Demand and Trend Analysis of Liquid Dietary Supplements in East Asia

Study on Liquid Dietary Supplements in East Asia by Amino Acids, Botanicals, and Vitamins & Minerals for Men, Women, Kids, and Senior Citizens from 2024 to 2034

Analysis of Liquid Dietary Supplements Industry Covering Countries Including Analysis of China, Japan, and South Korea

Liquid Dietary Supplement Sales Outlook for East Asia (2024 to 2034)

Liquid dietary supplement sales in East Asia are estimated at US$ 9.89 billion in 2024, as per the latest Fact.MR study. Regional demand for liquid nutritional supplements is forecasted to accelerate at 9.5% CAGR and reach a market value of US$ 22.64 billion by the end of 2034.

Similar to other regions in the world, an increasing number of people in East Asia are seeking products that can enhance their vitality and health. Busy lifestyles and rapid urbanization in regional countries, including Japan, South Korea, China, etc. are projected to result in increased dependency on on-the-go and convenient food options. Dietary changes in people are also projected to lead to the rising adoption of liquid dietary supplements to obtain the required nutrients.

Culture in East Asia has a tradition of using natural ingredients and remedies owing to their health benefits. Increased preference for conventional medicine is majorly influencing sales of liquid dietary supplements that include conventional ingredients, herbal extracts, or formulations that align with several medicinal practices.

Investments in the formulation as well as packaging of liquid dietary supplements are being made to match changing consumer preferences. Market players are coming up with functional ingredients, targeted formulations, and new flavors to increase their share in this highly competitive landscape.

Report Attributes Details
Liquid Dietary Supplement Sales in East Asia (2024E) US$ 9.89 Billion
Projected Sales (2034F) US$ 24.5 Billion
Demand Growth (2024 to 2034) 9.5% CAGR
Women Segment Value (2024E) US$ 5.50 Billion
Market Growth in South Korea (2024 to 2034) 6.2% CAGR
Market Share of General Wellbeing Segment (2024E) 27%
Key Companies Profiled
  • Amway Corporation
  • Herbalife International
  • Bayer AG
  • Abbott Laboratories
  • GlaxoSmithKline Plc.
  • Glanbia Plc.
  • Koninklijke DSM NV
  • BASF SE
  • Otsuka Pharmaceutical Co., Ltd.
  • Taisho Pharmaceutical Co., Ltd.
  • Ezaki Glico Co., Ltd

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What is Positively Impacting the Sales of Liquid Dietary Supplements in East Asia?

“Rising Consumption of Supplements Due to Increasing Urbanization and Busy Lifestyles”

Fast-paced lifestyles and urbanization in regional countries, including Japan, China, and South Korea are impacting the dietary habits of consumers. This shift is propelling demand for ready-to-eat nutritional food products, including liquid dietary supplements. Urban dwellers generally face issues related to time constraints owing to their several social commitments, demanding work schedules, and long commutes.

It becomes challenging for many individuals to prepare well-balanced meals regularly. Adoption of liquid dietary supplements ensures convenient and quick alternatives to obtain pivotal nutrients without any requirement for extensive meal preparation.

Easy to consume and the portability of liquid dietary supplements make them a suitable option for people constantly on the move. These liquid wellness products can be carried easily whether facing busy workdays, traveling, or commuting to work.

More consumers are adopting these liquid health supplements because of their faster absorption compared to capsules or pills. Individuals seeking quicker nutrient uptake or who have sensitive digestive systems are adopting liquid dietary supplements significantly. Rising number of urban dwellers are giving priority to their health despite their busy schedules. They are becoming conscious of the importance of following a balanced diet and liquid dietary supplements are adopted as an easy and quick way to support health.

Country-wise Insights

What are the Sales Projections for Liquid Dietary Supplements in China?

“Rising Aging Population and Health & Wellness Trends Driving Demand for Dietary Supplements”

Attribute China
Market Value (2024E) US$ 5.76 Billion
Growth Rate (2024 to 2034) 10.6% CAGR
Projected Value (2034F) US$ 15.80 Billion

China has a significant number of the aging population. With growing age, it generally becomes difficult to swallow pills. Liquid dietary formulations are more appealing and accessible to elderly people who encounter difficulty with conventional forms of dietary supplements.

In recent years, more people in China are emphasizing wellness and health in the country. Therefore, an increase in the demand for liquid dietary supplements is experienced to support well-being. Among other forms, liquid dietary supplements are adopted as an effective and convenient way to improve healthcare.

Why is Japan a Profitable Market for Suppliers of Liquid Dietary Supplements?

“Rising Health Consciousness and Inclination toward Natural Health Approaches”

Attribute Japan
Market Value (2024E) US$ 3.11 Billion
Growth Rate (2024 to 2034) 8.3% CAGR
Projected Value (2034F) US$ 6.9 Billion

A high number of Japanese are inclined to a health-conscious lifestyle. More consumers are becoming conscious about their well-being and overall health. Liquid wellness products are perceived as one of the convenient ways to achieve nutritional goals.

An increasing inclination in Japan toward holistic and natural health approaches is forecasted to stimulate demand for liquid dietary supplements. They are generally produced from natural ingredients, including plants or herb extracts, to align with the increasing preference for traditional medicine and natural remedies.

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Category-wise Insights

Which Ingredients are Widely Used in Liquid Dietary Supplements in East Asia?

“Increasing Adoption Vitamin-based Supplements to Improve Body Metabolism”

Attribute Vitamins & Minerals
Segment Value (2024E) US$ 4.30 Billion
Growth Rate (2024 to 2034) 9.2% CAGR
Projected Value (2034F) US$ 10.4 Billion

Demand for vitamins & minerals-based liquid dietary supplements is increasing at a significant rate in East Asia because of rising incidences of chronic diseases. Moreover, they are consumed to improve body metabolism to minimize incidences related to lifestyle disorders.

Demand for vitamin-based dietary supplements is forecasted to come from sports athletes and working professionals prominently, as per the study by Fact.MR, a market research and competitive intelligence provider.

Which End User Accounts for High Consumption of Liquid Dietary Supplements?

“Easy Consumption and Tailored Formulations for Geriatric Population”

Attribute Senior Citizens
Segment Value (2024E) US$ 1.72 Billion
Growth Rate (2024 to 2034) 8.8% CAGR
Projected Value (2034F) US$ 4 Billion

Senior citizens face issues in swallowing tablets or pills owing to several age-related issues or health conditions, including dysphasia. Liquid dietary formulations provide an easier-to-swallow alternative. Therefore, it becomes comparatively easier for them to take essential nutrients.

Liquid dietary supplements are formulated at regular intervals to address particular health issues that are common among elderly people, including cognitive function, overall vitality, eye health, heart health, bone density, and joint health. These formulations are designed specifically to match the nutritional requirements of older people in East Asia.

Competition Landscape

Companies offering liquid dietary supplements are investing to attain several goals, including ensuring the management of the supply chain, new development, quality control, etc.

Prominent players operating in the East Asia region include Amway Corporation, Herbalife International, Bayer AG, Abbott Laboratories, GlaxoSmithKline Plc., Glanbia Plc., Koninklijke DSM NV, BASF SE, Otsuka Pharmaceutical Co., Ltd., Taisho Pharmaceutical Co., Ltd., and Ezaki Glico Co., Ltd.

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Segmentation of Liquid Dietary Supplement Study in East Asia

  • By Ingredient :

    • Amino Acids
    • Botanicals
    • Vitamins & Minerals
  • By End User :

    • Men
    • Women
    • Kids
    • Senior Citizens
  • By Distribution Channel :

    • Health & Beauty Stores
    • Hypermarkets/Supermarkets
    • Online Retail
    • Pharmacies & Drug Stores
  • By Application :

    • Bone & Joint Health
    • General Wellbeing
    • Heart Health
    • Immune & Digestive Health
    • Sports Nutrition
    • Weight Loss
  • By Country :

    • China
    • Japan
    • South Korea

- FAQs -

What are the sales projections for liquid dietary supplements in East Asia?

Sales of liquid dietary supplements in East Asia are estimated at US$ 9.89 billion in 2024.

What is the anticipated value of the East Asia market for 2034?

The market in East Asia is predicted to reach US$ 24.5 billion by the end of 2034.

What is the projected CAGR for liquid dietary supplement demand?

Regional demand for liquid dietary supplements is forecasted to accelerate at 9.5% CAGR from 2024 to 2034.

What is the estimated value of the market in South Korea?

Sales of liquid dietary supplements in South Korea are pegged at US$ 1.02 billion in 2024.

At what rate is the demand for liquid dietary supplements anticipated to increase from women?

Sales of liquid dietary supplements for women are forecasted to rise at 7.4% CAGR through 2034.

What is the projected value of liquid dietary supplement sales in Japan by 2034-end?

Demand for liquid dietary supplements in Japan is set to reach a valuation of US$ 6.90 billion by 2034.

What is the demand value of liquid dietary supplements in China in 2024?

Demand for liquid dietary supplements in China is estimated at US$ 5.76 billion in 2024.

- Also of Interest -

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Demand and Trend Analysis of Liquid Dietary Supplements in East Asia

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