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Motorcycle Market

Motorcycle Market

Motorcycle Market Analysis By Motorcycle Type (Adventure, Cruiser, Mopeds, Sports, Standard & Touring Motorcycle) By Engine Capacity (Up to 150 CC, 151-300 CC, 301-500 CC, 501-800 CC, 801-1000 CC, 1001-1600 CC & Above 1600 CC) By Region – Forecast 2021 to 2031

Motorcycle Market
  • Feb-2021
  • List of Tables : 84
  • List of Figures : 94
  • 170 Pages
  • Automotive

Motorcycle Market Outlook

Growing adoption of motorcycles as a cost-effective private transport has been widespread over the past decade. Motorcycle market projects a steady growth rate of 3.5% CAGR through 2021-2031.

Motorcycle industry sales accounted for US$ 124 Billion in 2021, which is expected to witness a lucrative growth rate at a CAGR 3.5% to surpass a value of US$ 180 Billion in 2031.



Market size value in 2021

USD 124 Billion

Market forecast value in 2031

USD 180 Billion

Motorcycle Industry Growth Rate

CAGR of 3.5% from 2021 to 2031

Forecast Period


Historical Data Available for


Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey, Northern Africa
  • South Africa

Key Segments Covered

  • Motorcycle Type
  • Engine Capacity
  • Region

Key Companies Profiled

  • Yamaha Motor Co., Ltd
  • Suzuki Motor Corporation
  • Honda Motor Company Ltd.
  • Hero MotorCorp Limited
  • Eicher Motors Limited
  • TVS Motor Company Limited
  • Harley Davidson Motor Company Inc.
  • Bajaj Auto Limited
  • Ducati Motor Holding S.p.A
  • Kawaski Heavy Industries Ltd.
  • Triumph Motorcycles Limited
  • BMW AG
  • KTM AG
  • Polaris Industries Inc.
  • Lifan Industry (Group) Co., Ltd.

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

While advancements in the automotive sector have fuelled sales substantially, macro-economic factors such as increase in disposable income and rising urban population are further boosting the sales of motorcycle across regions.

A new study by Fact.MR provides a holistic overview of the global motorcycle market, along with new trends, growth drivers, restraining factors, and demand-supply trajectories across the globe, with focus on lucrative regions such as Asia Pacific, Europe, and North America.

Interested to Procure The Data

Historical & Future Outlook of Motorcycle Market

Increase in requirement of motorcycles for various purposes such as adventure, sports, daily transport, and others has bolstered demand over the past decade. Due to having better gas mileage and customization options such as Bluetooth speaker systems, unique horns, bucket seats, and others, motorcycles have taken prominence in the buying lists of a broad range of consumers.

As a result, manufacturers have experienced rise in demand during the last 5 years from 2016 to 2020.

While technical advancements have enabled motorcycle manufacturers to equip them with more sophisticated components, sky-high demand from sports enthusiasts, college goers, various professionals, travelers, and others is significantly spurring the growth of manufacturers.

According to Fact.MR, the global motorcycle market will experience even higher growth throughout the forecast period from 2021 to 2031.

How is Demand Rising for Various Types of Motorcycles?

Rise in demand for motorcycles has enabled manufacturers to come up with a wider variety in order to widen their growth scope. According to a report published by the MotorCycles Data on 30th December 2020, the United States motorcycles industry in 2020 has been pumped up by the ATV/RUV segment, which reported huge growth. As per its report, increase in requirement has resulted in over 4% growth in production in the U.S. in 2020.

As stated in a report published by the European Commission (EC), various precautionary measures are being taken by motorcycle manufacturers in order to prevent road accidents of motorcyclists.

For instance, as part of its commitment to the European Road Safety Charter, Honda has pledged to increase the installation of advanced braking systems. This, in turn, is aiding the rise in demand for motorcycles across regions.

An Adaptive Approach to Modern-day Research Needs

Are Technical Advancements Working in Favour of Motorcycle Manufacturers?

With the incorporation of cutting-edge technologies, motorcycles have become more sophisticated in terms of safety, luxury, and comfort. For instance, the invention of anti-lock braking systems (ABS), which is gaining popularity among manufacturers, is indirectly fuelling sales. ABS uses inertial measurement (IMU) data, along with ABS and throttle control, in order to keep the bike stable in tight turns and emergency situations.

Modern motorcycles are often equipped with slipper clutches, which are designed to partially disengage when the rear wheel tries to drive the engine faster than it would run under its own power. Originally developed for high-performance super-sport bikes and track-only machines, slipper clutches have more widespread application now.

What are the Key Challenges Faced by Motorcycle Manufacturers?

While motorcycles are gaining rapid traction owing to their several advantages, increased risk of road accidents for motorcyclists often works as a restraining factor for the market.

According to the European Commission (EC), approximately 80% of motorcyclists killed on European roads sustained head impacts, and in half of these cases, head injury was the most serious.

As stated in its report, motorcycle use is the most dangerous mode of road travel, while more than 6,500 motorized two-wheeler users die each year in the EU (15), and the risk of death for motorcyclists is 20 times that of car occupants.

Various initiatives and campaigns to spread awareness regarding the use of helmets and taking other precautionary measures are expected to help manufacturers in overcoming such restraints.

Also, adoption of modern safety features in motorcycles are anticipated to lower such risks.

Motorcycle market analysis by Fact.MR

Country-Wise Analysis

What Makes Germany a Lucrative Market for Motorcycle Manufacturers?

Germany is the leading country of the world’s second-largest market of motorcycles, Europe. Backed by highly advanced manufacturing hubs and rising demand for various type of motorcycles, Germany is highly lucrative for motorcycle manufacturers.

According to a report published by the MotorCycles Data in January, 2021, the German motorcycle industry, in 2020, was one of the fastest-growing in the world.

As per its report, the German motorcycle industry grew 50.6% in the third quarter, 46.9% in October, and 98.1% in November, to end the year with 309.1% growth. This depicts the high potential of Germany worth exploring by motorcycle manufacturers.

Why is the United States Motorcycle Market in the Spotlight?

The United States, being the epicenter of the world’s third-largest motorcycle market, North America, is in the focus of manufacturers. High demand for a wide variety of motorcycles such as cruisers, standard, touring motorcycles, and others is propelling growth in the United States.

According to a report titled “Motorcycle Trends in the United States”, published by the Bureau of Transportation Statistics on 21st May 2017, motorcycle registrations in the United States have grown each of the past 10 years, from 3,826,373 in 1997 to 6,678,958 in 2006 - a 75% overall increase, and have been growing at even higher rates since then, except a slight decline in 2007 and 2020. This data indicate ample of opportunities awaiting motorcycle manufacturers in the country.

Why is India a Heavyweight for Motorcycle Manufactures?

India, being the main country of the world’s largest motorcycle market, Asia Pacific, is in the limelight for stakeholders.

Highly advanced manufacturing infrastructure, abundance of raw material, and growing requirement of various motorcycles are bolstering growth in India.

According to a report published by the MotorCycles Data on 4th January 2021, despite reporting the deepest loss ever with 14.8 million sales (-23.3%) in 2020, Q4 sales recovery was strong in India, ending with December up a huge 32%, while rural area resilience pushed up Indian manufacturers’ market share.

With India recovering from COVID-19 fast, sales are expected to increase in the coming years, making it a main contributor to the exponential growth of the Asia Pacific motorcycle market.

Why are Motorcycle Manufacturers Eyeing China?

China is another key region in the Asia Pacific market, and is expected to sustain its position throughout the forecast period.

As per a report published by the MotorCycles Data on 29th December 2020, the Chinese motorcycle industry witnesses 1.6 million sales per year.

Furthermore, on 29th October, China’s top leadership finalized a blueprint of the 14th Five-Year Plan (2021-2025) and unveiled its “Vision 2035” program, which intends to catapult China to a “moderately developed economy” status in 15 years. This, in turn, is expected to spur growth of motorcycle manufacturers further in the near future.

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Category-Wise Insights

Which Motorcycle Type is Leading the Market?

Presently, cruisers is the leading segment in terms of motorcycle type. Cruisers are beginner-friendly, stylish, and equipped with advanced audio and motorcycle accessories, making those highly preferred by various consumers.

Other key segments fuelling the sales of manufacturers are adventure, mopeds, standard, touring and sports motorcycle.

Will Motorcycles with Engine Capacity 501-800 CC Exhibit Hegemony?

Currently, motorcycles with engine capacity 501-800 CC are dominating the market in terms of engine capacity. Being cost-effective while capable of providing required mileage, this segment is mostly preferred by motorcycle manufacturers.

Other key segments aiding growth of the market are motorcycles with engine capacity up to 150 CC, 151-300 CC, 301-500 CC, 801-1000 CC, 1001-1600 CC, and above 1600 CC.

Competitive Landscape

The global motorcycle market is fragmented and thriving on key players. In order to excel in this landscape, key market players are focusing on launching a wider variety of vehicles. For instance,

  • Bajaj Auto Limited launched its new extensive range of motorcycle equipment such as DTS-i, full LED headlamp with vertical auto headlamp on, twin projector headlamps, and others, in 2019.
  • Red Bull KTM Factory Racing’s Tom Vialle has been crowned 2020 FIM MX2 Motorcross World Champion. The company has started investing more to launch more products over the coming years.t

Motorcycle Market Segmentation by Category

  • By Motorcycle Type :

    • Adventure
    • Cruiser
    • Mopeds
    • Sports
    • Standard
    • Touring
  • By Engine Capacity :

    • Up to 150 CC
    • 151-300 CC
    • 301-500 CC
    • 501-800 CC
    • 801-1000 CC
    • 1001-1600 CC
    • Above 1600 CC
  • By Region :

    • North America
    • Latin America
    • Europe
    • Middle East and Africa (MEA)
    • East Asia
    • South Asia
    • Oceania

- FAQs -

Motorcycle industry sales accounted for US$ 124 Billion in 2021 and to surpass a value of US$ 180 Bn in 2031.
Fact.MR projects motorcycle market will see a steady growth rate of 3.5% CAGR through 2021-2031.
Presently, cruisers are the mostly sought-after in terms of type of motorcycle in this market space.
Some of the top companies competing in the global motorcycle market are Eicher Motors Limited, TVS Motor Company Limited, Harley Davidson Motor Company Inc., and others.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

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