Mineral Cosmetics Market

Mineral Cosmetics Market Outlook (2023 to 2033)

The global mineral cosmetics market stands at US$ 3.83 billion in 2023, as per a newly published research report by Fact.MR. Projections for the assessment period (2023 to 2033) indicate 6.1% CAGR for the global market, resulting in an industry size of US$ 6.93 billion by 2033-end.

More consumers around the world are becoming aware of the adverse environmental and health impacts of artificial ingredients used in cosmetics. This has further stimulated prominent cosmetic manufacturers to use sustainable raw materials in production. In addition, the light texture of various mineral cosmetics makes them a perfect fit for regular application, ensuring long-lasting wear. This feature makes mineral cosmetics a preferred choice compared to other cosmetics.

Key Market Growth Drivers

• Growing concerns related to the adverse effects of synthetic chemicals in cosmetics are resulting in the preference for natural variants.
• Rising awareness among consumers about their outward appearance is expected to play a significant role in driving market growth.

Growing demand for various types of mineral cosmetics is also attributed to their ease of use, lightweight, and versatility. Moreover, the desire for healthy and young skin among the majority of consumers is contributing to the increasing popularity of multi-functional beauty products.

• Sales of mineral cosmetics in China are predicted to increase at a CAGR of 10.6% and reach US$ 1.41 billion by 2033-end.
• Worldwide demand for mineral cosmetics for face application is projected to accelerate at a 6% CAGR and reach a value of US$ 2.31 billion by the end of 2033.

Multiple ingredients, including mica, iron, zinc oxide, and titanium dioxide are used in mineral cosmetics due to their feature of reducing the risk of developing any sort of allergies. In addition, they also have inflammatory and antioxidant properties that minimize the appearance of wrinkles and fine lines, soothe chapped lips, and prevent acne. These ingredients also protect the skin against ultraviolet radiation.

Primer, mascara, loose powder foundation, sunscreen lotions, etc., are prominent personal care & facial makeup products that use mineral cosmetics in their production. They are free from artificial colors, bismuth oxychloride, parabens, dyes, preservatives, and synthetic fragrances therefore gaining popularity among various consumers around the world.

Report Attributes	Details
Mineral Cosmetics Market Size (2022A)	US$ 3.61 Billion
Estimated Market Value (2023E)	US$ 3.83 Billion
Forecasted Market Value (2033F)	US$ 6.93 Billion
Global Market Growth Rate (2023 to 2033)	6.1% CAGR
United States Market Value (2022)	US$ 994 Million
Sales of Mineral Cosmetics for Face Application (2033)	US$ 2.31 Billion
Japan Market Growth Rate (2023 to 2033)	2.8% CAGR
Germany Market Growth Rate (2023 to 2033)	4% CAGR
Key Companies Profiled	AHAVA Cover FX BASF SE BWX Estee Lauder Companies Glo Skin Beauty Everyday Minerals Iredale Cosmetics, Inc. Lust Minerals L’Oréal S.A. Merck KGaA Mineralissima Mineral Makeup Mineral Fusion Pinnacle Cosmetics Southern Magnolia Mineral Cosmetics RJ Mineral Cosmetics Youngblood Mineral Cosmetics Revlon Inc. Shiseido Company

Why are Mineral Cosmetics Gaining Prominence across the Globe?

“Increasing Preference for Safe and Multi-functional Beauty Products”

Growing requirement for safe and premium beauty products that do not seep into the skin is predicted to boost demand for mineral makeup. Growing awareness about the harmful effects of various chemical-based beauty products is estimated to push consumers to opt for alternative products that are manufactured from organic ingredients that include minerals.

Worldwide availability of multiple natural beauty products is anticipated to support market growth. Moreover, various natural ingredients like zinc oxide and titanium oxide provide flexibility in protecting the skin from the harmful effects of UV rays. These organic ingredients are used extensively in sunscreens and other similar products.

