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Stand Up Paddle Board Market

Stand Up Paddle Board Market

Stand Up Paddle Board Market Analysis by Product Type (All-round, Flatwater, Race, Surf SUP Board), by Material (PVC, Epoxy, Fibre Glass, Plastics), by Board Type (Surf, Inflatable SUP Board), by Length, by Application, by Consumer Orientation, by Sales Channel & Regional Forecast 2022-2032

Stand Up Paddle Board Market
  • Jan-2022
  • List of Tables : 80
  • List of Figures : 452
  • 170 Pages
  • Sports

Global Stand Up Paddle Board Market Outlook

The global stand up paddle board market is estimated at USD 1.5 Billion in 2022 and is forecast to surpass USD 3.8 Billion by 2032, growing at a CAGR of 9.7% during 2022-2032.

Report Attributes


Base Year Value (2021A)

USD 1.4 Billion

Estimated Year Value (2022E)

USD 1.5 Billion

Projected Year Value (2032F)

USD 3.8 Billion

Global Growth Rate (2022-2032)


North America Value Share in 2021


North America Growth Rate (2022-2032)


Top 5 Companies Market Share


Key Companies Profiled

  • Ben Buckler Boards
  • Blue Planet Surf
  • Funky Sup
  • Dunn-Rite Products
  • Hobie Cat Company
  • Aquaspro Sports & Leisure Company Limited
  • C4 Waterman
  • Honu Stand Up Paddle Boards
  • Imagine Nation Sports, LLC.
  • Gili Sports
  • Anhui Light Industries International Co. Ltd
  • Coreban
  • F-One
  • DWF Sports Co., LTD.
  • Kona Enterprises Inc.
  • Laird Stand Up
  • Simmer Style
  • Cascadia Board Co.
  • Silver Surf Surfboards
  • Starboard
  • Tahe Outdoors
  • Tahoe SUP
  • Mistral
  • NRS
  • Ocean Sports
  • Rave Sports Inc.
  • Red Paddle Co
  • Ride the Tide
  • Sea Eagle Boats, Inc.
  • Tower Paddle Boards LLC
  • Whitehall Reproductions Canada Ltd. Dba
  • WildSup
  • YOB Australia 
  • Yolo Board LLC
  • Zeal Surf

All round SUP board has accounted for significant share with generating revenue share of more than 45% in 2020. It is considered as the go-to paddle board as the consumer demand for all round SUP is higher.

North America leads the global SUP board market and is poised to create absolute dollar opportunity of USD 960 Million during the forecast period. According to Outdoor Industry Association survey, it has been found that more than 3 million individuals have participated in stand up paddle board events during the recent years.

The upsurge in recreational sports activity in the various regions raised the demand for SUP boards. With market maturation, young paddlers having moderate income are foraying this market with large number. This is creating the competition in market henceforth, letting the manufacturers to cut down the SUP board price.

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2017-2021 Global Stand Up Paddle Board Market Outlook in Comparison to 2022-2032 Growth Forecast

According the latest report by Fact.MR, the global stand up paddle board market is poised to create absolute opportunity of nearly USD 2.2 Billion during the forecast period. Countries like U.S, Germany, France, UK and Spain are among the prominent region contributing in the growth of the market.

With increasing end user base for this sports at international level along with presence of various organizations organizing sports event at broad spectrum provides positive motion in the sales of the SUP product. Under the sales channel, franchised sports outlet are poised to have the largest growth by 2.6X during the forecast period of 2022-32.

What is Escalating the Demand of Stand Up Paddle Board?

Recreational water sports goods sales increases with more number of participants gathering at recreational activities. In 2019, more than 180 Million people in the United States participated for water sports events as per the data of the National Marine Manufacturers' Association (NMMA). Another driving factor for this market is the increasing popularity of SUP boards among youngsters showing inclination towards adventure and leisure activities.

Surfing enthusiasts point out the joy experienced in the solitude and quietness of a surfing voyage. Such recommendations from sports professionals provides necessary boost for the SUP board manufacturers to increase their sale numbers.

An Adaptive Approach to Modern-day Research Needs

How is the Increasing Recognition in International Sports Acting as Pillar for Stand Up Paddle Board Sales?

Government-aided sports programs and competitions all around the world is expected to push unit sales of SUP boards to new heights. Leading economies in North America and Europe are spending millions of dollars on these organization for organizing such recreational events along with free training sessions offered by sports professionals.

Increasing sports penetration has resulted in higher demand for the sports equipment over past half-decade. This attributes is attracting newcomers to tis industry, including buyers, suppliers and distributors.

Country-wise Insights

How France has become center stage in European Market?

Europe accounted for ~30% of the global SUP board market share in 2021. Whereas, France captured dominating portion of European stand up board market share due to the presence of hotspot surfing sites. France is projected to account for USD 210 Million by the 2022 end and grow with the CAGR of little over 9% during the forecast period.

According to the study, out of total surfing activities conducted in France, about 10% of them are stand up paddle boarding. As per the French surfing federation it has been found that total 6,80,000 surfers are actively present in France which are included in all type of surfing.

Comparing to France, U.K. consists approximately 500 thousand wave surfers while on the other hand Germany is comprise of 420 thousand of surfing population. The growing surfing population in European region is boosting the demand stand up paddle boards on global level.

Why Japan is the Prominent Country in Asia Pacific Region?

Over the past decade, Japan is in the top list of counties which is surrounded by water. The tradition of body surfing was evident since late 19th century, which was floating on small planks of wood. The presence of natural tides is boosting the market growth and adoption of stand up paddle board. The Japan market is poised to reach valuation of little over USD 200 Million by the end of forecast period

Stand up paddle board market forecast by Fact.MR

Category-wise Insights

Why Inflatable SUP Boards is Gaining Demand across the world?

The stand up paddle board are transformed by the evolution into inflatable paddle board which are predominantly having the major advantages over hard board as they can be used in large waves because of their increased safety facility.

Under the segment board type, inflatable SUP board are propelled to grow with the CAGR of more than 9.5% over the forecast period. Easy transportation, less storage space and long shelf life is escalating the sales of the product in the near future.

Why Plastic is preferred in Material Type for Fabrication of Stand Up Paddle Board?

Plastic is significantly used as raw material during the manufacturing of stand up paddle board. Plastic as material is poised to capture around 70% of revenue share by end of assessment period.

The plastic SUP board are easy to handle, durable and are having prolonged lifespan. The factor that has attached the manufacturers with this material is that as plastic material reduces the cost of product and increase the demand of stand up paddle boards. Which is ensuring that every consumer can afford to buy that product.

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Competitive Landscape

According to the market analysis, the top manufacturers of stand up paddle board are Anhui Light Industries International Co. Ltd, SURFTECH, LLC., Tahoe SUP, Tahe Outdoors, Starboard and Hobie Cat Company.

To increase the global penetration in the profitable areas, the above mentioned players are opting for combination of inorganic and organic growth strategies which include launching of new products, product modification and constructive collaboration and partnership with small manufacturer or startup to boost their sales and increase Company’s profitability and match the latest trends in the standup paddle board industry.

  • In 2021, Blue Planet Surf announced the takeover of the management of Tropical Rush Store. This development is expected to increase the sales of its standup paddle board and the demand for the company’s standup paddle board rental services.
  • In 2019, Funky Sup launched a new standup paddle board with 2D & 3D photos of sea animals for kids.
  • In 2021, Dunn-rite Products launched new floral inflatable stand up paddle board with a maximum weight capacity of 435lbs and a width of 32 inches.

Similarly, recent developments related to companies offering stand up paddle board have been tracked by the team at Fact.MR, which are available in the full report

Global Stand Up Paddle Board Market by Category

  • By Product Type :

    • All-round SUP Board
    • Flatwater SUP Board
    • Race SUP Board
    • Surf SUP Board
  • By Length :

    • <9 Feet’s
    • 9 to 12 Feet’s
    • >12 Feet’s
  • By Material Type :

    • PVC 
    • Epoxy
    • Fibre Glass
    • Plastics
  • By Board Type :

    • Surf SUP Board
    • Inflatable SUP Board
  • By Application :

    • Surfing
    • Touring/ Cruising
    • Racing
    • Fitness
  • By Consumer Orientation :

    • Adults
    • Kids
  • By Sales Channel :

    • Online Sales Channel
    • Direct to Customer
    • Third Party Online
    • Franchised Sport Outlet
    • Retail Sports Outlet
    • Modern Trade Channel
    • Specialty Stores

- FAQs -

The global market value from sales of stand up paddle board is estimated to be around USD 1.4 Billion in 2021.
Sales of stand up paddle board is projected to increase at a CAGR of over 9.7% during 2022 – 2032.
Stand up paddle board industry analysis showcase an absolute dollar opportunity of USD 2.2 Billion during the forecast period.
Increasing participation in recreational activities is escalating the growth of stand up paddle board.
Stand up paddle board being considered as one of the best recreational activities that boost the health of individual

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