Craft Spirit Market

Craft Spirit Market Outlook (2023 to 2033)

The global craft spirit market size is valued at US$ 20.5 billion in 2023 and is projected to surge ahead at a CAGR of 29% to reach a valuation of US$ 230 billion by 2033-end, according to the latest market study by skilled analysts at Fact.MR.

Craft spirits are becoming more popular due to their superior quality, flavor, and uniqueness. The global shift in lifestyles is accelerating market expansion for craft spirits. Due to its fair usage of ingredients, a craft distillery has elevated relevance within the distillery business. It follows the significance of openness in distillation.

The market is witnessing substantial expansion as consumers increasingly gravitate towards distinctive, locally crafted, and artisanal spirits. The craft spirit market growth is driven by a quest for top-notch, unique flavors, and a commitment to supporting local enterprises. These spirits are gaining popularity as customers actively pursue more authentic and genuine drinking experiences.

Boutique spirits typically prioritize quality over quantity and are characterized by their attention to detail, traditional methods, and often, a strong sense of locality or regional influence. Consumers are drawn to handcrafted spirits for their emphasis on quality, flavor, and the unique stories behind the production. These spirits have gained popularity in recent years as consumers seek distinctive and authentic drinking experiences.

A common understanding of craft spirits is that they are meticulously crafted and originate from small-scale distilleries that use locally sourced ingredients and materials. A local distillery is a small-scale, often independently owned facility that produces alcoholic spirits. These spirits often feature fruit infusions and distinct flavors that set them apart from conventional offerings in the beverage sector. Consumers primarily view craft spirit as a premium product associated with luxury.

Report Attributes	Details
Craft Spirit Market Size (2022A)	US$ 16 Billion
Estimated Market Value (2023E)	US$ 20.5 Billion
Forecasted Market Value (2033F)	US$ 230 Billion
Global Market Growth Rate (2023 to 2033)	29% CAGR
Off-trade Channels Segment Growth Rate (2023 to 2033)	33% CAGR
North America Market Share (2023)	62%
Whiskey Segment Share (2023)	45%
On-trade Segment Share (2023)	58%
Gin Segment Growth Rate (2023 to 2033)	30% CAGR
Asia Pacific Market Growth Rate (2023 to 2033)	34% CAGR
Key Companies Profiled	Heaven Hill Distilleries, Inc. Diageo PLC Pernod Ricard Constellation Brands, Inc. Suntory Holdings Limited Hotaling & Co. Westward Whiskey Tuthilltown Spirits

What is Fueling the Growing Enthusiasm for Craft Spirits?

“Rising Appeal of Craft Spirits among Both Millennials and Women”

Due to significant purchasing power, millennials are becoming a more important consumer demographic. The majority of millennials see themselves as original, creative people who enjoy trying new foods and products. Craft spirits are especially intriguing to millennial consumers because of this tendency. They show a willingness to stray from the typical strong flavors and a genuine curiosity to try out new and interesting Alcopop flavor combinations.

Millennials are willing to spend more on unusual and exotic goods that guarantee improved flavor and satisfaction. Notably, millennials seem to connect with vodka brands like Tito's Handmade Vodka more than traditional brands like Smirnoff and Absolut.

“Market Benefitting from Advertising Efforts Targeted at Millennials”

Global craft spirits makers have a significant chance to broaden their geographic reach and business as a result of the rising disposable incomes of customers in developing countries like India.

Craft liquor producers deliberately target the millennial generation, introducing goods and running advertising efforts targeted at this consumer demographic. Throughout the forecast period, the millennial generation is projected to be crucial in driving the expansion of the craft spirit market.

What Challenges are Having an Influence on Craft Spirit Market Growth?

“Fluctuations in Raw Material Prices”

Variations in production costs are caused by an increase in the price of raw materials. These changes could ultimately lead to a price rise for the finished good and affect how profitable producers are. Raw resources like grapes, apples, barley, rice, sugar cane, or corn are used to make handcrafted alcoholic beverages.

It is possible for natural disasters and unfavorable weather conditions, such as severe rain, droughts, floods, earthquakes, frost, and pest infestations, to cause damage to the raw materials, components, and other goods required for making spirits. These occurrences may have a negative impact on the yield and quality of essential ingredients, such as grapes and barley, which are used to make craft spirits. The amount of spirit production may decrease as a result of such circumstances.

"Stringent Government Regulations Driving Up Production Costs"

Growth of the craft spirit market is impeded by the escalation of government regulations aimed at overseeing the production processes. These regulations are primarily instituted to ensure the quality of the beverages. Additionally, the imposition of higher taxes has rendered certain distilleries unable to operate, forcing them to strive for the same economies of scale as major distilleries.

