Perineal Care Market

Perineal Care Market Outlook (2024 to 2034)

The global perineal care market size is estimated at US$ 1.2 billion in 2024 and is forecasted to increase at a CAGR of 4.6% to reach US$ 1.88 billion by the end of 2034. These are the statistics revealed in a new study by skilled analysts at Fact.MR.

Need for perineal care products among the elderly is growing due to the rising prevalence of conditions like urinary and fecal incontinence and reduced mobility. Incontinence is a common issue that can be caused by aging, pregnancy, or medical conditions. The growing prevalence of incontinence and the need for effective perineal care is generating the demand for related products and services.

Global demand for perineal care products is driven by marketing campaigns run by companies aimed at raising awareness of personal hygiene. Consumer behavior is evolving rapidly, with a growing preference for purchasing various products, including incontinence products (perineal care), through home care settings, following extensive research.

Key Market Growth Drivers

• Growing awareness of personal hygiene and the importance of proper perineal care are primary perineal care market trends. Healthcare providers and educational programs play a key role in making people aware of appropriate products and preventive measures.
• Rising global healthcare spending supports the market, with consumers and healthcare facilities increasingly investing in improved products and services.
• Increasing prevalence of chronic conditions such as diabetes and obesity is driving demand for specialized perineal care, contributing to market growth worldwide.
• Rising demand for perineal care products and services is driven by patients' frequent need for such care in hospitals and long-term care facilities.
• Expansion of healthcare infrastructure in developing nations is contributing to the expansion of the perineal care market size.
• Adherence to regulatory standards ensures quality and safety in healthcare products, thus influencing market dynamics.
• Businesses meeting regulatory requirements gain a competitive edge, especially with the increasing popularity of e-commerce platforms. This is facilitating market expansion and enhancing product accessibility for consumers.

Report Attributes	Details
Perineal Care Market Size (2024E)	US$ 1.2 Billion
Forecasted Market Value (2034F)	US$ 1.88 Billion
Global Market Growth Rate (2024 to 2034)	4.6% CAGR
East Asia Market Share (2024E)	14.3%
North America Market Share (2024E)	35.7%
Retail & Online Sales of Perineal Care Products (2024E)	US$ 818.6 Million
Key Companies Profiled	3M Company Medline Industries, Inc. GOJO Industries, Inc. Sage Products, LLC (Stryker Corporation) Cardinal Health, Inc. ConvoTec Group Plc. Smith and Nephew Plc. Coloplast A/S Essity Aktiebolag (SCA Hygiene AB)

Why is Demand for Perineal Care Products on the Rise?

“Increasing Cases of Chronic Illnesses Involving Bladder”

Increased use of perineal care products is driven by the growing incidence of chronic diseases associated with the bladder. Perineal care market growth is fueled by the rising prevalence of conditions such as kidney disease, endocrine and urological disorders, and bladder cancer.

• According to the World Health Organization's 2013 report, one in four women over the age of 35 experienced urine incontinence issues. The projected increase in these diseases and disorders is expected to boost demand for perineal care products in the coming years.

What are the Factors Hindering Sales Growth of Perineal Care Products?

“Lack of Awareness of Importance of Perineal Care and High Cost of Specialized Treatment”

In certain regions, the demand for products and services related to perineal care remains low due to limited awareness of their importance. The high cost of specialized perineal treatment poses a significant barrier, particularly for individuals with lower incomes. This is hindering the widespread adoption of perineal care products.

Cultural beliefs and societal stigmas surrounding perineal care discussions and treatment may also discourage individuals from seeking appropriate products or services, potentially restraining market growth. While regulatory standards ensure product safety and quality, manufacturers may face challenges due to stringent regulations, potentially impeding innovation and increasing time and cost for product development and market entry.

“Growing Environmental Concerns Associated with Disposal of Perineal Care Products”

Healthcare professionals and patients are still resistant to new perineal care procedures or products, particularly if there is a lack of understanding or trust in their effectiveness. Alternative products or traditional procedures are still in use. This poses challenges to convince consumers or healthcare providers to adopt innovative perineal care solutions. Concerns regarding the environmental impact and trash-producing nature of certain perineal care products are leading to a preference for more ecologically friendly products or processes.

Country-wise Insights

In terms of both sales and production, North America commands a leading 35% of the perineal care market share due to favorable conditions in the region. Among the contributing factors is the growing significance of healthcare. The prevalence of chronic conditions is rising after the COVID-19 pandemic in North America. North American nations serve as the centers of technological advancements.

How is the Market for Perineal Care Products Progressing in the United States?

“Market Benefitting from Awareness Campaigns to Address Management of Bladder-related Issues”

Attribute	United States
Market Value (2024E)	US$ 333 Million
Growth Rate (2024 to 2034)	3.9% CAGR
Projected Value (2034F)	US$ 489 Million

Over the past few years, the United States has witnessed a noticeable increase in its elderly population. This shift has been accompanied by a significant rise in urinary, fecal, and dual incontinence among the elderly. Aging and health conditions such as anal sphincter trauma, diabetes mellitus, stroke, cognitive decline, and mobility impairment are contributing to this trend, driving the expansion of the perineal care market size.

The market is expanding due to a rise in the prevalence of bladder-related problems, particularly among women experiencing menopause and hormonal changes. One of the key factors fueling market growth is the implementation of campaigns aimed at raising awareness and providing support for incontinence.

• For instance, the International Continence Society (ICS) spearheads World Incontinence Week, aiming to enhance public awareness of continence issues.

Why is China a Lucrative Market for Providers of Perineal Care Products?

“High Demand for Perineal Care Products among Elderly”

Attribute	China
Market Value (2024E)	US$ 59 Million
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 101 Million

China, as one of the world's leading economies, is generating increased demand for perineal care products driven by its expanding elderly population. With increasing urbanization, China dominates the East Asia market, holding a 35% market share. Moreover, rising awareness of sanitation is fueling demand for feminine hygiene products, particularly sanitary protection items.

Category-wise Insights

The perineal care market is primarily segmented into barriers, cleansers, and washcloths by type, occupying market shares of 38%, 34%, and 28%, respectively, in 2024. In terms of distribution channel, the retail & online segment is estimated to occupy 68% share of the market in 2024.

Which Innovations are Driving Adoption of Pre-Moisturized Perineal Wipes as Hygiene Solutions?

“Focus on Production of Sustainable Washcloths and Availability of Scented Options”

Attribute	Washcloths
Segment Value (2024E)	US$ 337.7 Million
Growth Rate (2024 to 2034)	4.5% CAGR
Projected Value (2034F)	US$ 523.7 Million

Pre-moisturized perineal wipes, sometimes referred to as washcloths, offer a convenient and efficient means of skin cleansing. Made from gentle materials, they minimize friction and are available in scented or unscented options, sometimes containing mild surfactants for skin conditioning. Their demand is projected to rise at a moderate pace compared to other product categories, due to concerns about potential infections they may spread.

Ongoing advancements, such as improved formulations and eco-friendly options, are attracting consumers looking for innovative and sustainable hygiene solutions. Individuals with urinary or fecal incontinence often rely on perineal wipes for effective cleaning and odor control, thus fueling demand for wipes.

Why Do Retail & Online Distribution Channels Account for a Significant Market Share?

“Online Purchasing Preferred Due to Easy Product Access”

Attribute	Retail & Online
Segment Value (2024E)	US$ 818.6 Million
Growth Rate (2024 to 2034)	4.7% CAGR
Projected Value (2034F)	US$ 1.29 Billion

Due to the easy access to online medical outlets, more people are now self-medicating for a variety of conditions, which is complementing market growth. Availability of several hygiene product brands on online platforms is enabling consumers to compare and purchase products based on their specific needs. Hospitals are also preferring this route due to the availability of a wide range of products from trusted sellers. Retail sales are popular due to the trust it has gained from customers throughout the years.

Competitive Landscape

Key players in the perineal care market are 3M Company, Medline Industries, Inc., GOJO Industries, Inc., Sage Products, LLC (Stryker Corporation), Cardinal Health, Inc., ConvoTec Group Plc., Smith and Nephew Plc., Coloplast A/S, and Essity Aktiebolag (SCA Hygiene AB).

• Bemis, a leading manufacturer and retailer of toilet seats and bidet products in January 2024 revealed three exciting new solutions: the Bemis Living App, the Bio Bidet BB-1200 Bidet Toilet Seat, and the Empower Clean Care System. Interfaces with bidet toilet seats to improve, simplify, and customize the user experience. With this app, people can create fully customized presets, easily adjust their settings, and control all functions from their iOS or Android devices.

Segmentation of Perineal Care Market Research

• By Product Type :

  • Barriers
  • Cleansers
  • Washcloths

• By Distribution Channel :

  • Institutional Sales
    • Hospitals
    • Long-Term Care Centers
    • Nursing Facilities
  • Retail Sales
    • Retail Pharmacies
    • Drug Stores
    • Online Sales

• By Region :

  • North America
  • Europe
  • Latin America
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa