22 Oct 2021
In March 2020, a significant market demand for traditional medicine was noticed, when a Traditional Chinese Medicine (TCM) hospital suggested the use of herbs to combat coronavirus. AVA, co-owner of Medimix, a herbal soap brand, which was once limited to budgeted hotels and railways has witnessed an unprecedented upswing in demand, especially for liquid hand wash which has grown nearly by 25%. The nutraceutical producers, DSM have been continuously working to produce vitamin C to counter market demand across world and has nearly supplied 50 tonnes of vitamin C products to Hubei province, during the February lockdown.
Europe is considered to be the hub for personal care and beauty products owing to the presence of a large number of manufacturers. In Europe, nearly ½ of the medicinal herbs demanded were in liquid form owing to higher profit margins and convenience associated with liquid products. Liquid form has high demand from consumers and manufactures of personal care products owing to its feasibility. Owing to the impact of COVID-19, liquid medicinal herbs are expected to grow 3X during the forecast period.
The key players like Falcon Trading International, Sunrise Nutrachem Group co. ltd. and Starwest Botanicals are presently focusing on expansion through strategic acquisitions. However, the new entrants have fragmented the market by focusing on several medicinal herbs rather than providing multiple products. This has helped players to retain their share in market. Some emerging brands are focusing on use of medicinal herbs in food and beverages sector. For instance, in 2019 Pukka herb launched three variants of herbal latte, while in 2020, Typhoo India launched three variants of herbal tea.
Fact.MR, in its new offering, brings to fore an unbiased analysis of the global medicinal herb market, presenting historical demand data of 2019 and forecast statistics for the period, 2020-2030. The study divulges compelling insights on the global Emollient Market on the basis of type (horsetail, dandelion, Echinacea, valerian, St. John’s wort, lemon balm, yarrow, calendula, peppermint, spearmint, wintergreen and marshmallow) nature (organic and conventional) form (whole, powder and liquid), end use(medicinal tea, health supplement, nutritive jams, herbal medicine, cosmeceuticals and other uses) across 7 major regions.
Being a consortium of large number of sub-industries, not many market research companies are being able to fulfil the requirements of consumer product clients. Though, Fact.MR food industry analysts at Fact.MR have been categorically tracking the broader sub-industries to keep themselves abreast of the recent happenings in the market. Our practical approach to product design and pricing strategy contributes to the growth of businesses that are struggling to hit the ‘move-the-needle’ bottom line. With unmatched analytical diligence, the team at Fact.MR helps organizations design product differentiation strategies and introduce exclusive product(s) to their existing portfolio.
Medicinal Herbs Market
Free SampleAbout Fact.MR
Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. We are known for our syndicated research, custom research, and consulting solutions.