Demand and Trend Analysis of Surimi in Middle East & Africa

Surimi Sales Outlook for Middle East & Africa (2024 to 2034)

Surimi sales in the Middle East & Africa are forecasted to reach US$ 46.6 million in 2024 and rise at 5% CAGR over the next ten years (2024 to 2034). The Middle East & Africa market is thereby predicted to reach a value of US$ 76.4 million by the end of 2034.

Rising popularity and demand for seafood in the Middle East & Africa is projected to be the prime factor driving surimi sales. Increasing disposable income of people and growing awareness regarding the benefits of lean fish protein are also estimated to uplift the demand for surimi in the MEA region across the study period and beyond. Booming tourism, the growing popularity of Asian cuisine, and the increasing willingness of consumers to spend more on premium seafood products are other prospects that could favor surimi consumption in the Middle East & Africa through 2034.

• Surimi sales via direct channels are predicted to increase at 5.2% CAGR over the next ten years in the Middle East & Africa.

Report Attributes	Details
Surimi Sales in Middle East & Africa (2024E)	US$ 46.6 Million
Projected Sales (2034F)	US$ 76.4 Million
Demand Growth (2024 to 2034)	5% CAGR
Sales in South Africa (2024E)	US$ 10.3 Million
Alaska Pollock Surimi Demand Growth (2024 to 2034)	5.4% CAGR
Silver Carp Surimi Sales (2024E)	US$ 300,000
Market Share of Retail Channels (2024E)	36.9%
Key Companies Profiled	Pacific Seafood Group Gadre Marine

Which Population Demographic Accounts for High Surimi Demand in MEA?

“Asian Immigrants Play Key Role in Crafting Market Growth Trends”

A majority of Middle Eastern countries comprise a high number of Asian immigrants and their numbers in African countries are also rising steadily. The migration of these Asian people also brings along a cultural influence that is projected to be essential in driving up the demand for surimi, which is a predominantly Asian ingredient. The rising disposable income and low airfares are also allowing Asians to travel more to MEA and this could also boost consumption of surimi in this region going forward.

• Sales of surimi in HoReCa (hotels, restaurants, and catering) in MEA are forecasted to account for US$ 49.2 million by the end of 2034, increasing at a CAGR of 5.2% across the study period (2024 to 2034).

Know more about key aspects such as product standards, pricing trends, safety regulations, local supply, and new developments in this research study for surimi by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

Surimi suppliers looking to make a mark in the Middle East & Africa region should focus on putting up manufacturing facilities in developing African countries and distributing their products in countries such as Saudi Arabia, Oman, South Africa, and the United Arab Emirates to maximize revenue generation.

Which GCC Country is Key for Surimi Providers in MEA?

“United Arab Emirates to Lead Surimi Demand in the Region”

Attribute	GCC Countries
Market Value (2024E)	US$ 8.8 Million
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 15.3 Million

GCC countries are focusing on diversifying their economic growth by investing in making their countries tourist hotspots in the Middle East. The United Arab Emirates is a country that has succeeded in doing so and has become a popular hotspot for tourists from all parts of the world. Increasing globalization, the rising popularity of Asian cuisines using surimi, and the willingness of people to spend more on premium seafood products such as surimi, fish paste, etc. are key factors boosting the sales of surimi in UAE.

Which African Countries Can Surimi Suppliers Target?

“Tanzania, Uganda, Egypt, and Somalia to Offer Lucrative Growth Scope”

Attribute	Rest of MEA
Market Value (2024E)	US$ 27.6 Million
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 43.5 Million

Increasing fish trade in countries such as Egypt, Uganda, Tanzania, and Somalia is predicted to make them attractive spaces for surimi manufacturers looking to set up their businesses in the Middle East & Africa region over the coming years. An increasing number of Asian immigrants in African countries is also forecasted to open up new avenues of opportunity for surimi suppliers in the long run.

Category-wise Insights

Surimi manufacturers in the Middle East & Africa are focusing on providing frozen surimi made from Itoyori fish to get the best return on their investments going forward.

Surimi Made from Which Fish is Highly Prized?

“Itoyori Surimi Accounts for Prominent Market Share in MEA”

Attribute	Itoyori
Segment Value (2024E)	US$ 25.4 Million
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 40 Million

Itoyori or Threadfin bream is a highly popular fish known for its delicate flavor and versatility of preparation. This fish is used extensively in commercial seafood preparations all over the world and this trend is true for its use in making surimi as well. Fluctuations in the pricing and availability of Alaskan Pollock are favoring the demand for Itoyori for surimi making in the Middle East & Africa.

In Which Form is Most Surimi Sold in MEA?

“Frozen Surimi Highly Popular in the MEA Region”

Attribute	Frozen
Segment Value (2024E)	US$ 27.9 Million
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 45.5 Million

Longer shelf life and better retail stability of frozen surimi make it popular among consumers in the Middle East & Africa. Ring demand for convenience foods in this region is also forecasted to benefit sales of frozen surimi products over the coming years. Improvements in cold chain logistics of countries such as Saudi Arabia, South Africa, Egypt, and the United Arab Emirates are also contributing to high shipments of frozen surimi in this region.

Analysts’ Opinion

Surimi companies operating in the Middle East & Africa should focus on launching surimi products that are as per the taste preferences of consumers in this region. Surimi suppliers should launch products aimed at the Asian population present in this region to set up a stable sales potential and then focus on expanding their business footprint in the MEA region over the next ten years. Surimi vendors should also leverage the rising popularity of seafood in the Middle East & Africa to uplift surimi consumption through 2034.

Segmentation of Surimi Study in Middle East & Africa

• By Species :

  • Alaska Pollock
  • Itoyori
  • Pacific Whiting
  • Silver Carp
  • Others

• By Form :

  • Fresh
  • Frozen
  • Chilled

• By End Use :

  • HoReCa (Hotels, Restaurants, and Catering)
  • Food Processing
  • Households
  • Others

• By Distribution Channel :

  • Direct Sales
  • Retail Sales
    • Online Retail
    • Supermarkets & Hypermarkets
    • Wetmarket & Others

• By Country :

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa