Email Tracking Software Market

Email Tracking Software Market Outlook (2022-2032)

The global email tracking software market was valued at US$ 9.6 Billion in 2021, and is projected to register a Y-o-Y increase of 9.3% in 2022 to be valued at US$ 10.5 Billion.

During the 2022-2032 period of assessment, demand is expected to rise at a 9.1% value CAGR, likely to reach US$ 25 Billion by the end of the said forecast period.

Report Attributes	Details
Anticipated Base Year Value (2021)	US$ 9.6 Billion
Expected Market Value (2022)	US$ 10.5 Billion
Projected Forecast Value (2032)	US$ 25 Billion
Global Growth Rate (2022-2032)	9.1% CAGR
Growth Rate of the U.S (2022-2032)	8.9% CAGR
Expected Market Value of China (2032)	US$ 1.7 Billion
Growth Rate of U.K (2022-2032)	7.8% CAGR
Key email tracking software Players	Outreach Inc. Cirrus Insight HubSpot SalesLoft Yesware Boomerang AtomPark Software Salesforce Pardot Mailchamp Zoho Campaigns Salesmate Zapier

Overall, the email tracking software landscape is poised to yield an absolute dollar opportunity worth US$ 14.5 Billion until 2032. Cloud based email tracking software will continue to flourish, with a documented CAGR of 8.9% from 2021-2032.

Moreover, large enterprises to remain primary end user, likely to register CAGR worth 8.4% from 2022-2032. North America will remain at the forefront, generating an opportunity worth US$ 8.9 Billion during the forecast period.

Email Tracking Software Market Revenue Analysis 2015-2021 vs. Future Outlook 2022-2032

According to market research and competitive intelligence provider Fact.MR, the email tracking software industry grew at a CAGR of 9.7% from 2015 to 2021.

Increasing use of email tracking software in many businesses associated with business to customer as well as business to business level are major factors driving growth of the market. Due to factors such as an increase in the number of email tracking and hosted service providers, the worldwide email tracking software industry is predicted to rise significantly over the forecast period.

The demand for email tracking software is being driven significantly by the rapid digitalization of an expanding number of internet users.

Large and small organizations are anticipated to gain benefit from email tracking as it is becoming more popular. Rising development in email tracking software and various new features getting added for tracking the email will grow the demand and is anticipated to foster the market growth on a large scale in near future. From 2022 to 2032, the global email tracking software market is expected to grow 2.4x.

Prominent Email Tracking Software Market Growth Drivers

The adoption of the Internet of Things is pushing significant market growth

Over the years, rapidly growing number of Internet users worldwide and increasing commercial use of the Internet, combined with rapid technological developments, have not only produced and shaped the evolution and different forms of email tracking, but have also paved the way for new market players and emerging email tracking systems.

Furthermore, many players in this market are engaged in significant development in the technology or software of email tracking for delivering better consumer satisfaction while offering several profitable, which is adding momentum to market growth across the globe. Overall, the market for email tracking software is projected to fare even better over the coming years, expanding at an impressive CAGR of 9.1% through 2032.

Key Challenges Affecting Email Tracking Software Market Growth

No market is devoid of challenges and the global email tracking software market is no exception. One of the primary factors restraining market growth is the aspect of security. A compromise of business email deployed on Windows and other operating environments is likely to pose grave challenges to the global market.

Further, easy accessibility to cloud based email applications by fraudulent individuals may cause grave concerns to the organization regarding the security of critical enterprise data. Data security issues, increasing cyber threats, and illegal intrusions, which is a major challenge for the email tracking software market.

Country-wise Analysis

How Opportunistic will the Market for Email tracking software System be across the U.S?

According to Fact.MR’s study, the U.S is poised to yield an absolute dollar opportunity worth US$ 5.1 Billion, expanding at an 8.9% value CAGR from 2022 to 2032. By the end of the said forecast period, a market valuation of US$ 8.9 Billion has been projected for the industry across the country.

Active use of email for professional, business, and personal communication is opening up growth frontiers. The presence of a large number of small and medium firms is also anticipated to aid email tracking software market expansion.

For example, in the United States and Canada, Constant Contact, Inc., Benchmark Internet Group, Martal Group, ConvertKit LLC, Jivox Corporation, Salesforce, Hubspot Inc., j2 Global, Inc., and others are among the email tracking software service providers.

The U.S has always been at the forefront of advancing email tracking software since the 21st century. Furthermore, the enterprises in U.S is increasingly deploying new technologies as a result, marketers in the United States have begun to use email tracking software for betterment of their business.

Will China emerge as an Attractive Email Tracking Software Market?

Increasing adoption of cloud based services in china will propel the growth of the email tracking market in coming years. This growth is primarily attributed to the fact that majority of the population in china is tech-savvy and engaged in online Email activities. In addition, the advent of consumer centric Email tracking software by leading providers is further contributing to growth of this market.

Consequently, deployment of advanced email tracking software is rising significantly across the East Asian giant. Many companies are shifting to cloud based services to meet the customer demands with efficiency and greater security concern.

Asia Pacific is anticipated to register substantial growth during the forecast period as several leading players are setting up offices in this region in order to increase focus on expanding their business. This offers potential growth opportunities for the Email tracking software market during the forecast period.

As per Fact.MR’s estimates, the Chinese market is poised to register a CAGR of 8.5% from 2022 to 2032, reaching US$ 1.7 Billion and yielding a dollar opportunity worth US$ 969.4 Million.

Country-wise Forecast CAGRs for the Email Tracking Software Market

Country	CAGR
U.S	8.9%
U.K	7.8%
China	8.5%
Japan	7.6%
South Korea	7.0%

Category-wise Insights

Which Category is expected to be the Top Email Tracking Software Market by End User?

Large enterprises to be Primary Utilizers of Email Tracking software

According to Fact.MR, large enterprises for email tracking software are expected to register highest growth, expanding at a CAGR of 8.4% from 2022-2032. The large enterprises segment is expected to flourish owing to the increasing density of email is creating traffic congestion that spurs the increasing adoption of email tracker.

Enhancement of end-user experience due to additional features that offer creating automated workflows, provide context and stimulates conversation are propelling growth of email tracking software market. Also email tracking software saves time, several large and small enterprises across the globe are adopting email tracking software solutions that helps to propel the demand for segment is high.

By Deployment Mode, which Category is likely to make Maximum Usage of Email Tracking software?

Cloud Deployment Mode to support the Market Growth

By deployment mode the market is divided into on premises and cloud. According to Fact.MR, cloud based email tracking software expected to experience major uptake, growing at a CAGR of 8.9% until 2032. Recent advancements in technology to achieve greater sales and marketing is prompting increased uptake in recent years.

Cloud based model have greater storage and processing capacity this factor is projected to drive the cloud based segment growth. Additionally, cloud based software helps sales and marketing teams to evaluate the effectiveness of their outreach campaigns. Thereby, boosting the demand for the email tracking software market. On the other hand, the on premises segment is expected to record significant growth due to the limited flexibility.

Competitive Landscape

Prominent manufacturers of email tracking software market are eyeing technological innovations in order to provide the most accurate and precise mailing system arrangements to their customers. Market players are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

• In January 2021- SalesLoft, a marketing platform based in Atlanta, Georgia that provides AI-based tools to help marketers streamline their marketing process – finding and tracking, helping them sell visual training tools, and assisting with post-sales processes – has closed $ 100 million. The company’s founder and manager Kyle Porter confirmed to TechCrunch that the company now has a $ 1.1 billion cashbacks, which is the highest price ever. In April 2019, prior to any global health epidemic, the company had raised Series D of US$ 70 Million to about $ 600 million.
• In June 2021, Groove, a leading marketing platform for businesses using Salesforce®, announced the launch of Auto Contact Capture, a new feature that enables users to automatically add new contacts to emails or added to meetings as contacts in Salesforce, providing affiliate groups with a complete picture of the purchasing committee.

Key Segments Covered in the Email Tracking Software Market Study

• Email Tracking Software by Deployment mode :

  • Cloud-based Email Tracking Software
  • On-premises Email Tracking Software

• Email Tracking Software by Software Subscription :

  • Monthly Email Tracking Software
  • Quarterly Email Tracking Software
  • Annual Email Tracking Software

• Email Tracking Software by End Users :

  • Large Enterprises
  • Small Enterprises

• Email Tracking Software by Email Service Type :

  • Web-based Email Tracking Software
  • Client-based Email Tracking Software

• Email Tracking Software by Region :

  • North America
  • Latin America 
  • Europe
  • Asia Pacific 
  • Middle East & Africa