The trend of picking up energy drinks for a jolt of energy continues to contribute towards growth of the energy drinks market globally. As these drinks are served cold and carbonated, they have a refreshing effect on the customers. Increasing need for recovering energy is expected to impact growth of the energy drinks market among the customers.
Consumption of sports drink further helps in keeping the nerve cells and red blood cells healthy. Attributed to vitamin B6, consumption of energy drinks helps in improving nervous system, immunity, and cardiovascular functions of the body. According the World Health Organisation, increasing consumption of energy drinks could pose danger to public health, particularly the young population. Moreover, the America Academy of paediatrics states that energy drinks should not be consumed.
According to a published report by Fact.MR, the global energy drinks market is expected to witness a steady CAGR and will represent a value of over US$ 37,000 Mn by the end of 2022.
Moderate Demand in the Sports Industry
Energy drinks market is expected to witness considerable growth, with high sales among the sportsmen, and athletes for enhanced performance. Attributed to increasing training and practice sessions, energy drinks consumption is high among the athletes. Moreover, several sportsmen increasingly consume energy drinks in order to enhance performance level and boost their energy levels.
According to the Australian Institute of Sports Nutrition site, the carbohydrate content in these energy drinks helps in enhancing performance as it helps in recovering and increasing energy. Further, the ergogenic aid in caffeine also enables athletes to enhance performance. Bound to such factors, the energy drinks market will witness significant opportunities in the sports industry.
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Consumption in the Healthcare Industry
Energy drinks market also witnesses the benefits of their preference among consumers owing to several ingredients in these energy drinks that have significant health advantages. These drinks have high content of vitamin B, which enables the consumer in fighting heart diseases and cancer. Attributed to high niacin content, these energy drinks enable the consumers to relieve lower blood lipids, and arthritis pains.
These drinks also contain pantothenic acid, consumption of which helps in healing skin disorder, stress, allergies, and anxiety. Furthermore, expansion of th energy drinks market can be highly attributed to surge in riboflavin content, which helps in treating blood disorders, and cramps in muscles. Bound to such factors, energy drinks continue to witness stable demand in the healthcare industry.
Modern Trade to Represent a Dominant Segment
As per a recently published report by WHO, consumption of alcoholic beverages is expected to remain high in several regions except the Western Pacific region, particularly China. The alcoholic segment is expected to account for over US$ 8,000 Mn in the energy drinks market by 2022-end. This segment is expected to register the highest CAGR in the global energy drinks market throughout 2022.
With the increasing prevalence of diabetes, demand for organic energy drinks is expected to remain high. The organic segment on the basis of nature type is expected to witness robust CAGR in the global energy drinks market throughout 2022. In terms of revenue, the non-organic segment is expected to represent over US$ 7,000 Mn in the global energy drinks market by the end of 2017.
Sales of energy drinks through the modern trade segment on the basis of distribution channels are expected to generate the highest revenues, accounting for over US$ 5,000 Mn by the end of 2022. However, the e-commerce platform is expected to register the highest CAGR in terms of sales in the global energy drinks market through 2022.
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Leading players operating in the global energy drinks market include PepsiCo Inc., Coco-Cola Co., Red Bull GmbH, Monster Beverages Corp., GNC Holdings Inc., ABBOTT NUTRITION INC, DR PEPPER SNAPPLE GROUP INC, GLAXOSMITHKLINE PLC, PACIFICHEALTH LABORATORIES INC, Nestle SA, and SUNTORY HOLDINGS LT.
(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)
Growing need for beverages that help in retrieving energy is expected to rev up demand for energy drinks globally. However, high caffeine content in the energy drinks has adversely impacted health of the consumers. Attributed to such factors, demand for energy drinks is expected to remain steady in the global market. This report, published by Fact.MR, provides in-depth analysis of the global energy drinks market for the forecast period 2017-2022, and offers key insights about future market direction.
The scope of Fact.MR’s report is to analyze the global energy drinks Market for the forecast period 2017-2022 and provide readers an unbiased and accurate analysis. Energy drinks manufacturers, stakeholders, and suppliers in the global food & beverage sector can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and journals pertaining to energy drinks.
The report commences with a brief information of the global energy drinks market. This executive summary sets the tone for the rest of the report, providing users the scope of the report. The executive summary includes important facts and statistics on the global energy drinks market.
The next section offers an overview of the global energy drinks market. This comprises an introduction to the market, along with a standard definition of the product – energy drinks. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.
In order to offer readers with up-to-date information about the latest advancements in the global energy drinks market, the report provides updates about market opportunities, which can benefit leading manufacturers of energy drinks. With continuous evolution of the food & beverage sector, keeping a record of latest developments and trends is fundamental for energy drinks manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.
Considering the wide scope of the global energy drinks market and to offer in-depth insights, Fact.MR’s report provides segment-wise analysis and forecast. The energy drinks market has been categorized on the basis of product type, nature type, distribution channel, and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.
The report’s last section comprises of the global energy drinks market competitive landscape, to provide readers with the dashboard view of company analysis and market players. This competitive intelligence is based on the providers’ categories across value chain, and their presence in the global energy drinks market.
Fact.MR is committed to offer unbiased and independent market research solutions to its clients. Each market report of Fact.MR is compiled after months of exhaustive research. We bank on a mix of tried-and-tested and innovative research methodologies to offer the most comprehensive and accurate information. Our main sources of research include,
- Primary research
- Secondary research
- Trade research
- Focused interviews
- Social media analysis
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