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Demand for dietary supplements has remained strong in the last decade. As health and wellness becomes a key focus area for consumers, dietary supplements, especially those from well-known brands, have become a staple for many consumers.

Available in various forms, such as pills, powder, and liquid, dietary supplement manufacturers are focusing on clean label and safe ingredients to reduce consumer skepticism. Innovation in packaging and formulation have led to availability of a range of dietary supplements in liquid form. Some of the top brands in liquid dietary supplements market include,

• Bayer

With core competencies in the field of healthcare and nutrition, Bayer holds one of the places in the top brand in liquid dietary supplements. In February 2021, Bayer announced the launch of “The Nutrient Gap” initiative so as to expand the access to vitamins and minerals for 50 million people across the world by the year 2030. The primary focus of the initiative would be on pregnant women and children in the underserved communities. The brand understands the importance of taking nutrients in the right ways during the initial 1000 days of life. The basic goals of the program is to reach out to 50 million people by 2030. This initiative by Bayer will enhance its Consumer Health Division sustainability commitment.

• Herbalife Nutrition

Herbalife Nutrition, a globally renowned company on a mission to inculcate nutritional habits across the world without any sacrifice on taste, was declared world's #1 brand in Weight Management and Wellbeing by Euromonitor International Ltd. in April 2021. Herbalife Nutrition and The Herbalife Nutrition Foundation announced a partnership with the Asociacion Mexicana de Bancos de Alimentos. With this partnership, $50000 will be donated to provide nutritious food to needy families across Mexico, under the Nutrition for Zero Hunger Initiative. The company is committed towards eradicating hunger and offering nutritional food to all in need of it.

• DSM

Royal DSM, a science based company specializing in Nutrition, Health & Sustainable Living, announced the acquisition of Glycom, a leading supplier of Human Milk Oligosaccharides (HMO) in April 2020. DSM works on offering solutions to the early life nutrition industries including vitamins and nutrients premixes. HMO is believed to offer necessary nutritional values for the development of immunity and cognitive and digestive functions in the early life days. The brand is one of the top players in the liquid dietary supplements market.

• DuPont

DuPont Nutrition and Biosciences has been working on the expansion of their dietary supplement portfolio and promoting health and wellness amongst consumers. Based on one of the recent industry surveys, the dietary supplements initiatives by DuPont is going to leave it in a profitable situation. The brand can help in turning the natural sources into a variety of unique solutions and applications. DuPont offers plant based and non-GMO products.

• BASF

BASF’s launched PREBILAC-2’-Fucosyllactose (2’-FL) received the approval of Australia's Therapeutic Goods Administration (TGA). This makes BASF, a leading brand dealing in human and animal nutrition, the first and only brand to receive TGA approval. This opens the opportunity for the brand to commercialize the prebiotic ingredient’s application in dietary supplements.