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Energy Drinks Market

Energy Drinks Market

Increased Health Consciousness with Rise in Sporting Activities Worldwide to Drive the Energy Drinks Market Growth during 2021-2031

Energy Drinks Market
  • Sep-2021
  • List of Tables : 216
  • List of Figures : 66
  • 170 Pages
  • Food & Beverage

Market Snapshot

Newly released data by Fact.MR shows that global demand for energy drinks will increase positively in 2021, surpassing US$ 35 Bn. Driven by the rise in health consciousness, as well as changes in consumer lifestyle and increased awareness of health wellness goods, the market is expected to register growth at a CAGR of approximately 8% by 2031.

Key Points Addressed in Energy Drinks Industry Analysis

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Energy Drinks  Market and How to Navigate
  • Recommendation on Key Winning Strategies

Energy Drinks Consumption Analysis 2016-2020 Vs Outlook 2021-2031

According to Fact.MR- a market research and competitive intelligence provider, energy drinks sales surged at a CAGR of 4% between 2016 and 2020. Increased health consciousness combined with surging sporting activities have primarily driven market expansion.

During the COVID-19 pandemic, sales prospects declined amidst the first half of 2020. Closure of factory premises to enforce social distancing led to constraints in production and supply chains, leading to limited market availability. However, as healthy drinking trends surfaced and restrictions eased, demand was restored to a significant extent, since Q4 2020.

Increased health awareness and a busy lifestyle, along with increased consumer knowledge of the product's health advantages, are driving demand for energy drinks in North America. Almost 60% of the male and 40% of the female population in the United States are hooked to these beverages, which are predicted to enhance the regional industry. According to Fact.MR, the global energy drinks industry will reach US$ 76 Bn by 2031.

How is Growing Demand in the Healthcare Sector Impacting Sales?

The market for energy drinks is witnessing the benefits of customer preference due to numerous components in these energy drinks that have substantial health benefits. These beverages are high in vitamin B, which aids in the prevention of heart disease and cancer. Because of the high niacin content, these energy drinks can help those with low blood lipids and arthritic symptoms.

These beverages also include pantothenic acid, which aids in the treatment of allergies, skin disorders, stress and anxiety. Furthermore, the rise in riboflavin content, which aids in the treatment of blood problems and muscular cramps, has contributed significantly to the growth of the energy drinks industry. As a result of these reasons, the demand for energy drinks in the healthcare business has remained constant.

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How is the Sports Industry Driving the Energy Drinks Industry?

The energy drink industry is anticipated to expand significantly, with strong demand across the sports industry. Sales among sportsmen and athletes looking to improve their performance and stamina are surging impressively.

The carbohydrate content in these energy drinks, according to the Australian Institute of Sports Nutrition, aids in performance by assisting in recovery and increasing energy. Caffeine's ergogenic assistance also allows athletes to improve their performance. As a result of these reasons, the market will see considerable growth in the sports industry.

How is Product Innovation Aiding Energy Drinks Sales?

Energy drinks are especially popular among college students and business workers as a coffee replacement that helps them stay awake at work. Furthermore, because they are utilized as mixers in popular alcoholic beverages, these energy drinks are gaining appeal.

Rock Star, Monster, and Red Bull energy drinks promote the image of power, energy, and speed. Energy drink packaging that is sleek and bright is appealing to consumers, owing to the stylish and trendy element. Furthermore, these energy drinks aid in the balance of taurine, an amino acid present naturally in the body. During intense physical effort and acute stress, taurine levels are predicted to drop considerably. ?

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Country Wise Analysis

How Will the Energy Drink Market Expand Across the U.S.?

During the forecast period, the U.S energy drinks industry is expected to grow at a CAGR of 7.6%. Although the COVID-19 pandemic significantly slowed market growth, prospects eventually rebounded as consumers opted for healthier alternatives.

Energy drinks are becoming increasingly popular among the country's millennials. The fundamental reason for their success may be traced back to intensive marketing initiatives aimed mostly at young customers. Furthermore, commercials promote energy drinks as being able to spark the intellect, rejuvenate the body, and improve performance and stamina.

Manufacturers are increasing the functionality of new age beverages in order to target health-conscious consumers. Companies are focused on functions such as nutrition, energy, muscle relaxation, salt replenishment, anti-oxidation, blood circulation, alertness, virility, and potency to make their products multipurpose and appealing to customers, particularly for daily usage.

What will be the Demand Outlook for Energy Drinks in China?

Energy drinks are not a traditional Chinese beverage, but they are becoming increasingly popular among young people. According to Fact.MR, China will likely contribute 55% of global revenue across the global energy drinks industry.

The retail value of canned energy drinks in China grew from 9 Bn yuan in 2009 to over 80 Bn yuan in 2019, with over a billion liters being consumed as of 2015, representing a quarterly annual surge. A further 15% increase in 2019 was experienced, rendering China one of the fastest expanding hubs.

How Will Energy Drinks Sales Fare Across India?

According to Fact.MR, during the forecast period, the India energy drink market is expected to develop at a CAGR of over 9%. Rapid urbanization and the resultant changing lifestyles are driving energy drinks consumption across the country.

Additionally, a burgeoning sports nutrition industry is providing tailwinds to energy drinks consumption. Various manufacturers adorn the Indian sports nutrition market, with one of the firms: MuscleBlaze, operated by Bright Lifecare, experiencing a 25% increase in sales of sports nutrition products, including energy beverages.

This growing need for energy boosters from India's youthful population at parties and clubs is driving up demand for energy drinks. Consumers have grown more health conscious, which has raised demand for functional beverages rather than non-carbonated beverages, which contain a lot of calories.

Energy drinks market forecast analysis by Fact.MR

Category Wise Insights

Why are Non-Alcoholic Energy Drinks Gaining Traction?

By product type, non-alcoholic energy drinks is expected to witness high consumption in the forthcoming decade, clocking a CAGR of 7% from 2021 to 2031. Gradual reduction alcoholic beverage dependence is stimulating expansion.

Since the past decade, countries such as the U.S have legislated bans on alcoholic energy drinks, with the FDA concluding it did not find evidence that the addition of caffeine to alcoholic beverages is recognized as safe.

Sales of Energy Drinks through Modern Trade to Remain High?

Energy drink sales in the modern trade category, based on distribution channels, are anticipated to produce the most income, with over US$ 5 Bn in revenue by 2022.

However, in terms of sales, the e-commerce platform is anticipated to have the highest CAGR in the global energy drinks market through 2031, registering a growth rate of over 8% until 2031.

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Competitive Landscape

Key manufacturers priorities product innovation to gain a competitive advantage. Product launches may assist businesses in capitalizing on the enormous development potential in developing regions. The majority of firms raise product awareness through advertising and celebrity endorsement. Recent developments in the energy drinks landscape are as follows:

  • In March 2021, PepsiCo Inc. announced the introduction of a new line of energy drinks titled Mtn Dew Rise Energy under its Mountain Dew product range, with assistance from NBA superstar LeBron James. Every 16-ounce will contain Vitamins A & C and zinc to support the immune system
  • In January 2020, Coca Cola introduced its first energy drink called Coca-Cola Energy in the U.S, devoid of any soda under four flavors: Coca Cola Energy, Coca Cola Energy Zero Sugar, Coca Cola Energy Cherry and Coca Cola Energy Cherry Zero Sugar. However, this was cut short when the company decided to withdraw the product in the post-pandemic era

Report Scope



Market size value in 2020

US$ 35.14 Billion

Market forecast value in 2031

US$ 76 Billion

Growth Rate

CAGR of 8.02% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • South Africa

Key Market Segments Covered

  • Product  Type
  • Nature
  • Distribution Channel
  • Region

Key Companies Profiled

  • PepsiCo Inc.
  • Coco-Cola Co.
  • Red Bull GmbH
  • Monster Beverages Corp.
  • GNC Holdings Inc.
  • Abbott Nutrition Inc.
  • Dr. Pepper Snapple Group Inc.
  • GlaxoSmithKline Plc.
  • Pacific Health Laboratories Inc.
  • Nestle SA
  • Suntory Holdings Ltd.


Available upon Request

Key Segments Covered

  • Product Type

    • Alcoholic Energy Drinks
    • Non-Alcoholic Energy Drinks
  • Nature

    • Organic Energy Drinks
    • Non-Organic Energy Drinks
  • Distribution Channel

    • Energy Drinks Sales via Modern Trade
    • Energy Drinks Sales via Drug Stores
    • Energy Drinks Sales via Convenience Store
    • Energy Drinks Sales via E-Commerce
    • Energy Drinks Sales via Other Retail Format

Energy Drinks Market - Scope of Report

A recent study by Fact.MR on the energy drinks market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering energy drinks.

The study also provides the dynamics responsible for influencing the future status of the energy drinks market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the energy drinks market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of energy drinks across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of energy drinks during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative energy drinks markets?
  • Which factors will impact the growth of energy drinks market?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the energy drinks industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for energy drinks market are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global energy drinks market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the energy drinks market during the forecast period.

Country-specific valuation on demand for energy drinks has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of energy drinks, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering energy drinks has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the Energy Drinks Market domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the energy drinks industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2021, the market for energy drinks is likely to surpass US$ 35 Bn according to Fact.MR

By 2031, the energy drinks market is anticipated to increase at a CAGR of 8.02%.

From 2016-2020, energy drinks sales expanded at a CAGR of around 4%.

By 2031, energy drinks sales are expected to reach US$ 76 Bn according to Fact.MR

Extensive consumption by sportspersons and endorsement by healthcare practitioners are driving energy drinks demand

Over the predicted period, the U.S energy drinks industry is expected to surge at over 7% CAGR

China is expected to generate 55% of the global energy drinks revenue through 2031

Sales of energy drinks in India will likely register a CAGR of 9% from 2021-2031

Demand for non-alcoholic energy drinks is poised to be the highest, registering a CAGR of 7%

PepsiCo. Inc., Coca Cola Inc., Red Bull GmbH, and Monster Beverages Corp. are amongst some prominent energy drinks manufacturers

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

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