Bath & Shower Toiletries Market Analysis by Product Type (Shower Products, Liquid Bath Products, Bath Additives, Bar Soaps), by Form (Solid, Gels & Jellies, Liquid), by Sales Channel, by End-User, by Region - Global Forecast 2022-2032

Global Bath & Shower Toiletries Market Outlook

The global bath & shower toiletries market is estimated at USD 48.9 Billion in 2022 and is forecast to surpass USD 71.4 Billion by 2032, growing at a CAGR of 3.8% from 2022 to 2032.

2017-2021 Global Bath & Shower Toiletries Market Outlook in Comparison to 2022-2032 Growth Forecast

Bath & shower toiletries have evolved from scrubbing soaps to novel bath gels and salts. The adoption of fragranced bathroom products is supported by the adoption of trend in aromatherapy attributed to rising concerns regarding body odor. Bath bombs and body washes infused with floral scents and essential oils are gaining popularity as they provide spa-like experience. These factors are estimated to provide a gain of 98 BPS to the bath & shower toiletries market during the forecast years of 2022-2032.

Key players in the bath & shower toiletries market are focusing on promotions and pricing strategies to garner wide consumer base. They are making appealing claims such as antiseptic bathing, therapeutic, germ-protecting etc. to attract consumers. Manufacturers are utilizing biotechnology expertise to develop highly-efficient bath & shower toiletries products. The above listed factors are likely to support market demand by 1/4th of current levels in coming years.

Fact.MR projects the bath & shower toiletries market is expected to witness exhibiting growth at 3.8% CAGR during 2022 and 2032 in comparison to a CAGR of 2.4% with which it grew from 2017 and 2021.

Escalating Demand for In-Shower Products and Baby Products to Fuel Market Growth

As parents are becoming more conscious of their baby’s health, the demand for baby personal care products are gaining popularity. Manufacturers too are focusing on using safe ingredients in the manufacturing that do not cause harm to the skin of the baby. They are formed without any toxic chemicals, with Ayurvedic herbal extracts, which are witnessing heightened demand. The shower products segment are gaining traction owing to dual effect of moisturizing, bathing or sun-protective effects etc. being offered by the single product.

Thus, the development of in-shower variants and augmented consumption of baby products is anticipated to positively impact the global bath & shower toiletries market in a positive manner. Therefore, due to the above listed factors, the market demand is likely to enhance by 2.3X over the assessment period.

Enhanced Usage in Hospitals to Spur Market Demand

The products are greatly finding their application in the hospitality sector such as lodging facilities, resorts etc. which are spurring the market demand. They are introducing bathing bars, shower caps, shower gels, shampoos, and conditioners etc. to offer a relaxing and luxurious experience for their guests. This is estimated to support market demand by 1/5th of current levels in coming years.

Furthermore, the geriatric patients who are bedridden and are prone to infections make the utmost usage of bath & shower toiletries products, which is estimated to fuel market demand. This is expected to offer new opportunities for the manufacturers in the bath & shower toiletries market by designing new product form that are not only convenient but also offers hygiene requirements.

Therefore, the escalating awareness about bathing products in hospitality and health sector is estimated to bolster market demand for bath and shower toiletries by 1.9X during the forecast years of 2022-2032.

High Cost and Presence of Toxic Ingredients to Restrict Market Demand

Numerous bath & shower toiletries contains toxic ingredients, for instance, formaldehyde, sodium lauryl sulphate etc. that may lead to adverse effects on skin such as allergic reactions, rashes etc. This is likely to pose a challenge for the growth of the market. Furthermore, the high cost some products such as bath additives, body washes etc. is likely to limit the market growth in some economies. Thus, due to the above listed factors, the market demand for bath & shower toiletries is likely to restrict by 0.7X over the assessment period.

Region-wise Insights

Which region accounts for more enhanced demand for Bath & Shower Toiletries Market?

