Ostomy Care Market- Laser-Sharp Focus on NPD Steering Growth
The Fact.MR analysis anticipates that the ostomy care market valued ~US$ 3Bn in 2018, and the lucrativeness is highly likely to grow 1.6 X through 2029. The ostomy care market continues to expand a steady pace owing to the rapidly growing geriatric population and constant spike in the number of ostomy surgeries in bladder cancer, inflammatory bowel diseases, and bowel cancer.
Additionally, the continuing rise in the number of patient awareness programs on the use of ostomy products, and novel product development are some of the vital determinants that are highly likely to shape the dynamics of the ostomy care market during 2019-2029.
In view of the rapidly growing number of stoma surgeries, the demand for ostomy care pouches and accessories has grown significant in recent years.
Demand for Two Piece Ostomy Pouches on Rise
Increasing prevalence of inflammatory bowel diseases, including Crohn’s disease or ulcerative colitis, fecal incontinence, diverticular disease, and intestinal cancer, coupled with the rising health care expenditure in line with novel products in ostomy care are determinants that are anticipated to fuel the growth of the ostomy care market during the foreseeable period.
One piece ostomy care pouches have been witnessing wide adoption for over years, however, the two piece pouches have now emerged as a viable and improved substitute to the traditional variants.
This falls in line with the cost competitiveness and easy availability of two piece pouches. For that matter the adoption of two piece ostomy care pouches is growing at a steady pace across hospitals and homecare setting for cancer and inflammatory bowel disease among others.
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Aesthetic Ostomy Care Pouches Becoming an Essential Add On
Number of ostomy surgeries performed globally are growing at a rapid pace, and half of them are performed on females. The availability of ostomy pouches was limited to white color and transparent types for decades, however, the scenario is likely to change in the coming years.
The shifting focus of patients on wearing medical equipment and pouches that don’t hamper their aesthetic value or out appearance, is rapidly changing the big picture of the ostomy care market.
Several companies are developing and offering designer and aromatic ostomy care pouches to cater to the shifting preference of the users. Such growing inventions and advancements in the ostomy care market are creating a stream of market growth opportunities.
Customized & Advanced Ostomy Pouches - Way to Grow
While the ostomy surgeries continue to grow in children as well as neonates, demand for age-specific ostomy care pouches and accessories is growing at an unprecedented pace.
As the market continues to fall short of sufficient companies that offer age-group specific variants, leading market players have shifted their focus on customized manufacturing to appeal to a wide pool of customers.
A large number of people suffer from leakage problems through the stoma on long journey, which in turn has created a considerable demand for leak-proof and odour-proof ostomy care pouches. This has propelled several market players to manufacture customized offerings, which in turn is likely to drive the growth of the ostomy care market in the years to come.
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Proliferating Medical Device Industry Underpinning Growth
The number of companies manufacturing ostomy care products has grown considerably in the recent years, which in turn continues to create greater incremental opportunities for market growth.
While leading market players, such as Coloplast and ConvaTec continue to introduce novel ostomy care pouches and accessories to meet customer demands, the lucrativeness of the market is growing at a steady pace. Some regional companies have also placed their focus on providing doorstep service for home care settings to strength their position in the ostomy care market.
Developed Regions Leading Growth
Europe continues to lead the ostomy care market owing to the rapidly increasing prevalence of inflammatory bowel disease (IBD) and growing awareness about ostomy care or stoma surgeries. While the incidence of ulcerative colitis and Crohn’s disease in Europe continues to grow more and more every passing year, the region is anticipated to reside a considerable number of IBD suffers. Increasing incidence of IBD is among the key rendering drivers of the market in Europe.
An Adaptive Approach to Modern-day Research Needs
- In July 2019, Coloplast introduced two novel products SenSura® Mio Baby and SenSura® Mio Kids that are specifically designed for premature babies and kids.
