Demand and Trend Analysis of Liquid Dietary Supplements in North America

Study on Liquid Dietary Supplements in North America by Amino Acids, Botanicals, and Vitamins & Minerals for Men, Women, Kids, and Senior Citizens from 2024 to 2034

Analysis of Liquid Dietary Supplements Industry Covering Countries Include Analysis of United States and Canada

Liquid Dietary Supplement Sales Outlook for North America (2024 to 2034)

Liquid dietary supplement sales in North America are estimated at US$ 17.35 million for 2024 and are projected to increase at a high-value CAGR of 11.1% to reach US$ 49.71 billion by the end of 2034.

Liquid dietary supplements are products that come in liquid form and are designed to provide essential nutrients to the body. These supplements typically contain a combination of vitamins, minerals, herbs, amino acids, and other beneficial substances. They are formulated to be easily consumed and absorbed by the body, offering a convenient alternative to traditional pill or capsule supplements.

Liquid supplements are often preferred by individuals who have difficulty swallowing pills or capsules. Liquid supplements are believed to be absorbed more rapidly by the body compared to their solid counterparts. This is because the digestive system may not need to break down a solid form, leading to faster absorption of nutrients.

  • Demand for botanical-based liquid dietary supplements is predicted to increase at a robust CAGR of 13.4% and reach a market value of US$ 19.94 billion by 2034. This can be attributed to the increasing shift toward natural and plant-derived solutions for health and wellness.

Botanical-based supplements are derived from plants, and consumers often associate them with natural and holistic health benefits. Many people are attracted to the idea of using plant-based ingredients as opposed to synthetic alternatives.

Report Attributes Details
Liquid Dietary Supplement Sales in North America (2024E) US$ 17.35 Billion
Forecasted Sales (2034F) US$ 49.71 Billion
Demand Growth (2024 to 2034) 11.1% CAGR
Botanical-based Liquid Dietary Supplement Sales (2024E) US$ 5.67 Billion
General Liquid Dietary Supplement Sales Growth (2024 to 2034) 13% CAGR
Women’s Liquid Dietary Supplement Sales (2024E) US$ 9.15 Billion
Key Companies Profiled
  • Herbalife Nutrition
  • Amway
  • Nature's Bounty Co.
  • NutraScience Labs
  • GlaxoSmithKline Plc.
  • NOW Health Group

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Why are Liquid Dietary Supplements So Popular in North America?

“Ready-to-Drink and Single-Serving Packaging Aligning with On-the-go Wellness Trend”

Increasing demand for convenient health solutions is a key driver behind the growing popularity of liquid supplements in North America. This trend is particularly evident as consumers, often leading hectic lifestyles, seek efficient and accessible ways to support their health and wellness goals. Two significant aspects contributing to this demand are the rise of ready-to-drink (RTD) formats and the prevalence of single-serving packaging.

Ready-to-drink liquid supplements offer a hassle-free and time-saving solution for individuals on the go. These pre-packaged beverages come in convenient, portable containers, eliminating the need for preparation or mixing. RTD formats are especially favored by busy professionals, students, and individuals with active lifestyles who may not have the time to measure and mix traditional powdered supplements or take multiple pills.

Rise of single-serving packaging addresses both the need for convenience and the desire for precise dosage. Individualized servings provide portion control, ensuring that consumers receive the intended amount of nutrients without the need for measuring or guessing. Single-serving packaging is particularly attractive for consumers who travel frequently or have unpredictable schedules. These pre-portioned servings are easy to carry, allowing individuals to maintain their supplement routine without the need for bulkier containers or additional accessories.

“Wholesome Wellness and Clean-Label Trends Driving Demand for Natural Liquid Dietary Supplements”

Discerning modern consumers are undergoing a notable transformation in their approach to health and wellness, marked by an increasing consciousness about the ingredients present in their dietary supplements. This shift is steering the industry towards a demand for transparency and clean-label products, prompting manufacturers to adopt a more open and informative stance regarding the sourcing and quality of their ingredients.

Contemporary consumers are more informed and proactive about their health choices. As a result, there is a growing awareness regarding the impact of dietary supplements on overall well-being.

The clean-label movement reflects a growing preference for simplicity and authenticity in product formulations. Consumers are drawn to supplements with easily understandable ingredient lists, free from artificial additives, preservatives, and unnecessary fillers. Clean-label products resonate with the desire for a more natural and wholesome approach to nutrition, aligning with broader lifestyle trends emphasizing minimalism and purity.

Country-wise Analysis

Why are Liquid Dietary Supplement Sales Surging in the United States?

“Fluid Dietary Solutions Highly Preferred by Aging Population”

Attribute United States
Market Value (2024E) US$ 14.93 Billion
Growth Rate (2024 to 2034) 11.7% CAGR
Projected Value (2034F) US$ 45.14 Billion

Prevailing focus on health and wellness is been a significant driver of liquid dietary supplement sales in the United States. Consumers are increasingly adopting proactive approaches to support their overall well-being, contributing to the demand for dietary supplements that offer convenience and efficacy.

With a growing aging population in the United States, there is an increasing awareness of the importance of nutrition for various health concerns, including joint health, bone density, and cognitive function. Liquid supplements, known for quick absorption, cater to the needs of senior citizens seeking easy-to-consume nutritional solutions.

Which Types of Liquid Dietary Supplements are Popular in Canada?

“Growing Preference for Natural and Botanical Dietary Solutions”

Attribute Canada
Market Value (2024E) US$ 2.42 Billion
Growth Rate (2024 to 2034) 6% CAGR
Projected Value (2034F) US$ 4.33 Billion

Canadian consumers, influenced by global health trends, are expressing a preference for natural and plant-based supplements. The botanical and herbal ingredients found in many liquid supplements align with this preference, driving sales among those seeking holistic and clean-label options.

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Category-wise Analysis

Why are Pharmacies and Drug Stores Most Trusted Distribution Channels?

“Pharmacies and Drug Stores are Widely Preferred Due to Convenient Accessibility of Dietary Supplements”

Attribute Pharmacies & Drug Stores
Segment Value (2024E) US$ 6.55 Billion
Growth Rate (2024 to 2034) 9.7% CAGR
Projected Value (2034F) US$ 16.53 Billion

Pharmacies and drug stores are widely perceived as trusted healthcare distribution channels. Consumers often associate these establishments with professional healthcare advice and quality products. Dietary supplements available in pharmacies enhance their credibility and foster trust among consumers, driving higher sales.

Pharmacies are highly accessible, with numerous locations in urban and suburban areas. Consumers find it convenient to purchase dietary supplements during routine visits for prescriptions or health consultations. This accessibility increases the likelihood of impulse purchases and promotes the regular inclusion of supplements in consumers' health routines.

Competitive Landscape

North American liquid dietary supplement manufacturers are employing several organic and inorganic marketing strategies to enhance their revenue shares. Continuous innovation in product formulations, such as introducing new flavors, ingredients, or targeted health benefits is helping manufacturers to differentiate their offerings.

Collaborations with retailers, healthcare professionals, or other relevant partners are aiding in expanding distribution channels and enhancing brand credibility.

  • Amway unveiled an innovative series of nutritional supplements in February 2023 as an expansion of its Nutrilite brand.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Segmentation of Liquid Dietary Supplement Study in North America

  • By Ingredient :

    • Amino Acids
    • Botanicals
    • Vitamins & Minerals
    • Others
  • By End User :

    • Men
    • Women
    • Kids
    • Senior Citizens
  • By Distribution Channel :

    • Health & Beauty Stores
    • Hypermarkets/Supermarkets
    • Online Retail
    • Pharmacies & Drug Stores
    • Others
  • By Application :

    • Bone & Joint Health
    • General Wellbeing
    • Heart Health
    • Immune & Digestive Health
    • Sports Nutrition
    • Weight Loss
    • Others
  • By Country :

    • United States
    • Canada

- FAQs -

What is the sales value of liquid dietary supplements in North America?

Sales of liquid dietary supplements in North America are estimated at US$ 17.35 billion for 2024.

What is the projected market value for liquid dietary supplements by 2034?

Liquid dietary supplement sales are forecasted to reach US$ 49.71 billion in North America by 2034.

What is the predicted CAGR for the North American market?

The market in North America is forecasted to increase at a CAGR of 11.1% from 2024 to 2034.

Who is the key consumer of liquid dietary supplements?

Sales of women’s liquid dietary supplements are predicted to reach US$ 22.27 billion by 2034.

Which ingredient type is most sought after?

Demand for botanical liquid dietary supplements is forecasted to rise at a CAGR of 13.4% through 2034.

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Demand and Trend Analysis of Liquid Dietary Supplements in North America

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