A Seaweed based Ingredient with Significant Opportunities
Ever rising demand for functional foods has made manufacturers in the food & beverages industry emphasize developing food items from multiple edible ingredients. Kelp noodles are one such ingredient that has gained immense popularity in the East Asian region. Besides its popularity in Asia, kelp noodles have also been observed to make inroads in other parts of the world.
Kelp Noodles are manufactured using kelp, a brown coloured, edible seaweed. Kelp noodles are generally manufactured using only 3 materials that are naturally available in the sea. Kelp noodles are used in multiple Asian recipes and are replacing traditional noodles and pasta. Kelp noodles or seaweed noodles are marketed as fat-free, gluten-free, low-calorie and having high-iodine content which makes them a healthy alternative for the food and beverage industry to replace cereal-based noodles and pasta.
Diet Restrictions and Health Benefits of Kelp Noodles to Shape the Pathway of Growth
The millennial generation that are increasingly aware about health and fitness take multiple steps to ensure their fitness. Rise in number of health and diet related apps on mobile platforms validates this trend of healthy lifestyle followed by consumers.
A number of diet plans require the consumer to replace their daily nutrient intake with alternatives having added benefits, such as, in carb-free diets, consumers are to replace their energy source from carbs to proteins and fats. Kelp noodles fall in multiple such categories making them a tasty yet healthy alternative for food industry.
The increase in the spending capacity of people across the globe have magnified the demand for functional, healthy supplements for conventional products, kelp noodles being no exception. Food and beverage industry has flourished in the East Asian region particularly due to the high population and fast lifestyle followed by people in the region.
To fulfil the demand of such population and with increased competition in the market, food products manufacturers have sought after multiple healthy products, kelp noodles being one of the most popular of them in the region.
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Raw Kelp Noodles Most Sought After by Consumers
Kelp noodles market is segmented according to processing done on kelp, type of noodles, sales channels and region. Kelp noodles have a benefit that they can be eaten raw. Although high volume of kelp noodle in market is raw and ready-to-eat, a small amount of kelp noodle is processed including steps such as boiling and frying.
Consumers can confirm this through labelling as kelp noodles is considered to be in-line with white label trend across the globe. Kelp noodles are also segmented according to their type, i.e. green and clear. Clear noodles, although having bland taste, take the higher cross-section due to it being a more popular alternative to traditional noodles and pasta. Green kelp noodles are gaining traction in the market due to their peculiar taste of seaweed but currently hold a smaller share than clear kelp noodles.
Kelp noodles are sold through various channels including specialty stores for food and food ingredients, grocery stores, online sales and other mediums. Currently speciality stores hold the lion’s share for the sales of kelp noodles, but online channels are making a mark for themselves, having an added benefit of convenience for the consumer.
The regional markets for kelp noodles include North America, Latin America, Europe, East Asia, South Asia, Oceania and the Middle East and Africa. The most significant regional market is East Asia, having both, highest share and growth rate.
South Asia is also showing increased a venue of immense opportunities, with countries like Indonesia and Malaysia showing immense traction towards kelp noodles demand. Other regions are yet to become potential customers of kelp noodles, though in the years to come they are expected to show steady growth during the forecast period.
Key players in the market
The niche market for kelp noodles is fragmented in nature with large number of small companies operating to gain from the trend for functional foods. Some of the key players in the market include Sea Tangle Noodle Company, Dalian Gaishi Health Food Co., Gold Mine Natural Food Co., Radiant Code, Soulful, The Whole Foodies, KSO, and Shirataki Noodles.
The research report presents a comprehensive assessment of the Kelp Noodles market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to the segments in the Kelp Noodles market, such as processing, type, sales channel and region.
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The Kelp Noodles market report covers exhaustive analysis on:
- Kelp Noodles Market Segments
- Kelp Noodles Market Dynamics
- Kelp Noodles Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies Involved
- Technology in the Kelp Noodles Market
- Value Chain of the Kelp Noodles Market
Regional analysis for the Kelp Noodles market includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru, Rest of Latin America)
- Europe (Germany, Italy, France, U.K, Spain, Nordics, Russia, BENELUX, Rest of Europe)
- East Asia (China, South Korea, Japan)
- South Asia (India, Thailand, Malaysia, Indonesia, Rest of South Asia)
- Oceania (Australia, New Zealand)
- The Middle East and Africa (GCC Countries, South Africa, Northern Africa, Rest of MEA)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report on the Kelp Noodles market provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per the segments of the Kelp Noodles market. The report also maps the qualitative impact of various market factors on market segments and geographies.
An Adaptive Approach to Modern-day Research Needs
- Detailed overview of the parent market
- Changing market dynamics in the Kelp Noodles industry
- In-depth market segmentation of Kelp Noodles
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape of the Kelp Noodles market
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint.
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