Non-Alcoholic Beer Market

Non-Alcoholic Beer Market Analysis By Product (Alcohol-Free, Low-Alcohol), By Material (Malted Grains, Hops, Yeasts, Enzymes), By Sales Channel (Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars, Online Stores) & Region - Global Market Insights 2023 to 2033

Analysis of Non-Alcoholic Beer Market Covering 30 + Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Non-Alcoholic Beer Market Outlook (2023-2033)

Worldwide consumption of non-alcoholic beer is estimated to increase at a CAGR of 7.2% from 2023 to 2033. In 2023, the global non-alcoholic beer market stands at US$ 20 billion and is estimated to reach a market size of US$ 40 billion by 2033. Demand for alcohol-free beer across the world is projected to rise at a significant rate over the coming years due to rising health consciousness and prevalence of alcohol-related diseases.

Beer that doesn't include alcohol is a non-alcoholic beverage made by fermenting several elements such as malted grains, hops, yeasts, and enzymes. Beer is heated under a powerful vacuum to lower the boiling point while maintaining the flavor to create non-alcoholic beer.

Rising popularity of non-alcoholic beer, particularly among millennials and women is boosting market expansion. The per capita spending on high-quality and premium non-alcoholic beverages has increased as a result of rising income levels and better consumer living standards.

Market growth is being driven by the adverse health effects of regular alcohol consumption and growing awareness of its side effects, as many health-conscious millennials and adults who want to cut back on their alcohol consumption are spending more money on non-alcoholic beverages. Alcohol use, especially in excess, is linked to several unfavorable consequences, including being a risk factor for diseases and health effects, criminality, traffic accidents, and alcohol dependence.

Increasing popularity of non-alcoholic beer is being driven by consumers' growing interest in health and well-being as well as drinkers opting for more conscious drinking situations. Non-alcoholic beer intake has positive health implications, which is another factor fueling market expansion. The main benefit of non-alcoholic beer is that it aids consumers in reducing their dependence on beer in daily life as well as the negative effects associated with heavy beer intake. Non-alcoholic beer drinking also helps prevent the dehydration and diuretic adverse effects associated with alcohol usage.

Moreover, drinking alcohol-free beer can aid in lowering homocysteine levels, blood pressure, and inflammation. In general, it is beneficial for people with complex cardiovascular conditions. The market is being fueled by the rising incidence of digestive disorders, as well as the significant rise in cases of alcohol allergies and weak immune systems.

Growth of the non-alcoholic beer industry is predicted to be fueled by factors, including rising investments in non-alcoholic beer production at reduced costs and a wide variety of flavors in non-alcoholic beer products. The need for the dealcoholization process has increased as a result of consumers' growing desire for natural-flavored products. The procedure of dealcoholization, which results in a lower alcohol level, is the most practical one. The deployment of this technology could increase the production of non-alcoholic beer products over the coming years.

Beer without alcohol has become increasingly popular as consumers have become more health aware. Products such as non-alcoholic malt beer have fewer calories than other carbonated beverages, making them a good substitute for customers and potentially contributing to market expansion.

Increasing online retail and social media campaigns for non-alcoholic beer are anticipated to amplify the overall product sales over the forecast period. The adoption of non-alcoholic beer worldwide is rising due to new product development and increased availability in different pubs and eateries. Over the projection period, this factor is anticipated to generate profitable growth prospects.

Report Attributes


Non-Alcoholic Beer Market Size (2023)

US$ 20 Billion

Projected Market Value (2033)

US$ 40 Billion

Global Market Growth Rate (2023-2033)

7.2% CAGR

Market Share of Malted Grains


Key Companies Profiled

  • Heineken N.V.
  • Suntory
  • Bernard Brewery
  • Moscow Brewing Company
  • Big Drop Brewing Co.
  • Anheuser-Busch InBev S
  • Krombacher Braueri
  • Erdinger Weibbrau
  • Carlsberg A/S
  • Arpanoosh CO

What is Paving the Path for Non-Alcoholic Beer Producers?

“Growing Adoption of Non-Alcoholic Beer by Millennials”

Growing health consciousness and increasing awareness among the millennials about the benefits of non-alcoholic beer fueled sales. The trend of healthy beverage consumption largely influenced sales of non-alcoholic beer.

Young athletes are increasingly using non-alcoholic beer as a recovery beverage. Moreover, the beverage sector is changing due to the introduction of healthy non-alcoholic beverages. In contrast to traditional alcoholic drinks, beverages with low or no alcohol content are becoming more and more popular as consumer knowledge of the serious health concerns connected with alcohol usage grows.

Beer without alcohol is becoming increasingly popular across the globe, which is consistent with people's shifting attitudes toward alcohol intake. Supermarket discounts are drawing customers' attention and boosting product demand through this sales channel in several areas. The non-alcoholic beer landscape is receiving impetus from millennials and their willingness to experiment with newer flavors in mixed beer beverages. Growing interest among consumers in ethically and organically sourced products also provides opportunities for beer manufacturers.

No-alcohol beverages are predominantly consumed by people seeking to moderate their alcohol consumption. Since the general quality of no-alcohol offerings has vastly improved over time, consumers who want to moderate their alcohol consumption are no longer having to compromise on taste. Even though they are in line with the trend toward moderation, low-alcohol beverages are more extensively chosen by customers who are interested in certain aspects of health and wellness, such as low-calorie, low-sugar, and natural components.

What Can Negatively Impact Non-Alcoholic Beer Demand?

“Availability of Substitutes and High Cost of Production”

The global market is constrained by the availability of substitutes in the form of natural-based & carbonated beverages and high production and retail costs.

Non Alcoholic Beer market forecast by Fact.MR

What Role are Start-ups Playing in This Industry?

“New Companies Investing in R&D Efforts to Generate High-quality Products”

New market entrants are developing novel flavors and textures of non-alcoholic beer in response to the shifting consumer tastes and preferences. To improve their position in the market, emerging companies are trying to work together with well-established non-alcoholic beer manufacturers. Start-ups are also engaging in intensive research and development efforts to generate items of higher quality, which could assist expand the consumer base.

  • A start-up based in the U.S. called Outbound Brewing makes both regular and hemp-infused non-alcoholic beer. The non-alcoholic hemp-infused beer from Outbound Brewing is a particularly intriguing substitute for alcoholic beer because it is made to induce relaxation without making you intoxicated.

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Which Region Provides Optimistic Opportunities for Market Players?

“Numerous Recent Introductions of Low-alcohol Beer Products in North America”

North America holds 40% share of the global market. Growing consumption of non-alcoholic beer, major beer producers, and numerous recent introductions of low-alcohol beer products are the factors stimulating market growth.

As individuals focus on leading healthier lifestyles and become more aware of the detrimental effects of excessive sugar and calorie consumption, non-alcoholic beer consumption is quickly rising. The market is driven by fast urbanization, rising income levels, and increasing consumer awareness of health issues.

Country-wise Insights

What is the Market Outlook for Non-Alcoholic Beer in Germany?

“Growing Popularity of Craft Beer & Specialty Beer”

The cultural heritage of drinking beer, the prevalence of illnesses connected to alcohol use, the growing popularity of craft beer & specialty beer, and the presence of major market players are boosting market value in Germany.

Why are Non-Alcoholic Beer Sales Booming in Japan?

“Wide Availability of Low-cost Labor and Raw Materials across Japan”

The market in Japan is projected to expand at a CAGR of around 8% over the forecast period due to the wide availability of low-cost labor and raw materials.

The extensive flavor range and gentle taste are capturing wide attention among the youth population which is likely to foster the product demand in the country. Recently, consumers exhibited an inclination towards less strong beer. The rising adoption of healthier lifestyles coupled with the benefits of non-alcoholic beer is driving market growth.

How Fast Will the U.S. Generate Demand for Non-Alcoholic Beer?

“Stringent Government Laws on Alcohol Consumption in the U.S.

In the U.S., the number of businesses selling mocktails or non-alcoholic cocktails has increased in recent years. This exhibits a rising consumer shift towards non-alcoholic beverages, and will positively affect the global non-alcoholic beer demand in the short run.

This growth is attributable to the increasing number of heart diseases, the rapidly growing working population, and stringent government laws on alcohol consumption. Furthermore, millennials are voluntarily switching over to consuming non-alcoholic beverages.

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Category-wise Insights

Why are Malted Grains Highly Preferred by Manufacturers?

“Malted Grains Highly Preferred Due to Their Capability to Enhance Beer Fermentation

Based on material, the market is classified into malted grains, hops, yeasts, enzymes, and others. Malted grains hold around 65% of the global market. High enzyme concentration in malted grains results in effective starch conversion and improved fermentation, which is the main driver of market expansion.

Market growth is attributed to the ample availability of barley, millet, rice, wheat, and oat globally reinforcing the consumption of grains. Increased sweetness, color, enhanced fragrance, and product shelf life are a few more characteristics that are anticipated to influence the demand for malted grains.

Which Sales Channel Accounts for Highest Sales of Non-Alcoholic Beer?

“Supermarkets Rule the Market Owing to Wide Availability of Non-alcoholic Beer from Different Brands

Under sales channel, the market is divided into convenience stores, liquor stores, supermarkets, restaurants & bars, and online stores.

Supermarkets account for 50% of the total market value. This is mostly because these outlets provide a wide range of selections and have non-alcoholic beer from various brands on hand. Due to rising investments in supermarket chains, customers are increasingly likely to buy a variety of goods from a single store.

In addition, customers are projected to favor these retail channels for shopping as a result of in-store promotions by merchants, and price comparisons are anticipated to further increase consumption of non-alcoholic beer over the projection period.

Competitive Landscape

Top non-alcoholic beer producers are developing new strategies to broaden their product offerings and provide high-quality solutions, which are anticipated to strengthen the industry. Major market players are including malted beverages in their product lines to appeal to the regional consumers' traditional culture and values.

Manufacturers of non-alcoholic beer are launching unique products as a result of a major increase in customer awareness of health issues. Important businesses in the market are continually experimenting with new marketing techniques to increase the number of consumers who buy their products.

Promotion is one of the most important activities in enhancing brand recognition, in addition to a high-quality product. Companies that operate in this sector invest a lot of money in promotional campaigns to establish a distinctive brand identity that gives them an advantage over competitors.

For instance,

  • In 2021, UNLTD IPA, a producer of alcohol-free beer, introduced a non-alcoholic beer that has just 13 calories per bottle, is suitable for vegans, and is gluten-free.

Segments of Non-Alcoholic Beer Industry Research

  • By Product:

    • Alcohol-Free
    • Low-Alcohol
  • By Material:

    • Malted Grains
    • Hops
    • Yeasts
    • Enzymes
    • Others
  • By Sales Channel:

    • Convenience Stores
    • Liquor Stores
    • Supermarkets
    • Restaurants & Bars
    • Online Stores
  • By Region:

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the estimated growth rate for the non-alcoholic beer market?

Worldwide demand for non-alcoholic beer is expected to rise at a CAGR of 7.2% through 2033.

Which region is dominating the global market?

North America accounts for 40% share of the global non-alcoholic beer market.

Who are the key non-alcoholic beer producers?

Heineken N.V., Suntory, and Bernard Brewery are top non-alcoholic beer suppliers.

What is the predicted value for the non-alcoholic beer market?

Global consumption of non-alcoholic beer is estimated to reach US$ 40 billion by 2033.

What is boosting the sales of non-alcoholic beer?

Rising emergence of new non-alcoholic beer brands and positive health effects of the product are driving market growth.

Non-Alcoholic Beer Market

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