Bean Pasta Market
Bean Pasta Market By Nature (Organic, Conventional), By Product Type (White Bean Pasta, Black Bean Pasta, Mung Bean Pasta, Adzuki Bean Pasta), By Pasta Type (Spaghetti, Fettuccine, Rotini), By Packaging, By Distribution Channel & By Region - Global Market Insights 2023 to 2033
Analysis of Bean Pasta Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Bean Pasta Market Outlook (2023 to 2033)
Global demand for bean pasta is predicted to increase at a prolific CAGR of 12% from 2023 to 2033. In 2023, the global bean pasta market is valued at US$ 4.5 billion and is thus expected to reach a market size of US$ 14 billion by the end of 2033.
Growing social media usage and increased awareness of global cuisines throughout the world are two factors driving spaghetti consumption. Moreover, the preference for packaged food goods due to rising health standards is a factor driving demand for premium foods such as spaghetti.
Pasta is a type of cuisine that is often created from unleavened wheat flour dough that has been combined with water or eggs, molded into sheets or various shapes, and then cooked by boiling or baking. Growing health and wellness concerns have contributed to altering consumer habits, which are moving inclinations toward the demand for bean pasta, which is the main reason driving market growth.
Rising consumer standards of living and rapid urbanization are the main forces behind the demand for bean pasta. Also, the market for bean pasta is experiencing an increase in demand due to the continually developing tastes and requirements of consumers for clean-label products.
Bean pasta is steadily becoming popular worldwide being a simple dish that can be prepared without much effort. Consumers are favoring organically grown food products because of their quality and health benefits.
Bean pasta is slowly turning to be one of the most popular pasta variants worldwide and is now in demand due to its organic aspects. The strong nutritional quotient of pasta and widening distribution channels such as supermarkets/hypermarkets and departmental stores are other factors boosting market growth.
The bean pasta industry is heavily promoting protein-rich pasta as a healthy innovation. Due to the dietary fibers that peas and faba beans provide that are good for your health, businesses are investing in them. Faba bean protein consumption is on the rise as a result of the need for high-quality, locally-produced protein foods.
- Scientists at the University of Copenhagen and the Swedish University of Agriculture are stepping up their R&D efforts to determine whether the protein and fibers of peas and faba beans can be isolated for the production of pasta products.
These initiatives provide crucial data for companies in the bean pasta industry and create new prospects for businesses operating in the market.
Significant rise in health-conscious consumers has also led to an increase in the preference for gluten-free products, which is a major factor driving the demand for bean pasta on a global scale. The market for bean pasta is expanding as a result of the high disposable income and quick change in customer demand for vegan food products.
Bean Pasta Market Size (2023)
US$ 4.5 Billion
Projected Market Value (2033)
US$ 14 Billion
Global Market Growth Rate (2023 to 2033)
Market Share of Organic Bean Pasta
Key Companies Profiled
Why is Bean Pasta Consumption Increasing Rapidly across the World?
“Surging Demand for Gluten-free Protein Products”
Bean pasta is a type of gluten-free pasta composed of beans and is higher in protein and fiber than conventional pasta. Lentils, black beans, and chickpeas are some of the beans that are widely used to make bean pasta.
Bean pasta is more protein and fiber dense than normal pasta. Due to its high nutritional value, bean pasta supports muscular growth, lowers blood cholesterol levels, and preserves digestive health in addition to assisting in the reduction of unsaturated body fat.
Bean pasta, which replaces unrefined/white-flour carbohydrates with high protein and high fiber qualities, benefits pro-health consumers. Customers are choosing to purchase non-GMO pasta products to make healthier dietary choices.
Customers are being encouraged to prepare recipes that use half whole-wheat pasta and half vegetable or bean spaghetti to suit low-carb requirements as there is a rising awareness of weight reduction regimens. Thus, businesses should actively target consumers who have a keen interest in immune system maintenance and connective tissue regeneration with bean pasta.
“Rapid Innovation in Packaging Techniques”
The use of marketing has grown in significance for boosting a specific product's sales. This is essential to raising consumer awareness of the product and enhancing its presentation. Together with quality and taste, these have grown to be significant determinants of sales. As a result, many businesses are investing in packaging systems and advanced packaging choices.
Bean pasta is packaged in recyclable cartons by several businesses to reduce the environmental impact. This will enhance the shelf life of the items and make the bean pasta products more appealing. Along with the labels and claims that are present on the goods, it has been demonstrated that the product's appearance on the shelves at hypermarkets/supermarkets, convenience stores, and online retailers increases the chances that customers would purchase the product.
“Growing Preference for Clean Label Products”
Increasing health & well-being issues have contributed to changing consumer habits. Such factors are shifting inclinations toward the demand for bean pasta. Thanks to the changing customer requirement for clean-label products, demand for bean pasta is also on the rise. Over time, customer inclinations are constantly changing, and with these evolving tastes, their expectations are also predicted to change.
The popularity of social media marketing techniques, various culinary blogs, internet recipes, client testimonials, and other factors are further boosting the demand for bean pasta. The market is also being fueled by rising globalization and the availability of bean pasta in a variety of flavors.
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How Can Bean Pasta Demand Growth Be Adversely Affected?
“Availability of Substitutes and Fluctuating Raw Material Prices”
The market for bean pasta is expected to be constrained by the availability of substitutes. Some of the market limitations during the projection period include complying with stringent regulations & varying standards and fluctuating raw material prices.
Which Regional Market is Catching the Attention of Bean Pasta Producers?
“Increasing Adoption of Vegan Lifestyle by Individuals in North America”
- North America is the most lucrative region for the bean pasta market with 40% share.
Rapid urbanization, changing lifestyles, increasing adoption of vegan lifestyles by individuals, and the rising popularity of the health and wellness trend among consumers.
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Why is the United States a Profitable Market for Bean Pasta Suppliers?
“High Demand for Organic Products in the United States”
The market in the United States is anticipated to experience significant expansion over the projection period due to an increase in the local supply of raw materials. The United States has a high consumption of bean pasta and is also experiencing a substantial rise in the market due to the high demand for organic products.
What are the Prospects for Bean Pasta Sales in Germany?
“Growing Consumption of Green Bean Pasta among Millennials”
The market in Germany is projected to remain the most lucrative market for bean pasta. The presence of key bean pasta manufacturers and growing consumption of green bean pasta among millennials are supporting market expansion.
Is Japan an Investment-worthy Market for Bean Pasta Providers?
“Growing Consumer Awareness of Health Advantages of Bean Pasta”
The market in Japan is expanding due to a rise in disposable income and a rapidly expanding population. Market expansion in Japan is attributed to an increase in health-conscious consumers and a growing preference for gluten-free products. Growing consumer awareness of the health advantages of bean pasta will open up profitable and rewarding market expansion prospects.
Why is Organic Bean Pasta Highly Demanded across the World?
“Organic Bean Pasta Gaining Popularity Because of Health Advantages of its Ingredients”
By nature, the market for bean pasta is segmented into organic and conventional.
- Organic bean pasta accounts for 60% share of the global market.
Customers have started embracing organic food products due to their purity and health advantages. One of the most well-liked consumer trends in the food and beverage sector, the organic trend is gaining traction with a large global consumer base.
Organic bean pasta has more nutritional content, is thought to be fresher, contains fewer pesticides, and is healthier for the environment. Because of this, producers are boosting the demand for organic bean pasta by incorporating gluten- and grain-free ingredients into ready-to-use goods.
Which Product Type Will Emerge as a Key Market Contributor?
“White Bean Pasta Preferred Due to its High Protein Content”
Based on product type, the market is divided into white bean pasta, black bean pasta, mung bean pasta, adzuki bean pasta, soybean pasta, green bean pasta, and edamame. Due to its high protein content, white bean pasta is becoming more popular in the bean pasta market. As an acceptable substitute for traditional wheat pasta, businesses are developing dried pasta noodles produced from a range of protein-rich and gluten-free beans.
Customers are increasing the amount of plant-based proteins in their diets. Businesses in the bean pasta sector are leveraging this trend by boosting their capacity to create white bean pasta. For instance, the American food manufacturer Kraft Heinz expanded their product line by introducing kraft macaroni & cheese dinner white bean pasta.
Which Distribution Channel is Expected to Generate Huge Revenue for Market Players?
“Greater Product Visibility Coupled with Smart & Clean Labelling Boosting Bean Pasta Sales through Store-based Retailing”
Based on distribution channel, the market is classified into store-based retailing and online retail. Store-based retailing is gaining traction since customers may choose items by carefully examining their nutritional information and making an informed selection. Also, supermarkets offer greater accessibility and convenience when selecting products from a variety of options.
Store-based retailing will outpace online distribution in all the key regions. Greater product visibility coupled with smart and clean labeling will give boost the sales of bean pasta through store-based retailing.
Throughout the forecast period, other distribution channels, such as online stores, are also showing considerable growth. These channels are predicted to become even more popular among consumers since they offer the convenience of making purchases from the comfort of one's home.
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Competitive landscape highlights only certain players
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Bean pasta fortification will target groups of customers based on various health parameters. Manufacturers are thus implementing strategies such as quality control and new developments to enhance the nutritional value of food. The demand for fortified pasta with vitamins, calcium, minerals, and natural sources of beta-carotene is on the rise.
Leading manufacturers are concentrating on improving product standards following safety regulations to meet the expanding consumer demand. They are investing in R&D facilities and enhancing supply chain management. Key producers are placing a strong emphasis on organic and gluten-free attributes to assure high product quality and nutritional benefits.
Since consumers are usually drawn to new brands and their innovation in taste and quality, major players are launching new products. To target different consumer groups based on health criteria, industry players are fortifying pasta trends.
For instance :
- The better-for-you pasta substitute, Fava Bean Fusilli, received an exciting new addition, according to Explore Cuisine, a leading international alternative pasta brand.
Key Segments of Bean Pasta Industry Research
By Nature :
By Product Type :
- White Bean Pasta
- Black Bean Pasta
- Mung Bean Pasta
- Adzuki Bean Pasta
- Soybean Pasta
- Green Bean Pasta
By Pasta Type :
By Packaging :
By Distribution Channel :
- Store-based Retailing
- Supermarkets / Hypermarkets
- Convenience Stores
- Specialty Stores
- Food & Drink Specialty Stores
- Online Retail
- Store-based Retailing
By Region :
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- FAQs -
Worldwide demand for bean pasta is valued at US$ 4.5 billion in 2023.
The global bean pasta market is anticipated to expand at a stellar CAGR of 12% through 2033.
Conagra Brands, Inc., United Agro Industries, and Kazidomi are leading bean pasta suppliers.
Organic bean pasta accounts for 60% share of the global market
Global consumption of bean pasta is set to reach US$ 14 billion in valuation by 2033.