Fitness Application Market
Fitness Application Market Study by Exercise & Weight Loss, Diet & Nutrition, and Fitness Trackers/Workout for Smartphones, Tablets, and Wearable Devices from 2024 to 2034
Analysis of Fitness Application Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Fitness Application Market Outlook (2024 to 2034)
As per Fact.MR’s latest research report, the global fitness application market size is estimated to reach US$ 1.97 billion in 2024. Worldwide demand for fitness applications is forecasted to rise at a CAGR of 18.6% and climb to a market value of US$ 10.84 billion by the end of 2034.
Noteworthy transition from traditional gyms and studios to virtual fitness practices is contributing to the rising number of downloads and subscriptions of several fitness applications.
- The ACSM (American College of Sports Medicine) published a survey report in 2024 mentioning that mobile exercise applications are holding a position in the top 10 possible fitness trends.
Expanding gyms and fitness studios through online platforms is contributing to the increased preference for these physical fitness applications. More consumers are willing to invest in these applications, thereby an increased demand for fitness equipment is witnessed. Further, the growing focus of virtual application providers on the introduction of innovative solutions is helping more individuals maintain their fitness and health at home settings.
Fitness applications using artificial intelligence, machine learning, and several other technologies are offering personalized fitness plans to consumers. No equipment workout routine, personalized diet charts, monitored diet, track footsteps, and personalized fitness coaches are some of the key advantages of these modern virtual fitness applications. These advantages and offerings of healthcare apps compared to brick-and-mortar studios are contributing to the fitness application market growth.
- North America is projected to account for 31.5% of the global market share by 2034-end.
- The market in Japan is analyzed to expand at 20% CAGR through 2034.
- Demand for fitness applications in South Korea is evaluated to increase at a CAGR of 20.3% from 2024 to 2034.
- Worldwide demand for Android platform-based fitness applications is forecasted to rise at a remarkable 17.7% CAGR and reach a market value of US$ 7.16 billion by 2034.
| Report Attribute | Detail |
|---|---|
| Fitness Application Market Size (2024E) | US$ 1.97 Billion |
| Forecasted Market Value (2034F) | US$ 10.84 Billion |
| Global Market Growth Rate (2024 to 2034) | 18.6% CAGR |
| Market Share of Smartphone-based Apps (2034F) | 75% |
| East Asia Market Share (2034F) | 26% |
| Canada Market Growth Rate (2024 to 2034) | 18.4% CAGR |
| Key Companies Profiled | Fitbit Inc.; Aaptiv; Under Armour, Inc.; Adidas; Noom; Appinventiv; Nike; Applico; MyFitnessPal Inc.; Appster; FitnessKeeper; Azumio, Inc. |
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Why are Fitness Applications Becoming So Popular?
“Spreading Trend of Maintaining Healthy Lifestyle”
More individuals around the world are focusing on maintaining a healthy lifestyle. In addition, increased use of tablets, wearable devices, and smartphones is having a positive influence on fitness application market trends. Moreover, people are becoming more conscious of diseases caused by the consumption of unhealthy food products. Use of fitness applications assists end users get detailed information about their fitness routine, ranging from required exercises to following specific diet plans, which is further having a positive impact on market dynamics.
What is Restraining the Growth of the Market to Some Extent?
“Challenges Associated with Protecting Personal Information and Privacy of End Users”
One of the key challenges limiting the expansion of the fitness application market size is the protection of personal information and the privacy of end users. The risk associated with data privacy is limiting their installation. Information collected from these fitness applications is saved on servers, and they are more prone to being hacked. Thus, sensitive user information is hacked for conducting phishing attacks and social engineering attacks through a third party.
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How are Start-ups Mastering Matching Consumer Requirements for Fitness Applications?
“Focus on Developing Personalized Fitness Apps for Integration with Wearable Devices”
Start-ups are investing heavily in the development of more advanced and personalized fitness applications, which are integrated with several hardware and wearable devices. New developers are dealing with security issues to keep clients engaged on their platforms, thereby increasing trustworthiness.
Country-wise Insights
Fact.MR, a market research and competitive intelligence provider, in its recently updated study, opined that North America is analyzed to capture 31.5% of the global fitness application market share by the end of 2034. Better network coverage, penetration of smartphones, and changing lifestyles are contributing to the rising popularity of fitness apps in the region for their role in facilitating remote access to information and simplicity of use.
What is Mainly Driving Market Growth in the United States?
“Rising Preference for Online Mobile Fitness Apps over Gym Memberships”
| Attribute | United States |
|---|---|
| Market Value (2024E) | US$ 289.2 Million |
| Growth Rate (2024 to 2034) | 18.3% CAGR |
| Projected Value (2034F) | US$ 1.56 Billion |
The United States is forecasted to hold 45.6% share of the market in North America by 2034. The growing involvement of more Americans in daily health and fitness monitoring is leading to the popularity of fitness applications, thereby opening doors for market players. Increased adoption of mHEalth by more individuals in the United States is creating a strong foundation for providers of fitness applications. Moreover, a significant portion of the population in the country is choosing online fitness apps over gym memberships.
Which Country in East Asia is Attracting a Larger Number of Developers?
“Rapid Penetration of Smart Wearables and Smartphones for Fitness Tracking in China”
| Attribute | China |
|---|---|
| Market Value (2024E) | US$ 226.3 Million |
| Growth Rate (2024 to 2034) | 19.5% CAGR |
| Projected Value (2034F) | US$ 1.34 Billion |
China is evaluated to account for 47.5% share of the East Asia market by 2034-end. More people in the country are adopting mHEalth services. A rapid penetration of smart wearables & smartphones is stimulating more people to opt for fitness apps. The affordability of these devices is helping end users get easy access to several fitness apps. Growing healthcare spending and increasing cases of obesity are helping to develop more advanced fitness models.
Why are Fitness Application Providers Lining Up in Japan?
“Supportive Government Efforts Promoting Adoption of Fitness Apps”
| Attribute | Japan |
|---|---|
| Market Value (2024E) | US$ 133.7 Million |
| Growth Rate (2024 to 2034) | 20% CAGR |
| Projected Value (2034F) | US$ 828.8 Million |
Japan is evaluated to hold 29.4% market share in East Asia by 2034. The government in Japan is making efforts through campaigns to stimulate more people to adopt fitness applications for leading a healthy life. In addition, increasing spending on individual fitness and the rising penetration of smartphones are playing a pivotal role in the adoption of healthcare apps in Japan.
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Category-wise Insights
As stated in the updated Fact.MR study, exercise and weight loss fitness apps hold a noteworthy share of the market with increasing cases of obesity, resulting in several health issues, such as cardiovascular, high blood pressure, and others. More clinicians are stressing the use of fitness mobile applications for weight management.
Why are Android-based Fitness Applications More Popular?
“More Number of Android Smartphone Users in the World”
| Attribute | Android |
|---|---|
| Segment Value (2024E) | US$ 1.4 Billion |
| Growth Rate (2024 to 2034) | 17.7% CAGR |
| Projected Value (2034F) | US$ 7.16 Billion |
Android mobile-based fitness applications are evaluated to occupy 66% market share by the end of 2034. Use of Android smartphones for tracking fitness and health is becoming more popular than ever before. Fitness applications are easily downloaded on Android devices and offer several functions, such as setting fitness goals and tracking calorie intake. The growing number of Android users is contributing to the rising demand for fitness apps. Some of the popular Android platforms are MyFitnessPal, Google Fit, Leap Fitness, Runstastics, Sworkit, and Google Fit.
What is the Influence of Smartphone Penetration on the Market?
“Use of Smartphones Enabling End Users Avoid High Costs of Gym Memberships”
| Attribute | Smartphones |
|---|---|
| Segment Value (2024E) | US$ 1.61 Billion |
| Growth Rate (2024 to 2034) | 17.5% CAGR |
| Projected Value (2034F) | US$ 8.13 Billion |
Smartphones are projected to hold a market share of 75% by 2034. The growing penetration of smartphones is positively influencing demand for fitness applications. Constantly evolving technology in the fitness industry is motivating individuals to use their smartphones to enhance their workout routines instead of going to physical fitness studios and gyms. Using smartphones enables end users to save expensive gym training/fitness club training and personal training fees, thereby supporting market growth.
Competitive Landscape
Key players in the fitness application market are coming up with more innovative fitness solutions to ensure advanced workout facilities for end users.
For instance :
- Headspace Health is a provider of digital mental health solutions. In November 2022, the company introduced a unique product integrating Ginger’s top-tier coaching, mindfulness, and meditation offerings of Headspace, and psychiatry services.
- Flo Health, in June 2022, came up with Flo for Businesses for use in more than 175 countries and 20 languages. It aims to educate women about monitoring their ovulation, reproductive health, and periods.
Fact.MR provides detailed information about the price points of key providers of fitness applications positioned across the world, sales growth, production capacity, and speculative technological expansion, in this recently updated market report.
Segmentation of Fitness Application Market Research
-
By Type :
- Exercise & Weight Loss
- Diet & Nutrition
- Fitness Trackers/Workout
-
By Platform :
- Android
- iOS
- Others
-
By Device Type :
- Smartphones
- Tablets
- Wearable Devices
-
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia & Pacific
- MEA
- FAQs -
How big is the fitness application market size in 2024?
The global fitness application market has been valued at US$ 1.97 billion in 2024.
What is the demand outlook for fitness applications for 2034?
Worldwide demand for fitness apps is forecasted to reach a market value of US$ 10.84 billion by 2034.
At what CAGR is the global market projected to expand?
The market for fitness apps is forecasted to advance at 18.6% CAGR through 2034.
How much share of the global market does North America hold?
North America is evaluated to capture a share of 31.5% of the global market by 2034.
At what CAGR is the demand for fitness applications evaluated to increase in South Korea?
Demand for fitness apps in South Korea is projected to expand at a CAGR of 20.3% through 2034.
What is the contribution of Android mobile-based fitness apps to global market revenue?
Android mobile-based fitness applications are projected to hold 66% share of the global market by 2034.
Who are the leading providers of fitness apps?
Aaptiv, Under Armour, Inc., Adidas, Noom, and Appinventiv are some of the prominent market players in this space.
Fitness Application Market