Consumer demand for cheese snack category has been shifting toward authentic products, linked with simple ingredients and real cheese. This has been affecting sales of various types of cheese, including the cheese shreds. With the preference for simple and “clean” foods, and the mistrust of leading producers, has led consumers to seek purchases from smaller brands. These brands are therefore better positioning themselves for the sake of consumer reassurance.  This trend has been increasingly pervasive in Europe, which is viewed as the leading exporter of cheese variants, with Germany, Italy, France, and the Netherlands at the forefront.

The popularity of cheese shreds in Europe has been on a dramatic rise, with producers in the region concentrating on new product development & venturing into markets with high consumption rate, particularly into developing nations of Asia. As the vogue of clean-label and health & wellness continues on the upward spiral, dramatic transformations in the dynamics of cheese shreds market in Europe are likely to come into effect.  Additionally, cheese makers are adopting advanced production technologies to cater to the changing consumer taste preferences. Key trends shaping the cheese shreds market in Europe have been assessed in brief below.

Mozzarella Cheese Shreds Gaining Adoption in HoReCa Sector

Convenience and easy usage remain key to growing adoption of cheese shreds in Europe.. One of the common cheese for shredding is Mozzarella as it spreads evenly along with faster melting. Moreover, shredded cheese products have witnessed wide applications in HoReCa sector due to their ease-of-use and excellent meltability.

The insights presented in this article are based on a report on Cheese Shreds Market by Fact.MR. A sample of the report is available upon request.

Their better taste, meltability, and softness has led to the usage of mozzarella cheese shreds on a large scale as pizza topping & also as an ingredient in various food products. In recent years, demand for shredded low-moisture mozzarella cheese has increased due to improvements in shelf life. Food processors Increase in anti-caking agent in mozzarella cheese shreds to stop the growth of molds. This is leading to firms running in HoReCa segment purchasing mozzarella cheese shreds in huge quantities.

Increasing Market for Ready-to-Eat Food

The demand and production for cheese shreds is growing due to the increasing consumption of ready-to-eat food products. According to MPRA, there is an increasing demand for ready-to-eat food in Europe. Growing number of outlets and types of pizza offerings, demand for pizza is increasing, thereby affecting the need for cheese shreds. There has been an increase in consumption of ready-to-eat food products such as French fries, wraps, and other food items owing to the increasingly hectic lifestyle of consumers.

Usage of Cellulose in Shredded Cheese to Extend Shelf-life

Food processors are using cellulose for packaging cheese shreds owing to its capability to prevent moisture which causes cheese to clump. The inclusion of cellulose is also helping food processors in increasing the fiber content of their offerings. Nutritionists claim insoluble fiber in cellulose provides several health benefits.Additionally, shredded cheese processorsare joining hands with natural fiber producers to bring value to their consumers while exploring new prospects in their fiber ingredients.Adoption of Resealable Pouches and Plastic Barrier Films

Food packaging plays a crucial part in retaining freshness & quality of cheese shreds. Therefore, manufacturers are focusing on innovative methods to provide convenience & sustainability in packaging of cheese shreds. Many companies are adopting plastic barrier films to reduce the risk of spoilage.

Moreover, resealable zip pouches are gaining applications in shredded cheese packaging in Europe owing to their ability to preserve & retain freshness of the product, at the same time decreasing food wastage.

IncreasingDemand for Vegan, Dairy-Free Cheese Shreds

The trend towards consuming cheese shreds with low fat content is also increasing with growing health conscious population in Europe. Growing popularity of organic & free from lactose cheese shreds has led to launchof new products in the European market.

Since there is an increase in European population suffering from lactose intolerance, a number of people are adopting vegan lifestyle. As per Italian Celiac Association, Italy has the highest incidences of gluten intolerance. To cater to the increasing demand for vegan products, manufacturers are launching vegan cheese made using plant-based ingredients. These products don’t have GMO or soy ingredients. Nutritional yeast, pea protein, thickeners, natural enzymes, and soy protein are used as ingredients to make vegan cheese.