Home Fitness App Market

Home Fitness App Market Analysis by Exercise & Weight Loss, Diet & Nutrition, and Activity Tracking from 2023 to 2033

Analysis of Home Fitness App Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Home Fitness App Market Outlook 2023 to 2033

The home fitness app market is anticipated to value at US$ 1.53 billion by 2023. The home fitness application market is anticipated to expand to US$ 7.73 billion by 2033, at a CAGR of 17.6%.

The main factor driving the home fitness market share is the increase in fitness enthusiasts around the world. Since 2020, sales of home exercise equipment have been significantly impacted by the epidemic.

Due to lockdown procedures, facility closures, and travel restrictions, home fitness growth rose dramatically. During the projection period of 2023 to 2033, the demand is expected to be driven by the rising need for virtual fitness and digitalization. These trends are common in the home fitness industry.

There has been fierce competition between in-application fitness and traditional gyms. The fitness business has undergone a radical change because of information technology.

  • The World Economic Forum reported in a September 2020 article that worldwide app downloads for fitness and wellness improved by 46.0%. Since the home fitness app market is fueled by the expanding trend of online fitness training.

The home fitness app industry is also being driven by the rising awareness of physical fitness and mental health.

Unimaginable physical and mental stress has been placed on the human body and mind as a result of the quick pace of modern life. Consequently, there is a huge demand for certified fitness instructors. The growing interest in health and fitness has led to the emergence of this career option.

Fitness has experienced a significant metamorphosis. Both a rich economic opportunity and a long-term career path have evolved in the fitness industry. The desire to maintain fitness is not limited to the elite and wealthy; a sizable section of the populace has caught the fitness bug. More than simply maintaining good health, physical fitness involves maintaining a decent appearance and leading an active lifestyle.

Report Attributes


Market Size in 2023

US$ 1.53 billion

Projected Market Size (2033)

US$ 7.73 billion

Global Market Growth Rate (2023 to 2033)


Asia Pacific Market Share (2023)


Leading Platform Segment

iOs Segment

Key Regions Covered

  • North America Market
  • Latin America Market
  • Europe Market
  • Asia Pacific Market
  • East Asia Market
  • The Middle East & Africa (MEA) Market

Key Companies Profiled

  • Under Armour, Inc.
  • WillowTree, Inc.
  • Polar Electro
  • Adidas
  • Appster
  • Nike
  • Kayla Itsines
  • Google
  • Fooducate
  • ASICS America Corporation FitnessKeeper
  • Fitbit, Inc.
  • Azumio, Inc.
  • MyFitnessPal Inc.
  • Noom

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Historical Market Analysis (2018 to 2022) vs. Forecast Outlook (2023 to 2033)

The market value of fitness apps increased from 2018 to 2022 at a CAGR of about 14.6%, and it is anticipated to rise at a CAGR of 17.6% from 2023 to 2033.

Gyms and fitness studios had little choice. But to enhance their digital presence during the lockout, many started offering virtual lessons. These virtual lessons allowed members to enjoy services from the comfort of their own homes. Additionally, the lockdown inspired individuals to update their home gyms and buy home exercise equipment.

Through various methods, virtual app suppliers are working on launching innovative solutions and expanding their geographical reach. During the epidemic, they were also providing free premium access to consumers as well as assistance in preserving their health and fitness at home.

  • Between Q1 and Q2 2020, downloads of health and fitness apps climbed worldwide by 46%, according to a World Economic Forum survey.
  • With a 156% growth, India had a substantial rise, adding 58 million new active users, or almost the entire population of Italy.
  • The Middle East and North Africa (MENA) region experienced the second-leading growth in downloads, increasing by 55%, followed by Asia-Pacific, which increased by 47%.

Home Fitness App Market Motivators

  • An increase in obesity cases.
  • Rising youth interest in leading healthy lifestyles.
  • Increasing government efforts to encourage healthy lifestyles.

Home Fitness Application Market Curtailments

  • Renting fitness equipment is becoming popular.
  • High price of home exercise equipment.

Home Fitness App Market Potentiality

  • Using virtual reality for fitness frequently.
  • Technology advancement for connected fitness equipment.

Transitioning Consumer Trends and Increasing Start-ups to Encourage Market Growth

Home Workout Apps to Pose a Significant Challenge to Traditional Gyms.

Consumer preferences are changing, and there is a growing desire to live a better lifestyle, which has boosted the possibilities of the home fitness app industry. Several businesses are presently emerging to take advantage of the significant opportunities provided by the fusion of technology and fitness.

The numerous home fitness apps have expanded in recent years. As revenues from these applications continue to increase, this tendency is probably going to continue. Technological breakthroughs are changing the fitness industry's current state of affairs.

Brick-and-mortar gyms are going to face further competition from home exercise applications, whose home fitness app market share is expanding.

Around the world, the number of fitness app users and the revenue they create are both increasing significantly. The existing home fitness application market participants are concerned with resolving escalating customer concerns about data security and protection.

Another reason that is expected to boost the home fitness app market in the coming years is the launch of a variety of online fitness programs that allow users to work out at their leisure. Subscription models of home fitness apps are less expensive than traditional gym memberships. A growing number of fitness aficionados are turning to home fitness apps.

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Progressing Awareness of the Healthy Lifestyle Benefits is Significantly Catapulting Market Expansion

"Healthy Living Choices’ Adoption Intensifies the Growth Momentum."

People are being compelled to select daily exercise due to tight work schedules and various disorders linked to lifestyles. A vast proportion of people worldwide identify as overweight or obese.

Obesity and being overweight have a significant impact on cancer incidence rates. Women have a twofold great chance of developing malignancies associated with obesity when compared to men.

Consumers who are exposed to various media outlets, such as television and the Internet, have gradually become aware of the benefits of living a healthy lifestyle. The increased knowledge of lifestyle-related disorders and their treatments spread by different health organizations and governments worldwide has raised the acceptance of fitness activities. During the forecast period, such factors are estimated to augment the home fitness application market expansion.

Smartphone Adoption is Accelerating Home Fitness App Market Expansion

"Fitness Apps are Updated with Advanced Features to Enhance the Consumer Experience."

To provide their users with personalized exercise plans, these applications make use of artificial intelligence, machine learning, and other technology. They provide individualized health and fitness coaches as well as customized diet charts, no-equipment workout routines, step tracking, diet monitoring, and diet monitoring. The home fitness app market growth potential is anticipated to increase as a result of such products and advantages over brick-and-mortar stores.

The global expansion of smartphones promotes the home fitness application market expansion. Fitbit and Apple Watch use is increasing, which may help the home fitness app market expand even further.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

What Should Manufacturers of Smart Sports Fitness Trackers Be Aware Of?

Risk to Data Security to Stagnate Market Growth.

The personal information of users is typically included in the data collected and recorded on fitness tracker applications or devices. Programming errors on the part of the manufacturer can result in cyber data theft, which may hurt the particular user in several unforeseeable ways. Information about the user may be shared with the public or exploited by unauthorized organizations. For instance,

  • Using data from their fitness tracker gadgets, personnel were made aware of covert military installations in Afghanistan, Iraq, and Syria. The market may veer due to the privacy concern aspect, which might cause a significant decline.

A Key Impediment to Home Fitness App Market Growth is a Lack of Awareness

"Linked Fitness Equipment's Capabilities and Benefits are Compared by Pricing Instead of Features."

Vendors struggle to establish themselves in new countries due to the population's misunderstanding of fitness apps and other smart products and technologies. Connected fitness equipment uses trackers and fitness apps to monitor users' fitness levels. Connected fitness equipment is not extensively used in poor countries.

As individuals in developing countries are price sensitive, they commonly compare the price of connected fitness equipment that uses fitness apps to the price of traditional fitness items rather than the features and advantages of the former.

The bulk of customers in emerging economies continues to use traditional gym equipment. The cost of connected gym equipment is relatively high when compared to conventional gym equipment, which hurts its uptake.

Consumers in underdeveloped countries prefer to spend less on connected gym equipment due to low per-capita income and the expensive cost of equipment. As a result, such issues may have a negative influence on the home fitness application market growth throughout the projection period.

Comparative View of Adjacent Home Fitness App Market

Home Fitness App Market :


Home Fitness App Market

CAGR (2023 to 2033)


Market Value (2023)

US$ 1.53 billion

Growth Factor

New features are being added to the apps.

Future Opportunities

Smartphone use has increased.

Market Trends

Additional investment and funding opportunities.

Mental Fitness Apps Market :


Mental Fitness Apps Market

CAGR (2023 to 2033)


Market Value (2023)

US$ 0.56 billion

Growth Factor

Growing levels of stress in society as a result of drug addiction.

Future Opportunities

Increasing instances of mental illness fuel market expansion.

Market Trends

The World Health Organisation (WHO) promotes increasing awareness campaigns that boost the market.

Smart Sports Fitness Tracker Market :


Smart Sports Fitness Tracker Market

CAGR (2023 to 2033)


Market Value (2023)

US$ 2873.78 million

Growth Factor

Internet use and the use of technologically advanced devices to drive market expansion.

Future Opportunities

Increased fitness tracking use during the COVID-19 global pandemic to support market growth.

Market Trends

Proliferation and financial support for sporting events speed up market expansion.

Region-wise Insights

North America Commands the Global Market's Spotlight

"North America Dominates the Industry because of its Widespread Use of Technology and Rising Interest in Personal Health."

The North America home fitness app market is to contribute to 37.1% of total sales in 2023. Fitness app use in North America is being driven by several factors such as:

  • Notable growth in smartphone usage
  • Expansion of coverage networks
  • An increase in the prevalence of chronic conditions
  • Growing geriatric population, and the epidemic.

The United States is the world's leading home fitness application market. The increased adoption of mHealth in North America is another key driver accelerating market growth. Fitness app usage has increased during the epidemic, with 74.0% of people in America using at least one fitness app during the shutdown, according to a Freeletics poll. Almost 60.0% of these consumers intend to discontinue their gym subscriptions.

Asia Pacific’s Growth Chronicle, with an 18.9% CAGR through 2033

"The Widespread Usage of Smartphones and the Internet Leads to Prominent Growth in Asia Pacific Market."

During the projected period, the Asia Pacific home fitness app market is expected to have a considerable CAGR of 18.9% due to the increasing penetration of smartphones and smart wearables, and increased acceptance of mHealth services.

  • The Mobile Economy 2017 report by the GSMA estimated that in 2020, smartphone connections in the Asia Pacific region increased to 62% from 47%.

As smartphones become affordable, many people may use them to access various fitness programs. Factors like increased healthcare costs, a rise in obesity rates, and an increase in the number of athletes are encouraging governments and corporate organizations to create new fitness models.

Category-wise Insights

A High Demand Is Attracted by the Exercise and Weight Loss Segment

In 2023, the exercise and weight loss category accounted for almost 54.6% of total revenue. Utilizing scheduled notifications, exercise and weight loss applications urge users to exercise frequently.

Workout applications include voice cues, video demonstrations, and fitness-tracking capabilities, all of which can aid in keeping up a regular exercise schedule.

  • Some significant examples include Nike Training Club, Garmin Connect, SworkIt, 8fit Workouts, Aaptiv, Daily Workouts Fitness Trainer, FitOn, 7 Minute Workout, Daily Yoga, and Adidas Training by Runtastic.

The segment's expansion is being fueled by the increasing consumer use of fitness and weight loss apps. Exercise and weight-loss apps make it easy to measure daily calorie intake at the macronutrient level. They offer a personalized lifestyle plan based on user-fee data. Mobile apps have been in great demand over the past few years due to their usability and ease of use.

Over the forecast period, the activity tracking is anticipated to expand at a healthy CAGR of 18.7%. Key companies including Jawbone, Fitbit, and Nike are home fitness app market leaders in the fitness activity monitoring sector. LG, Pebble, Samsung, and other firms incorporate activity-tracking elements in their wearable devices to follow these activity-monitoring apps.

  • According to a recent IDC survey, consumer interest in smartwatches is expected to outpace that of fitness trackers.

Fitness trackers, which have continued to be in great demand over the past few years, are predicted to rise at a leading CAGR during the forthcoming years. The segment is being driven by features that allow users to compare their performance with that of other app users, share highlights of their daily activities via Instagram stories, etc. They help to engage in friendly competition as a part of their exercise routine to promote an active lifestyle.

Why is the iOs Home Fitness App so popular?

In 2023, the iOS segment of the home fitness app market contributed about 52.4% of total revenue. Over the past few years, the segment's growth has been driven by the high adoption of iOS devices.

