Ostomy Care Market

Ostomy Care Market By Product (Ostomy Pouches, Ostomy Accessories), By Ostomy Type (Colostomy, Ileostomy,Urostomy), By Indication (for Cancer, Inflammatory Bowel Disease, Bowel Obstruction), By End User, By Region - Global Insights 2021 to 2031

Analysis of Ostomy Care market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Ostomy Care Market Outlook (2021-2031)

The global ostomy care market is anticipated to be valued at over US$ 3 Bn in 2021, likely to grow 1.6x through 2031 to reach US$ 5.3 Bn. The ostomy care market continues to expand at a steady pace owing to the rapidly growing geriatric population and a constant spike in the number of ostomy surgeries in bladder cancer, inflammatory bowel diseases, and bowel cancer.

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Key Points Covered in the Ostomy Care Industry Survey

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Ostomy Care and How to Navigate
  • Recommendation on Key Winning Strategies

Consumption Analysis of Ostomy Care from 2016-2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for ostomy care expanded at around 5% CAGR, being valued at slightly above US$ 3 Bn by 2020.

The continuing rise in the number of patient awareness programs on the use of ostomy products, and novel product development are some of the vital determinants that are highly likely to shape the dynamics of the ostomy care market during 2021-2031.

In view of the rapidly growing number of stoma surgeries, the demand for ostomy care pouches and accessories has grown significantly in recent years. Thus, considering these factors, the market for ostomy care is projected to witness immense growth, reaching US$ 5.3 Bn and expanding at over 5% CAGR through 2031.  

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How are Rising Cases of Inflammatory Ailments Broadening Ostomy Care Growth Prospects?

Increasing prevalence of inflammatory bowel diseases, including Crohn’s disease or ulcerative colitis, fecal incontinence, diverticular disease, and intestinal cancer, coupled with the rising health care expenditure in line with novel products in ostomy care are determinants that are anticipated to fuel the growth of the ostomy care market during the foreseeable period.

According to the Crohn’s Colitis Foundation, as many as 70,000 new cases of IBD are diagnosed in the United States each year. One-piece ostomy care pouches have been witnessing wide adoption for over years, however, the two-piece pouches have now emerged as a viable and improved substitute to the traditional variants.

This falls in line with the cost competitiveness and easy availability of two-piece pouches. For that matter, the adoption of two-piece ostomy care pouches is growing at a steady pace across hospitals and home care settings for cancer and inflammatory bowel disease among others.

How is Age-Specific Customization Impelling Ostomy Care Products Sales?

While ostomy surgeries continue to grow in children as well as neonates, demand for age-specific ostomy care pouches and accessories is growing at an unprecedented pace.

A large number of people suffer from leakage problems through the stoma on a long journey, which in turn has created a considerable demand for leak-proof and odor-proof ostomy care pouches. This has propelled several market players to manufacture customized offerings, which in turn is likely to drive the growth of the ostomy care market in the years to come.

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Country-Wise Analysis

What is the Demand Outlook for Ostomy Care Products in the U.S?

According to CDC, as of 2015, an estimated 1.3% of U.S adults were diagnosed with inflammatory bowel disease in the United States. It is estimated that this number will rise beyond 3 million by 2030. Hence, sales of ostomy care products has been increasing in recent years.

The U.S. holds more than 87% market share, dominating the North American Market. It is projected to expand at a CAGR of 7.5% through 2031. The presence of key players such as Coloplast Group, 3M Company, Hollister Incorporated, and others contributes to the growth of the market in the country.

Will Europe Emerge as the Epicenter for Global Ostomy Care Demand?

Europe is projected to be the largest revenue contributor to the global market for ostomy care through 2031, owing to the rapidly increasing prevalence of inflammatory bowel diseases (IBD) and growing awareness about ostomy care or stoma surgeries. 

Germany leads the European market for ostomy care accessories and will continue to exhibit growth of close to 8% over the next ten years owing to the rising prevalence of Crohn’s disease and ulcerative colitis & inflammatory bowel diseases (IBD) in the country. 

What are the Growth Opportunities for Ostomy Care in India?

Demand for ostomy care bags & accessories have grown considerably in India owing to the cost-competitiveness and user-friendly aspect of convex inserts. Additionally, the Fact.MR study mentions that the slightly less stringent regulatory approach for medical devices in the Asia Pacific continues to create a stream of growth opportunities for the market players. 

India is likely to hold a revenue share exceeding 18% in 2021 in the Asia Pacific market. Increased spending on healthcare is expected to boost demand for ostomy care accessories in India. 

Category-Wise Insights

How is Increasing Concern for Skin Protection Generating Significant Demand?

The skin protection and skin barriers segment holds nearly 45% share in the market, accounting for the largest market share in 2021. Manufacturers are focusing on developing more effective skin protection and skin barriers ostomy products.

Leading players are investing considerable amounts to drive innovation capabilities and introduce new products in the market. Ostomy products provide control over the pH, which prevents skin infection, is likely to boost the market growth.

Why is the Homecare Segment Registering Significant Growth?

The significantly growing demand for home healthcare services is projected to support the growth the ostomy care products during the forecast period. The segment is expected to be most lucrative among all the end-user segments.

The increasing numbers of patients who undergo colostomy, ileostomy, and urostomy surgeries require ostomy care until the reversal of the surgery or during their lifetime. This is the reason behind the increasing need for home care ostomy services. 

Competitive Landscape 

The global ostomy care market is highly competitive in nature. Amid the growing competition in the ostomy care market, leading players have shifted their focus on launching ostomy bags with convex shapes and multiple flanges. 

These are not only easy to attach to the stomach due to their good fixing capacity, but also ensure that bags tie to the stomach properly, providing comfort to the patient.

While the market forerunners are focusing on strengthening their market position, the market entrants are increasingly eying the launch of pediatric ostomy bags to garner traction in the competitive ostomy treatment market. 

  • In March 2021, the Coloplast group announced that it was awarded a contract for ostomy products with Vizient, Inc. (Irving, TX). The new agreement allows Vizient members access with contracted pricing to Coloplast’s full portfolio of ostomy products, including ostomy pouches and supporting products.
  • In January 2020, ConvaTec Group Plc announced the launch of ConvaMax™ the NEW superabsorber dressing. ConvaMax™ superabsorber manages excess moisture to help protect skin integrity2. Where there is a real risk of skin damage due to high levels of exudate, ConvaMax™ is ideal. 

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Ostomy Type
  • Indication
  • End-Use
  • Key Regions

Key Companies Profiled

  • Coloplast A/S
  • Hollister Incorporated
  • ConvaTec Group Plc.
  • B. Braun
  • ALCARE Co. Ltd.
  • Nu-Hope
  • Marlen Manufacturing & Development Company
  • Welland Medical Limited
  • Baohe Ostomy Care
  • Flexicare Medical Limited


Available upon Request

Key Segments Covered

  • Product

    • Ostomy Pouches
      • One Piece Pouch
      • Two Piece Pouch
    • Ostomy Accessories
      • Ostomy Belts & Tapes
      • Ostomy Skin Protection & Skin Barrier Accessories
      • Ostomy Irrigation Sets
      • Ostomy Convex Inserts
      • Ostomy Stroma Caps
  • Ostomy Type

    • Colostomy
    • Ileostomy
    • Urostomy
  • End User

    • Ostomy Care in Homecare Settings
    • Ostomy Care in Hospitals
    • Ostomy Care in Ambulatory Surgical Centers
    • Ostomy Care in Specialized Clinics
  • Indication

    • Ostomy Care for Cancer
    • Ostomy Care for Inflammatory Bowel Disease
    • Ostomy Care for Bowel Obstruction
    • Ostomy Care for Fecal Incontinence
    • Ostomy Care for Trauma & Infection

- FAQs -

How much is the global market for ostomy care worth?

According to Fact.MR, the global ostomy care market is projected to be valued at over US$ 3 Bn in 2021

What is the projected growth rate for the market of ostomy care?

According to Fact.MR, the ostomy care market is projected to touch nearly US$ 5.3 Bn by the end of 2031.

What was the last 5 years market CAGR for ostomy care products?

From 2016 to 2020, ostomy care product sales expanded at nearly 5% CAGR

What is the expected market CAGR for ostomy care until 2031?

Sales of ostomy care products will surpass a CAGR of 5% to expand 1.6x by 2031

What is currently driving demand for ostomy care products?

Increasing prevalence of inflammatory bowel diseases, including Crohn’s disease or ulcerative colitis, fecal incontinence, diverticular disease, and intestinal cancer, is currently driving the demand. 

Which segment is likely to open up expansion frontiers for ostomy care?

The skin protection and skin barrier segment are likely to open new expansion frontiers, holding 45% of total revenue

How opportunistic are growth prospects across the U.S market?

The market across the U.S is projected to be highly lucrative, expanding at 7.5% CAGR.

How is Germany contributing to the ostomy care products demand?

Germany leads the European market for ostomy care accessories and will continue to exhibit growth of close to 8%

Which is the primary end user of ostomy care?

Homecare settings are anticipated to emerge as the primary end user of ostomy care products

Which region is projected to be highly lucrative during the forecast period?

The European region is projected to be highly lucrative during the forecast period.

Ostomy Care Market

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