Low Fat Vegetable Soups: Market Outlook
Growing consumers’ interest in low-calorie foods has created opportunity and demand for innovative and nutritive provisions and their integration into traditional new food products.
Owing to hectic working schedule, rising per capita income and urbanization has led to upsurge in the demand for processed food.
As low fat vegetable soups are healthy and rich in protein content facilitating the demand to cure health problems for instance obesity, heart-related diseases, cure throat has led to the increase in consumption of low fat vegetable soups in day-to-day life.
Also, Consumers are inclining towards fat-free and gluten-free food which provide some nutritious benefits which is catered by low fat vegetable soups. Low fat vegetable soups are bowl full rich in vitamins, minerals, and dietary fibres such as A, C, D and are easily digestible.
Increasing awareness of environmental damages and cruelty against animals, people are changing their food culture and adopting a vegan diet creating a huge impact on the demand for low fat vegetable soups.
To fulfil the demand manufacturers are producing low fat vegetable soups using different vegetables for instance tomatoes, broccolis corns and many more. Eating low fat vegetable soups are a good source for keeping hydrated for long driving the requirement of consuming low-fat vegetable soups.
Furthermore, COVID-19 has changed the outlook of low fat vegetable soups where a huge population in the world are inclining towards food which strengthens their immunity power.
To cater to the rising demand for immunity-boosting foods, the manufacturers are using immunity-boosting ingredients such as ginger, basils, herbs & species, etc in the preparations of soups which in turn is boosting/fueling the demand of the market.
Low Fat Vegetable Soups Witness a Lucrative Demand from the Food Industry:
Consumption for organic and natural products are promoting the demand for low fat vegetable soups. Buyers are ready to spend more on products which are organic and clean labelled to avoid eating preservative food.
Consumers are preferring low fat vegetable soups which have long shelf value and convenient to use. Along with this, demand for instant or ready-to-eat soups is more in demand.
For instance: AMY's Kitchen Inc. uses organic vegetables sautéed in California style for making low-fat vegetable soups. Some of their bestselling low fat vegetable soups are organic split pea soup, organic hearty rustic Italian vegetable soups, Organic quinoa, kale & red lentil soups.
Different countries have their own ethical and regional preferences due to which people are demanding different flavors according to their taste anticipating the demand for low-fat vegetable soups in the food and beverages market.
Soup is simply a one-time meal full of vegetables to ensure that the consumer will get a proper amount of protein carbs and minerals.
For instance, The Kraft Heinz introduced winter low fat vegetable soup. Every 180 grams of pottle contains 5 grams of protein and not more than 150 mg of sodium along with potatoes, onion, carrots, spinach, and pumpkin which can be stored for 24 months.
Low fat vegetable soups nutritional values are beneficial for people who want to lose weight by consuming fewer calories and bulky meals. Low fat vegetable soups are the best replacements for shakes with high calories.
In addition to the nutritious benefits, low-fat vegetable soups, Soups that contain onions, leeks and celery are high in potassium. It will help in binding excess sodium and reduce the amount of fluid to avoid bloating. Low fat vegetable soups are used as an antidote to cure common cold and flu.
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Low Fat Vegetable Soups Market: Key Players
Some of the key players operating their business in the global low fat vegetable soups market are
- General mills
- Unilever, Conagra Brands
- Campbell Soups Company
- The Kraft Heinz Company
- Premier Foods
- Quattro Foods
- Bear Creek Country Kitchens LLC
- Associated British Foods PLC
- Nestlé, AMY's Kitchen Inc.
These are the key players driving market demand for low fat vegetable soups and they are investing more in research and development activities by introducing new flavours.
For instance, General Mills low fat vegetable soups product line introduced Progresso Good Natured Soups. The company launched three unique flavours free from preservatives to expand their product portfolio such as,” Hearty Tomato” which includes Roasted garlic and spinach beany powder, onions, carrots.
Hearty Lentil with garden vegetables includes roasted onions, green sweet peppers. Roasted bell peppers. While Hearty Corn and Chipotle Chowder include corns, pinto bean powder, and red bell pepper.
The Kraft Heinz Company offered low-fat vegetable soups in frozen form and ready-to-eat form. Company’s low-fat vegetable soup just requires adding water consume.
Low Fat Vegetable Soups Market Opportunities:
Low fat vegetable soups have significant environmental importance in food production and additional health awareness when pitching to consumers.
The gluten-free trend is also spurring low fat vegetable soups manufacturers to explore other ingredients to provide exclusive vegetable soups for consumers who do not want to consume gluten.
Due to Escalating demand for low fat vegetable soups, Manufacturers are focusing on mergers and acquisition also launching new ingredients and flavours to attract more consumers.
Increasing health problems such as diabetes, obesity, and high blood pressure might also affect the growth of low fat vegetable soups market. Consumers are increasingly becoming aware of healthier food options, and are more inclined towards the ingredients in food.
Low fat vegetable food is gaining popularity among hospitals as patients are provided with healthy soups to recover.
Buyers are looking out for low fat vegetable soups which are easy in preparation, healthy and convenient to carry. Brands are now focusing on producing products along with packaging.
For Instance: ConAgra Foods introduced Healthy Choice Soup Microwaveable Bowls, perfect for people who don’t have sufficient time for meal consumption. The company introduced various flavours such as country vegetables, creamy tomatoes and many more.
Demand for canned and dehydrated low fat vegetable soups is increasing in North America and European countries, for instance, U.S, Germany, and China because of more women working population, fast pace lifestyle, and rising disposable income.
In the dehydration process, water content is removed thus making the low fat vegetable soups efficient in storage at room temperature.
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Low Fat Vegetable Soups Market: Regional Analysis
North America region is expected to show lucrative sales in the global low fat vegetable soups market. Trend of veganism is fueling the demand for low fat vegetable soups.
APAC region showing attractive market opportunity for low fat vegetable soups market. Market is expected to grow in countries for instance China, India, Japan are expected to grow in low fat vegetable soup market.
Low fat Vegetable Soups: Market Segmentation
On the basis of the product type, global low fat vegetable soups market can be segmented as:
- Condensed Soups
- Ready-to-eat Soups
- Dehydrated/dry Soups
On the basis of the packaging, global low fat vegetable soups market can be segmented as:
- Packets/ Sachets
On the basis of end-use, the low fat vegetable soups market has been segmented as-
- Food Service Industry
On the basis of the sales channels, global low fat vegetable soups market can be segmented as:
- Supermarkets / hypermarkets
- Convenience stores
- Specialty stores
- Online Stores
Note: Although care has been taken to maintain the highest levels of accuracy in FACT.MR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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