Demand and Trend Analysis of Liquid Dietary Supplements in Europe

Study on Liquid Dietary Supplements in Europe by Amino Acids, Botanicals, and Vitamins & Minerals for Men, Women, Kids, and Senior Citizens from 2024 to 2034

Analysis of Liquid Dietary Supplements Industry Covering Countries Include Analysis of France, Germany, Spain, The United Kingdom, Italy, and Rest of Europe

Liquid Dietary Supplement Sales Outlook for Europe (2024 to 2034)

Sales of liquid dietary supplements in Europe are estimated at US$ 13.66 billion in 2024, as per the latest market study published by Fact.MR. Demand for liquid dietary supplements in the European market is predicted to advance at a CAGR of 7.7% and reach a value of US$ 28.7 billion by 2034-end.

Increasing emphasis on wellness and health among many Europeans is leading to a shift to preventive healthcare that is stimulating the adoption of dietary supplements. Liquid dietary supplements provide ease and convenience of consumption compared to capsules or pills, making them an attractive option for consumers, particularly for those who prefer palatable options or have some difficulties swallowing pills.

Constant innovation in taste, packaging, and formulation of liquid supplements is projected to result in improved consumer acceptance. Several companies are coming up with new ingredients and flavors to cater to different consumer nutritional needs and preferences.

Increased awareness about the worth of nutritional supplements is influenced by healthcare professionals, influencers, and educational campaigns. Many consumers from Europe are becoming more aware of the nutritional benefits of nutrients and their importance in maintaining health.

Rising e-Commerce platforms ensure the easy availability of many liquid dietary supplements in the region. Accessibility, convenience, and detailed product information are some of the benefits of opting for these online platforms in Europe.

Report Attributes Details
Liquid Dietary Supplement Sales in Europe (2024E) US$ 13.66 Billion
Projected Sales (2034F) US$ 28.70 Billion
Demand Growth (2024 to 2034) 7.7% CAGR
Sales in Italy (2024E) US$ 1.47 Billion
Sales in Spain (2024E) US$ 979.9 Million
Growth Rate in United Kingdom (2024 to 2034) 7.9%
Market Share of General Wellbeing Segment (2024E) >27%
Key Companies Profiled
  • Herbalife International
  • Abbott Laboratories
  • Bayer AG
  • GlaxoSmithKline Plc.
  • Glanbia Plc.
  • Amway Corporation
  • BASF SE
  • Koninklijke DSM NV
  • Arkopharma
  • Sanofi
  • Aboca

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Which Key Factor Has Increased Demand for Liquid Dietary Supplements in Europe?

“Increased Ease and Convenience of Product Consumption”

Liquid dietary supplements offer significant advancements in terms of consumption simplicity and convenience in comparison to traditional tablets or pill forms. The fluid nature of these supplements offers an effortless and accessible alternative to cater to the preferences of many consumers. Easy digestion and the palatable nature of liquid dietary supplements make them a popular choice among individuals who encounter issues in digestion or swallowing pills.

Easy consumption of liquid dietary supplements contributes to their appeal as they are comparatively easy to pour or measure for intake while eliminating discomfort related to swallowing solid tablets or pills. In addition, the liquid form of these dietary supplements allows rapid absorption into the human body thus enhancing the effectiveness of supplements compared to their counter forms.

The versatility of liquid dietary formulations ensures that they mix easily with other foods or beverages thereby making them appealing to people who are comparatively sensitive to strong odors or flavors present in conventional pills. In addition, liquid dietary supplements also help in masking certain unfavorable tastes.

Country-wise Insights

What is the Sales Outlook of Liquid Dietary Supplements in France?

“Increasing Preference for Organic and Natural Food Products”

Attribute France
Market Value (2024E) US$ 2.07 Billion
Growth Rate (2024 to 2034) 9.7% CAGR
Projected Value (2034F) US$ 5.23 Billion

Many French consumers give priority to organic and natural products. Liquid dietary supplements that are manufactured from natural ingredients without any use of preservatives and artificial additives generally align with consumer preferences. In addition, many French consumers are attracted to more natural and cleaner food options due to rising health consciousness and awareness about the adverse health effects of chemicals and preservatives.

What is Drawing Suppliers of Liquid Dietary Supplements to Germany?

“Health Conscious Population and Preference for Efficacy and Quality in Dietary Supplements”

Attribute Germany
Market Value (2024E) US$ 2.63 Billion
Growth Rate (2024 to 2034) 8.2% CAGR
Projected Value (2034F) US$ 5.81 Billion

A high number of consumers in Germany are proactive and health-conscious about their well-being. Increased awareness about preventive health measures is forecasted to lead to a rising inclination to dietary supplements that include liquids and some other similar products to support overall health.

Most Germans prioritize efficacy and quality while opting for dietary products. Liquid dietary supplements demonstrate efficacy and are backed by scientific ingredients owing to consumer’s demand for reliable solutions, including liquid dietary supplements.

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Category-wise Insights

Why is Consumption of Vitamin-based Liquid Dietary Supplements Increasing in Europe?

“Rising Demand for Vitamins from Sports Athletes and Working Professionals”

Attribute Vitamins & Minerals
Segment Value (2024E) US$ 6 Billion
Growth Rate (2024 to 2034) 7.3% CAGR
Projected Value (2034F) US$ 12.13 Billion

According to this market analysis published by Fact.MR, a market research and competitive intelligence provider, the regional demand for vitamin-based liquid dietary supplements is increasing at a significant pace. Growing requirement for vitamins from sports athletes and working professionals is projected to stimulate their sales going forward.

Why are Senior Citizens Key Consumers of Liquid Supplements?

“Ease of Consumption and Targeted Formulation for Elderly People”

Attribute Senior Citizens
Segment Value (2024E) US$ 2.28 Billion
Growth Rate (2024 to 2034) 6.1% CAGR
Projected Value (2034F) US$ 4.14 Billion

Most elderly people find it difficult to swallow tablets or pills owing to several health disorders or age-related issues, including dysphagia. More palatable and easier alternative options are provided to elderly people through liquid dietary supplements to make them more manageable and accessible for them to take all the required nutrients.

Better bioavailability of liquid dietary supplements in comparison to capsules or pills is contributing to their increased consumption. It means it is a bit easy for geriatric people to absorb nutrients more effectively. This feature makes them a beneficial option for elders with minimal digestive issues.

Competition Landscape

Companies offering liquid dietary supplements are investing to attain several goals, including ensuring the management of their supply chain, new product development, quality control, etc.

Key players operating in the European market include Herbalife International, Abbott Laboratories, Bayer AG, GlaxoSmithKline Plc., Glanbia Plc., Amway Corporation, BASF SE, Koninklijke DSM NV, Arkopharma, Sanofi, and Aboca.

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Segmentation of Liquid Dietary Supplement Study in Europe

  • By Ingredient :

    • Amino Acids
    • Botanicals
    • Vitamins & Minerals
  • By End User :

    • Men
    • Women
    • Kids
    • Senior Citizens
  • By Distribution Channel :

    • Health & Beauty Stores
    • Hypermarkets/Supermarkets
    • Online Retail
    • Pharmacies & Drug Stores
  • By Application :

    • Bone & Joint Health
    • General Wellbeing
    • Heart Health
    • Immune & Digestive Health
    • Sports Nutrition
    • Weight Loss
  • By Country :

    • France
    • Germany
    • Spain
    • The United Kingdom
    • Italy
    • Rest of Europe

- FAQs -

What is the sales value of liquid dietary supplements in Europe?

Sales of liquid dietary supplements in Europe are pegged at US$ 13.66 billion in 2024.

What is the projected valuation of the European market for 2034?

Regional demand for liquid dietary supplements is forecasted to reach a market value of US$ 28.70 billion by 2034.

At what rate is the demand for liquid dietary supplements forecasted to rise?

Sales of liquid dietary supplements in Europe are predicted to increase at a CAGR of 7.7% from 2024 to 2034.

What is the share of the general well-being segment in the regional market?

The general wellbeing segment is predicted to contribute more than 27% share of regional market revenue in 2024.

What is the demand value for liquid dietary supplements in the United Kingdom?

The market in the United Kingdom is estimated at a value of US$ 2.27 billion in 2024.

What is the size of the market in Spain projected to be in 2024?

Demand for liquid dietary supplements in Spain is pegged at a market valuation of US$ 979.9 million in 2024.

- Also of Interest -

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Demand and Trend Analysis of Liquid Dietary Supplements in Europe

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