Instant Noodles Market
Instant Noodles Market Size, Share Forecast & Growth Analysis, By Product Type (Chicken, Vegetables, Seafood), By Raw Material (Oats, Rice, Wheat, Others), By Packaging (Bags, Cups), By Distribution Channel & Region – Global Market Insights 2022 to 2032
Instant Noodles Market Outlook (2022-2032)
The valuation of the global instant noodles market is US$ 23.5 billion in 2022. Worldwide sales of instant noodles are estimated to increase at a CAGR of 4% to reach a market value of US$ 35 billion by 2032-end.
Instant noodles are often known as instant ramen. This type of noodles is pre-cooked and is generally supplied in a dry block, containing preservatives, flavoring powder, and oil for seasoning. Cup noodles have seasoning that is mixed into the batch as opposed to traditional instant noodles where seasoning comes in a separate packet. Some types of instant noodles can be cooked in an oven, whereas other types of noodles can also be eaten directly by simply adding hot water to the container. Salt, palm oil, and wheat flour are three primary ingredients that are used in the production of instant noodles.
Increasing demand for convenience food across the world is predicted to bolster the demand growth for instant noodles in the global market. Asia Pacific is likely to hold a dominating position in the global market throughout the assessment period (2022-2032). The rapid growth of this regional market is owing to rising demand for instant foods, a large regional population, and rapid development in food processing technologies.
Instant noodle providers in the global market are working hard to launch new products with advanced variants. Manufacturers are also taking efforts to provide effective packaging solutions for noodles to attract consumers’ attention.
Overall, taking all the above factors into consideration, global consumption of instant noodles is forecasted to increase more than 1.5X over the next ten years.
Instant Noodles Market Size (2022)
US$ 23.5 Billion
Estimated Market Value (2032)
US$ 35 Billion
Anticipated Growth Rate of Global Market (2022- 2032
Size of Asia Pacific Market (2021)
US$ 45 Billion
Projected CAGR of Market in Germany
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What is the Outlook for the Global Instant Noodles Market?
“Introduction of Instant Noodles with Healthy Ingredients Attracting Health-Conscious People”
Consumers across the globe are becoming more aware related to their healthcare. In the past few years, growth opportunities in the global market are experienced by industry players due to the introduction of many instant noodles that contain healthy ingredients. Further, the market giants are taking efforts to launch innovative and natural flavors due to rising consumer inclination for organic food products in recent years.
These players are also investing a handsome amount in different R&D activities for the production of instant noodles that use natural or organic products as key ingredients. These players are also investing in promotional activities to ensure the reach of these products to a larger consumer base.
Additionally, instant noodles come with various benefits that include nutrition, taste, and affordable price. Further, rising consumer awareness about the healthier dose of instant noodles will increase the appeal of these products to a larger consumer base.
“Increasing Demand for Convenience Food Owing to Busy Lifestyle”
The global population spent a handsome amount of time completing their professional requirements. Thus, their efforts to match corporate standards for work make their life very hectic. So, there left very little time and energy to prepare conventional food.
So, owing to hectic lifestyles, people are inclined to use convenience food which further propels the demand for instant noodles. In addition, these instant noodles come with user-friendly packaging solutions that are further expected to attract consumers to use them for instant food solutions.
As per the data provided by the WHO (World Health Organization), in 2021, more than 460 million people were underweight and the population of obese people was more than 2 million. So, people are becoming more health conscious and are looking for some new and innovative products such as noodles with high nutritional value. Thus, based on these abovementioned drivers, the demand for fried instant noodles and non-fried instant noodles is predicted to increase.
Which Factors Can Limit Consumption of Instant Noodles?
“Negative Perceptions Regarding Instant Noodles”
Consumers have certain negative perceptions related to instant noodles that can put restraints on the adoption of these food products. There are a lot of occasions when instant noodles are criticized to be poor in micronutrients, fiber, and protein and high in fat and sodium content. Further, long-term reliance on these food products can result in diet-based healthcare issues.
