Low Calorie Crackers: Market Outlook
Rising the prevalence of obesity and its associated problems caused by unhealthy diets and shifts in the eating habits of people has become a growing issue.
According to the World Health Organization, about 650 million adults globally were obese in 2018. With less sugar and fat content compared to high-fat snack products available, low calorie trackers are an essential snack for individuals with obesity disorders.
With the ongoing change from high-calorie snacks, companies that shift their emphasis away from sugar-rich categories are anticipated to witness growth over the forecast period. Specifically, the key players concentrating on offering low calorie crackers and other tasty snacks to avoid customer worries about excessive sugar intake.
Generally made of flour and multigrain, low calorie crackers are at the forefront of the market segment in the food industry, which is powered by health and wellbeing issues.
These customers are often drawn to low- calories snacks made from nutritious ingredients such as fruits, legumes, high protein foods, and ancient grains. With key manufacturers continuing to introduce more varieties of low-calorie crackers, the market is anticipated to witness considerable growth over the forecast period.
The shifting lifestyle preferences of middle class population in emerging countries such as, India, China, Brazil and Mexico in the coming years is anticipated to boost the growth opportunities for the global low calorie crackers market.
The competitiveness of key manufacturers in this market is calculated in terms of operational efficiency, strong workforce, and efficient marketing. Though large companies have the advantage in distributing and marketing, smaller firms may compete by producing sugar-free crackers.
Rising Demand for Healthy Snacks during Covid-19 Boosting the Growth of Global Market
Among several changes in lifestyle, the Corona-induced lockdown is affecting our snack cravings. As we remain constrained to our homes, anxious and predicting what is to come next, ready-to-eat food products become our instant companions, offering sense of contentment as well as satisfaction.
As work from home need more efficiency and recovery, there is nothing like a biscuit or a cracker that helps to relieve us from the immediate stresses of work while offering mental stimulation. This shift towards crackers due to work from home culture fueling the demand for low calorie crackers market.
Due to Covid-19, consumers are also gradually becoming much more conscious of the food ingredient products and are searching for products with higher nutritional content.
In addition, there has been a major shift in consumers' food tastes, as most of them substitute their daily meals for snacks. As a result, increasing consumer interest in safe snacks ingredients is a key driver of market growth for low calorie crackers. The change in lifestyle owing to the pandemic crisis Covid-19 driving the demand for low calorie crackers market across the globe.
The demand for low calorie crackers as snack products is increasing in every household. Consumers are searching for a wide variety of choices, from conventional to health-oriented food products.
As a result, the changing taste preferences in low calorie crackers are increasing as customers wish to try to actively search for new flavours. These balanced snack products are sold in a range of flavours and varieties, which have consequently increased their success on the global market.
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Low Calorie Crackers Market: Key Players
Some of the key players operating in the global low calorie crackers market includes
- M.Y. San
- Nestle S.A.
- Captain’s Wafers
- Mondelez International, PepsiCo
- ConAgra Foods
- Boulder Brands
- Herr Foods
Low Calorie Crackers Market: Regional Analysis
The development of the well-organized retail sector is a key factor in enhancing this market share in the North America.
Increasing consumer understanding of sugar-free crackers and a steady increase in the cultivation of hypermarkets and supermarkets in this area are driving the growth of the low-calorie crackers market.
The growth of this market is driven by factors such as growing population, increased disposable personal incomes, and changing food preferences.
The low calorie crackers market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.
The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the low calorie crackers market, including but not limited to: Regional markets, product type, raw materials and distribution channel.
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The study is a source of reliable data on:
- Low calorie crackers market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The low calorie crackers market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Low Calorie Crackers market report projects the attractiveness of each major segment over the forecast period.
An Adaptive Approach to Modern-day Research Needs
Highlights of the Low Calorie Crackers market report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the Low Calorie Crackers market
- Recommendations to companies for strengthening their foothold in the low calorie crackers market
Low Calorie Crackers: Market Segmentation
On the basis of product type, the global low calorie crackers market can be segmented as:
- Soda Crackers
- Whole Wheat Biscuits
- Nutritionally Fortified Cookies
- Sandwich Biscuits
On the basis of raw materials, the global low calorie crackers market can be segmented as:
- Fruits & Vegetables
On the basis of distribution channel, the global low calorie crackers market can be segmented as:
- Hypermarkets / Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.
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