This growth is attributable to increasing number of heart diseases, rapidly growing working population, and stringent government laws on alcohol consumption. Furthermore, millennials are voluntarily switching over to consuming non-alcoholic beverages.

Why are Non-Alcoholic Beer Sales Booming in China?

China is anticipated to hold a 29% revenue share in the market for non-alcoholic beer. The market is likely to expand at a robust CAGR of nearly 9% over the forecast period.

Extensive flavours range and gentle taste is capturing wide attention among youth population which is likely to foster the product demand in the country. Recently, Chinese consumers exhibited an inclination towards less strong beer. Brews with low alcohol should have no more than 1.2% in terms of ABV.

Alcohol free segment accounted for the largest revenue size of US$ 2.1 Bn in 2018 attributed to the rising adoption of healthier lifestyles coupled with the benefits of non-alcoholic beer in the country.

Category-wise insights

Why are Malted Grain Non-Alcoholic Beers Highly Preferred?

Malted grains segment captured over 65% share of the global non-alcoholic beer industry in 2018. Presence of high enzyme concentration in malted grains provide efficient starch conversion and improved fermentation, this is the primary reason for market growth.

Further, malted beverage market is projected to value nearly US$ 15 Bn. Owing to ample availability of barley, millet, rice, wheat and oat globally reinforced the grains consumption in non-alcoholic beer market.

Why are Supermarkets the Preferred Sales Channel for Non-Alcoholic Beer?

The propagation of supermarket chains should upsurge the availability of non-alcoholic beer. According to Fact.MR, sales across supermarkets is poised to exceed US$ 8 Mn in the short-run.

Based on sales distribution segment, supermarkets stores accounted over 1/4th of the overall market in 2018. With swelling investments in supermarket chains, consumers are more inclined to purchase multiple products from a single location.

Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions.   

  • In May 2020, Danish brewer Carlsberg and British pubs and cask ale firm Marston’s announced a joint venture which surged Marston’s share by 36%, recovering some of the value lost since the Covid-19 lockdown shut pubs across the country, as investors applauded the tie-up.
  • Under the deal, the Danish firm will own 60% of the new Carlsberg Marston’s Brewing Company with Marston’s holding 40% and receiving a cash payment of up to £273m.
  • In May 2017, Heineken N.V announced the acquisition of all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within HEINEKEN and will report within the HEINEKEN Americas Region.

Key Segments Covered :

  • By Material :

    • Grapes-based Non-Alcoholic Beer
    • Berries/Apples-based Non-Alcoholic Beer
    • Malted Grains-based Non-Alcoholic Beer
    • Hops-based Non-Alcoholic Beer
    • Yeast-based Non-Alcoholic Beer
    • Enzymes-based Non-Alcoholic Beer
  • By Type :

    • Alcohol Free (0.0% ABV) Beer
    • Low-Alcohol (Upto 1% ABV) Beer
  • By Sales Channel :

    • Non-Alcoholic Beer Sales via Liquor Stores
    • Non-Alcoholic Beer Sales via Convenience Stores
    • Non-Alcoholic Beer Sales via Supermarkets
    • Non-Alcoholic Beer Sales via Online Stores
    • Non-Alcoholic Beer Sales via Restaurants & Bars
    • Non-Alcoholic Beer Sales via Travel Retails

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As of 2020, sales of non-alcoholic beer reached US$ 14 Bn according to Fact.MR

From 2016 to 2020, sales of non-alcoholic beer expanded at approximately 5% CAGR

From 2021 to 2031, the non-alcoholic beer market is expected to surge at approximately 7% CAGR

Increasing trend of healthy drinking is majorly pivoting sales of non-alcoholic beer

According to Fact.MR, China is expected to clock a CAGR of over 9% for non-alcoholic beer

In the U.S, non-alcoholic beer accounted for 20% of the overall market demand in 2020

The Asian non-alcoholic beer industry is projected to register a CAGR of around 8% during the forecast period.

Carlsberg A/S, Heineken N.V., Suntory Beer and Kirin are prominent Non-alcoholic beer producers included in the report.

Supermarkets will account for bulk of non-alcoholic beer sales, likely to exceed US$ 8 Mn

Malted non-alcoholic beer is anticipated to reach US$ 15 Bn in the short-run forecast.

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