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Mental Fitness Apps Market

Mental Fitness Apps Market

Changing Lifestyles and Increasing Work Pressure to Spur Demand for Mental Fitness Apps during 2021-2031

Mental Fitness Apps Market
  • Aug-2021
  • List of Tables : 70
  • List of Figures : 309
  • 170 Pages
  • Technology

Market Snapshot

As per industry analysis on mental fitness apps, the market is foreseen to close in on a value of US$ 1.9 Bn by the end of 2031, surging at CAGR of 16.4% during the same period. Demand for mental fitness apps for co- occurring disorders grew 1.8X over the last 5 years.

Key Points Covered in Mental Fitness Apps Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • COVID-19 Impact on Mental Fitness Apps and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Revenue Analysis of Mental Fitness Apps from 2016 to 2020 Compared to Market Outlook for 2021 to 2031

As per the latest report on the mental fitness apps industry by Fact.MR - a market research and competitive intelligence provider, from 2016-2020, the market expanded at a CAGR of 17.9%, in which countries such as the U.S., China, and Japan are playing a crucial role, as these countries stand among the top 5 countries in the number of cases for anxiety, depression, and alcohol and drug use.

With growing millennial population percentage owing to rise in young immigrants, millennials hold the largest market share of 41.4% in 2021.

  • Demand for Android apps is high holding a market share of 68.1% in 2021, and will offer an absolute dollar opportunity of US$ 835 Mn through 2031.
  • North America is a prominent region in market, anticipated to rise at a CAGR of 17.2%, and reach a market value of US$ 547 Mn by 2031.
  • The U.S. dominates the North America market and holds a market value of US$ 109.4 Mn.
  • COVID-19 has had a positive impact on demand for apps with Y-o-Y growth of 25.2% in 2020.

mental fitness apps market by FactMR

What is Majorly Driving Demand for Mental Fitness Apps?

The healthcare industry accounts for more than 10% of GDP in developed countries. Global healthcare spending is estimated reach a value of US$ 9.5 trillion by 2022. Penetration of mobile phones around the globe is also increasing. Approximately 5.2 Bn people all around the globe are utilizing mobile phones, with the dominance of the Android segment.

Factors such as increasing stress levels in the society due to addiction of harmful substances, rising cases of mental health disorders, growing awareness programs that are being marketed by the World Health Organization (WHO) regarding importance of mental health condition, and 24x7 assistance offered online are some of the factors driving the mental fitness apps domain.

Rising stress levels in people due to prolonged working hours and changing lifestyles have degraded health conditions. Many companies are providing life insurance to their employees, which include premium subscriptions of top mental fitness apps.

App developers are collaborating with schools and institutes for helping students overcome stress-related issues.

  • For instance, Headspace has effectively increased its market penetration by delivering more advantages, an easy-to-use interface, and a meditation software that is both, accessible and cheap. This is encouraging people to take subscriptions over real-time consultations.

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What are the Potential Restraints Faced by Mental Fitness App Developers?

The primary constraint of the market is that some developers are providing freemium periods, which is letting people utilize apps free for a given period of time and then they are uninstalling them, leading to loss of company revenue and resources. As per revenue, the paid segment will hold a high market share of 72.1% by the end of 2031.

Data privacy risks and complex navigation of interfaces will lower downloads as a majority of members are newbies who confront issues with app operation and transparency, such as lack of an app guide, limited access, and privacy policies and services.

Mental fitness app providers may find it difficult to retain or attract new customers due to limited app transparency. As a result, mental fitness apps may see a decrease in overall app downloads in the future.

Which Region Offers Lucrative Opportunity for Sales of Mental Fitness Apps?

North America is a major chunk holder in the mental fitness app market accounting for 34.4% of the market share in 2021. Another major reason is increased awareness regarding assessment, treatment of mental disorders ranging from bipolar disorders to anxiety disorders, and high consciousness screening.

The U.S. is a holding prominent market share accounting for 78.1% of the U.S. market, and is expected to reach a market value of US$ 530.5 Mn by the end of 2031.

The U.S. ranks among top three countries for cases of depression, anxiety, and alcohol & drug use. In 2019, the United States was positioned on the top of the list for illegal drug use. This has increased the number of people having bipolar disorders.

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Country-wise Analysis

Why is China One of the Leading Markets for Mental Fitness Apps?

Currently, the mental fitness apps industry in China accounts for over 12% of the global market due to a large working population. It has been observed that, more than 50% of the Chinese population is living in stressed conditions, out of which, 70% people have anxiety issues.

How Has Mental Fitness App Demand Been Shaping across Established & Emerging Markets?

Japan: Mental fitness app demand in Japan is anticipated to grow 4.7X by 2031. The market is estimated to account for an absolute dollar opportunity of US$ 7.2 Mn over the next ten years.

India: India is an emerging market for mental fitness applications. Rising cases of depression and increasing working hours are prime reasons for increasing adoption of mental fitness apps. The India market is poised to rise at a CAGR of 15.1% during the forecast period.

Category-wise Insights

Why are Android Mental Fitness Apps More in Demand?

Out of the total mobile phone users around the globe, 72.4% are Android users and 26.9% are iOS users. This has made app developers provide more services of for Android mobile users.

The Android segment is poised to hold a market share of 68.1% and 58.1% in 2021 and 2031, respectively. The reason for higher penetration of Android is its better performance is simplicity. With a loss of 996 BPS, the Android segment is projected to reach a market value of close to US$ 1.1 Bn by the end of 2031.

What Makes the Co-occurring Disorder Hold the Largest Share in Mental Fitness Apps?

Revenue generated from the co-occurring disorder is expected to rise at a CAGR of 15.9% over the projection period. This category includes depression, bipolar disorder, and anxiety, which are rising at a high pace. According to NCBI, it was estimated during COVID there was a 10.4% increase in depression cases and 40.4% increase in generalized anxiety.

Which Age Group is Expected to Offer Maximum Potential for Mental Fitness App Providers?

Millennials are those in the age of 25 to 40 years, which majorly consists of students and working individuals. Revenue generated from this segment was US$ 147.8 Mn in 2020, according to the analysis conducted by Fact.MR. The U.S. consists of the highest number of people under this age group, which is around 72.1 Mn.

How Has COVID-19 Impacted Revenue Generation from Mental Fitness Apps?

COVID-19 has had a positive impact on mental fitness app demand as the global market saw a hike by 25.2% in 2020 Y-o-Y. Major reason for increasing demand was implementation of lockdowns. This led a large number of people to lose their jobs, increasing the stress level among people.

The market is foreseen to grow 5.2X during the forecast period due to the above-mentioned reason, and is estimated to cross a value of US$ 1.8 Bn by the end of 2031.

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Competitive Landscape

According to the market research analysis, Headspace, Inc., Breethe, Calm, 7 Cups, Stop, and Breathe & Think are prominent market players developing mental fitness apps. Majority companies discussed in the report have focused on expansion, investments, acquisitions, delivery focus, portfolio expansion, and brand development.

  • Calm started its app customization according to the needs of its clients having the feature of sleep induction for adults suffering from sleep disturbance issues.

Similarly, recent developments related to companies offering mental fitness apps have been tracked by the team at Fact.MR, which are available in the full report 

Mental Fitness Apps Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • GCC Countries

Key Market Segments Covered

  • Operation System
  • Revenue
  • Application
  • Demographics
  • Region

Key Companies Profiled

  • Headspace, Inc.
  • Breethe
  • Stop, Breathe & Think 
  • Ten Percent Happier
  • Calm
  • 7 Cups
  • MindShift CBT
  • What's Up?
  • Insights Network, Inc.
  • Happify
  • MoodMission


Available upon Request

Market Segments Covered in Mental Fitness Apps Industry Research

  • By Operation System

    • iOS  Mental Fitness Apps  
    • Android Mental Fitness Apps  
    • Others
  • By Revenue

    • Free/ Freemium Mental Fitness Apps  
    • Paid Mental Fitness Apps  
    • Others Mental Fitness Apps  
  • By Application

    • Mental Disorder Apps
    • Substance-use Disorder Apps
    • Co-occurring Disorder Apps
  • By Demographics

    • Baby Boomers
    • Generation X
    • Millennials
    • Generation Z

Mental Fitness Apps Market- Scope of Report

A recent study by Fact.MR on the mental fitness apps market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the development of mental fitness apps.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, cost structure analysis, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies manufacturing mental fitness apps, along with their product portfolios, key strategies, SWOT Analysis, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including revenue growth, product enhancements, and revenue generation from mental fitness apps across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account revenue from mental fitness apps during the forecast period.

Analysis on Market Size Evaluation

The market has been analyzed for each market segment in terms of value (US$ Mn).

Market estimates at global and regional levels for mental fitness apps are available in terms of “US$ Mn”. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a company can look to achieve, along with identifying potential resources, considering the revenue perspective in the global mental fitness apps market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include market forces analysis, which is expected to have a momentous influence on the growth of the mental fitness apps market during the forecast period.

Country-specific valuation on revenue for mental fitness apps has been offered for each regional market, along with market scope estimates and forecasts, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value for key countries has also been included in the report.

In-depth Analysis on Competition

The report sheds light on leading providers of mental fitness apps, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the mental fitness apps has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the mental fitness apps market.

- FAQs -

The global mental fitness apps market is worth more than US$ 407 Mn at present.

Sales of mental fitness app are projected to increase at a CAGR of 16.4% during 2021 – 2031.

Value sales of mental fitness apps increased at a CAGR of 17.9% during 2016 – 2020.

Rising mental disorders and increasing stress levels are driving the market.

Top 5 manufacturers of mental fitness apps account for around 80% share in the market.

Top 5 countries driving demand for mental fitness apps are the U.S., Canada, China, Japan, and South Korea.

North America accounted for over 30% of global mental fitness app demand in 2020.

The European market for mental fitness apps is projected to expand at a CAGR of more than 16% during 2021 – 2031.

The United States, Canada, and China are key producers of mental fitness apps.

The market in South Korea and Japan will expand at over 15% CAGRs each, with both countries together accounting for 30% share in the East Asia market.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.