Energy Drinks Market
Energy Drinks Market Analysis by Product Type (Alcoholic, Non-Alcoholic Energy Drinks), by Nature (Organic, Non-Organic Energy Drinks), by Distribution Channel, by Region - Global Insights to 2031
Energy Drinks Market Outlook
The global demand for energy drinks will increase positively in 2021, surpassing US$ 35 Bn. Driven by the rise in health consciousness, as well as changes in consumer lifestyle and increased awareness of health wellness goods, the market is expected to register growth at a CAGR of approximately 8% by 2031.
Key Points Addressed in Energy Drinks Industry Analysis
- Market Estimates and Forecasts (2016-2031)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand Share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Energy Drinks Market and How to Navigate
- Recommendation on Key Winning Strategies
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Energy Drinks Consumption Analysis 2016-2020 Vs Outlook 2021-2031
According to Fact.MR- a market research and competitive intelligence provider, energy drinks sales surged at a CAGR of 4% between 2016 and 2020. Increased health consciousness combined with surging sporting activities have primarily driven market expansion.
During the COVID-19 pandemic, sales prospects declined amidst the first half of 2020. Closure of factory premises to enforce social distancing led to constraints in production and supply chains, leading to limited market availability. However, as healthy drinking trends surfaced and restrictions eased, demand was restored to a significant extent, since Q4 2020.
Increased health awareness and a busy lifestyle, along with increased consumer knowledge of the product's health advantages, are driving demand for energy drinks in North America. Almost 60% of the male and 40% of the female population in the United States are hooked to these beverages, which are predicted to enhance the regional industry. According to Fact.MR, the global energy drinks industry will reach US$ 76 Bn by 2031.
How is Growing Demand in the Healthcare Sector Impacting Sales?
The market for energy drinks is witnessing the benefits of customer preference due to numerous components in these energy drinks that have substantial health benefits. These beverages are high in vitamin B, which aids in the prevention of heart disease and cancer. Because of the high niacin content, these energy drinks can help those with low blood lipids and arthritic symptoms.
These beverages also include pantothenic acid, which aids in the treatment of allergies, skin disorders, stress and anxiety. Furthermore, the rise in riboflavin content, which aids in the treatment of blood problems and muscular cramps, has contributed significantly to the growth of the energy drinks industry. As a result of these reasons, the demand for energy drinks in the healthcare business has remained constant.
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How is the Sports Industry Driving the Energy Drinks Industry?
The energy drink industry is anticipated to expand significantly, with strong demand across the sports industry. Sales among sportsmen and athletes looking to improve their performance and stamina are surging impressively.
The carbohydrate content in these energy drinks, according to the Australian Institute of Sports Nutrition, aids in performance by assisting in recovery and increasing energy. Caffeine's ergogenic assistance also allows athletes to improve their performance. As a result of these reasons, the market will see considerable growth in the sports industry.
How is Product Innovation Aiding Energy Drinks Sales?
Energy drinks are especially popular among college students and business workers as a coffee replacement that helps them stay awake at work. Furthermore, because they are utilized as mixers in popular alcoholic beverages, these energy drinks are gaining appeal.
Rock Star, Monster, and Red Bull energy drinks promote the image of power, energy, and speed. Energy drink packaging that is sleek and bright is appealing to consumers, owing to the stylish and trendy element. Furthermore, these energy drinks aid in the balance of taurine, an amino acid present naturally in the body. During intense physical effort and acute stress, taurine levels are predicted to drop considerably. ?
Country Wise Analysis
How Will the Energy Drink Market Expand Across the U.S.?
During the forecast period, the U.S energy drinks industry is expected to grow at a CAGR of 7.6%. Although the COVID-19 pandemic significantly slowed market growth, prospects eventually rebounded as consumers opted for healthier alternatives.
Energy drinks are becoming increasingly popular among the country's millennials. The fundamental reason for their success may be traced back to intensive marketing initiatives aimed mostly at young customers. Furthermore, commercials promote energy drinks as being able to spark the intellect, rejuvenate the body, and improve performance and stamina.
Manufacturers are increasing the functionality of new age beverages in order to target health-conscious consumers. Companies are focused on functions such as nutrition, energy, muscle relaxation, salt replenishment, anti-oxidation, blood circulation, alertness, virility, and potency to make their products multipurpose and appealing to customers, particularly for daily usage.
What will be the Demand Outlook for Energy Drinks in China?
Energy drinks are not a traditional Chinese beverage, but they are becoming increasingly popular among young people. According to Fact.MR, China will likely contribute 55% of global revenue across the global energy drinks industry.
The retail value of canned energy drinks in China grew from 9 Bn yuan in 2009 to over 80 Bn yuan in 2019, with over a billion liters being consumed as of 2015, representing a quarterly annual surge. A further 15% increase in 2019 was experienced, rendering China one of the fastest expanding hubs.
How Will Energy Drinks Sales Fare Across India?
According to Fact.MR, during the forecast period, the India energy drink market is expected to develop at a CAGR of over 9%. Rapid urbanization and the resultant changing lifestyles are driving energy drinks consumption across the country.
Additionally, a burgeoning sports nutrition industry is providing tailwinds to energy drinks consumption. Various manufacturers adorn the Indian sports nutrition market, with one of the firms: MuscleBlaze, operated by Bright Lifecare, experiencing a 25% increase in sales of sports nutrition products, including energy beverages.
This growing need for energy boosters from India's youthful population at parties and clubs is driving up demand for energy drinks. Consumers have grown more health conscious, which has raised demand for functional beverages rather than non-carbonated beverages, which contain a lot of calories.
Category Wise Insights
Why are Non-Alcoholic Energy Drinks Gaining Traction?
By product type, non-alcoholic energy drinks is expected to witness high consumption in the forthcoming decade, clocking a CAGR of 7% from 2021 to 2031. Gradual reduction alcoholic beverage dependence is stimulating expansion.
Since the past decade, countries such as the U.S have legislated bans on alcoholic energy drinks, with the FDA concluding it did not find evidence that the addition of caffeine to alcoholic beverages is recognized as safe.
Sales of Energy Drinks through Modern Trade to Remain High?
Energy drink sales in the modern trade category, based on distribution channels, are anticipated to produce the most income, with over US$ 5 Bn in revenue by 2022.
However, in terms of sales, the e-commerce platform is anticipated to have the highest CAGR in the global energy drinks market through 2031, registering a growth rate of over 8% until 2031.
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Key manufacturers priorities product innovation to gain a competitive advantage. Product launches may assist businesses in capitalizing on the enormous development potential in developing regions. The majority of firms raise product awareness through advertising and celebrity endorsement. Recent developments in the energy drinks landscape are as follows:
- In March 2021, PepsiCo Inc. announced the introduction of a new line of energy drinks titled Mtn Dew Rise Energy under its Mountain Dew product range, with assistance from NBA superstar LeBron James. Every 16-ounce will contain Vitamins A & C and zinc to support the immune system
- In January 2020, Coca Cola introduced its first energy drink called Coca-Cola Energy in the U.S, devoid of any soda under four flavors: Coca Cola Energy, Coca Cola Energy Zero Sugar, Coca Cola Energy Cherry and Coca Cola Energy Cherry Zero Sugar. However, this was cut short when the company decided to withdraw the product in the post-pandemic era
Market size value in 2020
|US$ 35.14 Billion|
Market forecast value in 2031
|US$ 76 Billion|
|CAGR of 8.02% from 2021 to 2031|
Historical Data Available for
|US$ Mn for Value & ‘000 Units for Volume|
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
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Key Segments Covered
- Alcoholic Energy Drinks
- Non-Alcoholic Energy Drinks
- Organic Energy Drinks
- Non-Organic Energy Drinks
- Energy Drinks Sales via Modern Trade
- Energy Drinks Sales via Drug Stores
- Energy Drinks Sales via Convenience Store
- Energy Drinks Sales via E-Commerce
- Energy Drinks Sales via Other Retail Format
- FAQs -
As of 2021, the market for energy drinks is likely to surpass US$ 35 Bn according to Fact.MR
By 2031, the energy drinks market is anticipated to increase at a CAGR of 8.02%.
From 2016-2020, energy drinks sales expanded at a CAGR of around 4%.
By 2031, energy drinks sales are expected to reach US$ 76 Bn according to Fact.MR
Extensive consumption by sportspersons and endorsement by healthcare practitioners are driving energy drinks demand
Over the predicted period, the U.S energy drinks industry is expected to surge at over 7% CAGR
China is expected to generate 55% of the global energy drinks revenue through 2031
Sales of energy drinks in India will likely register a CAGR of 9% from 2021-2031
Demand for non-alcoholic energy drinks is poised to be the highest, registering a CAGR of 7%
PepsiCo. Inc., Coca Cola Inc., Red Bull GmbH, and Monster Beverages Corp. are amongst some prominent energy drinks manufacturers