Analysis of Luxury Bath and Body Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The global luxury bath and body products market revenue was valued at US$ 14 Bn in 2021, and is expected to grow at a CAGR of 7.5% from 2022-2032. The market is estimated to reach US$ 32 Bn by the end of 2032.
Estimated value of the Luxury Bath And Body Products Market in 2021
US$ 14 Bn
Projected value of the Luxury Bath And Body Products Market in 2022
US$ 15.05 Bn
Projected value of the Luxury Bath And Body Products Market in 2032
US$ 32 Bn
CAGR during the forecast period, 2022-2032
Market share of APAC during the forecast period
Market share North America expected during 2022
Key Companies Profiled
The luxury bath and body products market is expected to reach a global market size of US$ 15.05 Bn by the end of 2022. This market is expected to be driven by the increased use of self-care products and the demand for luxury products such as lotions, shower gels, and body washes. Millennials and young adults are projected to be attracted to the growing number of new products released in the premium category of lotions and creams.
Don't Need a Global Report?
Save 40% on Country & Region specific reports
The global market for luxury bath and body products expanded at a compound annual growth rate of 3.8% between 2015 and 2021 according to market research and competitive intelligence provider Fact.MR. North-America was the dominant regional market during this time and held a significant share of global demand.
Since most brick-and-mortar stores were closed for many weeks due to the COVID-19 pandemic, the market is likely to slow down in the near term. In countries such as India, where herbal and Ayurvedic products are already popular, DIY procedures and home remedies consisting of all-natural household ingredients gained popularity due to the lack of access to the right products. At the same time, the pandemic has also helped the various brands to establish themselves well on various digital platforms and gain a good brand name, as reported by The MBS Group, UK.
The largest market share is expected to be held by North America. The changing buying habits of consumers will drive the growth of the bath and shower products market in this region. However, the increasing awareness toward the use of chemicals in bath and shower gels, such as sodium lauryl sulfate, dioxane, and parabens (that are considered harmful to the skin), will limit the growth of this market. According to Fact.MR, the market is forecast to surge 2.1x across the 2022-2032 forecast period.
New Product Launches to Attract New Customers
A growing number of companies are offering a wide range of products in different markets due to the growing emphasis on luxury and essential body and bath products. The products offered are of various kinds like vegan, organic, cruelty-free, paraben free, sulfates free and herbal.
As an example, Amorepacific Group expanded its offering of premium body care brand Sulwhasoo exclusively through Nykaa in July 2020. Furthermore, such product offerings encourage consumers to buy luxury skincare products, which has been driving the market during the forecast period.
The various products made from natural ingredients are gaining more popularity since the last few years as they are non-toxic and safe. There has been a rising customer awareness related to the effects of chemicals (synthetic) on health. According to the Soil Association Certification report, the U.K organic personal care market witnessed a growth rate of 9.5% in 2019.
Presence of Skincare Influencers to Spur Adoption of Luxury Bath & Body Products
It is expected that the women segment will remain the leading segment over the forecast period. After skincare influencers promoted the brand's efficacy on TikTok, CeraVe's revenue soared in December 2020, with products selling out on shelves across the country and the brand's media value rising by 126% year over year. Approximately 61% of women admit they follow beauty and skincare influencers for reviews and the launch of new products.
For makeup and skincare advice, YouTube has taken over Instagram as the most popular site. YouTube had 44.9 billion beauty videos as of 2019 and 900 million people watched beauty videos every month. The truth is, only 3% of beauty-related video content on YouTube is brand-led and controlled. The vast majority is user-generated content (UGC) created by beauty vloggers and skincare influencers.
More Insights, Lesser Cost (-50% off)
Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR
Rising skin health awareness will drive this growth
In 2022, North America is expected to hold a revenue share of 25.5%. Luxury skincare manufacturers such as Tata Harper and Onsen Secret are developing sustainable body lotions and butters made of organic ingredients to address consumer preferences.
Over the forecast period, the rising awareness of health and hygiene among consumers and the growing popularity of sustainable products are likely to drive demand in North America.
Aromatherapy benefits and desire to be healthy will account for steady growth
The fastest CAGR is expected to be registered by Asia Pacific at 8.8% from 2022 to 2032. Luxury bath and personal care products are becoming increasingly popular because of their spa-style and aromatherapy benefits.
The market is also driven by consumers' desire to maintain a healthy lifestyle, prevent diseases, and improve their physical and mental well-being.
Increased demand for luxury products is driving growth in this market
Europe is expected to grow significantly between 2022 and 2032. Demand for Luxury bath and body products made from natural and organic ingredients are becoming popular among consumers. A CAGR of 8.5% is predicted for the European market in forthcoming years.
Natural and high-quality ingredients were among the products considered by 24% of consumers in France in January 2022, according to a survey by Nature. As a result, bath and body products are expected to gain in popularity in the coming years.
The body lotions and cream segment is expected to acquire over 35% revenue
Over 35.5% of the revenue is expected to be generated by the body lotions and creams segment in 2022 and is expected to remain dominant over the forecast period.
A growing number of millennials and Gen Z are willing to pay premium prices for body lotions and creams that contain complexion-improving niacinamide, which benefits the skin, provides 24-hour nourishment and hydration, contains essential vitamins such as A, C, and E, and restores firmness and smoothness. Likewise, these factors will likely drive the demand for luxury body creams and lotions.
Wellness centers and spas will drive this market
It is expected that the body oil segment will grow at the second-fastest rate of 8.5% between 2022 and 2032. Aromatherapy is becoming increasingly popular as a treatment for symptoms such as pain, anxiety, and insomnia.
Due to the growing popularity of aromatherapy, the demand for luxury bath oils has surged in recent years. Spas and wellness centers have proliferated across the globe, which has contributed to this trend.
Increased demand for luxury bath products will drive the growth
Revenue from offline distribution will account for more than 70.5% of all revenue in 2022. As consumers take more care of themselves, they are becoming more interested in luxury bath products, which has led major offline retailers, including prominent supermarket chains like Walmart and Costco Wholesale Corporation that stock and sell a range of luxury products to witness a surge in sales driving the offline segment.
Online shopping trend will accelerate the market growth
From 2022 to 2032, the online distribution channel is projected to register the highest CAGR of 10%. Due to the growing popularity of online shopping, online distribution channels are expected to gain traction over the next few years.
Due to the rising visibility of a number of premium brands online, globally, consumers are increasingly shopping online. These brands include The Estée Lauder Companies Inc., Diptyque, Chanel Limited, and Murad Skincare.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Several large established brands and some new luxury skincare companies dominate the market. Major manufacturers hold significant market shares in major parts of Europe and North America.
- Premium Report Details -
- Let's Connect -
- Quick Contact -
- Get Started -
Get insights that lead to new growth opportunitiesBuy Now
Get A Special pricing for start-ups and universitiesEnquiry Before Buying
- Humble, Yet Honored -
- Research Methodology -
An Adaptive Approach to Modern-day Research NeedsGet Methodology
- Related Reports -
The luxury bath and body products market is likely to acquire a market value of US$ 32 Bn by 2032.
During the forecast period, the luxury bath and body products market is expected to grow with a CAGR of 7.5%.
Asia Pacific is anticipated to register the fastest CAGR from 2022 to 2032 at 8.8%.
The North American market will dominate the market during the forecast period with a 25.5% share.
In 2022, the body lotions and cream segment is expected to dominate the luxury bath and body products market with a revenue share of 35%.
From 2015 to 2021, demand for luxury bath and body products surged at a CAGR of 3.8%.
The luxury bath and body products market is likely to acquire a market value of US$ 15.05 Bn by 2022.
Need An Exclusive Report For Your Unique Requirement?