Europe Softgels Dietary Supplements Market

Europe Softgels Dietary Supplements Market Analysis By Ingredients (Amino Acid, Vitamin- & Mineral-based & Botanical Softgels Dietary Supplements) By Application, By End-User and By Country – Europe Market Insights 2022 to 2032

Analysis of Europe Softgels Dietary Supplements market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Europe Softgels Dietary Supplements Market Outlook (2022-2032)

The Europe softgels dietary supplements market is projected to grow at the rate of 6.8% to reach a valuation of US$ 32 Billion by 2032 from US$ 16.56 Billion in 2022.

Report Attributes Details

Europe Softgels Dietary Supplements Market Size (2021A)

US$ 15.5 Billion

Estimated Market Value (2022E)

US$ 16.56 Billion

Forecasted Market Value (2032F)

US$ 32 Billion

Europe Market Growth Rate (2022-2032)

6.8% CAGR

Germany Market Share (2021)


Germany Growth Rate (2022-2032)

~6.8% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • Abbott
  • Amway Corp.
  • anona GmbH
  • Arkopharma
  • Bayer AG
  • GlaxoSmithKline plc.
  • Otsuka Holdings Co., Ltd
  • Pfizer Inc.
  • The Bountiful Company

Growth in the market is attributed to the burgeoning treatment cost of diseases like bronchitis, and diabetes, along with the increased spending on healthcare rise. Softgels dietary supplements based on vitamins and minerals accounted for more than half of the global softgels dietary supplements market share in 2021.

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Europe Softgels Dietary Supplements Historical Market Outlook (2017-2021) vs Growth Forecast (2022-2032)

Historically from 2017 to 2021, the use of soft gel dietary supplements increased at around 6.5% CAGR, wherein, developed European countries such as Germany, and the U.K. held a significant share in the global market.

On a global scale, healthcare costs have doubled in the past few years, which can be attributed to rising expenditure on R&D activities conducted by major players in the healthcare industry. Health expenditure in Germany rose to a new record high of 440.6 Billion Euros in the Covid-year of 2020.

Besides, the average cost of treatment for non-emergency conditions in Germany, including bronchitis, dizziness, sore throat, and flu in the emergency room amounts to 2, 036 euros, an increment of nearly 11.5% from last year’s primary care settings. These increasing healthcare costs are influencing consumers to opt for health supplements as a preventive measure to avoid hospitalization.

Dietary supplements have reduced hospital visits for ailments and conditions such as behavioral health, maternity and newborn care, mental and pediatric care, etc. Considering these statistics and shift in dynamics, the market for European softgels dietary supplements is forecast to expand data healthy CAGR of more than 6.8% over the coming 10 years.

How is Growing Consumption of Protein in Europe Expected to Drive Demand for Softgels Dietary Supplements?

There has been significant growth in protein consumption as part of regular diets and in the form of supplements. Europeans prefer high protein diets as compared to other populations. A standard European diet contains more than the required amount of protein that is needed to maintain optimal health. This has contributed to increased demand for proteins and protein-rich food.

According to the World Health Organization (WHO), the average protein consumption of Europeans ranges from 99 to 115 gm per day. Rising nutritional supplement use in daily diets is gaining momentum in the region, which would boost demand for soft gel dietary supplements over the forecast period.

Europe softgels dietary supplements market forecast by Fact.MR

Will Sales of Soft gel Dietary Supplements Gain Traction Due to the Clean Label Trend?

According to the Food Insider Journal, around 75% of consumers are willing to pay extra for clean-label ingredients. Clean label is a consumer-driven movement demanding a return to real food and transparency through authenticity. Dietary supplements, this means that they should contain natural, familiar, and simple ingredients that are easy to recognize, understand, and pronounce.

Several products with a clean label tag have been launched in the past few years. These products have gained traction as they cater to changing consumer preferences. These product launches have resulted due to changing consumer behaviour regarding the use or consumption of products. Thus, softgels dietary supplement manufacturers are aiming to market their products with clean labels.

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Country-wise Insights

What makes Germany a Hub for Softgels Dietary Supplement Demand?

In 2021, Germany accounted for over 26% share of the European market for soft gel dietary supplements, respectively. Pregnant females and new mothers correspond to over 30% of all dietary supplement sales in Germany.

Several German associations such as the Association of German Gynecologists, German Federal Institute for Risk Assessment, German Federal Center for Health Education, Cochrane Library, German Nutrition Society, German Society for Obstetrics and Gynecology, German Society for Pediatrics and Adolescent Health, and German Midwife Organization support the use of dietary supplements by expecting mothers.

Fact.MR projects that the valuation of the German softgels dietary supplement market is estimated to exceed US$ 8 Billion, following a 6.8% CAGR throughout the forecast period.

Category-wise Insights

Why is Vitamin and Mineral-based Softgels Dietary Supplements the Most Used Ingredients?

Vitamin- and mineral-based softgels dietary supplements account for around 50% share of the global market. Also known as multivitamin/ mineral (MVM) supplements, vitamin- and mineral-based supplements are found to be used in nearly every middle-class and above the household. Daily vitamin and mineral intake have become a routine among consumers. Besides, suggestions and positive feedback from nutritionists for different categories of vitamin- and mineral-based supplements have further aided demand growth.

Besides, they are also being consumed to prevent certain chronic diseases. Studies suggest that MVMs prevent the risk of vision loss in people with age-related macular degeneration. This segment is estimated to expand at an annual rate of 7% across the region.

Which Application of Softgels Dietary Supplements Generates Most of its Revenue?

General well-being, as an application, accounted for over a quarter of the overall demand for soft gel dietary supplements in 2021. Growing concerns regarding cognitive well-being are a major driving factor for this market.

The young population is facing immune health issues such as allergies, asthma, autoimmune diseases, and others, which has boosted the production and sales of immune health supplements, in Europe. The aforementioned segment is likely to foster at a growth rate of 7.2% over the conjecture period.

Consumers are becoming more health-conscious and prefer consuming gluten-free, sugar-free, and fat-free products. The growing interest of consumers in maintaining a healthy lifestyle has led to higher consumption of dietary supplements that provide various nutritional and health benefits.

Which end-user segment is estimated to support market growth in the Softgels Dietary Supplements Market during the forecast period?

Adults, apart from geriatric and pregnant women, represented over 50% demand for soft gel dietary supplements in 2021. A large number of adults consume dietary supplements to address malnutrition issues.

Malnutrition is a growing human health issue worldwide. Given the availability of screening devices, extreme malnutrition cases in hospitals, care homes, and individuals living at home, especially in the Asia Pacific, tend to go undetected and untreated. Less than 45% of patients worldwide identified as undernourished receive proper medical intervention.

Malnutrition not leads only to physical issues but also to psychosocial effects such as apathy, inactivity, impaired immune response, impaired wound healing, decreased muscle strength and weakness, self-neglect, and, anxiety, leading to poor quality of life. Hence, effective nutritional care preparation has now become a critical factor in the battle against malnutrition, and such nutritional support can be given by dietary supplements.

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Competitive Landscape: Top Companies in Softgels Dietary Supplements Market

Fact.MR has provided detailed information about the price points of key manufacturers in the Softgels Dietary Supplements market positioned across countries, sales growth, production capacity, and speculative technological expansion in the recently published report.

Some of the key developments are :

  • In July 2021, soft capsule producer Aenova announced plans to open a new production line in Cornu, Romania. The new can and bottle filling plant in Cornu will be able to fill approximately 12 to 14 million plastic or glass bottles per year.
  • In September 2020, Prorganiqan announced the launch of 24-in-1 mega superfoods dietary supplements. These will be packed with various essential greens, veggies, fruits, and herbs, and will deliver improvement in general health and well-being.
  • In November 2019, Amway announced an investment of US$ 200 Million to set up an innovation center in China for dietary supplements. This is targeted toward offering custom-made solutions as well as the overall expansion of the company.
  • In October 2019, Herbalife introduced a relaxation tea as well as new immunity essentials, formulated with lemon balm, to fight stress.

Europe Softgels Dietary Supplements Market by Category

  • By Ingredient Type, Europe Softgels Dietary Supplements Market is segmented as :

    • Amino Acid Softgels Dietary Supplements
    • Botanical Softgels Dietary Supplements
    • Vitamin- & Mineral-based Softgels Dietary Supplements
    • Other Softgels Dietary Supplement Types
  • By Application, Europe Softgels Dietary Supplements Market is segmented as :

    • Softgels Dietary Supplements for Bone and Joint Health
    • Softgels Dietary Supplements for General Well-being
    • Softgels Dietary Supplements for Heart Health
    • Softgels Dietary Supplements for Immune Health and Digestive Health
    • Softgels Dietary Supplements for Sports Nutrition
    • Softgels Dietary Supplements for Weight Loss
    • Other Applications of Softgels Dietary Supplements
  • By End User, Europe Softgels Dietary Supplements Market is segmented as :

    • Softgels Dietary Supplements for Adults
    • Softgels Dietary Supplements for Geriatric Population
    • Softgels Dietary Supplements for Pregnant Women
    • Softgels Dietary Supplements for Children
  • By Country, Europe Softgels Dietary Supplements Market is segmented as :

    • Germany 
    • Italy 
    • France 
    • Spain 
    • U.K. 
    • BENELUX 
    • Rest of Europe 

- FAQs -

What is the Europe Softgels Dietary Supplements Market scenario for 2022?

The Europe value of the Softgels Dietary Supplements market is estimated to be worth over US$ 16.56 Billion in 2022

How far is the Europe demand expected to reach over the forecasted period?

The demand is anticipated to surpass US$ 32 Billion by 2032 end.

What was the last 5-year CAGR for the demand in the Softgels Dietary Supplements Market?

From 2017 to 2021, the Europe Softgels Dietary Supplements market grew at a 6.5% CAGR

Who are the prominent players in the Europe Softgels Dietary Supplements Market?

Some of the prominent players in the Softgels Dietary Supplements market are Abbott, Amway Corp., anona GmbH, Arkopharma, Bayer AG, GlaxoSmithKline plc. Otsuka Holdings Co., Ltd, Pfizer Inc., The Bountiful Company etc.

Which is the leading country in the Softgels Dietary Supplements Market?

Germany tops the Europe Softgels Dietary Supplements market accounting for 26% of the overall market share in 2022.

Which Softgels Dietary Supplements end-user type contributes the maximum share in Softgels Dietary Supplements Sales?

Adult Softgels Dietary Supplements segment under end-user type contributes more than 50% market share in Europe sales of Softgels Dietary Supplements.

Europe Softgels Dietary Supplements Market

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