Standard Milk Formula Market

Standard Milk Formula Market Analysis by Liquid Formula, Powder Formula, Concentrate Formula, and Ready-to-Feed Formula from 2023 to 2033

Analysis of Standard Milk Formula Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Standard Milk Formula Market Outlook (2023 to 2033)

The global standard milk formula market is predicted to expand at a CAGR of 5.1%, rising from its current value of US$ 18.83 billion to US$ 31.57 billion by the end of 2033.

Standard milk formula, also known as infant formula, is a commercially prepared alternative to breast milk that is designed to provide the necessary nutrition for infants who are not breastfed. It is typically used as a substitute when breastfeeding is not possible or as a supplement to breast milk.

The composition of standard milk formula aims to mimic the nutritional content of breast milk as closely as possible. It typically contains a combination of proteins, carbohydrates, fats, vitamins, and minerals that are essential for a baby's growth and development.

Despite the recognized benefits of breastfeeding, some mothers face challenges initiating and sustaining breastfeeding due to various reasons, such as insufficient lactation support, medical conditions, or personal circumstances. In such cases, standard milk formula becomes an essential alternative.

  • According to the United Nations Children's Fund (UNICEF) and the World Health Organization's 2019 Global Breastfeeding Scorecard, the breastfeeding rate was inadequate compared to standard recommendations around the world.

Cultural and social factors play a significant role in infant feeding practices. In some regions, there has been a shift in cultural norms towards accepting and adopting formula feeding. This change in attitudes has raised the demand for standard milk formula. Moreover, efforts to educate parents about infant nutrition, along with healthcare professionals promoting formula as a safe and reliable option when breastfeeding is not possible, have increased awareness about standard milk formula, leading to increased demand.

Economic growth and increasing disposable income in many countries have also contributed to the growth of the standard milk formula market. Formula feeding is often perceived as a convenient and reliable option for parents who can afford it.

Formula manufacturers continuously innovate and improve their products, developing formulas that are closer in composition to breast milk and offering specific variants tailored to different needs (e.g., for infants with digestive issues and allergies). Effective marketing strategies by formula companies also contribute to the growth of the market.

Report Attributes Details

Standard Milk Formula Market Size (2023)

US$ 18.83 billion

Projected Market Value (2033)

US$ 31.57 billion

Global Market Growth Rate (2023 to 2033)

5.1% CAGR

United States Market Value (2033)

US$ 12.69 billion

Sales Growth of Powder Standard Milk Formula (2023 to 2033)

6.7% CAGR

Key Companies Profiled

  • Nestle S.A
  • Danone S.A
  • Abbott Nutrition
  • The Kraft Heinz Company
  • Mead Johnson & Company LLC
  • Pfizer Nutrition Inc
  • Royal Friesland Campina N.V
  • DePaul Industries (The DPI Group)
  • Humana GmbH

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Why is the Worldwide Market for Standard Milk Formula Witnessing Steady Growth?

“Increasing Number of Working Mothers across the World”

The number of young working mothers has increased dramatically in developing and developed countries. As these working women rely heavily on processed infant nutrition products, this has significantly increased sales of standard milk formula.

Stress is also one of the most prevalent concerns that working women encounter, and it contributes to decreased milk production. These factors have influenced the development of more convenient lifestyles, making infant formula and baby foods more appealing.

“Growing Demand for Clean-label and Plant-based Products”

The worldwide market is significantly benefitting from a flurry of innovation involving critical ingredients such as probiotics and human milk oligosaccharides. In recent years, there has been an increase in demand for clean-label, plant-based, and organic products. The growing consumer shift from chemical components toward all-natural and plant-based ingredients is expected to fuel the sales growth of organic and clean-labeled infant nutrition products.

Standard Milk Formula Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

Why is the United States a Key Revenue Contributor to the Global Market?

“High Number of Working Mothers and Changing Attitudes & Cultural Norms”

As per Fact.MR, a market research and competitive intelligence provider, The United States standard milk formula market is set to hit US$ 12.69 billion by 2033.

The United States has a relatively high percentage of mothers in the workforce. Many working mothers find it challenging to breastfeed exclusively due to time constraints, limited workplace support, and other factors. This has resulted in a higher demand for standard milk formula as an alternative feeding option.

There has been a shift in cultural norms in the United States regarding infant feeding practices. Formula feeding is now widely accepted and recognized as a viable option for parents who are unable or choose not to breastfeed. This change in societal attitudes has contributed to the country's market growth.

Standard milk formula provides convenience and flexibility for parents, allowing them to share their feeding responsibilities with partners, family members, or caregivers. This flexibility is particularly appealing in a society like the United States, where individualism and independence are valued.

Which Countries are Contributing Significantly to Asia Pacific Market Growth?

“China, Japan, and South Korea – Major Contributors to Regional Market Progress”

The sales of standard milk formulas in China, Japan, and South Korea are estimated to touch US$ 4.13 billion, US$ 1.04 billion, and US$ 1.04 billion, respectively, by 2033.

China has experienced rapid urbanization and significant changes in lifestyles, with more women joining the workforce. This shift has resulted in a higher demand for formula feeding as an alternative to breastfeeding, as working mothers may find it challenging to breastfeed exclusively. Economic growth and rising disposable income in China have contributed to an expanding middle-class population. With increased purchasing power, more families can afford formula feeding as a convenient and reliable option.

Japan has been facing a declining birth rate and an aging population. With a decreasing number of breastfeeding mothers, formula feeding has become a prevalent choice for infant nutrition. Moreover, traditional societal norms in Japan have strongly emphasized breastfeeding. However, changing social attitudes, increased participation of women in the workforce, and evolving lifestyle patterns have led to a greater acceptance of formula feeding as a practical option.

South Korea has experienced rapid industrialization and urbanization, leading to changes in lifestyle and family structures. With more women joining the workforce, the demand for formula feeding has increased as an alternative to breastfeeding.

Which Factors are Driving High Demand for Standard Milk Formula in the United Kingdom?

“Shifting Societal Attitudes and Increasing Number of Working Mothers”

The market for standard milk formula in the United Kingdom is predicted to achieve US$ 3.28 billion by 2033.

There has been a change in societal attitudes towards formula feeding in the United Kingdom. Formula feeding has grown in popularity and is regarded as a viable option for parents who are unable to breastfeed their children. This shift in thinking has aided the market expansion in the United Kingdom.

The United Kingdom has seen a rise in the number of women participating in the workforce. With the demands of work and other commitments, some mothers may find it challenging to breastfeed, leading to an increased reliance on formula feeding. Moreover, the cultural and lifestyle factors in the United Kingdom, including individualism, independence, and the emphasis on personal choice, have influenced infant feeding practices. Many parents value the convenience and flexibility offered by formula feeding, which aligns with these cultural and lifestyle preferences.

Standard milk formula manufacturers in the United Kingdom continuously innovate and improve their products to resemble breast milk closely. They also engage in effective marketing campaigns that promote the benefits and convenience of formula feeding. These efforts have influenced consumer choices and contributed to the country's market expansion.

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Category-wise Insights

Why is Consumption of Powdered Standard Milk Formula Booming?

“Shelf Stability, Cost-effectiveness, and Global Availability of Powdered Variants”

Demand for powdered standard milk formula is poised to rise at a CAGR of 6.7% over the next ten years.

Powdered formula offers convenience and longer shelf life compared to liquid forms. It can be stored easily and does not require refrigeration until reconstituted with water, making it a practical choice for parents, especially when traveling or in areas with limited access to refrigeration facilities.

Powdered formula is generally more cost-effective compared to ready-to-feed or liquid concentrate formulas. The lower production and packaging costs of powdered formula make it an affordable option for many families. Furthermore, powdered formula is widely available globally, making it accessible to parents in various regions and countries. It can be produced, packaged, and distributed more efficiently than other formula forms, leading to its widespread availability and increased demand.

Powdered formula manufacturers adhere to strict safety standards and regulations to ensure the product's safety and nutritional quality. These safety measures, along with improved manufacturing processes and quality control, have contributed to the growing confidence in powdered formula as a reliable and safe feeding option.

Competitive Landscape

Key players in the standard milk formula market are pursuing tactics such as collaborations, investments, acquisitions, and R&D activities to expand and strengthen their international presence.

  • In March 2021, 108LABS released Colostrupedis, an animal-free newborn formula containing cell-grown breast milk molecules created from human breast cell agriculture designed to neutralize human-released antibodies.
  • Else Nutrition, a manufacturer and seller of clean ingredients and plant-based nutrition products, introduced a 100 percent plant-based, organic toddler formula made with a proprietary blend of buckwheat, almonds, and tapioca in February 2020.
  • Danone Nutricia, a Danone SA brand, debuted a new product, Karicare Toddler, in August 2019, with the new product innovation created from 100% New Zealand sheep milk in New Zealand.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Standard Milk Formula Industry Research

  • By Product Type :

    • Liquid
    • Powder
    • Concentrate
    • Ready-to-Feed
  • By Flavour :

    • Unflavoured
    • Vanilla
    • Strawberry
    • Chocolate
  • By Packaging Type :

    • Cans
    • Aseptic Cartons
    • Bottles & Jars
    • Pouches
  • By Nature :

    • Conventional
    • Organic
  • By Sales Channel :

    • Modern Trade
    • Specialty Stores
    • Online Stores
    • Pharmacy Stores
  • By Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific & China
    • Middle East & Africa

- FAQs -

How much is the standard milk formula market worth at present?

The global standard milk formula market is valued at US$ 18.83 billion in 2023.

What is the projected market size for standard milk formula by 2033?

The market for standard milk formula is set to garner US$ 31.57 billion by 2033.

What is the expected CAGR for the global market during the forecast period?

Worldwide demand for standard milk formula is set to rise at a CAGR of 5.1% from 2023 to 2033.

What is the estimated worth of the United States market for 2033?

The United States market is forecasted to reach US$ 12.69 billion by 2033.

How fast is the demand for powdered standard milk formula predicted to increase?

Demand for powdered standard milk formula is projected to increase at a CAGR of 6.7% from 2023 to 2033.

Standard Milk Formula Market

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