Europe bath & shower toiletries market accounts for the largest market share of 25.4%. The region is projected to register a CAGR of 3.9% during the forecast years. The market is being driven by the greater adoption of body washes and shower gel products among the high-income groups. Moreover, the bath bubbles and bombs are gaining heightened popularity in the region and are forming the integral part of the bathroom products.

What is the market scenario in East Asia and South Asia & Oceania Bath & Shower Toiletries Market?

The Asia Pacific region comprising of South Asia & Oceania and East Asia bath & shower toiletries market holds 19.9% and 21.1% of the overall market, and holds 41.0% market share together. The East Asia and South Asia & Oceania bath & shower toiletries market is projected to grow at a CAGR of 4.4% and 4.8% during the forecast period of 2022-2032.

Owing to the enhanced hygiene awareness, the rising youth population is adding to higher demand in the region. The youth in the region is getting attracted towards novelty items like shower gels, bath additives etc. at a rapid pace. Furthermore, consumers are getting inclined towards herbal products made with aloe vera, turmeric oil, medicinal plants etc. Thus, all these factors are anticipated to boost the bath & shower toiletries market in coming years.

Category-wise Insights

Which product type holds dominant market share and is likely to show higher growth in Bath & Shower Toiletries Market over the assessment period?

The bath & shower toiletries under product type is segmented into shower products, bath additives, bar soaps, liquid bath products, etc. Amongst them, the shower products holds largest market share of 26.7% of the overall market and is projected to witness CAGR of 4.1% during the forecast years of 2022-2032.

The higher growth is because of the shower toiletries emerging as the most lucrative segment over the assessment period. The segment is expected to rise at a substantial pace over the years owing the manufacturers in the market looking out to garner the opportunities.

The next leading segment is bar soaps and liquid bath products which holds 23.1% and 19.9% of the overall market share and is projected to register CAGR of 4.3% and 4.5% during the forecast years of 2022-2032.

Which end-user segment is estimated to support market growth in the Bath & Shower Toiletries Market during the forecast period?

Under the end-user segment, the bath & shower toiletries market is segmented into men and women. The men segment holds 52.4% of the market share and is projected to grow at a CAGR of 3.5% over the years. The escalating male grooming trends and the rising need to get rid of body odor after sports activities, gym, hectic office hours etc. is responsible for growth in this segment. While the women segment holds 47.6% of the market share and is projected to register CAGR of 4.1% over the assessment period. The escalating awareness regarding feminine hygiene and escalating number of working women is aiding the segment to maintain its dominance in the future years.

Competitive Landscape: Top Companies in Bath & Shower Toiletries Market

The global bath & shower toiletries market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of bath & shower toiletries.

Fact.MR has provided detailed information about price points of key manufacturers in bath & shower toiletries market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

For instance:

1. Procter & Gamble in January 2020 announced to acquire Billie Inc. The company is a women’s body care brand and offers multiple grooming products such as body lotion, body washes etc. The acquisition is likely to support female beauty product line of Procter & Gamble
2. Colgate Palmolive in 2019 acquired Laboratoires Filorga, which is a European skin care company, focused on facial care. This acquisition is likely to expand the personal care business especially skin care business of Colgate by focusing on product differentiation and premiumization

Global Bath & Shower Toiletries Market by Category

• By Product Type, Global Bath & Shower Toiletries Market is segmented as:

  • Shower Products
  • Liquid Bath Products
  • Bath Additives
  • Bar Soaps
  • Other Product Types

• By Form, Global Bath & Shower Toiletries Market is segmented as:

  • Solid Bath & Shower Toiletries
  • Gels & Jellies Bath & Shower Toiletries
  • Liquid Bath & Shower Toiletries
  • Others Bath & Shower Toiletries

• By End-User, Global Bath & Shower Toiletries Market is segmented as:

  • Men
  • Women

• By Sales Channel, Global Bath & Shower Toiletries Market is segmented as:

  • Online Sales
  • Offline Sales
    • Hypermarkets/Supermarkets
    • Departmental Stores
    • Retailers
    • Other Sales Channel

• By Region, Global Bath & Shower Toiletries Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA