Beauty Device Industry Analysis in the United States

Beauty Device Demand Outlook in the United States (2024 to 2034)

The beauty device industry in the United States is estimated to reach US$ 7,571 million in 2024 and is projected to surpass US$ 16,855.2 million by 2034. The sales of beauty devices in the United States are projected to rise at a CAGR of 9.3% through 2034.

Increased consumer awareness of advanced skincare and beauty technologies acts as a pivotal factor for the surging demand for beauty devices in the United States. The dissemination of information through various channels, including social media, beauty influencers, and educational campaigns, has heightened the understanding and knowledge among consumers regarding the benefits and efficacy of incorporating innovative beauty devices into their skincare regimens.

The rising preference for at-home beauty routines is not only marked by convenience but is specifically fueled by the increasing availability and sophistication of beauty tools and gadgets. Consumers seek accessible solutions, and beauty devices designed for home use cater to this demand, enabling effective and personalized facial care.

• The demand is fueled by a consumer desire for personalized skincare solutions, with beauty devices providing tailored and targeted approaches to address individual skincare needs.
• The demand for beauty devices in the United States is boosted by a growing demographic seeking effective anti-aging solutions, with devices offering non-invasive alternatives to traditional cosmetic procedures.
• Beauty devices provide a convenient and accessible way for individuals to maintain their beauty routines, aligning with the modern lifestyle where time efficiency is crucial.

Report Attributes	Details
Beauty Device Sales in the United States (2024E)	US$ 7,571.0 million
Forecasted Industry Value (2034F)	US$ 16,855.2 million
CAGR (2024 to 2034)	9.3%
Hair Removal Devices Sales (2024E)	US$ 1,105.4 million
Oxygen & Steamer Devices Sales (2024)	US$ 861.78 million
Beauty Device Usage in Salon Share (2024)	28.7%
Key Companies Profiled	Panasonic Corporation Lumenis Ltd. Home Skinovations Ltd. Carol Cole Company Inc. L’Oréal SA Candela Corporation Nu Skin Enterprises Inc. TRIA Beauty Inc. YA-MAN LTD. MTG Co. Ltd. Koninklijke Philips N.V. LightStim

Which Key Trends are Driving Sales of Beauty Devices in the United States?

“Consumer Preferences for Personalization and Targeted Skincare Treatments”

Beauty devices are witnessing increased adoption as they pave the way for personalized and targeted skincare treatments. Notably, microcurrent tools have emerged as key players, providing users with a tailored approach to address specific skin concerns. This shift reflects consumer preferences for products that align precisely with their unique skincare needs, fostering demand for devices boasting customizable functionalities. The era of one-size-fits-all skincare is evolving into a trend where individuals curate their routines for optimal results, driving the trajectory of the beauty device industry toward personalization.

“Sustainable Beauty Practices Urge Companies to Focus on Offering Natural and Non-invasive Beauty Devices”

The sales of beauty devices in the United States are being propelled by the rising preference for natural and non-invasive skincare solutions. Companies are offering beauty tools like facial rollers, with jade rollers being the most popular, that resonate with consumers seeking gentler alternatives. This preference mirrors the broader consumer shift towards cleaner and sustainable beauty practices, where efficacy is harmonized with a commitment to natural elements.

“Multipurpose Beauty Tools are Likely to Garner Consumer Attention Resulting in Sales Growth”

The beauty device industry in the United States is evolving with the rise of multipurpose beauty tools that seamlessly integrate various therapeutic elements. Tools incorporating percussive therapy, heat, and cold are gaining favor for their potential to elevate the absorption and effectiveness of skincare products. Consumers are drawn to these multifaceted tools due to their promise of a comprehensive and efficient skincare approach, optimizing the impact of existing products. This trend underscores a shift towards streamlined and versatile beauty routines, where individuals seek efficiency without compromising on the efficacy of their skincare regimens. The advent of multipurpose beauty tools represents a transformative phase in the consumer-driven evolution of beauty devices.

Category-wise Insights

Which Beauty Device Product Holds Dominance in 2024?

“Higher Sales of Hair Removal Devices in the United States”

Dominant Product Type	Hair Removal Devices
Segment Share in 2024	25.7%

The hair removal devices segment dominates the industry with an impressive 25.7% share in 2024. This underscores the widespread adoption of hair removal devices, solidifying their position as the leading product type in the United States' beauty device industry. Companies in the United States are providing consumers with innovative hair removal tools and gadgets that redefine efficiency and user experience. The rise of at-home convenience further cements its popularity, catering to the modern consumer's inclination toward self-care. The strategic integration of hair removal devices within professional salon settings reflects a collaborative approach, expanding the segment's influence.

Which Application Area Drives Demand for Beauty Devices?

“Rising Adoption and Use of Beauty Devices in Salons”

Leading Usage Area	Salon
Segment Share in 2024	28.7%

Salons in the United States mark a rapid surge in beauty device demand with a commanding share of 28.7% in 2024. This signifies the pivotal role played by professional salon settings in shaping beauty device trends. The salon segment's dominance results from seamless integration with advanced beauty technologies, meeting the evolving demands of clients seeking innovative and effective treatments. As beauty devices become synonymous with salon experiences, professionals play a key role in driving their utilization. The segment's growth is further fueled by continuous consumer education, where heightened awareness about beauty devices' benefits boosts a collaborative environment between salon professionals and clients.

Which Region in the United States Presents Lucrative Opportunities?

“Northeast United States is Likely to Turn Out as a Lucrative Region for Beauty Device Manufacturers”

Region	CAGR through 2034
Northeast United States	9.7%
West United States	8.8%

While the Northeast United States currently leads the overall product demand, the West shows undeniable growth potential. Success for beauty device companies depends on understanding each region's nuances, tailoring offerings to resonate with local demographics, and capitalizing on the growing demand for technologically enhanced beauty solutions.

For beauty device companies eyeing growth, the Northeastern United States shines as a promising prospect. Projected to experience a robust CAGR of 9.7% until 2034, this region outshines the West in terms of untapped potential. The Northeast boasts a distinct combination of affluence, technological awareness, and a burgeoning interest in self-care, creating fertile ground for the beauty device industry. Iconic cities such as New York and Boston, characterized by high disposable incomes, position the Northeast as a prime industry for advanced beauty technology.

Consumers in the region are not merely seeking beauty solutions but also actively integrating the latest advancements into their lifestyles. From the convenience of at-home laser hair removal to the personalized touch of skin-tightening gadgets, the Northeast offers an environment where beauty device innovation aligns seamlessly with the evolving preferences of a discerning consumer base.

“West United States Anticipated to Witness a Surge in Demand for Beauty Devices”

The Western United States, with a respectable CAGR of 8.8%, presents its allure for beauty device players. California, with its rapid adoption rate and distinctive demographics, beckons beauty device players with its youthful and health-conscious population. The state's thriving wellness industry provides opportunities for devices designed to address needs related to anti-aging, body contouring, and overall well-being. The tech hub of Silicon Valley fosters an affinity for innovative solutions, making Californians prime adopters of cutting-edge beauty gadgets.

Competition Landscape in the United States Beauty Device Industry

The United States beauty device industry is experiencing heightened competition as consumer demand for advanced skincare solutions continues to escalate. This industry features a mix of established industry leaders, innovative startups, private label brands, and strategic industry entrants, all striving to secure a slice of the expanding industry. Established beauty device companies leverage their brand recognition and extensive distribution networks. Simultaneously, startups bring innovation with unique technologies and functionalities.

Competition in the beauty device industry is propelled by key factors.

• Ongoing innovation introduces new technologies that enhance the effectiveness and affordability of beauty devices.
• Companies are responding to a growing consumer demand for convenient and effective at-home beauty solutions.
• The influential role of social media platforms like Instagram and TikTok is driving awareness and sales, further intensifying the competitive landscape.

Amidst the competition among established, direct-to-consumer, and tech giant brands, smaller niche players focusing on specific skin concerns or technologies contribute to the industry's rich diversity.

Recent Developments by Companies Manufacturing Beauty Devices in the United States

• The Opté wand from Proctor and Gamble (P&G), a make-up printer, was launched at this year’s Consumer Electronics Show in Las Vegas. The wand scans the skin and precisely applies tiny amounts of makeup to hide age spots and bursts blood vessels and other blemishes.
• Braun Silk-Exfoliating Body Scrub is a body exfoliator that combines micro-exfoliation with silk-like fibers to gently remove dead skin cells and impurities. The scrub also moisturizes and nourishes the skin with natural ingredients such as shea butter, jojoba oil, and vitamin E.
• The release of the Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, a hair dryer that also functions as a volumizer brush. The device uses hot air technology to dry hair faster and add volume without damaging it. It also has adjustable heat settings and a cool shot button for styling.

Key Segments

• By Product Type:

  • Hair Removal Devices
  • Cleansing Devices
  • Acne Devices
  • Rejuvenation Devices
  • Intense Pulsed Light Devices
  • Oxygen & Steamer Devices
  • Hair Growth Devices
  • Derma Roller
  • Cellulite Reduction Devices

• By Usage Area:

  • Salon
  • Spa
  • Home Use

• By Region:

  • Northeast United States
  • Southwest United States
  • West United States
  • Southeast United States
  • Midwest United States