- In 2017, ConvaTec launched Esteem™+ Flex Convex one-piece system for individuals suffering from colostomies, urostomies, and ileostomies.
Amid the growing competition in the ostomy care market, leading players have shifted their focus on launching ostomy bags with convex shape and multiple flanges. These are not only easy to attach to the stomach due to their good fixing capacity, but also ensure that bags tie to the stomach properly, providing comfort to the patient.
While the market forerunner are focusing on strengthening their market position, the market entrants are increasingly eying the launch of paediatric ostomy bags to garner traction in the competitive ostomy treatment market. Only a few leading companies, such as ConvaTec Inc. offer paediatric ostomy bags in their product lines.
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Ostomy Care Market - Segmentation
Fact.MR’s study evaluates the ostomy care market based on product, ostomy type, indication, end user and region. The report also mentions detailed information about the incisive market dynamics and various trends related to different segments, and how they are shaping the growth dynamics of the ostomy care market.
Ostomy Care Market Report: Introduction
The latest business report published by Fact.MR analyzed the historical and existing state of the ‘Global Ostomy Care Market’ to precisely evaluate its future opportunistic potential during 2019-2029.
It covers comprehensive information related to the drivers, restraints, pertinent opportunities and compelling trends that are impacting the growth prospects of the ostomy care market to identify the future growth potential of the market players in the year to come. The study report also outlines the growth trajectory of the ostomy care market for the projection period, 2019-2029.
The study report offers valuable insights related to the various aspects and nuances of the ostomy care market to aid the market players in the formulating winning strategies. Fact.MR’s study report also provides considerable information related to the key changes that are highly likely to shape or impact the growth pattern of the ostomy care market during the foreseeable period. The report also mentions forecast statistics pertaining to the ostomy care market growth in terms of value (US$ million).
The report provides a comprehensive taxonomy of the ostomy care market along with actionable insights pertaining to the market competitive structure. The study also includes company profiles of the leading players in the ostomy care market, and mentions various development and winning strategies formulated and implemented by stakeholders to stay ahead of the competition curve.
What are the Salient Questions Answered in Fact.MR’s Report on Ostomy Care Market?
The report presents riveting insights related to the ostomy care market on the basis of a comprehensive research study on vital determinants that are playing a key role in shaping the growth of the market. The information mentioned in the report answers to the key questions pertaining to the growth of the market to enlighten the companies that are currently operating in the ostomy care market and the ones looking forward to penetrate in the market, as well. Such winning strategies will aid the companies formulate and take business-driving decisions.
- How the sales of two piece ostomy care pouches shaped the growth of the market in 2018.
- How market frontrunners are cashing in on the vital attributes of colostomy accessories to move ahead of the competition in the ostomy care market?
- What will be the Y-o-Y growth of ostomy care market between 2019 and 2022?
- What are the new product development related strategies of the leading stakeholders in the ostomy care market?
- What was the market share of ostomy care accessories in 2018?
- What rate of ROI can ostomy care pouches and accessories’ manufacturers expect from the growing applications in home care settings for cancer in the next five years?
Research Methodology – Ostomy Care Market
The research methodology adopted by the Fact.MR analysts while formulating the ostomy care market report was based on a comprehensive research conducted with the help of diverse primary and secondary resources. Fact.MR analysts delved deep into the industry-certified information attained and validated by legitimate resources, and mentioned riveting insights as well as genuine projection of the ostomy care market.
As a part of the primary research phase, Fact.MR analysts conducted the interviews of various reliable sources, such as C-level executives, regional managers, brand managers, investors, industry players, vice presidents, raw material suppliers, and sales & marketing managers. On the basis of the information received via the interviews of certified resources, analysts have mentioned the information about the development landscape of ostomy care market.
While conduction the secondary research, analysts gauged various annual report publications, a series of case studies, company website, research publications, white papers, and numerous industry association publications, to attain the much needed understanding of the ostomy care market.
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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