Increased taxation rates subsequently result in elevated beverage prices, which in turn raise the overall cost of craft spirits. This price point can be unaffordable for consumers in the low-income bracket, consequently leading to reduced demand for craft spirits within this demographic. The issue of climate change has also hindered market growth to some extent.

Country-wise Insights

With the United States and China being two of the recognized top countries in the market, this section sheds light on revenue generation in important markets. These data findings, as evaluated by Fact.MR, shows important regional potential including all the countries looked at in the report.

What Makes the United States a Key Market for Craft Spirit Producers?

"Secure Approval Policies and Regulations Governing Craft Spirit Production"

In 2023, North America is anticipated to account for 62% of the global craft spirit market share. The region's expanding millennial population is anticipated to fuel demand for craft spirit throughout the projected period. The number of manufacturers in the United States has rapidly increased as a result of supportive approval policies created by regulatory authorities.

Several factors contribute to the robust growth of the market. One pivotal factor is the establishment of secure approval policies and regulations by regulatory bodies. These policies have provided a conducive environment for entrepreneurs and craft distillers to thrive. As a result, demand for craft spirits in the United States has also boosted the number of manufacturers.

Why is China the Frontrunner in Embracing Craft Spirits?

"High Willingness of Millennials Spend on Leisure Activities"

The market in Asia Pacific is predicted to expand at a 34% CAGR from 2023 to 2033. In Asia Pacific, there is an interesting socio-economic trend unfolding, where economically independent millennials are choosing to live with their parents. This living arrangement allows them to accumulate greater disposable income. As a result, millennials in countries such as China have more financial resources at their disposal, which in turn significantly amplifies their spending power.

Millennials who are financially independent and live with their parents have more disposable income in Asia Pacific. The market in China is anticipated to be impacted by millennial's preference to spend more on leisure activities.

Category-wise Insights

This section provides a summary of market revenue, divided into key categories. Prominent divisions include on-trade channels and the whiskey segment. According to Fact.MR, these markets are expected to offer enormous development potential in the years to come.

What is Behind the Surge in Craft Spirit Sales through On-Trade Channels?

"Craft Spirits Enhancing Social Experiences in Establishments Post COVID-19 Pandemic"

In 2023, the on-trade channel emerged as the dominant revenue generator in the market, claiming a substantial share of 58%. This dominance can be attributed to the reopening of various establishments such as restaurants, bars, and pubs, as well as a host of complementary venues, post the COVID-19 pandemic. Their sales have witnessed a marked upswing following widespread vaccination campaigns and the gradual reopening of economies.

One key factor supporting this trend is the innate human desire for social connection. Customers increasingly seek out environments where they can congregate and build connections with fellow consumers. Craft spirits, known for their unique and artisanal qualities, play a significant role in enhancing the overall ambiance of such settings. The aesthetics, flavors, and stories associated with craft spirits complement the desire for a holistic and enjoyable experience when out in public spaces.

Why is Craftsmanship a Cornerstone of Exceptional Whiskey Production?

"Wide Selection of Whiskey Flavor Choices through Innovations"

In 2023, the whiskey segment asserts its dominance in the market, capturing a significant market share of 45%. This can be attributed to the inherent appeal of whiskey, which offers an exceptional flavor profile that sets it apart from other spirits in the market. The flavor complexity and depth that whiskey offers have resonated strongly with consumers, making it a preferred choice among a wide spectrum of spirit enthusiasts.

Beyond its distinctive taste, whiskey has also evolved in response to changing consumer preferences and demands over the years. Mezcal distilleries and major producers alike have introduced innovative product developments and variations within the whiskey segment. These innovations have not only expanded the flavor choices for consumers but have also led to whiskey being associated with certain perceived health benefits.

Competitive Landscape

The key trend during the projected period is the increased demand for artisan spirits, which could boost the craft spirit market growth. Manufacturers' superior manufacturing capabilities and extensive distribution networks facilitate their ability to distribute products internationally.

• In February 2022, Samson & Surrey, which includes well-known brands like Widow Jane, Few Spirits, Tequila Ocho, Bluecoat Gin, Mezcal Vago, and Brenne French Whisky, was acquired by Heaven Hill. By adding high-growth, super-premium brands to its portfolio, Heaven Hill will be able to compete in some of the industries with the fastest rate of growth.

Key Segments of Craft Spirit Market Research

• By Type :

  • Whiskey
  • Vodka
  • Gin
  • Rum
  • Brandy
  • Liqueur

• By Distribution Channel :

  • On-trade
  • Off-trade

• By Distiller :

  • Large
  • Medium
  • Micro

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa