The use of bath and shower toiletries forms a crucial part of body hygiene and hair care. The wide assortment of body and hair products in the market promote various aspects of the skin and hair care and the overall body hygiene of the users. Some of the popular bath and shower toiletries that are witnessing constant improvements in formulations are bar and liquid soap, shower gel, shampoos, and hair conditioners. The global bath and shower toiletries market is projected to rise at expand at a modest pace in the next few years with relentless efforts in launching products in new skin care categories to meet the current and emerging needs of consumers. The bath and shower toiletries market is projected to expand at a CAGR of 3.7% from 2017 to 2022. The bath and shower toiletries market is anticipated to reach a worth of around US$ 48 billion by the end of 2022.
The rising adoption of people toward healthy lifestyles across the globe, especially in developing and developed economies, is a key underpinning to the expansion of the bath and shower toiletries market. The rising awareness about skin and scalp problems among worldwide populations is propelling the demand for bath and shower toiletries products.
Bath & Shower Toiletries Market
Shower Toiletries to witness substantially higher Demand
On the basis of product type, the bath and shower toiletries market is segmented into shower products, liquid bath products, bath additives, and bar soaps. Both shower and liquid bath products are expected to be potentially attractive segments and presently their combined share is estimated to be 50% of the global revenue of the bath and shower toiletries market. Of note, the shower products segment is expected to be worth of more than US$ 15 Bn, of which 37% revenue share is expected to come from North America alone. However, the other product category in the bath and shower toiletries market, that is, liquid bath products is anticipated rise at a higher CAGR during 2017–2022.
Meanwhile, the bath additives segment is expected to emerge as a potentially lucrative one in the global bath and shower toiletries market over the assessment period. The segment is expected to rise at a substantial pace in the next few years and at a higher CAGR than that of bar soap segment. The bar soap segment, on the other hand, is expected to garner opportunities worth of only S$6 Bn by 2022 end in the global bath and shower toiletries market. The growth will be propelled by the demand for improved categories of bath and shower toiletries in North America. One-third of the revenue for the bar soap segment is estimated to come from this regional market for bath and shower toiletries.
Hypermarkets to be center of Expansion Strategies for Producers of Bath and Shower Toiletries, Focus also likely on Retailers
Based on distribution or sales channel, the bath and shower toiletries market is segmented into hypermarkets/supermarkets, retailers, online stores, and other online formats. With a revenue share of almost half of the global bath and shower toiletries market, the hypermarket/supermarkets segment is the most attractive one for the sale of bath and shower toiletries. The segment is projected to expand at a CAGR of 4.3% during 2017–2022 and touch a valuation of US$23 Bn by 2022 end.
Robust Retail Infrastructures make North America and Europe Lucrative
A major chunk of the revenues of the hypermarket segment for the global bath and shower toiletries market is likely to come from North America and Europe. These regions boast of robust retail infrastructures that promotes the accessibility of bath and shower toiletries. However, producers of bath and shower toiletries are advised caution to not to rely only on hypermarkets and supermarkets, but to tap into the rising market potential of small retailers as well. This is particularly evident in emerging markets of Asia Pacific which is witnessing attractive demand for bath and shower toiletries. The retail segment in the bath and shower toiletries market was estimated to cross a valuation of US$14 billion in 2017.
The online stores segment is also emerging at a fast pace and presently the sales revenue account for 11% in the global bath and shower toiletries market.
Some of the prominent players operating in the bath and shower toiletries market are ITC Limited, the Hain Celestial Group, Inc., Sebapharma GmbH & Co. KG., Bentley Laboratories LLC, Avon Products, Inc., and the Himalaya Drug Company, and Johnson & Johnson, Procter & Gamble, and Unilever N.V.
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The report titled “Bath & Shower Toiletries Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022”, offers a comprehensive assessment of various dynamics and trends influencing the contours of the market during the forecast period of 2017–2022. The study tracks historical and currently prevailing demand patterns in bath and shower toiletries. It also takes a closer look at regulatory framework and the overall competitive landscape in the bath and shower toiletries market. The analyses also takes a closer look at major consumer adoption trends and product developments in the bath and shower toiletries. The descriptions evaluate the ways that these will impact the bath and shower toiletries market dynamics in the coming years.
The insights and evidence-based insights on the prevailing and emerging trends are expected to provide useful guide to manufacturers, producers, and suppliers of bath and shower toiletries in their tactical and strategic pursuits.
The report on the bath and shower toiletries market begin with a brief overview of the market that includes its definition and the scope of the study. The overview also encapsulates the historical market valuation and year-over-year growth of the various segments of the bath and shower toiletries market. The study then offers a broad analysis of various factors affecting the demand dynamics for various types of bath and shower toiletries and trends expected to influence the future growth trajectories. It presents insights into various drivers and restraints, notable opportunities and promising avenues, and imminent investment pockets for the manufacturers of bath and shower toiletries. Macroeconomic trends in the bath and shower toiletries market, such as insights into global demand and supply dynamics, are also assessed in the report.
To take a closer look at various trends of the bath and shower toiletries market dynamics, the report segments the overall market on the basis of product type, sales/distribution channel, and geography. The trends and emerging opportunities in various product types of bath and shower toiletries are assessed in the report. Furthermore, it also sheds light on various prospects in various sales channels over the next five years are analyzed based on regional perspectives as well on the global landscape.
The study analyzes recent regional and global developments and notable trends to ascertain the overall attractiveness of the bath and shower toiletries market. In the process, the analyses offers also takes a critical look at recent developments pertaining to technology, product innovations, and business models adopted by producers of bath and shower toiletries. The report also captures the essence of the transformations in consumer hygiene landscape over the past few years and assesses their impacts on new product developments in bath and shower toiletries. The insights presented also give a sneak view of game-changing developments expected to disrupt the competitive landscape in the bath and shower toiletries market.
In the end, the study offers a detailed profiling of key players, major strategies adopted by key players to stay ahead of others, and the measures taken by various players to consolidate their shares in the bath and shower toiletries market. It elaborately assesses the intensity of competition in the overall bath and shower toiletries market. Furthermore, the strategies adopted by new entrants to gain a foothold in the bath and shower toiletries market are also analyzed. The insights into the competitive dynamics also include analysis of industry value chain for key producers of and bath and shower toiletries. The study zeroes in on key strategies adopted by regional players for strengthening their positions in the bath and shower toiletries market.
The report on the bath and shower toiletries market is prepared with the help of a vast spectrum of secondary research and corroborated with an extensive primary research in various segments of bath and shower toiletries. The wide variety of sources of secondary research include but not limited to company annual statements, journals, and revelations made by industry leaders at trade shows.
The authors of the study on the bath and shower toiletries market estimate the market size based on supply side, downstream industry demand, and the economic envelopes. To make adjustments of the dynamically changing nature of the demand for bath and shower toiletries across the globe, the study presents year-on-year (Y-o-Y) growth rate. It further analyzes the various segments on the parameter basis point share (BPS) to account for the individual impact of these segments on the overall bath and shower toiletries market revenue. The study also offers opportunities in various segments of the bath and shower toiletries market by estimating these in absolute dollar terms. This helps in giving a more comprehensive insight into the prevailing and emerging opportunities for companies planning to enter the bath and shower toiletries market. The researchers also developed the segmental and overall market attractiveness indices, in order to give a holistic insight into the market prospects.
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