According to Fact.MR’s personal dental water flosser industry research, the global market was valued at US$ 196 Mn in 2020, and is projected to top US$ 292 Mn by 2031, expanding at a CAGR of 6% across the 2021-2031 forecast period.
Demand for cordless personal water flossers is expected to expand at a CAGR of 7% to reach US$ 184 Mn by 2031, while that of countertop personal water flossers is anticipated to progress at a CAGR of 5% over the next 10 years.
Key Points Covered in Personal Dental Water Flosser Industry Survey:
- Market Estimates and Forecasts (2016-2031)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise and Region-wise Analysis
- Competition Mapping and Benchmarking
- Market Share Analysis
- COVID-19 Impact on Personal Dental Water Flosser Sales and How to Navigate
- Recommendation on Key Winning Strategies
Revenue Analysis of Personal Dental Water Flossers from 2016 to 2020 Compared to Demand Outlook for 2021 to 2031
As per Fact.MR – a market research and competitive intelligence provider, the global personal dental water flosser revenue expanded at a CAGR of around 5% from 2016 to 2020, reaching a valuation of US$ 196 Mn in 2020. The global market is further projected to top US$ 292 Mn by 2031.
Over the past decade, number of people affected by dental diseases has increased rapidly. According to the World Health Organisation (WHO), oral diseases affect nearly 3.5 Bn people worldwide, and more than 530 Mn children suffer from dental caries of primary teeth. It is owing to this concerning rise in dental problems that people are focusing on dental health more than ever before.
Growing awareness about oral health and hygiene among consumers, increasing per capita spending, and improving product visibility via online retail channels are cited to be the prominent boosters for personal dental water flosser sales over the last few years.
Dental diseases are primarily caused by the accumulation of food remains and consumption of harmful substances such as tobacco and alcohol. This leads to plaque built-up between the teeth, which can be efficiently removed using water flosser.
A water flosser is a hand-held water spraying device used for cleaning the spaces between and around teeth, gums and periodontal area. With the increasing prevalence of periodontal and oral diseases over the past few years, demand for personal dental water flosser elevated.
Additionally, launch of variants of personal dental water flosser with smart sensors, improved precision and aesthetically appealing designs in recent times, have further upsurged growth of the market. In line with this, product manufacturers are also adopting aggressive promotional strategies through online retail channels and social media platforms to reach a wider consumer base.
Other factors including rising expenditure capacities of the consumers on premium healthcare products, along with extensive research and development (R&D) activities in the field of dentistry are anticipated to drive growth of the market in coming 10 years.
What are the Key Opportunities on Offer for Personal Dental Water Flosser Manufactures?
Due to considerable surge in oral diseases in the past few years, awareness about oral and dental hygiene has been gaining popularity worldwide. This has subsequently increased people’s spending on dental healthcare by great amount, nudging sales of personal dental water flossers.
Growing popularity of online retail is proving to be beneficial for manufacturers of personal dental water flossers by providing better profit margins and wider customer base.
With rising occurrences of dental caries among children, dental flossing on a regular basis is being strongly advised by dentists. Hence, the personal dental water flosser market is projected to experience a notable spike in sales over the coming years.
Social media platforms are proving to be highly beneficial for advertising and brand endorsement. Nowadays, many personal dental water flosser manufacturers are using various social media platforms to advertise their products. This has increased product visibility and awareness among consumers.
These factors are propelling sales of personal dental water flossers, creating growth prospects for manufacturers.
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What are the Various Challenges Faced by Personal Dental Water Flosser Suppliers?
Scepticism about using personal dental water flossers over traditional string flossers is acting as a major refraining factor for the growth of the market.
Personal dental water flossers, being a high-quality speciality product, are costlier as compared to counterpart flossing products available in the market. A sizeable consumer population still goes in for economic range dental care products.
This is further slowing down revenue growth. Many manufacturers are currently investing in R&D projects aimed at reducing the price range of personal flossers.
Moreover, the COVID-19 pandemic impacted sales of personal dental water flossers, as most industrial activity had been shut. Also, all retail channels were either closed or not fully operational due to frequent lockdowns. This further hampered the sales of personal dental water flossers, causing loses to manufacturers.
Which Region Offers the Largest Opportunity for Personal Dental Water Flosser Producers?
North America dominates the personal dental water flosser market accounting for 36% of global revenue share. Growing awareness regarding the maintenance of oral health has played a crucial role in propelling the sales of personal dental water flossers in this region.
Demand for personal dental water flossers in Asia Pacific is projected to expand at a CAGR of around 7% over the forecast period. This is owing to increased prevalence of dental problems among the Asian population, due to which, awareness about dental care has surged in the region.
These factors will, in turn, drive the uptake of personal dental water flossers among consumers in the region.
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Why is Demand for Personal Dental Water Flossers High across the U.S.?
Personal dental water flosser revenue in the U.S. was estimated at US$ 53 Mn in 2020. High demand for personal dental water flossers in the country can be attributable to factors such as increased prevalence of dental diseases, growing awareness about maintaining oral health, and rising expenditure capacities of consumers on premium healthcare products.
With its rapidly growing population base, this upsurge in demand for personal dental water flossers in the country is expected to continue over the coming years as well.
What Makes China a Lucrative Market for the Sales of Personal Dental Water Flossers?
Revenue from the sales of personal dental water flossers in China is anticipated to top US$ 62 Mn by 2031, expanding at an impressive CAGR of 9% over the forecast period.
This growth is owing to surge in dental diseases among the population, rising ageing population in the country requiring dental care, growing awareness among citizens about oral hygiene, and increased spending capacity of the middle class.
China’s huge population base makes it a lucrative market for the sales of personal dental water flossers.
How Can Canada Be a Potential Market for Personal Dental Water Flosser Manufacturers?
Demand for personal dental water flossers in Canada is estimated to expand at a CAGR of 5% over the next ten years.
According to the Canadian Community Health Survey, it was found that 43% of the Canadian population flossed their teeth at least once a day. This heightened awareness about oral health in the country is acting as a favourable factor for the sales of personal dental water flossers.
As such, high consumer inclination towards oral healthcare products in the country will prove to be advantageous for personal dental water flosser manufactures.
Why is Consumer Preference High towards Cordless Personal Water Flossers?
Demand for cordless personal water flossers continues to elevate and is expected to expand at a CAGR of 7%. Global market valuation is anticipated to top US$ 184 Mn by 2031. This is attributed to increasing demand for feasible and portable electronic gadgets.
In addition to being user-friendly, cordless personal water flossers are more efficient in reducing gingivitis. Their portability and smaller size make cordless personal water flossers more convenient and travel-friendly.
It is on account of this that their demand is anticipated to witness highest growth over the forecast period.
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The market for personal dental water flossers is characterized by the presence of several well-established as well as small- to mid-sized players. Key players are focusing on strategic initiatives such as new product launches, designing attractive product packaging, offering diverse product portfolio, and showcasing products on online platforms in order to boost revenue growth and reinforce their position in the global market.
Personal Dental Water Flosser Market Report Scope
Historical Data Available for
|US$ Mn for Value & ‘000 Units for Volume|
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Key Market Segments Covered in Personal Dental Water Flosser Industry Analysis
On the Basis of Product:
- Cordless Personal Dental Water Flossers
- Countertop Personal Dental Water Flossers
On the Basis of Sales Channel:
- Personal Dental Water Flossers Sold through Offline Stores
- Personal Dental Water Flossers Sold through Online Stores
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The global personal dental water flosser market was valued at US$ 196 Mn in 2020, and is projected to reach a valuation of over US$ 292 Mn by 2031.
Key factors driving demand for personal dental water flossers are rising dental problems worldwide, growing awareness about oral hygiene, and increasing popularity of online retail.
Panasonic, Waterpik, Waterpulse, Philips, Nicefeel, P&G Professional, H2ofloss, Dexta, and Procter & Gamble Company are key manufacturers of personal dental water flossers.
North America, with around 36% of the global market share, will largely contribute to the growth of personal dental water flosser revenue.
Sales of cordless personal dental water flossers are anticipated to top US$ 184 Mn by 2031, increasing at a CAGR of 7%.
Revenue from sales of personal dental water flossers in China is anticipated to top US$ 62 Mn by 2031, surging at a CAGR of 9%.
Demand for personal dental water flossers in Asia Pacific is projected to expand at a CAGR of around 7% over the next ten years.
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