Electric Blanket Market

Electric Blanket Market Study by Over Blankets, Under Blankets, and Electric Pads Made from Wool, Cotton, Polyester, and Acrylic from 2024 to 2034

Analysis of Electric Blanket Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Electric Blanket Market Outlook (2024 to 2034)

The latest study by Fact.MR reveals that the global electric blanket market size is projected to expand at a CAGR of 6.5%, thereby increasing from US$ 1.2 billion in 2024 to US$ 2.3 billion by the end of 2034.

Electric blankets are innovative and practical solutions that give warmth and comfort during chilly weather, making them a popular choice for those who want to use them at home or while traveling. These versatile blankets have heating components that uniformly transfer heat, resulting in a pleasant cocoon of warmth.

Electric blankets typically have several heat settings so that users can customize the warmth to their preferred degree of comfort. Some more sophisticated versions even have multiple controllers, enabling the blanket to have distinct temperatures on either side.

Key Market Growth Drivers

  • Electric blanket sales are rising because of the extra comfort and warmth that they provide compared to other heating options.
  • Consumers prefer electric blankets over other home heating appliances such as heaters, heating cables, or central and district heating systems due to their higher energy efficiency.
  • Recent electric blanket market trends, such as shifting consumer preferences and a growing emphasis on sophisticated temperature-control electric blankets, are advantageous to manufacturers.
  • Continuous improvement in electric blanket technology, including enhanced safety features, energy-efficient designs, and smart functionalities, is driving electric blanket market growth by improving product performance and user experience.
  • Expansion of online shopping websites and dedicated stores is broadening the market scope and availability of electric blankets, offering customers a wide range of choices.
  • Demand for electric blankets is particularly strong in regions with cold climates, where consumers seek reliable heating products that offer warmth and comfort during the winter season. This is fueling the growth of the electric blanket market in colder regions.
Report Attributes Details
Electric Blanket Market Size (2024E) US$ 1.2 Billion
Forecasted Market Value (2034F) US$ 2.3 Billion
Global Market Growth Rate (2024 to 2034) 6.5% CAGR
North America Market Growth Rate (2024 to 2034) 7% CAGR
East Asia Market Value (2024E) US$ 300 Million
Sales of Over Blankets (2034F) US$ 800 Million
Key Companies Profiled
  • Shanghai Shenda Co. Ltd.
  • Pendleton Woolen Mills
  • Silentnight Group Ltd.
  • Jarden Corporation
  • Morphy Richards Ltd.
  • Barker Textiles UAB
  • Amritsar Swadeshi Textile Corporation Pvt. Ltd.
  • Caiyang
  • Slumberdown
  • Hudson’s Bay Company
  • Snugnights UK LLP
  • Qingdao Qindao Electric Appliance Co., Ltd.
  • Boll & Branch
  • Shijiazhuang Mengjie Industry Co. Ltd.
  • Beurer GmbH
  • URBANARA GmbH
  • Biddeford Blankets
  • Tenacta Group S.P.A.
  • Bokuk Electronics Co., Ltd.
  • Perfect Fit Industries LLC

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Which Factors are Helping Electric Blanket Manufacturers Increase Their Revenue Streams?

“Increasing Emphasis on Comfort, Convenience, and Energy Efficiency”

With increasing emphasis on comfort, convenience, and energy efficiency, consumers are increasingly seeking electric blankets with advanced capabilities, safety features, and eco-friendly materials. This inclination originates from a desire for improved user experience and sustainability. Consequently, consumers are willing to spend on electric blankets that offer superior comfort, customizable settings, and safety features such as automatic shut-off functions and overheat protection.

Demand for eco-friendly materials mirrors a broader trend toward sustainability in consumer goods, with buyers favoring products that minimize environmental impact. As a result, manufacturers are responding to these demands by introducing innovative electric blankets that cater to consumer needs.

“Integration of Advanced Safety Features in Electric Blankets”

Modern electric blankets highlight safety as an important part of their design. Manufacturers are making enormous progress in implementing different safety elements to ensure that customers get to use the warmth and comfort of electric blankets without being concerned about potential risks such as fire or overheating.

Electric blankets include an automated shut-off timer to avoid overheating and damage. It shuts off after a specific period or according to the settings made. Electric blankets have safety mechanisms to minimize overheating and fire concerns. When the temperature exceeds a particular level, the overheat safety mechanism turns off the power supply, ensuring that the blanket remains safe.

Electric blanket manufacturers are focusing on acquiring safety certifications from respected organizations such as Underwriters Laboratories (UL). These certifications guarantee that the items adhere to high safety requirements and have been tested for fire resistance, electrical safety, and general performance. Electric blankets are made from flame-retardant materials to reduce the risk of fires. This extra layer of protection helps to lessen the possibility of fire dangers.

“Focus on Lightweight and Durable Electric Blanket Designs”

Electric blanket manufacturers are always coming up with innovative features to meet the varied demands of their customers. These developments include waterproof blankets, machine-washable and water-resistant alternatives, lightweight and durable designs, and battery-powered blankets with portable charging plugs. Furthermore, attributes such as machine washability and stain resistance improve user comfort and hygiene, increasing the attractiveness of electric blankets to consumers.

What are the Challenges Faced by Electric Blanket Manufacturers?

“Competition from Alternative Heating Solutions and Seasonal Demand”

Alternative heating options such as heated beds, throws, and seat cushions, provide consumers with more options for remaining warm and comfortable and competing with the electric blanket business. The alternatives offered have the potential to redirect consumer spending from electric blankets, thereby affecting supplier sales and revenue.

Electric blankets are usually utilized during the winter months or in areas with cold weather. As a result, demand for electric blankets varies seasonally, causing swings in sales throughout the year. To stay competitive in a crowded market, suppliers of electric blankets must set themselves apart from the competition by highlighting special features, safety, and energy economy.

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Country-wise Insights

The North America market is projected to expand at a CAGR of 7% from 2024 to 2034. The market in East Asia is projected to reach a value of US$ 300 million in 2024.

Why is the United States a Key Market for Electric Blanket Manufacturers?

“Rising Demand for Electric Blankets Due to Their Ability to Provide Therapeutic Warmth”

Attribute United States
Market Value (2024E) US$ 300 Million
Growth Rate (2024 to 2034) 7.3% CAGR
Projected Value (2034F) US$ 500 Million

In the North America region, the United States is estimated to hold 64.2% of the electric blanket market share in 2024. The country has a large and diversified population that places a high value on comfort. The climate in the United States varies by area, with cold winters in the north and temperate to warm climes in the south. Electric blankets are gaining popularity in the United States because they are considered to provide therapeutic warmth, particularly for people suffering from arthritis, muscular discomfort, or poor circulation.

Which Conditions in China are Conducive for Market Growth?

“Strong Manufacturing Infrastructure and Easy Access to Raw Materials”

Attribute China
Market Value (2024E) US$ 200 Million
Growth Rate (2024 to 2034) 6.9% CAGR
Projected Value (2034F) US$ 300 Million

In the East Asia region, China is expected to hold a 62.3% market share in 2024. China’s strong manufacturing infrastructure and easy availability of raw materials at reasonable prices lead to the wide availability of electric blankets. As they are widely available in China, electric blankets are cheaper compared to other countries including the United States, Japan, and Canada. Development of technology-based consumer items is promoting the use of electric blankets.

Category-wise Insights

Electric blankets are primarily designed for personal comfort and are commonly used on beds in residential settings. People use them to stay warm during cold nights, relieve muscle tension, or simply enhance their sleeping experience.

Which Type of Electric Blanket Accounts for Widespread Adoption?

“Usefulness of Over Blankets in Variety of Settings”

Attribute Over Blankets
Segment Value (2024E) US$ 400 Million
Growth Rate (2024–2034) 6.8% CAGR
Projected Value (2034F) US$ 800 Million

Three product types come under electric blankets, such as over blankets, under blankets, and electric pads. Over blankets can be used in a variety of settings, but under blankets are exclusively used in bed. The primary advantage of an electric over blanket or throw is that it can be useful in any place and cover a wide area or full body easily. A contemporary invention, the 2-in-1 electric blanket, can be used as both an over blanket and an under blanket. This practical design helping in boosting the sales of electric blankets.

Why Do Consumers Primarily Prefer Polyester Electric Blankets?

“Low Cost of Polyester Electric Blankets Driving Their Extensive Preference”

Attribute Polyester
Segment Value (2024E) US$ 400 Million
Growth Rate (2024 to 2034) 6.9% CAGR
Projected Value (2034F) US$ 800 Million

The polyester material in the electric blanket industry is expected to account for 33.5% of the market share by 2034. Polyester and wool are the most often used materials for electric blankets. Consumers primarily prefer electric blankets made from polyester material due to its versatile textile which is soft and washes easily. It is also less expensive than other materials while maintaining the same level of comfort.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

Key players in the electric blanket industry are continuously investing in research and development activities to introduce innovative electric blankets with advanced features. These include smart technology integration, adjustable heat settings, safety enhancements, and eco-friendly materials. Innovative products attract consumers looking for the latest and most efficient solutions, leading to higher sales.

Companies in the game of winning market position include Shanghai Shenda Co. Ltd., Pendleton Woolen Mills, Silentnight Group Ltd., Jarden Corporation, Morphy Richards Ltd., Barker Textiles UAB, and Hudson’s Bay Company

  • In October 2023, Xiaomi launched the Mijia Smart Electric Blanket 1.5m x 2m in China for 449 Yuan. This electric blanket features a 400V ceramic core for effective heating and quick heat dispersion, especially in the leg and foot sections due to denser pipework. It works silently, at less than 25 decibels, reducing noise while using. Notably, the blanket is engineered to be safe when in contact with water, reducing the chance of electrical leakage.
  • In September 2023, Zonli launched the Battery Heated Blanket series. This series includes two warming options: Z-Walk and Z-Walk Pro.
  • In January 2023, Aldi announced a new “energy-saving” line, featuring an electric blanket and heated airer.
  • In October 2020, Xiaomi unveiled its latest innovation, the PMA smart electric blanket. This cutting-edge blanket is equipped with voice-activation technology, allowing users to effortlessly regulate its temperature to their desired comfort level.

Segmentation of Electric Blanket Market Research

  • By Product :

    • Over Blankets
    • Under Blankets
    • Electric Pads
  • By Price Range :

    • Economy
    • Mid-range
    • Premium
  • By Material :

    • Wool
    • Cotton
    • Polyester
    • Acrylic
  • By Size :

    • Single Size
    • Full/Queen Size
    • King Size
  • By Sales Channel :

    • Direct
    • Indirect
      • Hypermarkets/ Supermarkets
      • Multi-brand Stores
      • Specialty Stores
      • Independent Small Stores
      • Healthcare Stores
      • Online Retailers
  • By End Use :

    • Residential
    • Commercial
  • By Region :

    • North America
    • Europe
    • Latin America
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

How big is the blanket market in 2024?

The global electric blanket market is estimated to be worth US$ 1.2 billion in 2024.

What is the projected market value for electric blankets by 2034?

The worldwide market for electric blankets is projected to reach US$ 2.3 billion by 2034.

What is the demand growth projection for electric blankets?

Worldwide demand for electric blankets is forecasted to rise at a CAGR of 6.5% from 2024 to 2034.

How fast are the sales of electric blankets increasing in North America?

Sales of electric blankets are expected to rise at 7% CAGR in North America.

At what rate is the market forecasted to expand in Canada?

The market in Canada is projected to expand at a CAGR of 7.8% through 2034.

Which product type holds a significant market share of electric blankets?

Over blankets are projected to occupy a market share of 34.5% in 2024.

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