Printed Tapes Market

Printed Tapes Market Outlook (2023-2033)

The global printed tapes market is valued at US$ 35.5 billion in 2023 and is anticipated to reach a size of US$ 74.5 billion by 2033-end, advancing at a CAGR of 7.6% over the decade.

Printed tapes are one of the significant products or accessories that are used for the packaging of different products. These solutions are used to guard the package against opening up and to seal the product. In addition, printed tapes are also used for branding purposes by companies to drive the sales of their products.

The market for printed tapes is growing at a noticeable speed owing to the increased adoption of printing technology to manufacture packaging tapes by various brand owners. Growing transportation and import-export activities are also projected to have a direct impact on the growth opportunities in the global market over the coming years.

In recent years, various manufacturers have been adopting advanced and innovative printing techniques to manufacture packaging tapes. Furthermore, the growing demand for aesthetically appealing products is also been expected to flourish product demand over the coming years.

Printed tapes are being used at an increased rate in the food & beverages industry for branding, promoting, and packaging activities. Moreover, the disposable income of people is also increasing, which is predicted to result in increased investments in lifestyle products, thereby benefiting target market expansion. Rapid growth of the packaging industry along with rising demand for product differentiation and technological advancements are also contributing to the rising demand for printed tapes.

Prominent players from developing and developed countries are investing at an increased rate in product innovations, which will further lead to ample growth opportunities for manufacturers of printed tapes.

On the flip side, the high price to set up printed tape plants is estimated to restrict the opportunities for new entrants in the global market. In addition, fluctuation in the cost of raw materials results in the increased price of end products. Based on these economic factors, the growth opportunities in the global market will be restricted to some extent.

The evaporation of ink creates potential challenges for printed tapes in the global market. However, technological advancements, such as printing on packaging tapes, have high marketing potential and ensure the differentiation of products.

Report Attributes	Details
Market Size (2023)	US$ 35.5 Billion
Projected Market Value (2033)	US$ 74.5 Billion
Forecasted Market Growth Rate (2023-2033)	7.6% CAGR
Canada Market Growth Rate (2023-2033)	6.2% CAGR
Germany Market Growth Rate (2023-2033)	5.6% CAGR
Key Companies Profiled	3M ADH Tape Windmill Tapes BSK Print Supertape Kilby Packaging Packit Packaging Solutions Shurtape Technologies LLC

What are the Growth Factors for the Printed Tapes Market?

“Rapid Growth in Packaging Industry Driving Sales of Printed Tapes”

In recent years, the packaging industry is undergoing significant growth opportunities around the world due to rapid urbanization and industrialization. This growth in the packaging sector further propels the demand for printed tapes because of the safe and appropriate transition of packaged products.

As per the data provided by the Flexible Packaging Association, the sales value of the industry of flexible packaging is more than US$ 32 billion in the United States in the year 2022. In this, around 58% of the total share is accounted for by the food (institutional and retail) shipment. Thus, the rising use of printed tape for food packaging purposes is predicted to drive opportunities in the respective industry.

“Rising Use of Printed Tapes for Product Branding”

At present, printed tapes ensure the branding of the company. So, the requirements to carry larger inventories of different printed cartons reduces. On the other hand, the demand for plain cartons is increasing and companies are using various types of printed tapes for identification.

These printed tapes are also adopted by end users for logo branding, bubble-less lamination, splicing & sealing, reinforcing, and lightweight packaging for better identification and appeal. So, the end-use industries are giving preference to printed tapes compared to printed cartons.

“Increased Investments by Prominent Players for Product Launching”

The key players including, Intertape Polymer Group Inc., Tesa SE, Nitto Denko Corporation, and 3M are investing at a significant rate to develop a successful track record of novel products. These players are also investing in the evolution of modern 3D technologies for printing purposes predominantly across developing countries.

So, these advancements in printing technologies are further projected to open up new avenues for industry players.

Why is the Sales Growth of Printed Tapes Slowing Down?

“Harmful Impacts on Environment”

Printed tapes can cause certain unfavorable environmental effects during their production. It emits some harmful compounds that include carbon monoxide, carbon dioxide, formaldehyde, and others. In addition, materials including, polyethylene and polypropylene are used to manufacture printed tapes which ultimately release toxic chemicals and greenhouse gases into the environment if dumped into landfills.

These dumped gases and chemicals impact the surrounding atmosphere, the water bodies, and the air. Thus, these adverse impacts of printed tape manufacturing and dumping procedures can lead to reduced demand for these solutions.

“Constant Fluctuations in Price of Raw Materials”

The quality of raw materials has a direct impact on the quality of printed tapes. Higher cost of raw materials also results in rising production costs of a product.

With an increase in the price of raw materials, the overall price of the production process increases. As such, fluctuations in the prices of raw materials can restrain the growth of the global industry.

Which Regional Market Holds the Largest Market Share of Printed Tapes?

“Presence of Prominent Suppliers & Buyers in Asia Pacific”

Asia Pacific held the largest share of the revenue of the global market with the rising availability of prominent suppliers and buyers in India and China. Furthermore, increasing import-export activities and transportation are also projected to put a positive impact on market growth in the region.

The market in the North American region is expected to hold the second-largest share of the global industry. The growing demand for printed tapes from the packaging industry is anticipated to contribute to market opportunities. Furthermore, the ability of newly developed technologies to print some intricate artwork can also fuel demand for these packaging solutions.

Country-wise Insights

Why Does Japan Dominate the Market in Asia Pacific?

“Rising Import & Export Activities Propelling Demand for Printed Tapes”

Demand for printed tapes in Japan is estimated to increase at a CAGR of 4.6% through 2033. The growth opportunities in the industry are attributed to rising activities for the export and import of different products in Japan. In addition, significant growth in the transportation sector is also projected to support market opportunities.

What are the Growth Driving Factors for the Market in Germany?

“Presence of Key Producers in Germany”

The market in Germany is forecasted to advance at a CAGR of 5.6% through 2033 owing to the presence of some prominent producers there. These players are predicted to generate maximum incremental opportunities based on their revenue share.

Why is the U.S. Market Growing at a Noteworthy Rate?

“Growing Use of Printed Tapes in Transportation and Logistics Sector”

Among other regional countries, the U.S. is estimated to hold the highest share of the North American market revenue because of the increasing use of these printed packaging tapes in logistic and transportation applications. The value of the U.S. market has been more than US$ 7 billion in the year 2022

The Canadian printed tapes market is forecasted to increase at a CAGR of 6.2 % through 2033.

Category-wise Insights

Why Does Polypropylene Account for the Largest Market Revenue?

“Economical Price of Polypropylene Printed Tapes”

Based on type, polypropylene, polyvinyl chloride, and other raw materials are segments of the global market. Polypropylene is projected to hold the largest share of market revenue due to its low cost. Further, high durability and resistance to moisture and heat coupled with high dimensional stability can aid in increased demand for these products in printing applications.

Compared to PVC, polypropylene is preferred generally as this printing material enables the application of any substrates including, natural rubber, hot melt, or acrylic for pressure-sensitive adhesion.

Which Industry is Using Printed Tapes at an Increased Rate?

“Growing Use of Printed Tapes for Packaging of Food & Beverages”

The printed tapes industry is segmented into food & beverages, consumer durables, transportation & logistics, and others based on application. The food & beverage application is forecasted to grow at a significant speed over the next ten years. The rapid use of printed tapes for promotion, branding, and packaging of different food items can drive sales of these adhesive tapes.

What Makes Water-based Inks Popular in the Global Market?

“Environment-Friendly Nature of Water-based Inks Driving Their Popularity”

The market is divided into water-based, solvent-based, and UV curable, based on printing ink. Among these, water-based inks ensure better performance. In addition, these inks cause less damage to the environment as well as to people.

Water-based inks present a high level of compliance with environmental protection standards. Moreover, these inks offer low-cost printing.

Competitive Landscape

Industry players are adopting various strategies, such as product launching, collaborations, mergers & acquisitions, and others to generate new growth opportunities.

For instance :

• 3M in April 2022 collaborated with Innovative Automation to offer Robotic Tape System. The collaboration will help industrial manufacturers to take benefit of this newly designed tape to maximize their production, assembly processes, and limit re-work. This product also helps in improving quality and reducing manual labor.
• Windmill Tapes in February 2022 launched LT5C digital LED printer and Plotter Cutter. This printer is capable to print all material types virtually and can help the company to enhance its product portfolio. Further, the printer is anticipated to achieve an exceptional print quality of 600 dpi.
• Alex Lee, Inc. in October 2019 acquired W. Lee Flowers & Co. which is a retail and wholesale grocery company that is based in Scranton, S.C.

Key players in the global printed tapes market are 3M, ADH Tape, Windmill Tapes, BSK Print, Supertape, Kilby Packaging, Packit Packaging Solutions, and Shurtape Technologies LLC.

Segmentation of Printed Tapes Industry Research

• By Type :

  • Polypropylene
  • Polyvinyl Chloride
  • Other Raw Materials

• By Application :

  • Food & Beverages
  • Consumer Durables
  • Transportation & Logistics
  • Others

• By Printing Ink :

  • Water-based
  • Solvent-based
  • UV Curable

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa