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Ostomy Care Market

Ostomy Care Market

Rising Prevalence 0f Inflammatory Bowel Diseases with Rising Healthcare Expenditure to Propel the Growth of Ostomy Care Market

Ostomy Care Market
  • Aug-2021
  • List of Tables : 63
  • List of Figures : 146
  • 170 Pages
  • Consumer Goods

Market Snapshot

According to Fact.MR, the global ostomy care market is anticipated to be valued at over US$ 3 Bn in 2021, likely to grow 1.6x through 2031 to reach US$ 5.3 Bn. The ostomy care market continues to expand at a steady pace owing to the rapidly growing geriatric population and a constant spike in the number of ostomy surgeries in bladder cancer, inflammatory bowel diseases, and bowel cancer.

Key Points Covered in the Ostomy Care Industry Survey

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Ostomy Care and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Consumption Analysis of Ostomy Care from 2016-2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for ostomy care expanded at around 5% CAGR, being valued at slightly above US$ 3 Bn by 2020.

The continuing rise in the number of patient awareness programs on the use of ostomy products, and novel product development are some of the vital determinants that are highly likely to shape the dynamics of the ostomy care market during 2021-2031.

In view of the rapidly growing number of stoma surgeries, the demand for ostomy care pouches and accessories has grown significantly in recent years. Thus, considering these factors, the market for ostomy care is projected to witness immense growth, reaching US$ 5.3 Bn and expanding at over 5% CAGR through 2031.  

How are Rising Cases of Inflammatory Ailments Broadening Ostomy Care Growth Prospects?

Increasing prevalence of inflammatory bowel diseases, including Crohn’s disease or ulcerative colitis, fecal incontinence, diverticular disease, and intestinal cancer, coupled with the rising health care expenditure in line with novel products in ostomy care are determinants that are anticipated to fuel the growth of the ostomy care market during the foreseeable period.

According to the Crohn’s Colitis Foundation, as many as 70,000 new cases of IBD are diagnosed in the United States each year. One-piece ostomy care pouches have been witnessing wide adoption for over years, however, the two-piece pouches have now emerged as a viable and improved substitute to the traditional variants.

This falls in line with the cost competitiveness and easy availability of two-piece pouches. For that matter, the adoption of two-piece ostomy care pouches is growing at a steady pace across hospitals and home care settings for cancer and inflammatory bowel disease among others.

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How is Age-Specific Customization Impelling Ostomy Care Products Sales?

While ostomy surgeries continue to grow in children as well as neonates, demand for age-specific ostomy care pouches and accessories is growing at an unprecedented pace.

A large number of people suffer from leakage problems through the stoma on a long journey, which in turn has created a considerable demand for leak-proof and odor-proof ostomy care pouches. This has propelled several market players to manufacture customized offerings, which in turn is likely to drive the growth of the ostomy care market in the years to come.

Country-Wise Analysis

What is the Demand Outlook for Ostomy Care Products in the U.S?

According to CDC, as of 2015, an estimated 1.3% of U.S adults were diagnosed with inflammatory bowel disease in the United States. It is estimated that this number will rise beyond 3 million by 2030. Hence, sales of ostomy care products has been increasing in recent years.

The U.S. holds more than 87% market share, dominating the North American Market. It is projected to expand at a CAGR of 7.5% through 2031. The presence of key players such as Coloplast Group, 3M Company, Hollister Incorporated, and others contributes to the growth of the market in the country.

Will Europe Emerge as the Epicenter for Global Ostomy Care Demand?

Europe is projected to be the largest revenue contributor to the global market for ostomy care through 2031, owing to the rapidly increasing prevalence of inflammatory bowel diseases (IBD) and growing awareness about ostomy care or stoma surgeries. 

Germany leads the European market for ostomy care accessories and will continue to exhibit growth of close to 8% over the next ten years owing to the rising prevalence of Crohn’s disease and ulcerative colitis & inflammatory bowel diseases (IBD) in the country. 

What are the Growth Opportunities for Ostomy Care in India?

Demand for ostomy care bags & accessories have grown considerably in India owing to the cost-competitiveness and user-friendly aspect of convex inserts. Additionally, the Fact.MR study mentions that the slightly less stringent regulatory approach for medical devices in the Asia Pacific continues to create a stream of growth opportunities for the market players. 

India is likely to hold a revenue share exceeding 18% in 2021 in the Asia Pacific market. Increased spending on healthcare is expected to boost demand for ostomy care accessories in India. 

An Adaptive Approach to Modern-day Research Needs

Category-Wise Insights

How is Increasing Concern for Skin Protection Generating Significant Demand?

The skin protection and skin barriers segment holds nearly 45% share in the market, accounting for the largest market share in 2021. Manufacturers are focusing on developing more effective skin protection and skin barriers ostomy products.

Leading players are investing considerable amounts to drive innovation capabilities and introduce new products in the market. Ostomy products provide control over the pH, which prevents skin infection, is likely to boost the market growth.

Why is the Homecare Segment Registering Significant Growth?

The significantly growing demand for home healthcare services is projected to support the growth the ostomy care products during the forecast period. The segment is expected to be most lucrative among all the end-user segments.

The increasing numbers of patients who undergo colostomy, ileostomy, and urostomy surgeries require ostomy care until the reversal of the surgery or during their lifetime. This is the reason behind the increasing need for home care ostomy services. 

Competitive Landscape 

The global ostomy care market is highly competitive in nature. Amid the growing competition in the ostomy care market, leading players have shifted their focus on launching ostomy bags with convex shapes and multiple flanges. 

These are not only easy to attach to the stomach due to their good fixing capacity, but also ensure that bags tie to the stomach properly, providing comfort to the patient.

While the market forerunners are focusing on strengthening their market position, the market entrants are increasingly eying the launch of pediatric ostomy bags to garner traction in the competitive ostomy treatment market. 

  • In March 2021, the Coloplast group announced that it was awarded a contract for ostomy products with Vizient, Inc. (Irving, TX). The new agreement allows Vizient members access with contracted pricing to Coloplast’s full portfolio of ostomy products, including ostomy pouches and supporting products.
  • In January 2020, ConvaTec Group Plc announced the launch of ConvaMax™ the NEW superabsorber dressing. ConvaMax™ superabsorber manages excess moisture to help protect skin integrity2. Where there is a real risk of skin damage due to high levels of exudate, ConvaMax™ is ideal. 

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Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Ostomy Type
  • Indication
  • End-Use
  • Key Regions

Key Companies Profiled

  • Coloplast A/S
  • Hollister Incorporated
  • ConvaTec Group Plc.
  • B. Braun
  • ALCARE Co. Ltd.
  • Nu-Hope
  • Marlen Manufacturing & Development Company
  • Welland Medical Limited
  • Baohe Ostomy Care
  • Flexicare Medical Limited


Available upon Request

Key Segments Covered

  • Product

    • Ostomy Pouches
      • One Piece Pouch
      • Two Piece Pouch
    • Ostomy Accessories
      • Ostomy Belts & Tapes
      • Ostomy Skin Protection & Skin Barrier Accessories
      • Ostomy Irrigation Sets
      • Ostomy Convex Inserts
      • Ostomy Stroma Caps
  • Ostomy Type

    • Colostomy
    • Ileostomy
    • Urostomy
  • End User

    • Ostomy Care in Homecare Settings
    • Ostomy Care in Hospitals
    • Ostomy Care in Ambulatory Surgical Centers
    • Ostomy Care in Specialized Clinics
  • Indication

    • Ostomy Care for Cancer
    • Ostomy Care for Inflammatory Bowel Disease
    • Ostomy Care for Bowel Obstruction
    • Ostomy Care for Fecal Incontinence
    • Ostomy Care for Trauma & Infection

Ostomy Care Market- Scope of Report

A recent study by Fact.MR on the ostomy care market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering ostomy care.

The study also provides the dynamics responsible for influencing the future status of the ostomy care market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the ostomy care market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of ostomy care products across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of ostomy care during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative ostomy care markets?
  • Which factors will impact the growth of ostomy care?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the ostomy care industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn). Estimates at global and regional levels for ostomy care are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report.

Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global ostomy care market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of ostomy care during the forecast period.

Country-specific valuation on demand for ostomy care has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of ostomy care, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering ostomy care has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the ostomy care domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the ostomy care industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

According to Fact.MR, the global ostomy care market is projected to be valued at over US$ 3 Bn in 2021

According to Fact.MR, the ostomy care market is projected to touch nearly US$ 5.3 Bn by the end of 2031.

From 2016 to 2020, ostomy care product sales expanded at nearly 5% CAGR

Sales of ostomy care products will surpass a CAGR of 5% to expand 1.6x by 2031

Increasing prevalence of inflammatory bowel diseases, including Crohn’s disease or ulcerative colitis, fecal incontinence, diverticular disease, and intestinal cancer, is currently driving the demand. 

The skin protection and skin barrier segment are likely to open new expansion frontiers, holding 45% of total revenue

The market across the U.S is projected to be highly lucrative, expanding at 7.5% CAGR.

Germany leads the European market for ostomy care accessories and will continue to exhibit growth of close to 8%

Homecare settings are anticipated to emerge as the primary end user of ostomy care products

The European region is projected to be highly lucrative during the forecast period.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.