Regular use of these skin-friendly products as makeup cosmetics and SPF moisturizers along with the rising preference for different multi-functional beauty products is predicted to pave the way for market expansion.

“Advancements in e-Commerce Sector Ensuring Easy Availability of Mineral Cosmetics”

The rapid expansion of the e-commerce sector is anticipated to ensure the availability of multiple mineral cosmetics. Rapid internet penetration and growing use of mobile phones are leading to noteworthy growth in the e-commerce sector. Key manufacturing firms producing chemical-free beauty products are emphasizing the use of digital marketing techniques in the distribution processes.

Prominent brands are expanding their geographical reach and consumer base through online platforms. Social media platforms are used as crucial marketing platforms to attract millennials and young consumers. Some prominent firms are emphasizing the adoption of digital marketing.

For instance :

• Revlon, in February 2019, introduced the campaign, “I Can. So I Did” for the promotion of its skin-enhancing foundation. Some popular celebrities, including Adwoa Aboah, Ashley Graham, Gai Gadot, and Eniola Abioro were featured in this campaign.

Why is Demand Growth for Mineral Cosmetics Being Restrained to Some Extent?

“High Cost of Mineral Cosmetics and Lack of Awareness about Their Benefits”

The cost of eco-friendly mineral cosmetics is comparatively higher than other similar beauty products. It is a difficult task to obtain natural ingredients that are used in the production of mineral cosmetic products. Therefore, an increase in the price of natural cosmetics makes it difficult for some people to purchase these premium skincare products.

Lack of awareness among various consumers from underdeveloped and developing countries is also predicted to adversely impact the consumption of mineral cosmetics.

Which Strategy is Predicted to Help Mineral Cosmetic Start-ups Establish Their Market Presence?

“Investments in Multichannel Marketing”

Start-ups need to invest in promotional activities to ensure the wide reach of their products across geographies and thus generate a higher profit share. Social media platforms are serving as a prominent means to engage consumers. Various consumers are inclined to blogs and social networking to educate themselves about eco-friendly skincare products. Therefore, investments in multi-channel marketing are predicted to bolster opportunities for new entrants.

Country-wise Insights

North America held 35% share of global market revenue in 2022, as per Fact.MR. This dominance is attributed to the high awareness of the harmful effects of multiple chemical-based beauty & personal care products. The Asia Pacific market is anticipated to grow at a significant pace due to rising health awareness and focus on improved lifestyles, which is leading to increased investment in organic beauty products.

What’s Supporting the Sales Growth of Mineral Cosmetics in the United States?

“High Preference for Beauty Products with Organic and Natural Ingredients”

Sales of mineral cosmetics in the United States reached US$ 994 million in 2022. Many Americans are shifting to organic and natural beauty products, which is fostering sales of mineral cosmetics. In addition, growing demand for vegan, organic, and natural beauty products is creating potential opportunities for players to develop and innovate new products according to consumer preferences.

Increased expenditure on appearance, presence of various prominent players, and rising purchasing power are contributing to the extensive consumption of mineral cosmetics.

Which European Countries are Catching the Attention of Mineral Cosmetic Suppliers?

“Growing Preference among Youngsters for Skin-friendly Beauty Products in United Kingdom and Germany”

Demand for mineral cosmetics in Germany is predicted to increase at a CAGR of 4% through 2033, as per a report published by Fact.MR. The United Kingdom and Germany are predicted to account for a noteworthy share of the Europe market owing to young consumer’s preference for skin-friendly beauty and personal care products. Social media and e-commerce platforms are exerting a positive influence on the purchasing behavior of diverse consumers, particularly in the realm of beauty products.

Which Markets in Asia Pacific are Lucrative for Manufacturers of Mineral Cosmetics?

