Introduction of Probiotics Likely to Spur Demand for Standard Milk Formula
Probiotics have been gaining significant traction in the wellness and nutrition sector across the globe. Probiotics, essentially live healthy bacteria, are being introduced in the infant formula space, on the back of their potential health benefits. Inclusion of probiotics in standard milk formula can promote the bacteria balance in the infant’s intestines in turn offsetting development of unhealthy organisms, particularly in babies in the age group of 0-6 months. Probiotics addition is likely to enhance the demand for standard milk formula, particularly among working women, in turn complementing the growth of the standard milk formula market.
Sales through Online Platforms Offsetting Sluggishness Induced by Rising Milk Prices in Emerging Economies
Online platforms are transforming the retail sector, consequently providing potential avenues for producers of standard milk formula to market their products across tier II areas. With e-commerce on the rise, online platforms have facilitated a significant growth in sales of standard milk formula, consequently influencing the growth of the standard milk formula market in emerging economies. For instance, standard milk formula producers in China are adopting e-commerce platforms to enhance product sales. Moreover, with the introduction of two-child policy in China coupled with rising milk rates, dairy producers faced a shrinking market share. However, e-commerce boom resulted in a collaboration of domestic and foreign standard milk formula producers with online platforms leading to an extended product selling, from logistics to brand promotions which has translated in increasing standard milk formula sales by mitigating the impact of increasing milk prices.
New Standard for Chloride Content in Standard Milk Formula Ensures Safety
Being a highly regulated food product, examination of standard milk formula composition has become imperative for regulatory bodies. Along with nutritional labeling on standard milk formula packaging, stringent regulations have been laid by World Health Organization (WHO) and FAO (Food and Agriculture Organization of the United States). Largely focusing on the chloride content in standard milk formula, these regulatory bodies along with ISO (International Organization for Standardization) have developed the ISO 21422 | IDF 242 for chloride content determination, in a bid to ensure product safety.
Unethical Standard Milk Formula Marketing Practices Continue to Dent Consumer Confidence
The IBFAN (International Baby Food Action Network) has revealed several cases regarding unethical marketing of infant nutritional food products. Unethical practices adopted by medium and small scale standard milk formula players to market their products is likely to undermine the confidence among women that can breastfeed infants. Manufacturers of standard milk formula have been inducing a sense of uncertainty apropos to insufficient nutrient supply causing fussiness, perceived hunger and infant crying, and emphasizing on the point that standard milk formula can bridge the gap between needed and available nutrition, says IBFAN.
Standard Milk Formula Demand Undermined by Ambiguities Over Nutritional Value of Infant Food Products
Manufacturers of standard milk formula are involved in marketing an increasing product range for various age groups, including products that feature additional nutrients in a bid to close on the effectiveness of breast milk along with products that claim to solve a broad spectrum of problems such as allergies. Yet, standard milk formula manufacturers are positioning their products in terms of new formulations in different markets that reveals the possibility of insufficient health considerations and less nutritional science being the product range. These ambiguities are likely to question the quality and efficiency of nutrition provided by standard milk formula, in turn challenging its market’s growth.
To know about other key factors influencing growth in demand and sales of standard milk formula, request a free sample of the standard milk formula market report
The standard milk formula market report includes detailed analysis on various key players operating in the market. Several facets of major players including Nestle S.A., Groupe Danone, the Kraft Heinz Company, Abbott Nutrition Manufacturing Inc., and Mead Johnson Nutrition, to name a few have been covered in this section of the report.
Major players in the standard milk formula market have been focusing on increasing their customer base by tapping new regions. For instance, Nestle S.A., has invested around CHF 30 million in developing its first infant formula plant in Russia in a bid to offer superior standard milk formula products to Russian consumers. In addition, the company has launched a global initiative to facilitate healthier lives for infants. It has aimed to support around 50 million infants by end of 2030 by providing right and adequate nutrition to children. On the other hand, giants such as Groupe Danone are relying on baby food sales to drive growth. Groupe Danone revealed a 3.3 percent rise in 2018 second quarter sales, underpinned with an immense demand from China. Likewise, players are collaborating with e-commerce platforms to push their sales turnovers, particularly in the emerging economies. For instance, Mead Johnson has partnered with JD.com to introduce a wide range of infant formula products, including standard milk formula, to consumers in China.
Click to know more about the competitive scenario in the standard milk formula market to understand key strategies used by several market participants
Standard milk formula are nutrition enhancers, typically used for infants in the age group of 0-6 months and are largely based on cow’s milk. There are different types of standard milk formula including liquid, powdered, ready-to-feed and concentrated standard milk formula. Manufacturers are also coming up with flavored standard milk formula to enhance taste.
About the Report
The analyst team of the food and beverage domain at Fact.MR has compiled vital intelligence on standard milk formula market. In a new report titled “Standard Milk Formula Market Forecast, Trend Analysis and Competition Tracking, 2018-2027”. This report provides a thorough understanding of various trends along with key dynamics of the standard milk formula market. Historical analysis, current market scenario and future insights on standard milk formula market have been included in the report, providing an in-depth market outlook to the reader.
The market for standard milk formula has been segmented in detail to provide a holistic outlook to the reader. The standard milk formula market is segmented on the basis of product type (liquid standard milk formula, powder standard milk formula, concentrate standard milk formula and ready-to-feed standard milk formula), by flavor (unflavored, vanilla, strawberry, chocolate and other), by packaging type (cans, aseptic cartons, bottle & jars, pouches and other types), by nature (conventional and organic), by sales channel (modern trade, specialty stores, online stores, pharmacy stores and other sales channel) and by region (North America, Europe, Latin America, Japan, Asia Pacific excluding Japan and Middle East and Africa).
Additional Questions Answered
Besides aforementioned findings, the standard milk formula market report also answers additional questions revealing the intricacies of the standard milk formula market. To mention a few:
- What trends are influencing growth in sales of various types of standard milk formula products across the globe?
- What is market valuation of standard milk formula products in the developed countries of Europe and North America during the assessment period?
- What is the demand for strawberry and chocolate flavored standard milk formula products?
- Can the market for unflavored standard milk formula cement its dominance throughout the forecast period?
- Which is the most adopted packaging method for standard milk formula?
Apart from these questions, the report covers additional intelligence on standard milk formula market. To know more click here to speak to the analyst.
Insights compiled in the standard milk formula market report are obtained using a robust research methodology. Primary and secondary data along with information from external sources have been triangulated to obtain highly accurate analysis on standard milk formula market.
“Standard Milk Formula Market Forecast, Trend Analysis and Competition Tracking – Global Review 2018-2027” is a comprehensive analysis delivering key insights on standard milk formula sales and demand across key regions. The standard milk formula market offers incisive forecast highlights for a period of nine years, from 2018 till 2027. The report also covers various dynamics influencing the adoption of standard milk formula along with opportunity assessments. Being a compilation of several vital facets, the standard milk formula market report is systematically structured with chapter wise presentation.
Chapter 1 – Executive Summary
This chapter of the standard milk formula market report focuses on mega trends prevailing in the marketplace. Opportunity assessment is also provided in the section along with a wheel of fortune that reflects the segmental opportunity in standard milk formula market.
Chapter 2 – Market Overview
The overview section covers a brief introduction to the standard milk formula market. It also includes market definition and scope of the report. In addition, market dynamics such as drivers, trends and restrains are sketched in this section. The chapter also provides parent market overview, importance of child and infant feeding, trend analysis, technological roadmap, supply and value chain analysis and macroeconomic factors.
Chapter 3 – Consumer Survey Analysis
This chapter provides insights on various types of consumers and their purchasing behavior. A detailed consumer survey has been carried to include this information. This chapter can provide vital acumen on potential consumers that can be tapped to gain profitability.
Chapter 4 – Price Point Analysis
This chapter in the standard milk formula market report covers price point assessment by all segments of the standard milk formula market along with standard milk formula price forecasting and factors influencing it.
Chapter 5 – Standard Milk Formula Market Analysis
This section covers insights on overall outlook of the market for standard milk formula with market valuation, and volume and value forecasts. Regional demand assessment for standard milk formula is also covered. The chapter additionally covers assessment on various segments of standard milk formula market with key metrics defining growth.
Chapter 6 – North America Standard Milk Formula Market Analysis
This chapter covers analysis on sales of standard milk formula across key regions of United States and Canada in North America region. Assessment of various segments of standard milk formula market across these countries is also provided in this chapter.
Chapter 7 – Latin America Standard Milk Formula Market Analysis
This section of the standard milk formula market report includes analysis on demand and sales of standard milk formula across major countries in Latin America along with detailed segmental snapshot across the region. Volume and value forecasts of standard milk formula market segments are also included here.
Chapter 8 – Europe Standard Milk Formula Market Analysis
The European market for standard milk formula is analyzed in this chapter providing vital insights on the purchasing rate of standard milk formula by consumers. Moreover, assessment of various macroeconomic aspects influencing sales of standard milk formula in the region is also included here.
Chapter 9 – Japan Standard Milk Formula Market Analysis
Value share, pricing index and demand assessment for standard milk formula is provided in this chapter. Sales of standard milk formula along with year-on-year growth with market attractiveness index is covered in this chapter.
Chapter 10 – Asia Pacific Excluding Japan (APEJ) Standard Milk Formula Market Analysis
This chapter covers intense analysis on demand and supply of standard milk formula across vital emerging economies. Moreover, lucrativeness of the entire region based on the demand projections for standard milk formula during 2018-2027 in APEJ has been chalked in the chapter.
Chapter 11 – Middle East and Africa (MEA) Standard Milk Formula Market Analysis
This section of the standard milk formula market report provides key insights on demand for standard milk formula across MEA region with market volume analysis and price point assessment. Standard milk formula sales forecasts in MEA are also provided here.
Chapter 12 – Competitive Assessment Standard Milk Formula Market Analysis
This chapter gives a dashboard view of the standard milk formula market with company share analysis. It also provides revenue analysis of top 10 players in the standard milk formula market.
Chapter 13 – Company Profiles Standard Milk Formula Market Analysis
This section includes an in-depth analysis on various companies along with their key facets such as SWOT analysis, product portfolio analysis and key financials to name a few.
Chapter 14 – Key Takeaways Standard Milk Formula Market Analysis
This chapter provides key takeaways on standard milk formula demand and sales across regions. It highlights key revenue pockets for the reader along with a gist of potential challenges and opportunities.
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