Newly released Fact.MR data projects that worldwide cannabis infused beverages market will see soaring growth in 2021, with revenues expected to top US$ 250 Mn. The forecast estimates that revenues will expand nearly 24x by 2031, surpassing nearly US$ 6 Bn, at a CAGR of nearly 38%.
Key Points Covered in Cannabis Infused Drinks Industry Survey
- Market estimates and forecast 2016-2031
- Key drivers and restraints impacting market growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Cannabis Infused Drinks Market and How to Navigate
- Recommendation on Key Winning Strategies
Know More Details About the Report
Revenue Analysis of Cannabis Infused Drinks from 2016-2020 Vs Future Outlook 2021-2031
Cannabis-infused beverage businesses have entered the market to meet the rising demand for cannabis-infused goods. From 2016 to 2020, sales expanded at a CAGR of nearly 15% to clock US$ 250 Mn by 2020.
When illicit use is taken into account, recreational cannabis use is significantly superior to therapeutic cannabis use. Consequently, government initiatives to legalize recreational use in limited quantities is gathering pace, especially in the U.S.
According to Fact.MR’s projections, increasing recreational and therapeutic usage of cannabis is likely to propel demand for cannabis infused drinks in the forthcoming decade, expanding at around 38% CAGR until 2031.
Why is THC Emulsification Acquiring Importance in Cannabis Infused Drinks Manufacturing?
Manufacturers of cannabis-infused beverages are directing efforts into developing adequate THC emulsifications to achieve proper suspension within liquids and a shorter uptake period – typically less than 30 minutes.
This aligns with customer need for rapid feedback on their dosage, which will boost sales of cannabis-infused beverages. Leading beverage businesses have recognised the insatiable desire of customers within the cannabis culture, and have transitioned into the cannabis infused beverages sector.
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How are Purported Health Benefits Driving Market Growth?
Various health advantages, including enhanced sleep patterns, reduced weight gain, relief from depression and anxiety, regulated blood pressure, and others, are expected to drive global cannabis beverage growth throughout the projected period.
Furthermore, the increased use of cannabis for the treatment of neurological diseases, epilepsy, cancer, and pain relief is expected to increase demand for cannabis beverages.
Likewise, the legalisation of medicinal or recreational cannabis in certain places has had a substantial beneficial influence on the business. Over the last several years, governmental and private expenditures in research and development for a safer form of cannabis use have been another notable driving factor that has bolstered industry growth.
The number of firms functioning in this industry has increased noticeably, promoting the diversity and amount of items offered to end-users. Such product varieties are helping to raise market demand even further.
How are Regulatory Obstacles a Concern for Expansion?
Regulatory obstacles have persisted in the cannabis business for some time, but significant concerns that impede product clearance and introduction to the market include safety, testing, and labelling regulations, all of which have been continually updated in the recent past.
Re-labelling and testing of goods to ensure compliance with changing regulatory standards remains one of the most pressing concerns among cannabis infused beverages industry participants.
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How is Online Retailing taking the lead in Cannabis Infused Drinks Sales?
Cannabis infused beverages have demonstrated growing demand through E-commerce platforms, which provide increased convenience, privacy, and autonomy in product selection.
Cannabis sales from regulated dispensaries have increased, opening up a multitude of options for specialised retailers to present creative and appetizing drinks infused with active principles from cannabis. Furthermore, such distribution channels are intended to serve as the "go to place" for cannabis-based edibles, which are likely to gain momentum.
How is Cannabis-infused Non-Alcoholic Beer Gaining Traction?
Cannabis-infused non-alcoholic beer is a new trend that is likely to gain momentum as firms seek to cater to a health-conscious consumer base. Aplos, for instance, is a non-alcoholic spirit infused with CBD.
Similarly, CERIA Grainwave is a THC-infused non-alcoholic beer that debuted on dispensary shelves in December 2018. The beverage contains less than 0.5% ABV.
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Country Wise Insights
How Lucrative is the Market for Cannabis Infused Drinks in the U.S?
As recreational marijuana legalisation spreads across the U.S, demand in cannabis-infused beverages grows. In the U.S, the hemp and CBD category reached $1 Bn by 2020.
The country is anticipated to emerge as one of the largest cannabis beverage industry. Legalization of cannabis for medicinal, therapeutic, and recreational uses is propelling market development. Several states in the U.S have legalised the incorporation of cannabis infusions into food and drinks legal.
As per Fact.MR findings, the market for cannabis infused drinks in the U.S is poised to expand at a CAGR of nearly 10% across the upcoming decade.
How much is the European Market likely to Expand?
Europe is also expected to expand significantly throughout the predicted period due to rising consumer demand in the region. According to the Cannabis Trade Association, firms in the region are developing new products to keep up with the growing demand of wellness beverages.
The existence of marijuana-friendly cafés and restaurants has also helped to build demand in the Netherlands. The expansion of cannabis tourism in the nation is expected to raise demand even more. A market share of over 40% is projected for the European market.
How Opportunistic are the Markets in Asia?
Driven by an appealing demographic profile and a rising number of middle-to-upper income households, nations in the Asian cannabis-infused drinks market would exhibit high growth during the projected period.
India appears to generate highly lucrative growth opportunities. Rising disposable incomes combined with increased awareness about different types of fusion beverages is expected to incline demand. A CAGR of around 8% is projected for the Indian market.
Category Wise Insights
Why CBD Cannabis Infused Drinks are Still Mainstream?
Cannabis-curious beginner users who desire a discreet, accessible, and regulated dose of cannabis are driving up demand for CBD-based cannabis infused beverages, accounting for over 3 out of 5 sales.
Its non-psychoactive characteristic continue to garner more consumers for CBD infused beverages. With the ability to provide a "high" without the health concerns associated with smoking, CBD-based cannabis infused beverages are gaining popularity.
How are Non-Alcoholic Cannabis Infused Drinks Consumption Suring?
Given cannabis' potential to mimic the impact of alcohol with negligible calories and obvious health advantages, sales of non-alcoholic infused drinks are surging, capturing almost 50% of total demand.
The global market has seen a spike in the popularity of non-alcoholic beverages that are low in calories and high in nutritional value. The advent of this beverage category is largely driven by private-label companies and start-ups that are heavily leveraging the medicinal advantages of cannabis and producing products that would allow cannabis use in a socially acceptable, generally acknowledged, and convenient way.
The competitive environment of the cannabis infused beverages industry remains tumultuous due to the uncertainty surrounding cannabis sales and use rules. The cannabis-infused beverages industry in Canada is anticipated to expand rapidly, thanks to favourable federal rules that support cannabis sales in the country.
Using new technologies and following trends in the mainstream beverage industries to create unique variations is anticipated to be a major strategy for producers looking to achieve a competitive advantage.
- CAN is one of the simplest and most well-known Cannabis drinks. It contains a little quantity of Californian cannabis extract as well as carbonated water, aromatic oils, and agave juice. It includes around 2mg THC and 4mg CBD, which provides extremely regulated effects that are milder than other Cannabis beverages. It is accessible at a variety of dispensaries and may also be purchased online.
- Likewise, Artet is a non-alcoholic beverage that combines cannabis sociability with cocktail culture in a one bottle. It comes in a variety of tastes, each with an incredible combination of herbal, flowery, and dry undertones. The full container contains around 37.5mg THC, divided between fifteen shots of 2.5mg THC each. It is the ideal Cannabis beverage for first-time users.
Historical Data Available for
|US$ Mn for Value and ‘000 Units for Volume|
Key Regions Covered
Key Market Segments Covered
|Key Market Segments Covered||
Key Companies Profiled
Available upon Request
Key Segments Covered
- Alcoholic Cannabis Infused Drinks
- Cannabis Infused Alcoholic Beer
- Cannabis Infused Wine
- Cannabis Infused Spirits
- Non-Alcoholic Cannabis Infused Drinks
- Cannabis Infused Water/ Sparkling Water/ Functional Drinks/Soda
- Cannabis Infused Tea
- Cannabis Infused Coffee
- Cannabis Infused Juices
- Alcoholic Cannabis Infused Drinks
- Cannabidiol (CBD) Infused Drinks
- Tetrahydrocannabinol (THC) Infused Drinks
Cannabis Infused Drinks Market- Scope of Report
A recent study by Fact.MR on the cannabis infused drinks market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering cannabis infused drinks market.
The study also provides the dynamics responsible for influencing the future status of the cannabis infused drinks market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.
A list of prominent companies operating in the cannabis infused drinks market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of Cannabis Infused Drinks Market across the globe.
A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of cannabis infused drinks market during the forecast period. Price point comparison by region with global average price is also considered in the study.
Key Questions Answered in Report
- Which are the most lucrative cannabis infused drinks markets?
- Which factors will impact the growth of cannabis infused drinks market?
- How will changing trends impact the strategies of market players?
- How can market players capture the low-hanging opportunities across regions?
- Which companies are leading the cannabis infused drinks industry?
- What are the winning strategies of stakeholders in the market?
Analysis on Market Size Evaluation
The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).
Estimates at global and regional levels for cannabis infused drinks market are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.
Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global cannabis infused drinks market.
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the cannabis infused drinks market during the forecast period.
Country-specific valuation on demand for cannabis infused drinks has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries has also been included in the report.
In-depth Analysis on Competition Analysis
The report sheds light on leading manufacturers of cannabis infused drinks, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering cannabis infused drinks has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the cannabis infused drinks domain.
In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the cannabis infused drinks industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.
Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.
- FAQs -
According to Fact.MR, global demand for cannabis infused drinks clocked US$ 250 Mn in 2020
From 2016 to 2020, cannabis infused drinks demand accelerated at nearly 15% CAGR
The cannabis infused drinks market is expected to grow astronomically at 38% CAGR until 2031, surpassing US$ 6 Bn
Increasing efforts to legalize recreational cannabis usage is impelling cannabis infused beverage sales
The U.S is expected to grow at a CAGR of 10% across the 2021-2031 forecast period
Europe is anticipated to register around 40% of global cannabis infused drinks sales
As per Fact.MR, India is likely to register a CAGR of nearly 8% across the forthcoming decade
CBD infused drinks are expected to generate 60% of total sales by component
By type, non-alcoholic cannabis infused drinks are expected to account for over 50% of total demand
CAN, Artet, The Alkaline Water Company and VCC Brands are some leading manufacturers of cannabis infused drinks
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
Is a sample of this report available for evaluation?
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