Anti-Fatigue Cosmetics Market

Anti-Fatigue Cosmetics Market Outlook (2023 to 2033)

The global anti-fatigue cosmetics market, as reported by Fact.MR, reached US$ 16.67 million in 2022. Over the projection period (2023 to 2033), worldwide sales of anti-fatigue cosmetics are expected to exhibit 4.9% CAGR and reach US$ 28.22 million by the end of 2033.

People all around the world are experiencing the negative implications of bad eating habits, increased stress, fast-paced lifestyles, and irregular sleeping patterns. The detrimental effects of harmful UV rays and increasing pollution levels are causing dull and lackluster skin. As a result, there is a growing demand for nurturing anti-fatigue cosmetics. Leading cosmetics companies are actively engaging in beauty awareness campaigns, which is expected to contribute to a wider array of anti-fatigue cosmetic products being available in the market.

The market has been considerably influenced by the booming e-commerce sector and consumers' increased desire for buying anti-fatigue and other cosmetic and personal care items online. To reach a growing millennial and youthful consumer base, social media is also essential in marketing these items. Digital marketing on popular platforms like YouTube, Instagram, and beauty blogs has emerged as a crucial strategy for companies to effectively engage with customers, exert influence, and expand their client base.

The market offers anti-fatigue cosmetics in a variety of formats, including oil, cream, lotion, serum, and gel. Creams are the dominant product category in this market segment, with moisturizers and under-eye creams being particularly popular due to their ability to lighten and refresh the skin. Gels are also used extensively.

People's levels of stress and anxiety have risen as a result of rapid urbanization.

• According to WHO, an estimated 300 million people worldwide are affected by varying levels of stress or anxiety, which can have negative effects on their overall well-being. Factors such as increasing smoking rates, rising pollution levels, and sedentary lifestyles contribute to skin weariness and fatigue in addition to their broader health implications.
• Around 1.3 billion people smoke worldwide, and 80% of them reside in developing and underdeveloped countries. The market for anti-fatigue cosmetics is expected to expand significantly as a result of rising internet usage and the quick rise in the economic standing of individuals in developing countries.
• In July 2020, the Australian eSports team The Chiefs launched its Hydra Energetic Anti-Fatigue 24H moisturizer in partnership with L'Oreal Paris Men Expert. The moisturizer is especially effective in minimizing the signs of late-night online gaming activities by providing a rapid energy boost.

Report Attributes	Details
Anti-Fatigue Cosmetics Market Size (2022)	US$ 16.67 Million
Estimated Market Value (2023)	US$ 17.49 Million
Forecasted Market Value (2033)	US$ 28.22 Million
Global Market Growth Rate (2023 to 2033)	4.9% CAGR
China Market Value (2033)	US$ 9.25 Million
China Market Growth Rate (2023 to 2033)	5.7% CAGR
United Kingdom Market Value (2033)	US$ 1.38 Million
United Kingdom Market Growth Rate (2023 to 2033)	3.7% CAGR
Key Companies Profiled	L’Oréal S.A. The Estée Lauder Companies Inc. Christian Dior SE The Ordinary Nuxe, Inc. The Minimalist Dot & Key Unilever Shiseido Company, Limited Bio Veda Action Research Co. (Biotique)

What are the Factors Positively Influencing the Demand for Anti-Fatigue Cosmetics?

“Rapid Urbanization & Globalization Driving Demand for High-quality Anti-Fatigue Cosmetics Due to Rising Awareness of Their Benefits”

Urbanization and globalization have a significant impact on the anti-fatigue cosmetics business. Manufacturers of anti-fatigue cosmetics are striving to expand their customer base by tapping into emerging markets. The competitive and fragmented skincare sector is expanding rapidly.

While urban areas exhibit higher awareness and accessibility to anti-fatigue skincare products, rural areas present an untapped opportunity for manufacturers to expand their market presence and reach. Developed countries are anticipated to witness a surge in demand for top-quality anti-fatigue cosmetics.

“Surging Demand for Natural & Organic Cosmetics”

Consumers prefer natural and organic ingredients over cosmetic chemical-based ones since they are less likely to cause skin sensitivities and irritations. Availability of these products made from natural ingredients, such as herbs, apples, corn, pomegranate, watermelon, and narcissus extracts, is expected to drive market growth in the years to come.

What are the Key Challenges Faced by Manufacturers of Anti-Fatigue Cosmetics?

“Fluctuating Raw Material Costs Impeding Production of Anti-fatigue Cosmetics”

Fluctuating costs of raw materials affect the production of anti-fatigue cosmetics. To meet consumer demand, manufacturers are incorporating more natural ingredients such as almonds, aloe vera, rosemary, and various plant extracts and essential oils into their products. Changes in raw material costs necessitate adjustments in manufacturing processes and final product prices. Such modifications can potentially result in a loss of customer interest.

“Irregular Usage of Anti-Fatigue Cosmetics Restricting Product Sales”

Another limitation is the irregular usage of these products. Customers often purchase skincare products but only use them sporadically. Consistent and regular usage is essential to attain optimal results and maintain healthy skin. Due to busy schedules, people often forget to incorporate these cosmetics into their routines, leading to ineffective usage. They may discard the products, perceiving them as having no beneficial impact on their skin's health.

What are the Initiatives Adopted by Start-ups to Thrive in This Industry?

“Start-ups’ High Focus on Innovative Formulations, Clean & Sustainable Practices, and Customer-centric Strategies”

The anti-fatigue cosmetics market has witnessed the emergence of several startups that are introducing innovative products and premium cosmetics. These startups aim to address the growing demand for effective solutions to combat tired-looking skin and offer unique approaches to rejuvenate and revitalize the skin. Startups are disrupting the anti-fatigue cosmetics market with their innovative formulations, clean and sustainable approaches, and customer-centric strategies.

• Youth To The People is a startup known for its clean, vegan skincare products that target skin fatigue. The company offers a range of antioxidant-rich formulations designed to combat dullness, fine lines, and other signs of tired skin. The brand emphasizes sustainability and transparency in its ingredients and packaging choices.

Country-wise Insights

What is the Demand Outlook for Anti-Fatigue Cosmetics in the United States?

“Increased Prevalence of Wrinkling & Chapped Skin Due to Chronic Fatigue Syndrome”

The market in the United States is anticipated to expand at a steady CAGR of 4.3% and reach US$ 7.42 million by the end of 2033.

Due to increased levels of stress in the U.S. from both personal and professional lives, the anti-fatigue cosmetics market is anticipated to lead the global market in terms of revenue share. The majority of Americans also have persistent fatigue syndrome, which is more common in females than in males. In the anticipated term, the condition causes advanced wrinkling and lifeless, chapped skin, which raises countrywide product consumption.

• According to the Global Emotions Report by Gallup Inc., the United States ranks among the top 10 most stressed countries globally. The high prevalence of insomnia, affecting approximately 30% of adults in the country, contributes to issues such as dark circles and puffy eyes.

Anti-fatigue cosmetic products have gained significant popularity in the country. Unhealthy lifestyles caused by busy schedules have led to increased stress and anxiety levels among people in the country.

How is Demand for Anti-fatigue Cosmetics Shaping Up in Japan?

“Emphasis of Manufacturers on Formulations with Anti-Stress and Anti-Pollution Properties”

The market in Japan is anticipated to expand at a CAGR of 4.7% and amount to US$ 1.43 million by the end of 2033.

Countries like Japan have witnessed a notable surge in consumer awareness regarding active ingredients in personal care products. This awareness, coupled with increasing purchasing power, is expected to significantly impact the demand for anti-fatigue cosmetics. Businesses are focusing on developing innovative product formulations targeting anti-stress, anti-pollution, and anti-digital fatigue properties, specifically tailored to meet the needs of Asian markets.

Category-wise Insights

Why Do Creams Account for the Most Sales in This Market?

“Effectiveness of Anti-fatigue Creams in Restoring Skin Radiance”

Use of anti-fatigue creams is anticipated to increase at a CAGR of 5.2% over the projected period.

In the world of skincare, anti-fatigue creams have gained popularity for their ability to combat the visible signs of fatigue and revitalize the skin. These creams are formulated with ingredients that help reduce the appearance of tiredness, restore radiance, and promote a more youthful complexion.

Anti-fatigue creams are designed to rejuvenate the skin and restore its natural radiance. They often contain ingredients that help brighten the complexion, diminish dullness, and promote a healthy glow. Regular use of these creams can revitalize tired-looking skin, leaving it refreshed and more youthful in appearance.

Through Which Channels are Sales of Anti-Fatigue Cosmetics Higher?

“Immediate Product Availability and Personalized Advice Offered by Offline Channels”

Sales of anti-fatigue cosmetics in offline distribution channels are projected to increase at a moderate CAGR of 4% from 2023 to 2033.

While online shopping has gained significant popularity in recent years, offline distribution channels continue to play a crucial role in the market. These channels provide consumers with the opportunity to experience products in person, receive personalized recommendations, and engage with knowledgeable staff.

While online shopping continues to grow in popularity, offline distribution channels remain essential in the market. Brick-and-mortar retail stores, beauty salons, health and wellness stores, beauty counters in supermarkets, and direct selling play vital roles in providing customers with a physical shopping experience, personalized advice, and immediate product availability.

These channels allow consumers to explore anti-fatigue cosmetics in person, interact with knowledgeable staff, and make informed purchase decisions. The combination of online and offline distribution channels provides a well-rounded shopping experience and caters to the diverse preferences of consumers in the market.

Competitive Landscape

The anti-fatigue cosmetics market is highly competitive, with numerous brands vying for consumer attention and market share. This section provides an overview of the competitive landscape in the market, highlighting key players and strategies employed to gain a competitive edge.

• In Dec 2019, Estee Lauder acquired Have & Be Co. Ltd., a global skincare company that also owns the Dr. Jart+ and Do the Right Thing brands.
• Shiseido acquired the cult skincare company Drunk Elephant in October 2019. This acquisition expands Shiseido's line of skincare products, all created using high-quality, effective components.

Key Segments of Anti-Fatigue Cosmetics Industry Research

• By Product Type :

  • Oils
  • Creams
  • Lotions
  • Serums
  • Gels

• By Distribution Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa