Soft Serve Sales in Europe and Opportunity Analysis

Study on Soft Serve in Europe by Vanilla, Chocolate, and Strawberry for Restaurants, Ice Cream Parlors, Trucks, Amusement Parks/Malls/Multiplexes, and Vending Machines from 2024 to 2034

Analysis of Soft Serve Industry Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Soft Serve Sales Outlook for Europe (2024 to 2034)

Revenue from soft serve sales in Europe is approximated at US$ 2.68 billion for 2024, with the market projected to expand at a CAGR of 3.2% to reach US$ 3.69 billion by the end of 2034.

Soft serve is a type of frozen dessert or ice cream. Soft serve or softies come in various flavors and it is a popular treat served in cones or cups. It is commonly found in ice cream shops, dessert stands, and fast-food establishments. The preparation and serving method contribute to its unique texture, making it a favored choice for those seeking a lighter and more indulgent frozen dessert experience.

  • According to Fact.MR, a market research and competitive intelligence provider, soft serve sales through quick-service restaurants (QSRs) and full-service restaurants (FSRs) are forecasted to reach US$ 1.29 billion by 2034.

QSRs, which focus on fast and efficient service, find soft serve machines to be convenient for meeting customer demands promptly. The swift serving process aligns well with the fast-paced nature of these establishments. Rising consumer spending and high popularity of ice creams, particularly softies, is augmenting European market growth.

Soft serve ice creams are easily available at quick-service restaurants (QSRs) and full-service restaurants (FSRs). The increasing food service and catering industry is directly influencing sales of soft serve. Also, some of the restaurants provide ice creams as complementary dishes, which is further increasing the consumption of soft serve.

Report Attributes Details
Soft Serve Sales in Europe (2024E) US$ 2.68 Billion
Forecasted Sales (2034F) US$ 3.69 Billion
Demand Growth (2024 to 2034) 3.2% CAGR
Soft Serve Sales in Eastern Europe (2024E) US$ 873 Million
Soft Serve Sales in Western Europe (2034F) US$ 2.41 Billion
Key Companies Profiled
  • Vegan Softice
  • Wendy’s
  • McDonald’s
  • Mister Softee UK
  • Creams Franchising Ltd.

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Which Market Dynamics are Driving Consumption of Soft Serve in Europe?

“Tourist Destinations Amplifying Demand for Soft Serve in Hospitality Sector”

Europe's popularity as a tourist destination is playing a significant role in driving the demand for soft serve within the hospitality sector. The continent attracts millions of tourists each year, drawn by its rich cultural heritage, historical landmarks, diverse landscapes, and vibrant cities. As tourists explore European destinations, they often seek culinary experiences that reflect the local culture and offer a taste of the region. Soft serve, with its versatile flavors and customizable options, has become a favored dessert choice for both international and domestic travellers.

In the hospitality sector, including hotels, resorts, and tourist attractions, soft serve serves as a convenient and enjoyable treat for visitors. Many hotels and resorts offer soft serve as part of their dessert offerings, catering to guests looking for a refreshing and indulgent experience after a day of sightseeing or recreational activities. The versatility of softies allows establishments to incorporate local flavors and ingredients, providing tourists with a unique culinary experience that complements their overall travel experience.

Tourist attractions, ranging from historical sites to amusement parks, also leverage the popularity of soft serve to enhance visitor satisfaction. Soft serve stands strategically placed within these attractions provide a quick and convenient dessert option for tourists and also contribute to the overall ambiance and enjoyment of the place. The ease of consumption, especially while exploring outdoor attractions during warmer seasons is making soft serve a preferred choice among tourists seeking a delightful and refreshing treat.

Country-wise Analysis

Which Factors are Increasing Demand for Soft Serve in Germany?

“Hospitality Sector Accounts for Substantial Consumption of Soft Serve”

Attribute Germany
Market Value (2024E) US$ 428 Million
Growth Rate (2024 to 2034) 2.9% CAGR
Projected Value (2034F) US$ 569 Million

Germany's rich culinary culture values diversity and innovation. Soft serve vendors often capitalize on this by offering a variety of flavors, including traditional German options and globally inspired creations. The constant innovation in flavors and presentation caters to the German consumer’s desire for unique and high-quality food experiences.

The country, being a top tourist destination, experiences a continuous influx of visitors. The hospitality sector, including hotels, restaurants, and tourist attractions, integrates soft serve into its offerings to provide a popular and enjoyable dessert option for both locals and tourists. Furthermore, soft serve stands at tourist sites contribute to the overall appeal of German destinations.

What’s Driving Soft Serve Sales in Russia?

“Expansion of Quick-Service Outlets and Cultural Tradition of Ice Cream Consumption”

Attribute Russia
Market Value (2024E) US$ 212 Million
Growth Rate (2024 to 2034) 4.6% CAGR
Projected Value (2034F) US$ 332 Million

Russia has a long-standing tradition of ice cream consumption, with a particular fondness for frozen desserts. Soft serve aligns with this cultural preference, providing a soft and creamy alternative to traditional hard ice cream. The familiarity and positive associations with ice cream are boosting the soft serve premix sales the Russia.

Expansion of quick-service restaurants (QSRs) and fast-food outlets in Russia is providing ample opportunities for soft serve providers. These establishments integrate soft serve into their dessert menus, leveraging its popularity to attract customers looking for a quick and satisfying sweet treat.

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Category-wise Analysis

Why is Vanilla Soft Serve So Popular in Europe?

“Classic and Rich Flavor of Vanilla Makes it Popular Soft Serve among All Age Groups”

Attribute Vanilla Soft Serve
Segment Value (2024E) US$ 669 Million
Growth Rate (2024 to 2034) 3.6% CAGR
Projected Value (2034F) US$ 953 Million

Vanilla is a crowd-pleaser across age groups. Its mild and sweet profile makes it particularly appealing to children while also satisfying the preferences of adults who appreciate its subtlety. Vanilla soft serve can easily pair with other dessert items, such as pies, cakes, and pastries. This compatibility further enhances its appeal in dessert parlors, cafes, and restaurants across Europe.

Vanilla softies are also considered to be the standard offering in most ice cream and soft serve establishments. Its consistent availability makes it a convenient and default choice for consumers, boosting its demand.

Competitive Landscape

Key market players in Europe are adopting several strategies to enhance their revenue and market position. Leading soft serve producers are focusing on introducing innovative flavors and softies to attract a wider consumer base.

Some of the soft serve providers are offering healthier alternatives, such as low-sugar, low-fat, or dairy-free options, to attract health-conscious consumers. Regularly introducing new and innovative flavors keeps the product offerings exciting and taps into changing consumer preferences.

Using premium ingredients, such as gourmet chocolates, organic fruits, and exotic flavorings, is likely to help market players position their soft serve as a premium and indulgent choice, justifying higher price points.

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Segmentation of Soft Serve Study in Europe

  • By Flavor :

    • Vanilla
    • Chocolate
    • Strawberry
    • Others
  • By Distribution Channel :

    • Quick-Service Restaurants (QSRs) and Full-Service Restaurants (FSRs)
    • Ice Cream Parlors, Trucks, and Vans
    • Amusement Parks/Malls/Multiplexes
    • Vending Machines/Self-Service Kiosks
  • By Country :

    • Germany
    • France
    • Italy
    • Spain
    • United Kingdom
    • Russia
    • Rest of Europe

- FAQs -

How big is the European market for soft serve in 2024?

Soft serve sales in Europe are calculated at US$ 2.68 billion for 2024.

What is the projected market value for soft serve by 2034?

The European market is forecasted to reach US$ 3.69 billion by 2034.

At what rate is the market in Europe projected to expand?

Demand for soft serve is forecasted to rise at a CAGR of 3.2% from 2024 to 2034.

Which soft serve flavor is most widely consumed?

Vanilla soft serve sales are projected to reach US$ 953 million by 2034.

Who are the top producers of soft serve?

Some of the key market players include Vegan Softice, Wendy’s, and McDonald’s.

How is the demand for soft serve expanding in the United Kingdom?

The United Kingdom market is approximated at US$ 270 million in 2024.

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Soft Serve Sales in Europe and Opportunity Analysis

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