Consumers are concentrating on a low-calorie diet with an emphasis on healthy eating. Instant noodle is a staple food with wheat flour as a primary ingredient. Wheat undergoes certain nutritional losses in the process of milling. Thus, the side effects related to instant noodles can hamper their sales in the coming years.
“Price Fluctuations of Key Ingredients”
Wheat is used as a primary ingredient in the production of instant noodles. The fluctuations in the price of wheat owing to weather change, market availability, and other vital factors can put a direct impact on the overall price of final products.
In addition, plastic, paper, and aluminum (for packaging) have volatility in their price based on their market availability. The increased price of these raw materials can increase the overall production cost and reduce the profit margins for vendors. In addition, the market manufacturers experiments with low-cost substitutes that compromise product quality.
How Lucrative is the Market for Instant Noodles for New Companies?
“New Manufacturing Need to Enter with Strong Product Portfolio”
Companies serving in the industry of instant noodles are launching new products at a rapid pace to ease product adoption. These companies are trying to make snacking a more convenient option for consumers. While launching new products, companies concentrate on the preference of consumers and according to their choices launch various products to match food requirements.
Nissan Food Holdings, a major brand in the world emphasized meeting ongoing market trends while releasing limited-edition products to gain consumers’ attention.
For instance :
- Nissan Food in August 2021 introduced the Pumpkin Spice flavor for its brand Cup Noodles in the U.S. Further, the company claims that this new flavor is “saucy” instead of “soup-based”. The pumpkin seasoning is blended with spices, a savory, and sweet flavor profile. This newly launched product is the first-ever flavor that is part of the company’s limited-edition launch.
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Which Regional Market Accounts for Highest Consumption of Instant Noodles?
“Increased Spending by Asia Pacific People on Convenience Food Items Stimulate Sales of Instant Noodles”
Asia Pacific region holds a noticeable share of the global market owing to the increasing disposable income of the regional population that enables them to spend on different instant food products. Consumers from the regional market are willing to spend on many instant food items instead of spending time cooking conventional food to save time. Instant noodles, in the regional market, are one of the most popular and consumable convenience foods. The highly populated regional countries, such as India, China, and Indonesia are contributing to increased demand for these instant food products.
Instant noodles are also gaining popularity in Europe and North America owing to consumers’ shift towards on-the-go products. Further, the nutritional value of the flour and ethnic flavors of instant noodles are likely to contribute to market growth in the region.
Which European Country is Likely to Be a Prominent Marketplace?
“Rising Vegan Population Driving Demand for Vegetable Instant Noodles in Germany”
Europe holds a significant share of the global market due to the rising trend to use instant noodles in the region. There is a noticeable increase in the population of vegan people across the region, especially in Germany. People from Germany are consuming instant noodles that come with vegetables.
The hectic lifestyle of consumers is also likely to contribute to the demand for these instant food products. The market of Germany is projected to expand at a CAGR of 4.3% through 2032.
Which North American Country Can Instant Noodle Suppliers Target?
“Increasing Demand for Instant noodles in Canada Due to Hectic Lifestyles”
North America represents constant growth in the market for instant noodles owing to changing lifestyles and rising demand for these products by low-income consumers. Canada is likely to progress at a CAGR of 3.9% through 2032.
In addition, the increasing demand for easy-to-prepare eatables due to hectic lifestyles along with the high affordability of these instant food items are likely to boost their sales in the regional market.
Why are Japan and South Korea at the Forefront of the Asia Pacific Market?
“Growing Income and Rising Purchasing Power, Besides Noodles Being a Staple”
Japan is the inventor of instant noodles and it is constantly trying to increase the reach of these products throughout the world. Growing incomes and increasing purchasing power of the Japanese, increasing working population, rising urbanization, a growing middle-class population, and changing consumer preference are some vital factors that are propelling demand for instant noodles there. Japan is predicted to expand at a CAGR of 3.3% through 2032.
Further, the market of South Korea is also expected to progress at a noticeable speed.
Why is the Popularity of Chicken Instant Noodles Gaining Traction?
“Nutritional Value Along with Exotic Flavors in Chicken Instant Noodles Elevating their Sales”
The market is highly influenced by the use of chicken due to its affordability and taste. There is a noticeable increase in the demand for chicken products in the last 30 years around the world, according to the data provided by the (FAO) Food and Agriculture Organization of the United Nations.
Consumers give attention to effective health management along with delicious taste. In addition, chicken is also a great source of carbohydrates, protein, and others.
Noodles with seafood are also likely to experience a noticeable increase in sales avenues due to the rising demand for nutritious food products by the global population. Further, the availability of raw materials can also contribute to increased demand for these products. These noodles are available at cheaper prices which can also bolster their sales in the global market.
The rising trend for vegan and natural products, especially in Europe is likely to increase demand for vegetable instant noodles.
Why Do Most Consumers Prefer Wheat-based Instant Noodles?
“Greater Digestibility of Wheat-based Noodles“
There has been a significant increase in the consumption of wheat as well as wheat flour noodles by the global population. The abundant availability of wheat flour around the world and its richness in vitamins, calcium, iron, and other nutrients have encouraged consumers to opt for these noodles type in their daily diets. In addition, wheat is comparatively easy to digest.
However, people are also becoming aware related to the benefits of rice and oats. So, there increases demand for instant noodles that use rice and oats as key ingredients.
Which Packaging Type is Highly Preferred in the Global Market?
“Flexibility of Cup Packaging to Attract More Consumer Attention”
The cup packaging of instant noodles is used in the industry for decades. In addition, this solution is gaining popularity among producers due to its flexible packaging. Compared to bag packaging, caps are considered safer solutions during storage and transportation.
The manufacturers in the industry use waterproof polyester material that enables the users to use these containers directly in the microwave while preparing noodles. This method is considered more convenient. Thus, based on these benefits, a noticeable increase in the sales of instant noodles with cup packaging is estimated.
Which Distribution Channel Accounts for Highest Sales of Instant Noodles?
“Convenience of One-stop Shopping Experience in Supermarkets/Hypermarkets”
Rapid emergence of mass merchandisers across developing markets, for instance, India and other economies are enabling higher sales momentum in the market. Further, these giant retailers have the expertise to offer shopping facilities such as informative product boards, separate product shelves, and others that ensure a good shopping experience for consumers under one single roof.
However, the boom of e-commerce platforms is likely to provide tailwinds to online retail facilities to purchase food products.
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Key producers of instant noodles are launching new products according to consumers’ demand that will further help them gain a competitive edge in the industry.
- Marico Limited is an Indian Multinational consumer goods manufacturer. The company entered into the instant noodles space in February by launching “Saffola Oodles”. At the initial level, the company served its products through e-commerce platforms that include BigBasket, Saffola Stores, Flipkart, Amazon, and Grofers across India.
Well-known instant noodle manufacturers are Ajinomoto Co., Inc., Nestle India Limited, Sco-Fro Foods Ltd., Toyo Suisan Kaisha Ltd., Nissin Food Holdings, The Campbell Soup Company, and Capital Foods Pvt. Ltd.
Segmentation of Instant Noodles Industry Research
By Product :
By Raw Material :
By Packaging :
By Distribution Channel :
- Convenience Stores
- Specialty Stores
- Online Retail
By Region :
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- FAQs -
The global instant noodles market is valued at US$ 23.5 billion in 2022.
Worldwide sales of instant noodles are estimated to increase at a CAGR of 4% through 2032.
The instant noodles industry is anticipated to reach a valuation of US$ 35 billion by 2032.
Key manufacturers of instant noodles include Ajinomoto Co., Inc., Nestle India Limited, Sco-Fro Foods Ltd., Toyo Suisan Kaisha Ltd., Nissin Food Holdings, The Campbell Soup Company, and Capital Foods Pvt. Ltd.