Fitness coaching, activity tracking, streaming workout classes, inspiration & motivating films for workouts, guided meditations, stretching, and other services are all available through fitness apps made for iOS devices. Center, 7 Minute Workout, MyFitnessPal, Sworkit, Freeletics, Keelo, JEFIT, Strava, and PEAR are some of the popular fitness apps created for the iOS platform for iPhone, iPad, and Apple Watch

Over the projected period, the Android sector is expected to record a swift CAGR of 18.6%. Health and fitness tracking using Android devices has grown in popularity in recent years. Fitness apps for Android devices can be downloaded and used to accomplish duties such as gathering workout ideas, tracking calorie consumption, and other activities.

This segment is predicted to increase significantly owing to the increasing global usage of smartphones and the notably increasing number of Android users. MyFitnessPal, Google Fit, Sworkit, Runstastic, and Leap Fitness Workout Apps are among the fitness apps available for the Android platform.

The Smartphone Segment is in the Lead in Terms of Revenue Generation

"They can Avoid Paying for Costly Training and Save Money by having Access to Smartphones."

In 2023, smartphones are estimated to be accounted for more than 67.2% of all income. One of the main factors driving the segment's growth is a rise in the adoption of smartphones worldwide.

  • The expected 65.0% global smartphone adoption rate in 2019 was projected to rise to 75.0% by 2022.

The majority of individuals are choosing to use their smartphones instead of visiting gyms and fitness clubs to supplement their normal routine workout due to the always-evolving technology in the fitness business. They can avoid paying for pricey health clubs and gym memberships by using smartphones to access fitness services, which helps the segment grow.

Over the projection period, the wearable is expected to increase at a robust CAGR of 18.6%. Wearable device adoption, like that of other digital technologies, varies according to socioeconomic characteristics such as income, education, and occupation.

  • According to the same report, 31% of people with a household income of US$ 75,000 or more per year use wearable fitness gadgets, while just 12% of people with a household income of US$ 30,000 or less per year do.

Wearable device usage in the United States is likely to drive the market over the forecast period.

Competitive Landscape:

"To Improve the Customer Experience, new Features and Services are Implemented."

To meet the rising consumer demand, which is expected to drive the home fitness application market, main home fitness app manufacturers are releasing fitness apps.

There is a high level of competitive rivalry. This lengthy market battle frequently involves the employment of innovations to sway consumers. Globally, the market for online and virtual fitness is expanding at a noticeably significant rate. A key goal in the home fitness application market is anticipated to be product differentiation.

By launching cutting-edge fitness and health-related platforms and digitally linked medical gadgets, home fitness app manufacturers are attempting to gain a notable market share.

How Can Manufacturers Expand Their Operations in the Global Market?

  • Many people may turn to fitness applications to save money as living expenses and income levels rise.
  • The home fitness application market is impacted by the availability of venture capital and funding for new fitness app companies.
  • The home fitness application market has been significantly impacted by the shifting social perceptions of health and fitness.
  • People may now utilize fitness apps easily on the road thanks to developments in mobile technology.
  • Government restrictions on user data collection and data privacy may have a significant effect on the home fitness application market.

Key Segments of the Home Fitness App Market

  • By Type :

    • Exercise & Weight Loss
    • Diet & Nutrition
    • Activity Tracking
  • By Platform :

    • Android
    • iOS
    • Others
  • By Device :

    • Smartphones
    • Tablets
    • Wearable Devices
  • By Region :

    • North America Market
    • Latin America Market
    • Europe Market
    • Asia Pacific Market
    • East Asia Market
    • The Middle East & Africa (MEA) Market

- FAQs -

What is the Value of the Global Home Fitness App Market in 2023?

The global home fitness app market stands at US$ 1.53 billion in 2023.

What is the Expected Home Fitness App Market Growth?

The home fitness app demand is predicted to rise at a CAGR of 17.6% through 2033.

What is the Future Value of the Global Home Fitness App Market?

The global home fitness app market is estimated to hit US$ 7.73 billion by 2033.

Which Region is the Dominant Share Holder in the Global Market?

North America accounts for 37.1% revenue share of the global home fitness application market.

Which Regional Market Has Notable Growth Potential?

Asia Pacific is predicted to witness a CAGR of 18.9% in home fitness app sales through 2033.

Home Fitness App Market

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