Anti-Fatigue Cosmetics Market Size, Share & Trend Analysis by Product Form (Anti-Fatigue Creams, Anti-Fatigue Oils, Anti-Fatigue Lotions, Anti-Fatigue Serums, Anti-Fatigue Gels), by Distributional Channel (Offline, Online) & Regional Forecast, 2021-2031

Market Snapshot

The global market for anti-fatigue cosmetics is anticipated to reach US$ 15.9 Mn by 2021, up from US$ 15.2 Mn in 2020, representing a Y-o-Y increase of 4.6%. Growth is majorly attributed to heightening stress and fatigue levels, combined with lack of adequate sleep. Going forward, the market is likely to touch US$ 25.1 Mn, surging 1.6x across the forecast period ranging from 2021 to 2031.

Demand Analysis of Anti-Fatigue Cosmetics from 2016 to 2020 Vs Market Projections for 2021 to 2031  

As per Fact.MR’s report, from 2016 to 2020, the global sales of anti-fatigue cosmetics market exceeded US$ 15 Mn by the end of 2020, registering a CAGR of nearly 4%. Manufacturers of anti-fatigue cosmetics are focusing on including natural ingredients that would not have harm the skin. In addition, convenience of buying cosmetic products from e-commerce websites is accelerating the growth of anti-fatigue cosmetics.

During the COVID-19 pandemic, anti-fatigue cosmetics demand experienced additional impetus, as consumers began using them to cope with the lockdown-induced stress levels. Mandatory stay-at-home directives prompted individuals to put in additional working hours, leading to heightened levels of work stress and mental fatigue.

Future market growth prospects are expected to be reliant on multiple trends, including the rising scramble for organic and naturally sourced cosmetics, as well the mounting concerns related to surging sleep disorder incidences. Due to the aforementioned factors, the sales of anti-fatigue cosmetics market are expected to accelerate at a CAGR of 4.7% across the 2021-2031 forecast period.

Mounting Professional & Personal Stress Levels Augmenting Demand for Anti-Fatigue Cosmetics?

As urban lifestyles become more commonplace, people across the world lead extremely hectic and stressful lifestyles. This has induced a plethora of health problems, most notably lack of sleep and subsequent chronic ailments such as elevated blood pressure levels and higher incidences of strokes and cardiac arrests. Hence, people are seeking out multiple stress coping mechanisms, including spending on stress and fatigue relieving personal care products and cosmetics.

The American Institute of Stress reports that about 33% of people report extreme stress levels, with 77% of them reporting it has adverse effects on their personal health; 73% reporting downturns in psychological well-being, and 48% suffering from sleep deprivation. At a global level, 91% Australians feeling stress about multiple aspects in life, while about 450,000 Britons report that stress makes them feel ill. Also, 86% of workers in China report heightened stress levels.

In recent years, a number of global and regional anti-fatigue cosmetics manufacturers have established base in the global market. For instance, The Ordinary’s Caffeine Solution, consisting of 5% Caffeine and Epigallocatechin Glucoside (EGCG) from green tea leaves helps counteract dark circles and puffiness, helping alleviate symptoms of fatigue and stress. Similarly, Lancôme Energie De Vie Exfoliating Mask helps refresh fatigued skin with a formulation made using Melissa, ginseng and cranberry.

 Country-wise Analysis

How are Rising Insomnia Cases Contributing to Anti-Fatigue Cosmetic Sales in North America?

Rising incidences of ailments such as insomnia and chronic fatigue syndrome, especially in the United States and Canada are a major reason for increase in sales of chronic fatigue cosmetics. According to Sleep Advisor, 30% of adult U.S population suffer from insomnia, and 10% from chronic insomnia, rendering it the most common sleep disorder.

Furthermore, the organization estimates that 25 million U.S adults suffer from obstructive sleep apnea (24-31% men and 9-21% women). Also, over half of diagnosed sleep apnea cases are reported in people aged over 40 years. These increased numbers are an outcome of elevated stress levels. Polls conducted over the years have attributed sleep deficits with poor work performance, driving accidents, relationship problems and mood swings such as depression.

Taking this into cognizance, several regional level manufacturers have consolidated their position across the North American market. For instance, Huda Beauty has recently introduced an exfoliating enzyme scrub, infused with a combination of papaya and pineapple enzymes, helping get rid of dead skin cells and impurities, thus rejuvenating the face. As per Fact.MR, the market for anti-fatigue cosmetics in North America will likely capture over 36% revenue share.

How is a Flourishing Personal Care Industry Boosting Anti-Fatigue Cosmetics Sales across Asia?

As per Fact.MR’s projections, anti-fatigue cosmetic sales in Asia is expected to register a CAGR of over 5% from 2021-2031, accounting for a revenue share worth 40% in the global market. Demand is majorly reliant on a flourishing beauty and personal care industry across such key countries as China, Japan and South Korea respectively.

According to popular studies, Asia holds nearly half of the global beauty industry revenue share, with facial skincare products comprising bulk of all cosmetic products sold throughout the continent. Furthermore, there is increased emphasis on high-grade skincare, given the increased vulnerability to dermatological disorders. In addition to the emphasis on personal grooming, mounting stress levels across countries such as India and Japan due to hectic professional lives is prompting consumers to opt for anti-fatigue products. Hence, key manufacturers are collaborating with research institutes to map stress levels and design appropriate product lines.

For instance, Japanese cosmetics manufacturer Shiseido initiated a joint research project with the Institute for Biomedical Problems (Russian Academy of Sciences) on stress assessment through remote measurement of symmetry and movement in facial expression. The project is titled SIRIUS. The SIRIUS project aims to study the impact of long-term isolation in a confined space on cosmonauts` and astronauts’ physical and mental health in preparation for manned expedition to the Moon and Mars. The test will be conducted in a closed-off environment for eight months starting in November 2021.

Category-Wise Insights

Will Creams Retain the Dominant Revenue Share in Anti-Fatigue Cosmetics?

Creams include offerings such as under-eye primers, moisturizers, and eye creams. Manufacturers have focused their efforts towards product and ingredient innovations to keep up with competition. As per Fact.MR, creams account for the largest product segment in the anti-fatigue cosmetics industry, accounting for more than 35% of the market share.

Prominent manufacturers such as Garnier and L’Oréal are at the forefront of anti-fatigue cosmetic creams. The former manufactures the SkinActive Miracle Anti-Fatigue Sleeping Cream to hydrate, recharge and enhance the natural ability of the skin to repair overnight. Likewise, the latter offers the Hydra Energetic 24H Anti-Fatigue skincare products.

Are Retail Outlets in Developing Countries Sustaining Offline Distribution Activities for Anti-Fatigue Cosmetics?

Offline channels of distribution continue to hold the largest share of the anti-fatigue cosmetics market, accounting for more than 80% of the overall value. This can be attributed to consumer preference for offline stores, including supermarkets, and specialist health and beauty retailers. This trend is especially prominent in emerging economies such as Brazil, China, India, and Bangladesh.

Specialist retailers also provide expert consultation services for unique skin types, and give out free product samples, which will continue to drive the segment through the forecast period. On the other hand, revenue from the online distribution channels for anti-fatigue cosmetics is projected to display a healthy CAGR of 6.2% through the forecast period, arising from the buying behaviour of consumers towards the e-commerce industry.

Competitive Landscape

Gaining approvals from governmental regulatory and non-governmental regulatory bodies, collaborating with potential clients from myriad of allied industries and introduction of new products comprise the core strategies of prominent manufacturers of anti-fatigue cosmetic products. Some noteworthy developments are:

• In September 2021, Unilever Plc announced that 27 of its new cosmetic products have been approved by the People for the Ethical Treatment of Animals (PETA), as part of the company’s endeavour to wean off from animal-derived cosmetic products and broaden its cruelty-free portfolio. These additions follow the approval of its TRESemmé, Simple and St. Ives brands respectively.
• In July 2020, Australian e-sports club: The Chiefs, partnered with L’Oréal Paris Men Expert to promote its Hydra Energetic Anti-Fatigue 24H moisturizer. The cosmetic is highly effective in offsetting signs of late night online gaming sessions, by providing an instant energy boost

Report Scope

Key Segments Covered

• Product Form

  • Anti-Fatigue Creams
  • Anti-Fatigue Oils
  • Anti-Fatigue Lotions
  • Anti-Fatigue Serums
  • Anti-Fatigue Gels

• Distributional Channel

  • Offline Anti-Fatigue Cosmetic Sales
  • Online Anti-Fatigue Cosmetic Sales