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Energy Drinks Market

Energy Drinks Market Analysis By Product type (alcoholic energy drinks and non-alcoholic energy drinks), By Nature (organic and non-organic), By Distribution Channel (Modern Trade, Drug Stores, Convenience Stores, E-Commerce and Other Retail Formats) & By Region - Global Market Insights 2022 to 2032

Analysis of Energy Drinks market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Energy Drinks Market Outlook (2022-2032)

The global demand for energy drinks will increase positively in 2022, surpassing US$ 37.80 Billion. Driven by the rise in health consciousness, as well as changes in consumer lifestyle and increased awareness of health wellness goods, the market is expected to register growth at a CAGR of approximately 8% by 2031.

Report Attributes

Details

Anticipated Base Year Value (2021)

US$ 35 Billion

Expected Market Value (2022)

US$ 37.80 Billion

Projected Forecast Value (2032)

US$ 81.61 Billion

Global Growth Rate (2022-2032)

8% CAGR

Expected CAGR of U.S. Market (2032)

7.6%

Anticipated Market Share of China (2022-2032)

55%

Top Companies Listed in Report

  • PepsiCo Inc.
  • Coco-Cola Co.
  • Red Bull GmbH
  • Monster Beverages Corp.
  • GNC Holdings Inc.
  • Abbott Nutrition Inc.
  • Dr. Pepper Snapple Group Inc.
  • GlaxoSmithKline Plc.
  • Pacific Health Laboratories Inc.
  • Nestle SA

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Energy Drinks Consumption Analysis 2017-2021 Vs Outlook 2022-2032

According to Fact.MR- a market research and competitive intelligence provider, energy drinks sales surged at a CAGR of 4% between 2017 and 2021. Increased health consciousness combined with surging sporting activities have primarily driven market expansion.

Increased health awareness and a busy lifestyle, along with increased consumer knowledge of the product's health advantages, are driving demand for energy drinks in North America. Almost 60% of the male and 40% of the female population in the United States are hooked to these beverages, which are predicted to enhance the regional industry. According to Fact.MR, the global energy drinks industry will reach US$ 81.61 Billion by 2032.

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Which are Some Prominent Drivers of Energy Drinks Market?

Growing Demand in the Healthcare Sector Impacting Sales

The market for energy drinks is witnessing the benefits of customer preference due to numerous components in these energy drinks that have substantial health benefits. These beverages are high in vitamin B, which aids in the prevention of heart disease and cancer. Because of the high niacin content, these energy drinks can help those with low blood lipids and arthritic symptoms.

These beverages also include pantothenic acid, which aids in the treatment of allergies, skin disorders, stress and anxiety. Furthermore, the rise in riboflavin content, which aids in the treatment of blood problems and muscular cramps, has contributed significantly to the growth of the energy drinks industry. As a result of these reasons, the demand for energy drinks in the healthcare business has remained constant.

Sports Industry Driving the Energy Drinks Industry

The energy drink industry is anticipated to expand significantly, with strong demand across the sports industry. Sales among sportsmen and athletes looking to improve their performance and stamina are surging impressively.

The carbohydrate content in these energy drinks, according to the Australian Institute of Sports Nutrition, aids in performance by assisting in recovery and increasing energy. Caffeine's ergogenic assistance also allows athletes to improve their performance. As a result of these reasons, the market will see considerable growth in the sports industry.

Product Innovation Aiding Energy Drinks Sales

Energy drinks are especially popular among college students and business workers as a coffee replacement that helps them stay awake at work. Furthermore, because they are utilized as mixers in popular alcoholic beverages, these energy drinks are gaining appeal.

Rock Star, Monster, and Red Bull energy drinks promote the image of power, energy, and speed. Energy drink packaging that is sleek and bright is appealing to consumers, owing to the stylish and trendy element. Furthermore, these energy drinks aid in the balance of taurine, an amino acid present naturally in the body.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

What are the Challenges Faced by the Energy Drinks Market?

High sugar content affecting energy drinks market growth

The high sugar content of energy drinks is a major restraint to the energy drinks market. In addition, preservatives present in the energy drinks is affecting health of younger age groups. Instead of certain energy drinks being organic, hidden added preservatives are creating obstacles of the energy drinks market.

Comparative View of Energy Drinks Markets

Energy Drinks Market :

Attributes

Energy Drinks Market

CAGR (2022-2032)

8%

Market Value (2032)

US$ 81.61 Billion

Growth Factor

Sports industry and product innovation is bolstering the demand for energy drinks.

Opportunity

Organic and sugar-free energy drinks across the globe is creating lucrative opportunities for energy drinks.

Cannabis Infused Drinks Market :

Attributes

Cannabis Infused Drinks Market

CAGR (2022-2032)

38%

Market Value (2032)

US$ 6 Billion

Growth Factor

Adequate THC emulsifications to achieve proper suspension within liquids and a shorter uptake period – typically less than 30 minutes is creating lucrative opportunities for cannabis infused drinks market.

Opportunity

Various health advantages is fueling the growth of cannabis infused drinks.

Whole Grain Drinks Market :

Attributes

Whole Grain Drinks Market

CAGR (2022-2032)

10%

Market Value (2032)

US$ 14 Billion

Growth Factor

Increasing preference for natural and organic ingredients of consumer is likely to increase adoption rate of whole grain drinks.

Opportunity

Growth of e-commerce sites is likely to increase sales of whole grain drinks as they are easily available on number of e-commerce sites is advancing the use of whole grains drink market.

Country Wise Analysis

Intensive Marketing Initiatives Boosting Sales of Energy Drinks in the U.S.?

Demand for healthier alternatives propelling growth of energy drinks in the region

During the forecast period, the U.S energy drinks industry is expected to grow at a CAGR of 7.6%. Although the COVID-19 pandemic significantly slowed market growth, prospects eventually rebounded as consumers opted for healthier alternatives.

Energy drinks are becoming increasingly popular among the country's millennials. The fundamental reason for their success may be traced back to intensive marketing initiatives aimed mostly at young customers. Furthermore, commercials promote energy drinks as being able to spark the intellect, rejuvenate the body, and improve performance and stamina.

Manufacturers are increasing the functionality of new age beverages in order to target health-conscious consumers. Companies are focused on functions such as nutrition, energy, muscle relaxation, salt replenishment, anti-oxidation, blood circulation, alertness, virility, and potency to make their products multipurpose and appealing to customers, particularly for daily usage.

Canned Energy Drinks Attracting Consumers in China?

Younger generation investing in energy drinks in China

Energy drinks are not a traditional Chinese beverage, but they are becoming increasingly popular among young people. According to Fact.MR, China will likely contribute 55% of global revenue across the global energy drinks industry.

The retail value of canned energy drinks in China grew from 9 Billion yuan in 2009 to over 80 Billion yuan in 2019, with over a billion liters being consumed as of 2015, representing a quarterly annual surge. A further 15% increase in 2019 was experienced, rendering China one of the fastest expanding hubs.

Sports Nutrition Industry Contributing to Energy Drinks Market in India?

Changing lifestyle attracting consumers to invest in energy drinks

According to Fact.MR, during the forecast period, the India energy drink market is expected to develop at a CAGR of over 9%. Rapid urbanization and the resultant changing lifestyles are driving energy drinks consumption across the country.

Additionally, a burgeoning sports nutrition industry is providing tailwinds to energy drinks consumption. Various manufacturers adorn the Indian sports nutrition market, with one of the firms: MuscleBlaze, operated by Bright Lifecare, experiencing a 25% increase in sales of sports nutrition products, including energy beverages.

This growing need for energy boosters from India's youthful population at parties and clubs is driving up demand for energy drinks. Consumers have grown more health conscious, which has raised demand for functional beverages rather than non-carbonated beverages, which contain a lot of calories.

Country-wise Forecast CAGRs

Country

CAGR

China

5%

U.S.

7.6%

India

9%

Category Wise Insights

Different Age Groups Exhibiting Preference Towards Non-Alcoholic Drinks Energy Drinks?

Bans on alcoholic drinks creating lucrative opportunities for non-alcoholic drinks

By product type, non-alcoholic energy drinks is expected to witness high consumption in the forthcoming decade, clocking a CAGR of 7% from 2022 to 2032. Gradual reduction alcoholic beverage dependence is stimulating expansion.

Since the past decade, countries such as the U.S have legislated bans on alcoholic energy drinks, with the FDA concluding it did not find evidence that the addition of caffeine to alcoholic beverages is recognized as safe.

E-commerce Platforms Boosting Revenue from Modern Trade?

Sales of energy drinks through modern trade to remain high

Energy drink sales in the modern trade category, based on distribution channels, are anticipated to produce the most income, with over US$ 5 Billion in revenue by 2022.

However, in terms of sales, the e-commerce platform is anticipated to have the highest CAGR in the global energy drinks market through 2031, registering a growth rate of over 8% until 2032.

Start-Up for Energy Drinks Market

Key start-up players in the energy drinks market Lahori, Rock Climber, Raskik, Jimmy’s Cocktail, LQI and Gunsberg

  • Raskik, an Indian Start-up, is a millennial-centric brand that is focusing on offering a portfolio of unique natural fusion beverages at mainstream prices.
  • LQI, another key start-up player is focusing on using proprietary technology to manufacture milkshakes, smoothies, and fruit water frozen packs. These products possess an increased shelf life of 2.5 months without the use of any flavours, purees, colours, or preservatives.

Market Competition

Key manufacturers priorities product innovation to gain a competitive advantage. Product launches may assist businesses in capitalizing on the enormous development potential in developing regions. The majority of firms raise product awareness through advertising and celebrity endorsement. Recent developments in the energy drinks landscape are as follows:

  • In March 2021, PepsiCo Inc. announced the introduction of a new line of energy drinks titled Mtn Dew Rise Energy under its Mountain Dew product range, with assistance from NBA superstar LeBron James. Every 16-ounce will contain Vitamins A & C and zinc to support the immune system
  • In January 2020, Coca Cola introduced its first energy drink called Coca-Cola Energy in the U.S, devoid of any soda under four flavors: Coca Cola Energy, Coca Cola Energy Zero Sugar, Coca Cola Energy Cherry and Coca Cola Energy Cherry Zero Sugar. However, this was cut short when the company decided to withdraw the product in the post-pandemic era

Key Segments Covered in Report

  • By Product Type :

    • Alcoholic 
    • Non-Alcoholic 
  • By Nature :

    • Organic
    • Non-Organic
  • By Distribution Channel :

    • Modern Trade
    • Drug Stores
    • Convenience Store
    • E-Commerce
    • Other Retail Format
  • By Region :

    • North America
    • Latin America
    • Europe
    • APEJ
    • Japan
    • Middle East & Africa

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From 2022-2032, Fact.MR expects energy drinks revenue to flourish at an 8% CAGR.

In 2032, energy drinks market worth is poised to reach US$ 81.61 Billion.

U.S energy drinks industry is expected to grow at a CAGR of 7.6%.

China will likely contribute 55% of global revenue across the global energy drinks industry.

China, U.S., and India will flourish at a CAGR of 21.6% combined until 2032.

Non-alcoholic energy drinks is expected to witness high consumption in the forthcoming decade, clocking a CAGR of 7% from 2022 to 2032.

The e-commerce platform is anticipated to have the highest CAGR in the global energy drinks market through 2031, registering a growth rate of over 8% until 2032.

Fact.MR foresees energy drinks demand to reach US$ 37.80 Billion in 2022.

As of 2021, the energy drinks market was worth US$ 35 Billion.

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