Demand and Trend Analysis of Surimi in North America

Study on Surimi in North America By Species (Alaska Pollock, Itoyori, Pacific Whiting, Silver Carp), By Form (Fresh, Chilled, Frozen), By End Use (HoReCa, Food Processing, Households), By Distribution Channel (Direct Sales, Retail Sales) and By Country - 2024 to 2034

Analysis of Surimi Industry Covering Countries Include Analysis of United States and Canada

Surimi Sales Outlook for North America (2024 to 2034)

Revenue from surimi sales in North America has been calculated at US$ 1.54 billion for 2024, which is projected to increase at a CAGR of 6% and reach US$ 2.76 billion by the end of 2034.

Surimi, originating from Japan, designates a processed seafood product crafted through the removal of bones and the pulverization of fish meat, typically white-fleshed fish such as Alaska pollock, Itoyori, silver carp, or cod. The resulting fish paste is then mixed with other ingredients, such as egg whites, starch, and more, to create a gel-like substance that can be formed into various shapes and used as a base for a variety of seafood products. Surimi or imitation crab is known for its ability to mimic the texture and appearance of more expensive seafood, such as crab, lobster, and shrimp

  • Alaska pollock-based surimi sales are projected to increase at a CAGR of 6% in North America and reach US$ 1.57 billion by 2034-end.

Alaska pollock is a lean white fish that is low in fat and a good source of protein. As consumers are becoming more health-conscious the demand for nutritious and lean protein sources is increasing, making Alaska pollock-based surimi an attractive option.

According to this latest industry analysis by Fact.MR, a market research and competitive intelligence provider, Alaska pollock is abundant and relatively inexpensive compared to some other seafood options in North America. This cost-effectiveness makes Alaska pollock-based surimi an attractive choice for both consumers and food manufacturers, contributing to its increasing demand in North America.

Report Attributes Details
Surimi Sales in North America (2024E) US$ 1.54 Billion
Forecasted Sales (2034F) US$ 2.76 Billion
Demand Growth (2024 to 2034) 6% CAGR
Alaska Pollock-based Surimi Sales (2024E) US$ 869.1 Million
Itoyori-based Surimi Sales (2024E) US$ 583.8 Million
Key Companies Profiled
  • Trident Seafoods
  • Aquamar Inc
  • Glacier Fish Company
  • American Seafoods Group
  • Viciunai Group
  • Thong Siek Global

Don't Need a Global Report?

save 40%! on Country & Region specific reports

Why is Consumption of Surimi-based Products Increasing in North America?

“Low-Fat and High-Protein Surimi Gaining Popularity in the Region”

Rising trend of healthier eating habits is becoming a cornerstone of consumer behavior in North America, and this shift is significantly driving the demand for surimi products. Surimi's appeal lies in its nutritional profile, making it a sought-after option for health-conscious individuals looking to maintain a balanced diet.

Surimi is inherently low in fat, making it an attractive choice for consumers seeking alternatives to higher-fat protein sources. In North America where obesity rates and health concerns related to excessive fat consumption are prevalent, the low-fat attribute of surimi aligns with the health goals of many individuals.

One of the key drivers of the health and wellness trend is the increasing emphasis on protein-rich diets. Surimi stands out as a high-protein option, contributing to muscle development, satiety, and overall well-being. This aspect is particularly appealing to fitness enthusiasts, athletes, and those looking to maintain a healthy lifestyle.

“Surimi Perceived as Easy-to-cook and On-the-go Nutritional Seafood”

Convenience and versatility of surimi are positioning it as an ideal ingredient for ready-to-eat products, perfectly aligning with the fast-paced and busy lifestyles of American consumers. This aspect is becoming a significant driving force behind the increasing consumption of surimi-based products in North America.

Surimi, being a processed and pre-cooked seafood product, significantly reduces the preparation time for meals. This is particularly appealing to American consumers with hectic schedules who seek convenient options that can be quickly incorporated into various dishes.

Simplicity of incorporating surimi into recipes minimizes the complexity of meal preparation. Whether used in salads, wraps, or stir-fries, surimi's adaptability allows for effortless integration into a variety of dishes without the need for extensive cooking skills or time-consuming processes.

Surimi-based products, such as imitation crab sticks or seafood snacks, are inherently portable and easily packable. This makes them an attractive choice for consumers looking for convenient and nutritious snacks or meals that can be enjoyed on the go, at work, or during travel.

Country-wise Analysis

Why is the United States a Lucrative Market for Surimi Producers?

“Surimi Seen as Convenient Food Option for Busy Individuals”

Attribute United States
Market Value (2024E) US$ 1.46 Billion
Growth Rate (2024 to 2034) 6.1% CAGR
Projected Value (2034F) US$ 2.64 Billion

The fast-paced lifestyle in the United States is driving the demand for convenient and quick meal solutions. Surimi's ready-to-eat nature and versatility make it an ideal choice for consumers looking for hassle-free options that require minimal preparation.

The culinary adaptability of surimi allows it to be seamlessly integrated into a variety of dishes, catering to the diverse food preferences in the United States. Its use in sushi, salads, sandwiches, and other recipes is contributing to its popularity among United States consumers.

What is Increasing Consumption of Surimi Products in Canada?

“High Seafood Consumption in Canada”

Attribute Canada
Market Value (2024E) US$ 82.2 Million
Growth Rate (2024 to 2034) 5.4% CAGR
Projected Value (2034F) US$ 139.08 Million

The health-conscious trend is primarily driving surimi sales in Canada. The low-fat, high-protein composition of surimi resonates with Canadian consumers seeking nutritious foods in their diets.

Canada's affinity for seafood is creating a favorable environment for surimi product suppliers. The product's ability to mimic the taste and texture of traditional seafood, along with its affordability, makes it a popular choice among Canadians looking for convenient seafood options.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Category-wise Analysis

Why is Surimi Demand Increasing in the North American HoReCa Sector?

“Surimi Versatility Lighting Up HoReCa Menus”

Attribute HoReCa
Segment Value (2024E) US$ 817.1 Million
Growth Rate (2024 to 2034) 5.9% CAGR
Projected Value (2034F) US$ 1.45 Billion

Increasing demand for surimi in the North American HoReCa (Hotel, Restaurant, and Catering) sector is driven by its versatility, cost-effectiveness, consistency, and alignment with culinary trends. Its ready-to-use nature and adaptability make surimi a valuable ingredient for chefs and restaurateurs aiming to meet the diverse needs of their clientele while maintaining operational efficiency.

Surimi is often more cost-effective than some traditional seafood options. This affordability also makes it an attractive choice for HoReCa establishments to offer seafood-inspired dishes to their customers. The HoReCa sector is often at the forefront of culinary innovation. Surimi's adaptability enables chefs to experiment with new recipes and trends, allowing establishments to stay competitive by offering unique and contemporary dishes that appeal to modern consumer preferences.

Competitive Landscape

Leading North American surimi companies are diversifying their product portfolios, offering a range of surimi-based products tailored for different culinary applications and consumer preferences. This move is helping leading surimi producers to capture high market shares.

Building strategic partnerships with hotels, restaurants, and catering establishments is also helping surimi companies to integrate their products into a wide range of culinary offerings.

  • American Seafoods Group a Seattle-based company is a global leader in the production of frozen seafood including surimi.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Segmentation of Surimi Study in North America

  • By Species :

    • Alaska Pollock
    • Itoyori
    • Pacific Whiting
    • Silver Carp
    • Others
  • By Form :

    • Fresh
    • Chilled
    • Frozen
  • By End Use :

    • HoReCa (Hotel, Restaurant, and Catering)
    • Food Processing
    • Households
    • Others
  • By Distribution Channel :

    • Direct Sales
    • Retail Sales
      • Online Retail
      • Supermarkets and Hypermarkets
      • Wet Markets
      • Others
  • By Country :

    • United States
    • Canada

- FAQs -

What is the sales value of the surimi in North America?

Sales of surimi products in North America are calculated at US$ 1.54 billion for 2024.

What are the projected sales for surimi by 2034?

The North American market is forecasted to reach US$ 2.76 billion by 2034.

At what rate are surimi sales expected to rise in North America?

Demand for surimi products in North America is estimated to increase at a CAGR of 6% from 2024 to 2034.

How is the market placed in the United States?

Sales of surimi in the United States are estimated at US$ 1.46 billion in 2024.

Which type of surimi is most popular in the North American region?

Sales of Alaska pollock-based surimi are projected to reach US$ 1.57 billion by 2034.

Who is a key end user of surimi products?

Demand for surimi in the North American HoReCa sector is predicted to increase at a CAGR of 5.9% through 2034.

- Also of Interest -

Surimi Market

Surimi Market Study by Fish Surimi and Meat Surimi for HoReCa, Food Processing, Households, Pharmaceuticals, and Animal Feed from 2023 to 2033

Surimi By-product Market

Surimi By-product Market Analysis on the Basis of Fish Surimi, Meat Surimi, By Application and By Region - Global Market Insights 2023 to 2033

Demand and Trend Analysis of Surimi in North America

Schedule a Call