Electric Rice Cooker Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Feb-2020 | List of Tables : 81 | List of Figures : 180 | No. of Pages : 170 | Report Code : FACT4509MR |

Electric Rice Cooker Market Bolstered by Research and Development Initiatives

The worldwide electric rice cooker market is set to grow at a healthy CAGR of 7 % through the forecast period (2019-2029). Trends including launches of new products and functionalities, and rising consumer inclination towards energy efficient methods of cooking which are key factors driving the adoption of appliances such as electric rice cookers.

Electric rice cooker manufacturers are increasingly focusing on research and development activities in terms of product design, in an effort to bolster product portfolios and meeting the diverse needs of modern consumers. Manufacturers are also working on the development of multifunction capabilities to meet the needs of not only residential applications, but also commercial cooking operations. Such trends enable the growth of a wider consumer base, contributing to the future growth of the market.

Easy Maintenance and Affordability Drive Demand for Standard Electric Rice Cookers

Some of the major players in the electric rice cooker market include names such as Toshiba Corporation, Conair Corporation, TTK Prestige Ltd., Sunbeam Product Inc., and Panasonic Inc., among others. In recent years key competitors have been increasing investments towards product innovations to maintain a competitive edge.

electric rice cooker market competition analysis

Standard Electric Rice Cookers in the Lead, Induction Based Cookers Record Fastest Growth

Standard electric rice cookers are projected to account for the largest segment in the electric rice cooker industry accounting for more than 60 % of the overall value. This dominance can be primarily attributed to factors such as ease in handling, affordable pricing, and minimal maintenance. Manufacturers are also equipping standard cookers with better design and functional features such as warming settings, microwave and dishwasher safe materials, and steaming baskets, which is expected to bolster demand in the near future.

electric rice cooker market opportunity assessment by product type

To get critical and intuitive market intelligence on electric rice cooker market, ask an analyst here

Although at a nascent stage in the market, induction based electric rice cookers are projected to be the fastest growing segment with a CAGR of 8% through the forecast period, owing to substantial changes in terms of consumer cooking preferences. The multifunctional electric rice cooker segment is also projected to display a strong rate of growth with steaming, boiling, stewing, and baking applications.

Further, modern electric rice cookers are being integrated with new tech features including timers, portability programmable settings, and removable interior components for superior hygiene, which will drive demand for electric rice cookers.

Asia Pacific Leads with 60% Share in Electric Rice Cooker Market

The countries in East Asia and South Asia cumulatively account for the largest regional market for electric rice cookers, accounting for nearly 60 % of the overall market value. This massive influence can be attributed to the role of rice as a staple food in nations such as Japan, China, Indonesia, and India. The growth is also supported by the large working populations of India and China, and the resultant demand for premium products, which will generate opportunities in the near future. On the other hand, a nascent market for electric rise cookers is rising rapidly in Latin America, andMiddle East and Africa regions with healthy CAGRs of around 7 %.

The growing number of retail stores in countries like Brazil, China, and India are expected to sustain the sales from offline distribution channels, which currently account for a larger market share. However, the growing presence of major online retailers, and the convenience of home delivery services, will result in a faster rate of growth for online channels in the years to come.

Global Electric Rice Cooker Market – Scope of the Report

The following report provides forecast and analysis of the global electric rice cooker market along with the historical data of 2014, estimated data 2019 and forecast data up to 2029 in terms of revenue (US$ Mn) and volume (Units), according to a Fact.MR study. The research propounds critical trends that are currently influencing growth within the global electric rice cooker market along with several macro-economic indicators. This newly published and insightful report on electric rice cooker sheds light on key dynamics, and their impact on the overall value chain from suppliers to end-users, which are expected to transform the future of the global electric rice cooker market.

The report also comprises the study of current issues with end users and opportunities for electric rice cooker. It also contains value chain analysis, including the key market participants. To provide users of this report with a comprehensive view of the market, we have included a detailed competitive analysis about the key players involved in the market and strategic overviews. The dashboard included in the report provides a detailed comparison of electric rice cooker manufacturers on parameters such as total revenue, product offerings, and key strategies. A list of key companies operating in the electric rice cooker market provided in the report adds to the credibility of this exhaustive research study.

Global Electric Rice Cooker Market: In-Depth Assessment on Key Segments

The global electric rice cooker market is segmented on the basis of product type, application, distribution channel and region.

Product Type

Application

Distributional Channel

Region

Standard

Household

Offline

North America

Multifunctional

Commercial

Online

Latin America

Induction

 

 

Europe

Others

 

 

East Asia

 

 

 

South Asia & Oceania

 

 

 

MEA


Country-specific assessment on demand for electric rice cooker has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous electric rice cooker manufacturers, experts, and suppliers. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report. Moreover, future trends, growth prospects, and other possibilities related to the market have been answered in the report.

The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target end-use industries. The market has been forecasted based on constant currency rates. The report provides detailed competitive and company profiles of key participants operating in the global market. Some of the major competitors operating in the electric rice cooker market are TTK Prestige Limited, Panasonic Inc., Koninklijke Philips N.V., Toshiba Corporation and others.

Global Electric Rice Cooker Market: Research Methodology

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, Morningstar and Hoovers, and company annual reports and publications. Comprehensive interviews have been conducted by our analysts, and the intelligence and insights obtained have been used for validating the information gained through secondary research. The report also includes a description of assumptions and acronyms utilized for research purposes. Data gathered has been validated using the triangulation method to offer useful quantitative and qualitative insights into the electric rice cooker market.

A short market viewpoint offered in the report elucidates the macro-economic aspects that influence the growth of the electric rice cooker market, which includes global GDP growth rate, cooking appliance growth rate, and others. This report serves as an authentic resource of intelligence on the electric rice cooker market, enabling the readers to take fact-based decisions on the future direction of their businesses.

1. Global Electric Rice Cooker Market - Executive Summary

    1.1. Summary of Key Findings

    1.2. Summary of Key Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Opportunity Assessment

    1.5. Fact.MR Analysis and Recommendations

    1.6. Technology Roadmap of Electric Rice Cooker Market

    1.7. Market Entry Strategies

2. Global Electric Rice Cooker Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Forward: New Trends in Electric Rice Cooker Market 

    3.1. Innovations and Portfolio Extensions Leading to Product Premiumization

    3.2. Improving Living Standards and Technology Advancements to Drive Growth

    3.3. Style and Aesthetics products Gaining Prominence (Light Weight and design) 

    3.4. Smart Technologies Make Inroad

    3.5. Manufacturers shifting towards Low-Cost Countries 

    3.6. Mega Trends

4. Key Success Factors

    4.1. Product Lifecycle Analysis

    4.2. Product Adoption / Awareness Analysis 

    4.3. Product Features Vs. Application 

    4.4. Matrix Strategic Promotional Strategies, By Key Manufacturers

5. Market Background 

    5.1. Market positioning/ Brand Assessment 

        5.1.1. Price is the top priority 

        5.1.2. Design the chief product influencer

        5.1.3. Brand Positioning the key sales differentiator

        5.1.4. Brand Identity (Brand as Product, Brand as Organization, Brand as Person, Brand as Symbol)

    5.2. Electric Rice Cooker Audience and Positioning (Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, Situational Segmentation)

    5.3. Per Capita Spending on Household Appliances by Key Countries, 2018

    5.4. Consumer Electronics Purchases and Purchase Intention

    5.5. Top Players in Electric Rice Cooker Market by Key Countries

    5.6. Global Retail Development Index 2018

    5.7. Global Retail Industry Analysis, by Geographies

    5.8. Retail Revenue Growth and Profitability by Region/Country, 2018

    5.9. Consumers Survey Analysis

        5.9.1. Which specific brand is preferred by the consumers and why?

        5.9.2. Factors influencing market behavior

        5.9.3. Does social media influence customer’s decision making?

        5.9.4. Which mode of advertisement does vendors prefer?

        5.9.5. Which of the social media platforms does companies prefers for branding?

        5.9.6. What are the key challenges associated with the market suppliers?

        5.9.7. Others

    5.10. Investment Feasibility Matrix (for Electric Rice Cooker Business)

    5.11. Recent Industry Developments 

    5.12. Market White Space Assessment and Opportunity Analysis

    5.13. Porter’s Five Forces Analysis

    5.14. Macro-Economic Factors

        5.14.1. GDP Growth Outlook

        5.14.2. Distribution Of Wealth

        5.14.3. Per Capita Disposable Income

        5.14.4. Middle Income Population Group

        5.14.5. Growth in Number of High Net worth Individuals

        5.14.6. Wages Growth

        5.14.7. Consumer Confidence Index

        5.14.8. Global Modern Trade Penetration and Grocery Market by Key Countries 

    5.15. Social Media Sentiment Analysis

        5.15.1. Peer Feedback, Product Reviews are Increasingly Affecting Purchase Decisions

        5.15.2. Impact of Online Comments and Peer, Social Views (%) 2018

        5.15.3. % concerned about online product reviews

        5.15.4. % influenced by peer/social network recommendations

        5.15.5. Consumer perception for products on social media platforms (Facebook, Instagram, Snapchat, Twitter, Others)- Positive and Negative Mentions

        5.15.6. Trending Brands

        5.15.7. Social Media Platform Mentions (% of total mentions)

        5.15.8. Trending Subject Titles

        5.15.9. Others

    5.16. Value Chain Analysis

        5.16.1. List of Key Market Manufacturers 

        5.16.2. List of Key Channel Partners 

        5.16.3. Profitability Margins 

    5.17. Market Dynamics 

        5.17.1. Drivers 

        5.17.2. Industry Challenges

        5.17.3. Trends & Opportunities

6. Global Electric Rice Cooker Market Size (US$ Mn) & Volume (Units) and Forecast, 2014-2029

    6.1. Historical Market Value (US$ Mn) Analysis, 2014-2018

    6.2. Current and Future Market Value (US$ Mn) Forecast, 2019-2029

    6.3. Y-o-Y Growth Trend Analysis

7. Global Electric Rice Cooker Pricing Point Analysis

    7.1. Global Electric Rice Cooker Market Pricing Analysis, by Region

    7.2. Global Electric Rice Cooker Market Pricing Analysis, by Product Type

    7.3. Pricing Evolution till 2029

    7.4. Factors Influencing Pricing

8. Global Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    8.1. Global Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        8.1.1. Standard

        8.1.2. Multifunctional

        8.1.3. Induction

        8.1.4. Others

    8.2. Global Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        8.2.1. Household

        8.2.2. Commercial

    8.3. Global Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        8.3.1. Offline

        8.3.2. Online

    8.4. Global Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Region

        8.4.1. North America

        8.4.2. Latin America

        8.4.3. Europe

        8.4.4. East Asia

        8.4.5. South Asia & Oceania

        8.4.6. MEA

9. North America Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    9.1. North America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        9.1.1. US

        9.1.2. Canada

    9.2. North America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        9.2.1. Standard

        9.2.2. Multifunctional

        9.2.3. Induction

        9.2.4. Others

    9.3. North America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        9.3.1. Household

        9.3.2. Commercial

    9.4. North America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        9.4.1. Offline

        9.4.2. Online

10. Latin America Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    10.1. Latin America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        10.1.1. Brazil

        10.1.2. Mexico

        10.1.3. Rest of Latin America

    10.2. Latin America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        10.2.1. Standard

        10.2.2. Multifunctional

        10.2.3. Induction

        10.2.4. Others

    10.3. Latin America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        10.3.1. Household

        10.3.2. Commercial

    10.4. Latin America Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        10.4.1. Offline

        10.4.2. Online

11. Europe Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    11.1. Europe Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        11.1.1. Germany

        11.1.2. Italy

        11.1.3. France

        11.1.4. U.K.

        11.1.5. Spain

        11.1.6. BENELUX

        11.1.7. Russia

        11.1.8. Rest of Europe

    11.2. Europe Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        11.2.1. Standard

        11.2.2. Multifunctional

        11.2.3. Induction

        11.2.4. Others

    11.3. Europe Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        11.3.1. Household

        11.3.2. Commercial

    11.4. Europe Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        11.4.1. Offline

        11.4.2. Online

12. East Asia Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    12.1. East Asia Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        12.1.1. China

        12.1.2. Japan

        12.1.3. South Korea

    12.2. East Asia Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        12.2.1. Standard

        12.2.2. Multifunctional

        12.2.3. Induction

        12.2.4. Others

    12.3. East Asia Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        12.3.1. Household

        12.3.2. Commercial

    12.4. East Asia Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        12.4.1. Offline

        12.4.2. Online

13. South Asia & Oceania Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    13.1. South Asia & Oceania Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        13.1.1. India

        13.1.2. Thailand

        13.1.3. Indonesia

        13.1.4. Malaysia

        13.1.5. Australia & New Zealand

        13.1.6. Rest of South Asia & Oceania

    13.2. South Asia & Oceania Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        13.2.1. Standard

        13.2.2. Multifunctional

        13.2.3. Induction

        13.2.4. Others

    13.3. South Asia & Oceania Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        13.3.1. Household

        13.3.2. Commercial

    13.4. South Asia & Oceania Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        13.4.1. Offline

        13.4.2. Online

14. Middle East & Africa Electric Rice Cooker Market Value & Volume Analysis and Forecast 2014-2029

    14.1. Middle East & Africa Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        14.1.1. GCC Countries

        14.1.2. Turkey

        14.1.3. South Africa

        14.1.4. Northern Africa

        14.1.5. Rest of MEA

    14.2. Middle East & Africa Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

        14.2.1. Standard

        14.2.2. Multifunctional

        14.2.3. Induction

        14.2.4. Others

    14.3. Middle East & Africa Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        14.3.1. Household

        14.3.2. Commercial

    14.4. Middle East & Africa Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

        14.4.1. Offline

        14.4.2. Online

15. Global Electric Rice Cooker Market –Emerging Countries Analysis

    15.1. Market Proportion Analysis, By Key Countries

    15.2. Global Vs. Country Growth Comparison

    15.3. China Market Value & Volume Analysis and Forecast

        15.3.1. China Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

            15.3.1.1. Standard

            15.3.1.2. Multifunctional

            15.3.1.3. Induction

            15.3.1.4. Others

        15.3.2. China Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

            15.3.2.1. Household

            15.3.2.2. Commercial

        15.3.3. China Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

            15.3.3.1. Offline

            15.3.3.2. Online

    15.4. India Market Value & Volume Analysis and Forecast

        15.4.1. India Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

            15.4.1.1. Standard

            15.4.1.2. Multifunctional

            15.4.1.3. Induction

            15.4.1.4. Others

        15.4.2. India Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

            15.4.2.1. Household

            15.4.2.2. Commercial

        15.4.3. India Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

            15.4.3.1. Offline

            15.4.3.2. Online

    15.5. Mexico Market Value & Volume Analysis and Forecast

        15.5.1. Mexico Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Product Type

            15.5.1.1. Standard

            15.5.1.2. Multifunctional

            15.5.1.3. Induction

            15.5.1.4. Others

        15.5.2. Mexico Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

            15.5.2.1. Household

            15.5.2.2. Commercial

        15.5.3. Mexico Electric Rice Cooker Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel

            15.5.3.1. Offline

            15.5.3.2. Online

16. Competitive Assessment

    16.1. Global Electric Rice Cooker Market Structure

    16.2. Global Electric Rice Cooker Market Competition - a Dashboard View

    16.3. Global Electric Rice Cooker Market Company Share Analysis

    16.4. Global Electric Rice Cooker Competitor Market Footprint Matrix

    16.5. Key Participants Market Presence (Intensity Mapping) by Region

17. Company Profiles

    17.1. Toshiba Corporation

        17.1.1. Overview

        17.1.2. Product Portfolio

        17.1.3. Profitability by Market Segments (Product/Region)

        17.1.4. Sales Footprint

        17.1.5. Strategy Overview 

    17.2. TTK Prestige Limited

        17.2.1. Overview

        17.2.2. Product Portfolio

        17.2.3. Profitability by Market Segments (Product/Region)

        17.2.4. Sales Footprint

        17.2.5. Strategy Overview 

    17.3. Panasonic Inc.

        17.3.1. Overview

        17.3.2. Product Portfolio

        17.3.3. Profitability by Market Segments (Product/Region)

        17.3.4. Sales Footprint

        17.3.5. Strategy Overview 

    17.4. Zojirushi America Corporation

        17.4.1. Overview

        17.4.2. Product Portfolio

        17.4.3. Profitability by Market Segments (Product/Region)

        17.4.4. Sales Footprint

        17.4.5. Strategy Overview 

    17.5. Tiger Corporation

        17.5.1. Overview

        17.5.2. Product Portfolio

        17.5.3. Profitability by Market Segments (Product/Region)

        17.5.4. Sales Footprint

        17.5.5. Strategy Overview 

    17.6. Sunbeam Product Inc.

        17.6.1. Overview

        17.6.2. Product Portfolio

        17.6.3. Profitability by Market Segments (Product/Region)

        17.6.4. Sales Footprint

        17.6.5. Strategy Overview 

    17.7. Aroma Houseware Company

        17.7.1. Overview

        17.7.2. Product Portfolio

        17.7.3. Profitability by Market Segments (Product/Region)

        17.7.4. Sales Footprint

        17.7.5. Strategy Overview 

    17.8. Pigeon Corporation

        17.8.1. Overview

        17.8.2. Product Portfolio

        17.8.3. Profitability by Market Segments (Product/Region)

        17.8.4. Sales Footprint

        17.8.5. Strategy Overview 

    17.9. Koninklijke Philips N.V.

        17.9.1. Overview

        17.9.2. Product Portfolio

        17.9.3. Profitability by Market Segments (Product/Region)

        17.9.4. Sales Footprint

        17.9.5. Strategy Overview 

    17.10. Conair Corporation

        17.10.1. Overview

        17.10.2. Product Portfolio

        17.10.3. Profitability by Market Segments (Product/Region)

        17.10.4. Sales Footprint

        17.10.5. Strategy Overview 

    17.11. Winco Corp

        17.11.1. Overview

        17.11.2. Product Portfolio

        17.11.3. Profitability by Market Segments (Product/Region)

        17.11.4. Sales Footprint

        17.11.5. Strategy Overview 

    17.12. Others

18. Fact.MR Research Methodology

19. Disclaimer & Contact Information

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Electric Rice Cooker Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029