“Increasing Focus on Organic and Cruelty-free Products in South Korea, Japan, India, and China”

The Chinese market is forecasted to accelerate at a CAGR of 10.6% and reach a value of US$ 1.41 billion by 2033-end. Further, sales of mineral cosmetics in Japan are projected to advance at a CAGR of 2.8% from 2023 to 2033.

Growing middle-class population is leading to increased spending for improved lifestyles in India, South Korea, China, and Japan, which involves the purchase of personal care and grooming products. Moreover, a growing number of working-class women is estimated to accelerate the sales of BB (blemish balms) and CC (color correcting) creams in these countries due to their increased consciousness about external appearance.

Increasing penetration of various international brands across emerging economies is predicted to generate market growth opportunities in the coming decade.

For instance :

• ELLE published a blog in April 2022 mentioning newly launched beauty brands in India. Prakti, Neal’s Yard Remedies, Caudalie, Juice Beauty, and One Thing are organic, clean, and cruelty-free brands that are competing with existing players.

Category-wise Insights

Worldwide demand for cruelty-free products for lip care is predicted to rise at a CAGR of 6.9% through 2033 owing to the growing demand for premium beauty products by the majority of working women. Sales of mineral cosmetics through online channels are predicted to advance at 6.6% CAGR through 2033 due to constant advancements taking place in the e-commerce sector.

Why is There Increased Demand for Mineral Cosmetics for Use in Face Care Products?

“Long-lasting Features and SPF Content of Mineral Cosmetics for Face Care”

Based on application, worldwide demand for face-care products is projected to increase at a CAGR of 6% and reach a valuation of US$ 2.31 billion by the end of 2033. Mineral cosmetics or non-comedogenic products are gaining traction as they become accustomed to color and are used to enhance facial features.

The growing population of working women is projected to fuel demand for various types of mineral cosmetics-based face-care products due to their rising consciousness about outward appearance. In-built SPF (sun protection factor) and long-lasting features of these chemical-free makeup products are contributing to their popularity across geographies. Blush, bronzer, concealer, face powder, and foundation are prominent face products that are easily available across geographies.

Which Distribution Channel Accounts for a Prominent Share of the Market?

“Extensive Preference for Offline, in-Person Shopping through Hypermarkets and Supermarkets”

A majority of the sales of mineral cosmetics are conducted through offline distribution modes. Many consumers prefer to purchase cosmetics from beauty retailers. These stores allow consumers to confirm the quality of products before their purchase. In addition, a growing number of hypermarkets and supermarkets across emerging economies, including India and Bangladesh are estimated to bolster sales of premium beauty products.

Manufacturers of mineral cosmetics are entering into collaborations and partnerships with local and regional retail chains to expand their reach across geographies.

Competition Landscape

Manufacturers of mineral cosmetics are incorporating multiple strategies to achieve their respective goals, including ensuring quality control of products, efficient management of supply chain systems, and innovation. Industry players are investing heavily in the introduction of new products to gain a competitive advantage in the industry.

For instance :

• Iredale Cosmetics, Inc., in August 2019, launched Beyond Matte Liquid Foundation. This matte liquid foundation works as a concealer, foundation, and primer.

AHAVE, Cover FX, BASF SE, BWX, Estee Lauder Companies, Glo Skin Beauty, Everyday Minerals, Iredale Cosmetics, Inc., Lust Minerals, L’Oréal S.A., Merck KGaA, Mineralissima Mineral Makeup, Mineral Fusion, Pinnacle Cosmetics, Southern Magnolia Mineral Cosmetics, RJ Mineral Cosmetics, Youngblood Mineral Cosmetics, Revlon Inc., and Shiseido Company are prominent players in the mineral cosmetics market.

Segmentation of Mineral Cosmetics Industry Research

• By Product Type :

  • Makeup
  • Skincare
  • Haircare

• By Application :

  • Face
  • Lips
  • Eyes

• By Nature :

  • Organic
  • Inorganic

• By Distribution Channel :

  • Offline
  • Online

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa