Residential Electric Grill Sales in Latin America and Opportunity Analysis

Residential Electric Grill Sales Outlook for Latin America (2024 to 2034)

Revenue from the sales of residential electric grills in Latin America is estimated at US$ 30.6 million in 2024 and is projected to increase at a CAGR of 8.3% to reach US$ 68 million by 2034.

Residential electric grills are cooking equipment running on electric power as their source of heat. These grills are an alternative to their traditional counterparts, offering convenience, ease of use, and certain advantages in specific settings. Electric grills are versatile and can be used both in indoor and outdoor settings, making them suitable for apartment balconies, patios, or even kitchen countertops. With an increasing trend toward urbanization and a rise in apartment living, Latin American residents prefer electric grills due to their compact size and suitability for balcony or indoor use.

• Fact.MR, a market research and competitive intelligence provider, estimates that the sales of residential electric grills made using high-quality plastic will reach US$ 21.47 million by 2034.

Plastic electric grills are expected to be more affordable than their metal counterparts. In some Latin American countries where cost is a significant factor in purchasing decisions, consumers may opt for plastic grills as a budget-friendly option.

High-quality plastics are designed in such a manner to withstand the heat generated by electric grills. Manufacturers ensure that the materials used are heat-resistant and meet safety standards, so that consumers may feel more comfortable using plastic grills. Plastic grills are often lighter than those made of metal, making them more portable and easier to move around.

Report Attributes	Details
Residential Electric Grill Sales in Latin America (2024E)	US$ 30.6 Million
Forecasted Sales (2034F)	US$ 68 Million
Demand Growth (2024 to 2034)	8.3% CAGR
Portable Electric Grill Sales (2024E)	US$ 8.50 Million
Key Companies Profiled	Koninklijke Philips N.V. The Middleby Corporation Robert Bosch GmbH Hamilton Beach Brands Holding Company Tristar Products, Inc. Weber-Stephen Products LLC.

What’s Influencing Sales of Residential Electric Grills in Latin America?

“Smaller and Portable Electric Grills Gaining Popularity among Urban Dwellers”

Urbanization is shaping the landscape of Latin America, and a noticeable trend is emerging towards compact living spaces, predominantly in the form of apartments and condominiums. The rapid influx of people into urban areas is resulting in a scarcity of available land for sprawling residences, prompting developers and individuals alike to opt for more space-efficient housing solutions.

In response to this urban lifestyle transformation, there is a notable surge in the demand for home appliances and gadgets that cater specifically to the spatial constraints of these compact living spaces. Among these appliances, smaller and portable electric grills are gaining prominence due to their adaptability to the limited outdoor areas typically found in apartments and condos. Unlike traditional grills that may require expansive outdoor spaces and pose challenges in terms of storage, barbeque electric grills are designed to meet the needs of urban dwellers by offering a more compact and versatile solution.

One key driver behind the increasing demand for smaller electric grills in urban settings is the growing popularity of balcony and indoor grilling. Balconies, often the only outdoor space available in many apartments, are now being utilized as mini outdoor cooking areas. Additionally, the indoor usability of electric grills further adds to their appeal, allowing residents to grill year-round irrespective of weather conditions.

Country-wise Analysis

How are Fast Sales of Residential Electric Grills Increasing in Brazil?

“Urbanization and Limited Outdoor Spaces Driving Demand for Compact Residential Electric Grilling Solutions”

Attribute	Brazil
Market Value (2024E)	US$ 13.42 Million
Growth Rate (2024 to 2034)	7.2% CAGR
Projected Value (2034F)	US$ 27 Million

Brazil's urbanization trend is leading to an increasing number of people residing in apartments and homes with limited outdoor spaces. As a result, there is a growing demand for smart cooking alliances including residential electric grills that are compact and suitable for balconies, providing urban dwellers with a convenient solution for grilling in constrained environments.

Increasing awareness of environmental issues and sustainability is also influencing consumer choices. Electric grills, being more environmentally friendly than their traditional counterparts, appeal to environmentally conscious consumers in Brazil, contributing to their rising popularity.

Will Mexico Offer Profitable Opportunities for Residential Electric Grill Manufacturers?

“Culinary Diversity and Grilling Culture Primarily Pushing Use of Residential Electric Grills”

Attribute	Mexico
Market Value (2024E)	US$ 11.66 Million
Growth Rate (2024 to 2034)	7% CAGR
Projected Value (2034F)	US$ 23 Million

Growth in disposable income among the middle-class population in Mexico is leading to an increasing interest in home appliances that enhance the overall living experience. Residential electric grills, with their convenience and ease of use, align with the preferences of consumers with high disposable incomes who seek modern and efficient cooking solutions.

Mexico boasts a rich culinary tradition, and grilling is a popular cooking method. Residential electric grills cater to the diverse grilling needs of Mexican consumers, allowing for the preparation of a variety of dishes. The adaptability of electric grills to different cooking styles aligns with the culinary diversity present in Mexican cuisine.

Category-wise Analysis

Why are Indoor Electric Grills Popular in Latin America?

“Limited Outdoor Space in Urban Housings and Diverse Weather Conditions”

Attribute	Indoor Electric Grills
Segment Value (2024E)	US$ 22.39 Million
Growth Rate (2024 to 2034)	7.9% CAGR
Projected Value (2034F)	US$ 48.18 Million

Urbanization is leading to an increase in apartment living and a scarcity of outdoor space. Indoor electric grills provide a viable solution for individuals in urban areas who may not have access to a backyard or outdoor space for traditional grilling. The compact nature of indoor electric grills makes them suitable for small apartments and condos.

Some regions in Latin America experience unpredictable weather conditions, including heavy rainfall or extreme heat. Indoor electric grills allow residents to enjoy grilling without being affected by adverse weather. This is particularly appealing in areas where outdoor activities may be restricted during certain seasons.

Some apartment complexes and condominiums have policies or restrictions against open flame grilling on balconies. Indoor electric grills provide residents with a grill option that complies with such policies, allowing them to enjoy the grilling experience without violating rules.

Competitive Landscape

Key market players are employing several strategies to increase their market reach and revenues in Latin America. Diversification of product offerings is one of the key tactics helping market leaders to cater to a broader range of consumer needs. This could involve introducing various sizes, designs, or price points to capture different market segments and maximize sales opportunities.

Furthermore, collaborations with other companies, retailers, or chefs are set to enhance product visibility and credibility. Partnerships involving joint marketing campaigns, exclusive product launches, or strategic alliances also benefit both industry players and contribute to high sales.

Segmentation of Residential Electric Grills Study in Latin America

• By Product :

  • Built-in Electric Grills
  • Portable Electric Grills
  • Others

• By Pricing :

  • Low (Below 50 US$)
  • Medium (50 US$ to 100 US$)
  • High (Above 100 US$)

• By Application :

  • Indoor
  • Outdoor

• By Material :

  • Plastic
  • Steel
  • Aluminum
  • Others

• By Power Rating :

  • Below 5kW
  • 5 to 10 kW
  • Above 10kW

• By Cooking Area :

  • Under 200 Square Inches
  • 200 to 400 Square Inches

• By Distribution Channel :

  • Home Improvement Centers
  • Discount Department Stores
  • Hardware Stores
  • Warehouse Membership Clubs
  • Direct-to-consumer
  • Department Stores
  • Specialty Stores
  • Others

• By Country :

  • Brazil
  • Mexico
  • Argentina
  • Chile
  • Peru
  • Rest of Latin America